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Premium Ultra Strong Toilet Paper - up&up™ - 2 of 3Premium Ultra Strong Toilet Paper - up&up™ - 3 of 3
Premium Ultra Strong Toilet Paper - up&up™ - 1 of 3

Premium Ultra Strong Toilet Paper - 18 Rolls - up&up™: 2-Ply, 244 Sheets Per Roll

$17.89 ($0.41/100 count)

Count18 Rolls

In Stock

Eligible for registries and wish lists

At a glance

About this item

Highlights

  • Ultra-strong toilet paper thoroughly cleans without ripping/shredding
  • Made from materials from sustainably maintained forests and controlled sources
  • Septic-safe toilet paper won't clog pipes
  • 2-ply toilet paper for a softer feel
  • If you’re not satisfied with any Target Owned Brand item, return it within one year with a receipt for an exchange or a refund

Description

Get comfortably clean when you use Ultra Strong Toilet Paper from up&up™. This toilet paper comes with two-ply toilet paper that's soft on skin but also strong enough to help you get a thorough clean without tearing or shredding. The toilet paper is septic-safe so you don't need to worry about it clogging your toilet or pipes. Plus, it's made from materials sourced from sustainably maintained forests and other controlled sources so you can feel better about your environmental impact.

100% Satisfaction Guaranteed.
Sheets Per Roll: 244
Count: 18 rolls
Ply: 2-Ply
Features: Septic-Safe
TCIN: 76633643
UPC: 061328451318
Item Number (DPCI): 253-06-8342
Origin: Made in the USA
If the item details aren’t accurate or complete, we want to know about it.

Allergens & Warnings:

WARNING: TO AVOID DANGER OF SUFFOCATION, KEEP PLASTIC BAGS AWAY FROM BABIES, CHILDREN AND PETS. DO NOT PLACE IN OR AROUND CRIBS, BEDS, STROLLERS, OR PLAYPENS. THIS BAG IS NOT A TOY.

Shipping details

Estimated ship dimensions: 9.75 inches length x 14.5 inches width x 11.7 inches height
Estimated ship weight: 4.1 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 365 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: I bought th 30 roll case today and when I got home noticed the roll is smaller, the package at home has 264 sheets per roll while the case I bought today has 244. Has this procduct been ruduced?

submitted by Dissappointed Comsumer - 1 year ago
  • A: Agree. Not the weight, strength or absorbency of the older product. Probably outsourced it to a cheaper brand name company. Has been my go to but no more.

    submitted byJacobsMom - 8 months ago
  • A: Yes I placed a roll bought previously to this "new" roll and it's a signifigant difference. Smaller. I see in their listing they claim "new lower price" and no where do they admit smaller product.Bad

    submitted bysebandmia4ever - 11 months ago
  • A: This is the last time I buy this product. Rip off. Back to using charmin!

    submitted bycapecod1977 - 10 months ago
  • A: Yes. Same thing. I set a new roll by a old roll for comparison

    submitted bysmithsilver - 1 year ago
  • A: The rolls are nothing like they used to be. Shrinkflation has hit toilet paper again. Comparing old roll to new, it looks like a completely different product.

    submitted byDisappointed - 1 year ago
  • A: Yes, I compared the rolls I bought from March 2025 vs yesterday. They are making them a lot smaller now!

    submitted byBeb - 1 year ago
  • A: And the quality of the 244 sheet per roll toilet paper is FAR WORSE than the 264 sheet per roll. So bad that I will no longer buy this toilet paper.

    submitted byMichelle C - 11 months ago
  • A: Yes definitely reduced amount per roll. They are not the mega rolls they used to be. And my family dosen't think they are the same quality either. This used to be my Charmin replacement as it is cheaper and the quality used to be right on par with Charmin. Now I gotta find a new toilet paper.

    submitted byStacy - 10 months ago
  • A: Glad it wasn’t just me going nuts when I just discovered this. Really disappointing they have it under the same listing as before and just “30 rolls” in the description.

    submitted bySerr - 1 year ago
  • A: Hi - Thanks for asking! To get further assistance with this issue, we kindly request you to reach out to our phone specialist team at 1-800-591-3869 during the business hours between 7 AM CST to 8 PM CST. Have a great day! - Rob

    submitted byRyan - 1 year ago
    Target staff support

Q: Is the plastic packaging recyclable? It doesn't have a number on it or any information about recyclability.

submitted by Proud flip phone user - 2 years ago
  • A: Most "film" plastic is non recyclable via normal recycling pickup. Some stores do have plastic bag recycle collection bins out front, but investigative reporting showed a percent of them ended up dumped in 3rd world countries, clogging local water ways

    submitted bysmithsilver - 1 year ago
  • A: Not recyclable in most municipal recycling, but services like Ridwell will take it.

    submitted byMidwesty - 2 years ago
  • A: The next text time ! Z

    submitted byY - 1 year ago
  • A: Hello - We appreciate your interest in this item. It is made from materials sourced from sustainably maintained forests and other controlled sources so you can feel better about your environmental impact. . We know you will like it. – Jacob

    submitted byJacob - 2 years ago
    Target staff support

Q: Is this toilet paper septic safe?

