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Kristin Ess Moisture Rich Curl Shampoo for All Curls 2A-4C Curly + Wavy + Frizzy Hair - Sulfate, Paraben + Silicone Free - 10 fl oz - 2 of 4Kristin Ess Moisture Rich Curl Shampoo for All Curls 2A-4C Curly + Wavy + Frizzy Hair - Sulfate, Paraben + Silicone Free - 10 fl oz - 3 of 4Kristin Ess Moisture Rich Curl Shampoo for All Curls 2A-4C Curly + Wavy + Frizzy Hair - Sulfate, Paraben + Silicone Free - 10 fl oz - 4 of 4
Kristin Ess Moisture Rich Curl Shampoo for All Curls 2A-4C Curly + Wavy + Frizzy Hair - Sulfate, Paraben + Silicone Free - 10 fl oz - 1 of 4

Kristin Ess Moisture Rich Curl Shampoo for All Curls 2A-4C Curly + Wavy + Frizzy Hair - Sulfate, Paraben + Silicone Free - 10 fl oz

$11.99 ($1.20/fluid ounce)See 2 deals for this item

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At a glance

About this item

Highlights

  • Moisture conscious
  • Gently cleansing
  • Rich lather
  • Non-stripping
  • Alll curl types

Description

As you probably already know, curly hair naturally lacks moisture, so let's make sure your shampoo isn't drying it out further! This formula gently cleanses without stripping, has good slip and creates a super rich lather to make wash day a pleasure.

How to:
1. Thoroughly wet your hair, then create partings with the pointed tip and apply shampoo directly to your scalp.
2. Massage in to create a rich lather. Add a little water if needed.
3. Rinse well before conditioning.
Tip: Use the pointed tip to get your shampoo right where you need it most… at the scalp!

Contains Curl Hydration Complex, our signature moisture-infusing complex designed to hydrate, reduce frizz and encourage coils while adding shine and protecting against environmental stressors and color fade.

free of drying alcohols, sulfates, parabens, phthalates + silicones
cruelty free | color + keratin safe | vegan

Please note, ingredient lists may change any time a product is updated. Always check packaging to get the most accurate list of ingredients in each product.

This product features our Milky Santal fragrance with notes of transparent jasmine, bourbon vanilla, blonde tobacco, sandalwood cream + ambrette seed.
Scent: Tobacco, Sandalwood, Jasmine, Vanilla
Hair Type: Curly, Dry
Health Facts: Vegan, Contains Shea Butter, Sulfate-Free, Silicone-Free, Paraben-Free, Phthalate-Free
Product Warning: Adult Use Only
Product Form: Cream
Sustainability Claims: Cruelty-Free
Recommended Use: Every Other Day
Beauty Purpose: Curl Enhancing, Nourishing
Net weight: 10 fl oz (US)
Features: Lightweight
TCIN: 76577789
UPC: 840797129276
Item Number (DPCI): 063-00-5265
Origin: Assem In USA w/ foreign parts
If the item details aren’t accurate or complete, we want to know about it.

Ingredients:

water, sodium c14-16 olefin sulfonate, cocamidopropyl betaine, propanediol, glycol distearate, phenoxyethanol, butyrospermum parkii (shea) butter, alanine, arginine, aspartic acid, glycine, histidine, isoleucine, phenylalanine, proline, serine, sodium pca, pca, sodium lactate, threonine, valine, citric acid, disodium edta, glycine soja (soybean) oil, glycine soja (soybean) sterols, glycolipids, guar hydroxypropyltrimonium chloride, hydroxyethylcellulose, hydroxyacetophenone, lauryl lactyl lactate, peg-150 distearate, phospholipids, ricinus communis (castor) seed oil, fragrance.

Shipping details

Estimated ship dimensions: 2.07 inches length x 2.16 inches width x 7.43 inches height
Estimated ship weight: 0.74 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: Is this product color safe

submitted by Hola - 2 years ago

  • A: Hey, Great question! Kristin Ess Moisture Rich Curl Shampoo for Curly + Wavy hair is sulfate free and color safe! It contains their signature moisture-infusing complex designed to hydrate, reduce frizz and encourage coils while adding shine and protecting against environmental stressors and color fade. For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page.

    submitted byTarget Beauty Consulting - 2 years ago
    Brand expert

  • A: Hello! Thank you for your question! Yes the Moisture Rich Curl Shampoo is sulfate free and safe for color treated hair. It is also cruelty free, keratin safe, vegan, free of drying alcohols, parabens, phthalates + silicones. Hope this helps!

    submitted byManufacturer - 2 years ago
    Brand expert

Q: What are the key ingredients of this shampoo?

submitted by AI Shopping Assistant - 3 months ago

  • A: The shampoo contains a Curl Hydration Complex and is enriched with shea butter for nourishment.

    submitted byAI Shopping Assistant - 3 months ago
    Ai generated

Q: Is this shampoo suitable for all curl types?

