Seventh Generation EasyDose Ultra Concentrated 66-Loads Laundry Detergent Lavender-23.1 fl oz: Dye-Free, Animal By-Product-Free, Naturally Derived
$13.99 ($0.61/fluid ounce)See 1 deal for this item
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$13.99($0.61/fluid ounce)
$15 Target GiftCard with $50 household items purchase
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Guests are saying
The rose scented laundry detergent is a favorite among guests for its eco-friendly formulation and effective cleaning power. Many appreciate the compact packaging and easy dose feature, which allows for precise measurements without mess. The pleasant scent is often described as light and refreshing, making laundry a more enjoyable experience. Guests also value the product's ability to cater to sensitive skin while being gentle on clothes, making it a versatile choice for families.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.5 out of 5 stars with 1851 reviews
cleans effectively: 4.29 out of 5
quality: 3.92 out of 5
scent: 4.2 out of 5
value: 3.75 out of 5
80% would recommend
189 recommendations
5 out of 5 stars
30 March, 2026
originally posted on influenster.com

Amazing cleaning power with a natural rose scent a
I loved this ultra-concentrated laundry detergent. The quality is excellent, and the results on my clothes are noticeable from the first wash; it removes stains without damaging the fabric. The application is very easy thanks to the "Easy Dose" technology, which prevents waste. Additionally, the packaging is compact and eco-friendly. The durability of the rose scent is soft and pleasant, not artificial at all
3 out of 5 stars
23 March, 2026
originally posted on seventhgeneration.com
Soap: great; New caps don't work
We've used this for at least two years. But the last three bottles we've purchased the caps didn't work. I had to dig an old cap out of our trash and swap it out with the new one...the detergent works great, just be sure to keep your old caps until they figure out what's going wrong in the manufacturing process.....
5 out of 5 stars
19 March, 2026
originally posted on seventhgeneration.com
Rose is the Best Scent!
I got this one on a whim a few months ago and I am SO in love with the Rose scent! I often opt for unscented detergents because most scented brands are grossly overpowering overpowering, but Seventh Generation knocked this one out of the park! The rose aroma is lovely and subtle. It makes me actually enjoy doing laundry! I just went to buy a new bottle and was bummed to see that this scent is no longer in stock. I hope Seventh Generation brings Rose back soon!
5 out of 5 stars
3 March, 2026
originally posted on seventhgeneration.com
Most gorgeous rose scent.
Please bring this scent (Rose) back. It is PERFECT and deserves a permanent spot on retailers’ shelves. (Please note I am a total snob about scents and this one is gorgeous.) Cleans well, too, which, of course, is VERY important. :-)
4 out of 5 stars
25 February, 2026
originally posted on seventhgeneration.com
Easy dose does not work
I did a lot of research before choosing this product. I have only washed one load, and it seemed to be fine. On the second load, one squeeze of liquid detergent seemed to be more than I thought it should be. I measured and had squeezed 1/2 cup. The easy dose was supposed to squeeze out 2 teaspoons. So, if you buy this, you are going to have to figure out your own way of dispensing 2 teaspoons until the company redesigns the bottles.
4 out of 5 stars
Thumbs up graphic, would recommend
23 February, 2026Verified purchase
Yikes! 2026 Price Increase!!!
Love the product but the price increase to $14.99 is off putting! Come on Target/Seventh Generation!
5 out of 5 stars
3 February, 2026
originally posted on influenster.com

Pleasant scent, clean ingredients, smaller footpri
This ultra concentrated laundry detergent does a fantastic job cleaning my clothing and leaves a pleasant, faint scent which I prefer. It comes in a smaller bottle and takes up less space in my laundry room. I've repurchased this detergent many times and will continue to do so.
5 out of 5 stars
23 January, 2026
originally posted on influenster.com

I like it
I did try this product when it first came out and I really love the concept of the bottle, I like the size of it and I feel like it makes your clothes smell really good and I feel like the proportions are pretty good!
4 out of 5 stars
11 January, 2026
originally posted on influenster.com