submitted by Abundance56 - 3 years ago
  • A: Hello Abundance56- Great Question! Yes, it is septic-safe and the toilet paper won't clog pipes Hope this was helpful! -Daniel

    submitted byDaniel - 3 years ago
    Target staff support
  • A: They do have a product specifically labeled as septic safe

    submitted bysmithsilver - 1 year ago

Q: Can I return this product if I'm not satisfied?

submitted by AI Shopping Assistant - 1 month ago
  • A: Yes, you can return it within one year with a receipt for an exchange or refund.

    submitted byAI Shopping Assistant - 1 month ago
    Ai generated

Q: What makes this toilet paper ultra-strong?

submitted by AI Shopping Assistant - 1 month ago
  • A: The toilet paper is designed to thoroughly clean without ripping or shredding, ensuring durability.

    submitted byAI Shopping Assistant - 1 month ago
    Ai generated

Q: Is this toilet paper safe for septic systems?

submitted by AI Shopping Assistant - 1 month ago
  • A: Yes, this toilet paper is septic-safe and won't clog pipes.

    submitted byAI Shopping Assistant - 1 month ago
    Ai generated

Q: How many plies does this toilet paper have?

submitted by AI Shopping Assistant - 1 month ago
  • A: This toilet paper features a 2-ply construction for a softer feel.

    submitted byAI Shopping Assistant - 1 month ago
    Ai generated

Q: What type of materials is this toilet paper made from?

submitted by AI Shopping Assistant - 1 month ago
  • A: It is made from materials sourced from sustainably maintained forests and controlled sources.

    submitted byAI Shopping Assistant - 1 month ago
    Ai generated

Q: Is this environmentally friendly?

submitted by Erin82 - 9 months ago
  • A: Hello Erin82 - We appreciate your interest for this item. It's made from materials sourced from sustainably maintained forests and other controlled sources so you can feel better about your environmental impact. I hope it helps - Juliette.

    submitted bysanto - 9 months ago
    Target staff support

Q: whats the difference between ultra strong and soft&strong? Is this comparable to charmin ultra strong?

submitted by amazontoldme - 1 year ago
  • A: Hi amazontoldme - Thank you for reaching out to us with your query about the Premium Ultra Strong Toilet Paper - 30 Rolls - up&up™. "Ultra Strong" toilet paper prioritizes durability and strength, meaning it's designed to resist tearing when wet, while "Soft & Strong" aims to balance both softness and strength, providing a more comfortable feel while still maintaining good durability. I hope this information was helpful. Happy Shopping! - Josh

    submitted byJosh - 1 year ago
    Target staff support

Additional product information and recommendations

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Frequently bought together

Guests also viewed

Guests are saying

This toilet paper has been a staple for many guests, praised for its softness and strength. However, recent changes in quality have led to disappointment, with reports of thinner sheets, smaller rolls, and increased lint. Despite these concerns, some guests still appreciate its affordability and decent performance compared to name brands. Guests are encouraged to consider their needs and preferences when choosing this product, as experiences may vary significantly.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.5 out of 5 stars with 8088 reviews
    quality: 3.45 out of 5
    softness: 3.66 out of 5
    thickness: 3.65 out of 5
    value: 3.44 out of 5
    60% would recommend
    971 recommendations
    5 out of 5 stars
    9 June, 2026Verified purchase

    (no review title)

    Buy extra products that good
    Fefe
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    1 June, 2026Verified purchase

    This was not a change for the better!

    They changed the paper. It is not as soft as the previous version.
    Free and clear
    quality: 3 out of 5
    softness: 1 out of 5
    thickness: 2 out of 5
    value: 1 out of 5
    4 guests found this review helpful. Did you?
    2 out of 5 stars
    Thumbs down graphic, would not recommend
    1 June, 2026Verified purchase

    (no review title)

    Plys come apart too easily. Quality used to be great and this is the second time in a row it was subpar.
    Disgruntled
    quality: 2 out of 5
    softness: 3 out of 5
    thickness: 2 out of 5
    value: 3 out of 5
    1 guest found this review helpful. Did you?
    4 out of 5 stars
    Thumbs up graphic, would recommend
    27 May, 2026Verified purchase

    (no review title)

    Nowadays, most toilet paper is very thin and bad quality. This one meets the expectations of good quality.
    Yekaterina
    quality: 4 out of 5
    softness: 5 out of 5
    thickness: 4 out of 5
    value: 4 out of 5
    Did you find this review helpful?
    3 out of 5 stars
    21 May, 2026Verified purchase

    (no review title)

    The paper is soft, however it’s loosely rolled and honestly a roll doesn’t seem to last as long as they used to.
    D
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    19 May, 2026Verified purchase

    Quality went way down. Disappointing.