submitted by AI Shopping Assistant - 3 months ago

  • A: Yes, it is designed for all curl types, from 2A to 4C, including wavy and frizzy hair.

    submitted byAI Shopping Assistant - 3 months ago
    Ai generated

Q: What is the recommended usage frequency?

submitted by AI Shopping Assistant - 3 months ago

  • A: It is recommended to use the shampoo every other day for optimal results.

    submitted byAI Shopping Assistant - 3 months ago
    Ai generated

Q: Does it contain sulfates or parabens?

submitted by AI Shopping Assistant - 3 months ago

  • A: No, this shampoo is free from sulfates, parabens, silicones, and phthalates.

    submitted byAI Shopping Assistant - 3 months ago
    Ai generated

Q: What scents can be expected from this shampoo?

submitted by AI Shopping Assistant - 3 months ago

  • A: The shampoo features a Milky Santal fragrance with notes of jasmine, bourbon vanilla, and sandalwood.

    submitted byAI Shopping Assistant - 3 months ago
    Ai generated

Q: Can you please provide the entire ingredient list? Thank you!

submitted by LG2008 - 6 years ago

  • A: Thanks for your question! For ingredient listings, please visit www.kristinesshair.com.

    submitted byKristin Ess Hair - 6 years ago
    Brand expert

Q: are there sulfates in this shampoo?

submitted by dez - 6 years ago

  • A: No, it is: free of drying alcohols, sulfates, parabens, phthalates, and silicones.

    submitted byjvtin - 6 years ago
See all questions (8)

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Guests are saying

This shampoo has garnered mixed feedback from guests, with many praising its ability to enhance curls and provide a pleasant scent. While some guests experienced dryness and hair loss, others found it effective for their curly hair, noting improved definition and moisture. The unique applicator design is appreciated for its ease of use. Overall, it seems to work well for those with specific hair types, particularly thick or curly hair, but may not suit everyone.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.0 out of 5 stars with 552 reviews
    effectiveness: 2.51 out of 5
    quality: 2.57 out of 5
    value: 2.47 out of 5
    35% would recommend
    91 recommendations
    5 out of 5 stars
    Thumbs up graphic, would recommend
    13 May, 2026Verified purchase

    Worth every penny

    Amazing. Made my daughters hair look 100x better and her hair has grown so much in the past 2 months using it
    Lilly
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    12 January, 2026

    BEWARE KRISTIN ESS HAIR

    used this product from 2024 until recently, it absolutely destroyed my hair. The first month of using the products of this brand is great, but over time it destroys your hair. In the span of a year my hair loss 3-5 inches of length from damage. My hair became so weak and brittle. This product does a faux imitation of hydrating by leaving a waxy film on the hair that’s SO DRYING. Please stay away from this!
    Camille
    effectiveness: 1 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    2 December, 2025Verified purchase

    Dries out your hair

    Smells great but made my hair super dry! Would not recommend
    Autumn
    effectiveness: 1 out of 5
    quality: 1 out of 5
    value: 2 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    24 June, 2025Verified purchase

    thick curly hair

    def recommend if you have thick dry hair! a little goes a long way
    mystery
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    4 out of 5 stars
    9 June, 2025Verified purchase

    Shampoo

    it does a great job of cleaning my scalp and I absolutely love the smell. it does tangle my hair though as I was it. I have to comb it after the conditioner is through my hair. I’m also not sure but I have seemed to experience an excessive amount of shedding.
    bossbrii26
    effectiveness: 4 out of 5
    quality: 3 out of 5
    value: 3 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    24 March, 2025

    The worst

    Made my hair fall out in clumps!! Awful.
    Malynn
    Did you find this review helpful?
    4 out of 5 stars
    Thumbs up graphic, would recommend
    3 March, 2025Verified purchase

    Shampoo

    What I don’t like about it that I have to use this product twice so I could get a good lather but over all it works for me
    Karen
    effectiveness: 3 out of 5
    quality: 4 out of 5
    value: 3 out of 5
    Did you find this review helpful?
    2 out of 5 stars
    Thumbs down graphic, would not recommend
    2 December, 2024Verified purchase

    Skip it.

    Real person who really bought this with their own money here. I have fine, wavy borderline curly hair (I think it’s 2c/3a) and lots of it. This weighed my hair down so badly it lost almost all of its curl. I could achieve juuust a bit of fluffy wave on a wash day and after sleeping on it no amount of curl refreshing would revive my hair. Using this up was a nightmare. Only positive thing is that it smelled good and at least my hair didn’t fall out. AVOID if your hair sounds like mine.
    LindZ
    value: 1 out of 5
    effectiveness: 1 out of 5
    quality: 2 out of 5
    5 guests found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    22 November, 2024

    Best shampoo for black people, period!

