Target New ArrivalsHalloweenClothing, Shoes & AccessoriesHome & DecorKitchen & DiningPatio, Lawn & GardenGroceryHousehold EssentialsBabyBeautyTarget Beauty StudioPersonal CareSports & OutdoorsPetsHealthWellnessSchool & Office SuppliesToys & GamesElectronics & TechVideo GamesBooks, Music & MoviesParty SuppliesGift IdeasGift CardsShop by CommunityTarget OpticalDealsClearanceNew ArrivalsBack to SchoolCollegeTop DealsTarget Circle DealsWeekly AdShop Order PickupShop Same Day DeliveryRegistryRedCardTarget CircleFind Stores
Tom's of Maine Kids' Anticavity Fluoride Natural Toothpaste - Silly Strawberry - 5.1oz - 2 of 4Tom's of Maine Kids' Anticavity Fluoride Natural Toothpaste - Silly Strawberry - 5.1oz - 3 of 4Tom's of Maine Kids' Anticavity Fluoride Natural Toothpaste - Silly Strawberry - 5.1oz - 4 of 4
Tom's of Maine Kids' Anticavity Fluoride Natural Toothpaste - Silly Strawberry - 5.1oz - 1 of 4

Tom's of Maine Kids Anticavity Fluoride Natural Toothpaste - Silly Strawberry - 5.1oz

$5.29 ($1.04/ounce)

Count1pk

In Stock

Eligible for registries and wish lists
Save 5% every day
With Target Circle™ Card (restrictions apply)

At a glance

About this item

Highlights

  • Includes one (1) 5.1 oz tube of Tom’s of Maine Natural Kids Fluoride Toothpaste, Kids Anticavity Toothpaste in Silly Strawberry flavor
  • This great tasting fruity kids toothpaste is made with real fruit juice flavors and makes brushing a fun experience for kids
  • This kids natural toothpaste is made for kids ages 2 and older, making it a great toddler toothpaste for kids learning the daily habit of brushing their teeth
  • Fun fluoride-based formula offers cavity protection and is made with natural flavors that will delight your child’s taste buds
  • This natural toothpaste for kids uses calcium and silica to gently clean their teeth and help brighten little smiles
  • Free of dyes, artificial sweeteners, flavors, preservatives, and is gluten free, vegan, and not tested on animals
  • Encourage good brushing habits early on with the Tom’s of Maine Silly Strawberry Kids Toothpaste with Fluoride

Description

Make brushing more fun for kids with Tom’s of Maine Natural Kids Fluoride Toothpaste in Silly Strawberry. Made for children ages 2 and older, this natural kids toothpaste with fluoride helps fight cavities while cleaning little teeth with calcium and silica. The fun and fruity flavor encourages kids to brush daily, helping make morning and bedtime routines easier for parents. Made without artificial dyes, flavors, preservatives, or sweeteners, this kids toothpaste is also vegan and gluten free. Use a pea-sized amount and supervise brushing and rinsing to help minimize swallowing.
Suggested Age: 2 Years and Up
Health Facts: Artificial Color-Free, Vegan, Dye-Free, Gluten-Free, Fluoride-Free, Artificial Preservative-Free, Artificial Flavor-Free, BPA-Free, Contains Naturally Derived Ingredients
Product Warning: Use with adult supervision
Product Form: Paste
Primary Active Ingredient: Sodium Monofluorophosphate
Sustainability Claims: Cruelty-Free, Recyclable, Not Tested on Animals
Package Quantity: 1
TCIN: 76626522
UPC: 035000971234
Item Number (DPCI): 049-09-0038
Origin: Assem USA w/foreign/dom. parts
If the item details aren’t accurate or complete, we want to know about it.

Ingredients:

inactive ingredients: glycerin, water, calcium carbonate, hydrated silica, natural flavor*, carrageenan, sodium lauryl sulfate, *strawberry juice and other natural flavor

Shipping details

Estimated ship dimensions: 6.57 inches length x 2.08 inches width x 1.61 inches height
Estimated ship weight: 0.35 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Additional product information and recommendations

Discover more options

Skip to next section

Frequently bought together

Skip to next section

Guests also viewed

Skip to next section

Guests are saying

This toothpaste is a popular choice among parents looking for a kid-friendly option that combines great taste with effective cleaning. Many guests appreciate the natural ingredients and fluoride content, which provide peace of mind while ensuring their children's dental health. The silly strawberry flavor is a hit with kids, making brushing a more enjoyable experience. However, some guests noted that the flavor may not appeal to all children, and the texture can be a bit gritty for some.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.6 out of 5 stars with 1913 reviews
    25% would recommend
    4 recommendations
    5 out of 5 stars
    Thumbs up graphic, would recommend
    2 September, 2026Verified purchase

    Dentist recommended and kid approved

    Our dentist recommended using a fluoride toothpaste, and this one has worked really well for us. My child likes the strawberry flavor, which makes brushing much easier. I also like that it has fluoride for cavity protection and is dye-free. The flavor isn’t too strong, and it’s been a great everyday toothpaste.
    CC
    Did you find this review helpful?
    5 out of 5 stars
    10 August, 2026Verified purchase

