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Tom's of Maine Kids Anticavity Fluoride Natural Toothpaste -  Silly Strawberry - 5.1oz - 2 of 4Tom's of Maine Kids Anticavity Fluoride Natural Toothpaste -  Silly Strawberry - 5.1oz - 3 of 4Tom's of Maine Kids Anticavity Fluoride Natural Toothpaste -  Silly Strawberry - 5.1oz - 4 of 4
Tom's of Maine Kids Anticavity Fluoride Natural Toothpaste -  Silly Strawberry - 5.1oz - 1 of 4

Tom's of Maine Kids Anticavity Fluoride Natural Toothpaste - Silly Strawberry - 5.1oz

$5.29 ($1.04/ounce)See 1 deal for this item

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At a glance

About this item

Highlights

  • WHAT YOU'LL GET: One 5.1-ounce tube of Tom's of Maine Kids Fluoride Toothpaste in Silly Strawberry Flavor
  • FIGHT CAVITIES: Fluoride toothpaste provides cavity protection while calcium and silica gently clean teeth
  • TASTE THEY LOVE: The fruity flavor of this children's toothpaste makes brushing a fun habit
  • RECYCLABLE TUBE: Look for the blue recycling flag, squeeze out as much toothpaste as you can, replace the cap, and recycle
  • TAKE CARE OF YOURSELF NATURALLY: Contains no artificial preservatives, colors or flavors and is not tested on animals

Description

Goodbye artificial sparkles and bubble gum flavors. Hello natural cavity protection! Tom's of Maine Natural Kids Fluoride Toothpaste uses calcium and silica to gently clean your little one's teeth. Plus, the yummy Silly Strawberry flavor of this natural children's toothpaste makes brushing fun. With no artificial flavors, colors or preservatives, this fluoride toothpaste is silly enough for kids and effective enough for parents. And when you're done using your toothpaste, you can recycle the tube! Check to be sure that your tube has the blue recycling flag on it, squeeze out as much of the toothpaste from the tube as you can, replace the cap, and place the tube in your recycling bin.

At Tom's of Maine, we want to empower families to live more naturally. With more than 5 years experience combining scientific know-how, naturally derived ingredients and a bit of ingenuity, we make products that are good for you and the planet. As a Certified B Corp, we hold ourselves to the highest social and environmental standards. Plus, we're committed to supporting local communities for meaningful change, donating 1% of our profits to charities supporting health, education and the environment. We call this "doing good, for real," and it impacts everything we do.
Suggested Age: 2 Years and Up
Health Facts: Artificial Color-Free, Vegan, Dye-Free, Gluten-Free, Fluoride-Free, Artificial Preservative-Free, Artificial Flavor-Free, BPA-Free, Contains Naturally Derived Ingredients
Product Warning: Use with adult supervision
Product Form: Paste
Primary Active Ingredient: Sodium Monofluorophosphate
Sustainability Claims: Cruelty-Free, Recyclable, Not Tested on Animals
Package Quantity: 1
Net weight: 5.1 Ounces
TCIN: 76626522
UPC: 035000971234
Item Number (DPCI): 049-09-0038
Origin: Assem USA w/foreign/dom. parts
If the item details aren’t accurate or complete, we want to know about it.

Ingredients:

inactive ingredients: glycerin, water, calcium carbonate, hydrated silica, natural flavor*, carrageenan, sodium lauryl sulfate, *strawberry juice and other natural flavor

Shipping details

Estimated ship dimensions: 6.66 inches length x 1.5 inches width x 1.42 inches height
Estimated ship weight: 0.353 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

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Guests are saying

The Tom's of Maine Silly Strawberry toothpaste is a popular choice among parents for its appealing flavor and natural ingredients. Many guests appreciate that it contains fluoride for cavity protection while being free from artificial dyes and flavors. The toothpaste has made tooth brushing enjoyable for children, helping to establish good habits. However, some guests have raised concerns about the flavor and texture, indicating that it may not suit every child's preference.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.6 out of 5 stars with 1955 reviews
    effectiveness: 4.31 out of 5
    quality: 4.15 out of 5
    value: 4 out of 5
    76% would recommend
    77 recommendations
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    20 February, 2026Verified purchase

    (no review title)

    Contains lead, not safe for anyone let alone children
    JG
    effectiveness: 1 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    7 guests found this review helpful. Did you?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    18 February, 2026

    DO NOT BUY - contains high levels of lead

    I would give this a zero if I could. This toothpaste has tested very high for lead and other heavy metals. Toms is facing a class action lawsuit. Target should stop selling this.
    Shelly
    effectiveness: 1 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    6 guests found this review helpful. Did you?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    10 February, 2026Verified purchase

    Detactable levels of lead

    Beware of independent reviews detect lead in this children’s toothpaste. We are tossing ours and no longer using on our two year old. Wish I had researched sooner and was aware.
    B
    effectiveness: 1 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    9 guests found this review helpful. Did you?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    25 January, 2026

    DO NOT BUY!! CONTAINS LEAD

    Do Not give to your kids!!! High levels of lead!!
    Grace
    effectiveness: 1 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    14 guests found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    24 January, 2026Verified purchase

    Strawberry is the best!