    Loved it. Best shampoo I've ever used. I'm a black male, with type 4c, possible 4d if there's such a thing. My hair is extremely coily. It gives the hair volume while being extremely soft and light on hair. I've tried every product aimed at black folks and some that targeted curly. Let me tell you, even without silicones, it's provided the softest hair you could ever imagine. Nothing comes close. And it doesn't contain protein, which is good. Protein can cause breakage and even hair loss. Trust me when I say, this is a winner
    Black target consumer
    6 guests found this review helpful. Did you?
    2 out of 5 stars
    Thumbs down graphic, would not recommend
    5 November, 2024

    Ehhh

    the bottle itself is designed poorly to be used in the shower. the nozzle is very difficult to open or close with wet hands. The prongs are not long enough to get a good grip. And it is meant to go directly to the root but always gets wrapped in my hair. Not remarkable shampoo in and of itself either. Disappointing because the other products from the same brand that I have used have been great.
    Kenzie N
    quality: 1 out of 5
    value: 1 out of 5
    effectiveness: 2 out of 5
    2 guests found this review helpful. Did you?
    2 out of 5 stars
    Thumbs down graphic, would not recommend
    21 October, 2024

    Not the best

    Don’t know if it is just my hair type but it gets super greasy really quick, didn’t have that problem with other ones in this brand
    Gab
    value: 3 out of 5
    effectiveness: 1 out of 5
    quality: 4 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    16 October, 2024Verified purchase

    Curl Magic!!!

    Hands down the best shampoo for my curly hair!!!! I’ve never seen my curls have so much definition and bounce. Also hydrated not dry. Will defiantly continue to use daily.
    SuzyAG
    quality: 5 out of 5
    value: 4 out of 5
    effectiveness: 5 out of 5
    4 guests found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    19 August, 2024Verified purchase

    Best shampoo

    We love this shampoo. We have searched and searched for many of shampoos and conditioners the one that works best is this one for my daughter’s hair since she has curly hair.
    Chaidez
    effectiveness: 5 out of 5
    value: 5 out of 5
    quality: 5 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    23 June, 2024

    Please dont! Flaky itchy scalp!

    I honestly give this zero stars. I’m not one to do reviews, but this KILLED my scalp to the point I cut all my hair off!!!! It dried my scalp out, made it super itchy, lots of flaking scalp, and raw spots on my head and base of hairline! I’ve never in my life had a shampoo/conditioner do this to me. It FLATTENED my curls too. Sincerely- it smells good, but don’t put this on your head. This is awful!! 😭😭
    LuckyCharmMomma
    value: 1 out of 5
    effectiveness: 1 out of 5
    quality: 1 out of 5
    2 guests found this review helpful. Did you?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    16 June, 2024Verified purchase

    HAIR FALLING OUT

    My hair fell out in literal clumps. I thought it was caused by something else and then I switched shampoos. So disappointing and heartbreaking.
    Amyisroelchai18
    value: 1 out of 5
    effectiveness: 1 out of 5
    quality: 1 out of 5
    1 guest found this review helpful. Did you?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    14 June, 2024Verified purchase

    Terrible

    I’ve never felt like I was picky about shampoo and I could pretty much use anything, but this is the first shampoo I’ve ever hated. It made my hair so poofy and frizzy and my curls lost all definition. Somehow, my hair also doesn’t feel totally clean after using it either. Leaves my hair drying and oily and looking disgusting. So weird!
    buttercookies
    value: 1 out of 5
    effectiveness: 1 out of 5
    quality: 2 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    9 June, 2024

    Great

    I'm a little confused with the bad reviews because this shampoo worked beautifully for me. After one use i woke up with less frizz, defined curls, and my hair smelled amazing. I used both the shampoo and conditioner, maybe that made a difference?
    Selma
    value: 3 out of 5
    effectiveness: 5 out of 5
    quality: 5 out of 5
    4 guests found this review helpful. Did you?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    4 June, 2024Verified purchase

    Made my scalp worse

    After using this product, my whole scalp was irritated and developed red bumps. I’ve used a lot of hair products and this was the worst reaction I got. Would not recommend
    AT
    effectiveness: 1 out of 5
    value: 3 out of 5
    quality: 1 out of 5
    1 guest found this review helpful. Did you?
    3 out of 5 stars
    Thumbs down graphic, would not recommend
    22 April, 2024Verified purchase

    Smells like nothing

    I’ve been using this shampoo for about three years, this last time I bought I noticed how it doesn’t have that beautiful distinctive Kristin Ess aroma it used to have. I’m so sad 😭
    Mtz
    value: 4 out of 5
    effectiveness: 4 out of 5
    quality: 4 out of 5
    2 guests found this review helpful. Did you?
    5 out of 5 stars
    5 April, 2024
    originally posted on influenster.com
    Image

    Incredible.

    It has the best scent ever. It's super hydrating. You can feel your hair start to change texture while washing. The applicator tip is incredible. Price is amazing for like brands. I stopped using it for a few months and my hair was a mess. This is after 1 wash. My curl patterns are returning already.
    Did you find this review helpful?

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