    (no review title)

    This is the only toothpaste my kids will use. They love the flavor.
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    16 July, 2026Verified purchase

    Great toothpaste

    My kids love this toothpaste. It does a good job of cleaning their teeth too.
    Kait92
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    4 June, 2026Verified purchase

    NOT SAFE FOR KIDS

    I am so disappointed when originally amazing small companies go and sell to large sell out companies. They’re in the middle of lawsuits for HIGH levels of ARSENIC AND LEAD. There is no safe amount of lead or arsenic safe for children especially if they are not able to spit out the toothpaste yet. Another disappointing case of corporate greed. Should be removed from shelves.
    Boots
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    20 February, 2026Verified purchase

    (no review title)

    Contains lead, not safe for anyone let alone children
    JG
    effectiveness: 1 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    7 guests found this review helpful. Did you?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    18 February, 2026

    DO NOT BUY - contains high levels of lead

    I would give this a zero if I could. This toothpaste has tested very high for lead and other heavy metals. Toms is facing a class action lawsuit. Target should stop selling this.
    Shelly
    effectiveness: 1 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    6 guests found this review helpful. Did you?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    10 February, 2026Verified purchase

    Detactable levels of lead

    Beware of independent reviews detect lead in this children’s toothpaste. We are tossing ours and no longer using on our two year old. Wish I had researched sooner and was aware.
    B
    effectiveness: 1 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    9 guests found this review helpful. Did you?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    25 January, 2026

    DO NOT BUY!! CONTAINS LEAD

    Do Not give to your kids!!! High levels of lead!!
    Grace
    effectiveness: 1 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    14 guests found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    24 January, 2026Verified purchase

    Strawberry is the best!

    I have been using Tom's Strawberry toothpaste for years. It's great for kids who do not like the harsh bite of mint toothpaste. Great smooth texture, freshness, and taste, all while maintaining effectiveness!
    Lm
    1 guest found this review helpful. Did you?
    1 out of 5 stars
    22 January, 2026

    (no review title)

    This product has lead in it!! Do not buy it!!
    Kari Diamond
    6 guests found this review helpful. Did you?
    1 out of 5 stars
    21 January, 2026

    (no review title)

    IT HAS LEAD IN IT/DO NOT USE
    Mackenzie
    9 guests found this review helpful. Did you?
    5 out of 5 stars
    19 January, 2026Verified purchase

    Good one!

    This is perfect for toddlers
    Sri
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    5 January, 2026Verified purchase

    (no review title)

    Great flavored toothpaste!
    Megan
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    2 January, 2026Verified purchase

    (no review title)

    My daughter loves this toothpaste and even tries to get more and more every time she’s brushing. She’s 18 months old and her loving the flavor has made getting in the habit of toothbrushing such a breeze.
    Megan
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    31 December, 2025
    originally posted on Home Tester Club
    Image

    Son loves it

    [This review was collected as part of a promotion.] My son is always asking me to put more of this on his toothbrush and I have to always pretend because he likes it so much. It works great to have a fresh smelling breath and isnt foamy so he doesn't have to rinse or make a big mess.
    Smallz9
    Did you find this review helpful?
    4 out of 5 stars
    30 December, 2025
    originally posted on Home Tester Club
    Image

    Kids are happy with flavor

    [This review was collected as part of a promotion.] It’s great to have a dye free option for fluoride toothpaste. We don’t always use fluoride, but I like having a better option in seasons we choose to use it. My kids enjoyed the flavor. It’s kind of gritty which can be off putting, but I thought it was good to make swallowing less appealing to my youngest. I’ve used it a few times too and liked it! I like that it’s available at many stores near me.
    KayleeC1
    2 guests found this review helpful. Did you?
    4 out of 5 stars
    30 December, 2025
    originally posted on Home Tester Club
    Image

    Kids like the taste

    [This review was collected as part of a promotion.] The kids liked the flavor which made brushing mush more tolerable for them. I check their brushing afterwards and their teeth and gums/mouth seem to be clean after use. I would recommend this product to anyone who has issues getting their kids to brush
    Danielle03169
    Did you find this review helpful?
    5 out of 5 stars
    28 December, 2025
    originally posted on Home Tester Club
    Image

    Great taste!

    [This review was collected as part of a promotion.] This toothpaste has a great flavor that my kids love and the cleaning power of a fluoride toothpaste. My kids request this one over other big name brands.
    Troselewis9
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    26 December, 2025Verified purchase

    Fluoride toothpaste

    Great fluoride option for kids, my daughter loves the strawberry flavor
    Sandz
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    26 December, 2025Verified purchase

    (no review title)

    this is the only toothpaste my kids will use! the flavor is great and it does a great job protecting the kids teeth.
    LBGood
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?

    Get top deals, latest trends, and more.