    I have been using Tom's Strawberry toothpaste for years. It's great for kids who do not like the harsh bite of mint toothpaste. Great smooth texture, freshness, and taste, all while maintaining effectiveness!
    Lm
    1 guest found this review helpful. Did you?
    1 out of 5 stars
    22 January, 2026

    (no review title)

    This product has lead in it!! Do not buy it!!
    Kari Diamond
    6 guests found this review helpful. Did you?
    1 out of 5 stars
    21 January, 2026

    (no review title)

    IT HAS LEAD IN IT/DO NOT USE
    Mackenzie
    9 guests found this review helpful. Did you?
    5 out of 5 stars
    19 January, 2026Verified purchase

    Good one!

    This is perfect for toddlers
    Sri
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    5 January, 2026Verified purchase

    (no review title)

    Great flavored toothpaste!
    Megan
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    2 January, 2026Verified purchase

    (no review title)

    My daughter loves this toothpaste and even tries to get more and more every time she’s brushing. She’s 18 months old and her loving the flavor has made getting in the habit of toothbrushing such a breeze.
    Megan
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    31 December, 2025
    originally posted on Home Tester Club
    Image

    Son loves it

    [This review was collected as part of a promotion.] My son is always asking me to put more of this on his toothbrush and I have to always pretend because he likes it so much. It works great to have a fresh smelling breath and isnt foamy so he doesn't have to rinse or make a big mess.
    Smallz9
    Did you find this review helpful?
    4 out of 5 stars
    30 December, 2025
    originally posted on Home Tester Club
    Image

    Kids are happy with flavor

    [This review was collected as part of a promotion.] It’s great to have a dye free option for fluoride toothpaste. We don’t always use fluoride, but I like having a better option in seasons we choose to use it. My kids enjoyed the flavor. It’s kind of gritty which can be off putting, but I thought it was good to make swallowing less appealing to my youngest. I’ve used it a few times too and liked it! I like that it’s available at many stores near me.
    KayleeC1
    Did you find this review helpful?
    4 out of 5 stars
    30 December, 2025
    originally posted on Home Tester Club
    Image

    Kids like the taste

    [This review was collected as part of a promotion.] The kids liked the flavor which made brushing mush more tolerable for them. I check their brushing afterwards and their teeth and gums/mouth seem to be clean after use. I would recommend this product to anyone who has issues getting their kids to brush
    Danielle03169
    Did you find this review helpful?
    5 out of 5 stars
    28 December, 2025
    originally posted on Home Tester Club
    Image

    Great taste!

    [This review was collected as part of a promotion.] This toothpaste has a great flavor that my kids love and the cleaning power of a fluoride toothpaste. My kids request this one over other big name brands.
    Troselewis9
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    26 December, 2025Verified purchase

    Fluoride toothpaste

    Great fluoride option for kids, my daughter loves the strawberry flavor
    Sandz
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    26 December, 2025Verified purchase

    (no review title)

    this is the only toothpaste my kids will use! the flavor is great and it does a great job protecting the kids teeth.
    LBGood
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    4 out of 5 stars
    24 December, 2025
    originally posted on Home Tester Club
    Image

    Natural strawberry

    [This review was collected as part of a promotion.] I think the packaging is colorful and appealing and the toothpaste is in a convenient standing tube for dispensing. The little one liked the strawberry flavor. For me the flavor is mild, natural, and pleasant. The color is natural because it is dye free, and it smells natural as well. I love Tom's of Maine brand, I use the bar soaps and will try the deodorants one day. I received this product free for testing and review purposes.
    HFMag1410
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    22 December, 2025Verified purchase

    Contains high levels of lead.

    Contains high levels of lead. These companies need to do better.
    Kay
    effectiveness: 1 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    4 guests found this review helpful. Did you?
    5 out of 5 stars
    20 December, 2025
    originally posted on Home Tester Club
    Image

    Favorite!

    [This review was collected as part of a promotion.] Great toothpaste, yummy flavor, easy packaging for kids to open themselves. Actually cleans the teeth, my daughter loves it. We use Tom's for ourselves as well, trusted and loved! Obviously recommend.
    Erika8
    Did you find this review helpful?
    5 out of 5 stars
    20 December, 2025
    originally posted on Home Tester Club
    Image

    Toothpaste that feels good

    [This review was collected as part of a promotion.] My kids really liked this one for its fruity flavor. I really liked it because Tom's is so great at providing toothpastes that are as natural as possible. I do like that it has fluoride since I find a lot of other "natural" toothpastes do not include this. Kids don't need crazy colors or artificial flavors to enjoy brushing their teeth. I think this toothpaste clearly shows that.
    synchronicity013
    Did you find this review helpful?

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