Easy dosing cap!
I love the easy dose version of this laundry detergent! I prefer the sheets now, but when this was being used it was nice and didn’t make a huge mess.
4 out of 5 stars
22 December, 2025
originally posted on influenster.com

Concentrated and smells good
This stuff is super concentrated and doesn’t take much at all. A little goes a long way. It’s cleans and freshens clothes and has a long lasting effect.
4 out of 5 stars
21 December, 2025
originally posted on influenster.com

Seventh generation
It smells good .effective cleans our clothes really good .its great for sensitive skins like my baby scents are not strong just enough.good product
5 out of 5 stars
27 November, 2025Verified purchase
(no review title)
Definitely worth it, small amount goes a long way between this and the dry sheets my clothes smell amazing!
5 out of 5 stars
Thumbs up graphic, would recommend
19 November, 2025Verified purchase
(no review title)
I love that it has the automatic measuring with the squeeze cap so that I don’t have to measure it out. I also love that the bottle is much smaller and lighter but I get the same number of loads as the big jug because it’s more concentrated. These 2 features are especially handy bedsheets my 12yr old daughter has been learning to do her own laundry and she doesn’t struggle with measuring into the cup and potentially having a spill or worry about it she uses the correct amount because it measures itself and the smaller bottle size is so much easier for her to manage! Would also be great for elderly or disabled that may struggle with the larger jugs or anyone that uses the laundromat and has to transport their soap bottles! It also gets the clothes really clean, doesn’t bother my super sensitive skin kids like other detergents do and leaves the clothes smelling really fresh without smelling too strong!
5 out of 5 stars
3 November, 2025
originally posted on influenster.com

This detergent is always on my list to purchase.
I have used all the different scents for this detergent and love that little goes a long way. The bottle lasts me for quite some time and it does its job wonderfully.
5 out of 5 stars
28 October, 2025
originally posted on influenster.com

Concentrated on the earth and our needs
Very effective at cleaning! Our home has many individuals with allergies so it is nice that there is very minimal scent . It has a low environmental impact which we love and is a good value for the money . Love the convenient packaging .
5 out of 5 stars
23 October, 2025
originally posted on influenster.com

fresh and clean without being too strong
Love this detergent! 🌿 It smells fresh and clean without being too strong. A little goes a long way, and I like that it’s made with safer, more natural ingredients. My clothes always come out soft and clean
5 out of 5 stars
19 October, 2025
originally posted on influenster.com

I already recommended this brand all product
This is my favourite brand. I love this brand our product because they are not have any chemical violet for money for me good and very effectively our product I am recommend this brand on this product
5 out of 5 stars
3 October, 2025
originally posted on influenster.com

Clean At Last!!! Clean At Last!!!
I was pleasantly surprised by how well this product works! When they say it’s “ULTRA CONCENTRATED”, they truly mean it! The bottle is much smaller than one would imagine considering we are all programmed to expect a cup or more of product to be used in each use but this isn’t like anything else on the market! This product has an easy squeeze measuring cap that doses out exactly how much you need just with a simple squeeze of the bottle! Doing a larger load, give it 2-3 squeezes! The scent is truly like none other I’ve ever smelled either—when I opened the wash machine door (after running our first load with this), the clean aroma filled our home and smelled like FRESH LAUNDRY!!! Not chemical filled and overpowering like alternative options sold by other brands! This laundry detergent is far greater than anything else our family has ever tried… I am soooo glad I took a leap of faith and bought this on a whim! We will forever be faithful to this brand now because of our extremely positive experience thus far! <3
1 out of 5 stars
Thumbs down graphic, would not recommend
16 September, 2025Verified purchase
Easy dose never stops!
I really wanted to love this product- less plastic, great scent, effective but the dispenser does not work. No matter how o hold it and squeeze it, it never stops. I’ve done 3 loads so far and used half the bottle. I will not buy again.
5 out of 5 stars
12 September, 2025
originally posted on influenster.com

Our go-to detergent is the rose-scented one for it
The rose-scented detergent is our go-to choice—it’s my favorite fragrance, often mistaken for perfume, and I love that it’s eco-friendly too.