    We’ve used this toilet paper since 2020 for our family of 6, but the quality went way downhill in 2025. It feels more like sandpaper now, the 2-ply layers aren’t always aligned correctly so the roll comes off weird, feels thinner, and also has messy fluff that gets everywhere. The rolls are also smaller. So disappointing because this was my go-to, but the quality is so drastically different that we have officially switched to another brand.
    Disappointed mom
    quality: 1 out of 5
    softness: 1 out of 5
    thickness: 1 out of 5
    value: 1 out of 5
    2 guests found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    14 May, 2026Verified purchase

    (no review title)

    muy buen producto
    Paper towel
    quality: 5 out of 5
    softness: 5 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    9 May, 2026Verified purchase

    The worst toilet paper ever now

    I used to like this toilet paper, but it changed at some point (2025?) and now it is the worst toilet paper I have ever bought. It’s thin, difficult to get off the roll, and falls apart constantly. I’m not a wasteful person, but I actually ended up using about a third of this package before I gave up and bought a new, different brand. Literally the only time in 30 years of buying toilet paper that I’ve done that.
    Annie
    quality: 1 out of 5
    softness: 2 out of 5
    thickness: 1 out of 5
    value: 1 out of 5
    6 guests found this review helpful. Did you?
    5 out of 5 stars
    4 May, 2026Verified purchase

    (no review title)

    The best!
    Kat
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    25 April, 2026Verified purchase

    Dont buy! It makes an absolute mess!

    We used to get this up and up brand of 2ply toilet paper every time. The past two times it has fuzz all in it. Like extra white fluff fuzz that gets all over the bathroom when used. It’s a mess!!! I don’t know what changed but we will be switching for sure! This is such a mess!
    MOT20132016
    quality: 1 out of 5
    softness: 1 out of 5
    thickness: 1 out of 5
    value: 1 out of 5
    8 guests found this review helpful. Did you?
    2 out of 5 stars
    Thumbs down graphic, would not recommend
    18 April, 2026Verified purchase

    (no review title)

    Gummy paper when wet/tears easily
    Bobbie
    3 guests found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    16 April, 2026Verified purchase

    (no review title)

    Like how soft it is.
    karen
    quality: 5 out of 5
    softness: 5 out of 5
    thickness: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    15 April, 2026Verified purchase

    Like sand paper

    We've been buying this toilet paper for years, but the most recent rolls are very scratchy. It's like sand paper! Target has been making changes to this product, first they reduced the thickness then redused the size. And now it is no longer usable. We're going to a different brand.
    amk
    quality: 1 out of 5
    softness: 1 out of 5
    thickness: 1 out of 5
    value: 1 out of 5
    5 guests found this review helpful. Did you?
    2 out of 5 stars
    Thumbs down graphic, would not recommend
    9 April, 2026Verified purchase

    So dusty! Yuck!!

    This toilet paper is covered in tiny pieces and leaves tp fuzz everywhere. It's awful! As soon as someone touches the roll there's dust all over the floor and drawers we have next to it. It leaves tons of pieces on your skin as well. It is soft though- the only reason for 2 stars.
    Mom of Two
    quality: 1 out of 5
    softness: 3 out of 5
    thickness: 3 out of 5
    value: 1 out of 5
    6 guests found this review helpful. Did you?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    1 April, 2026Verified purchase

    Recently changed--terrible now

    I’ve been using this for five years and loved it. However, it has recently changed. The two packages I just bought are very different; they are rougher and thinner and after a few days of use, caused a lot of irritation. I’m so disappointed.
    jmg
    quality: 1 out of 5
    softness: 1 out of 5
    thickness: 2 out of 5
    value: 1 out of 5
    11 guests found this review helpful. Did you?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    30 March, 2026Verified purchase

    Poor quality

    Was using for years and happy with the product. Changed and now the quality is extremely poor.
    PC
    quality: 1 out of 5
    softness: 1 out of 5
    thickness: 1 out of 5
    value: 2 out of 5
    10 guests found this review helpful. Did you?
    3 out of 5 stars
    29 March, 2026Verified purchase

    Rolls not standard width.

    I have purchased this toilet paper for YEARS and think it’s as good as name brands. However, the most recent package contains rolls that are a 1/2 shorter than a standard roll. I have a couple rolls from the previous package. Not sure if this was a mistake or an attempt to increase profit, but it’s most definitely noticeable.
    MWB
    quality: 5 out of 5
    softness: 5 out of 5
    thickness: 5 out of 5
    value: 3 out of 5
    9 guests found this review helpful. Did you?
    1 out of 5 stars
    25 March, 2026Verified purchase

    Inconsistent Quality

    The quality varies considerably. I have purchased this many times. Sometimes it's great and other times it is very obviously shotty. It is March 2026 and as I write this review, re my latest purchase - the quality was absolutely terrible. Thin and flimsy and I am looking at it in comparison to the last purchase I made of the same item. Clearly the quality disintegrated. So beware. Quality control apparently is poor to nonexistent.
    AnonInBayArea
    quality: 2 out of 5
    thickness: 2 out of 5
    value: 2 out of 5
    8 guests found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    25 March, 2026Verified purchase

    soft and cushy

    sometimes there can be toilet paper debris but overall I like it
    Shelby
    quality: 5 out of 5
    softness: 5 out of 5
    thickness: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    11 March, 2026Verified purchase

    Changed in a bad way

    Something changed with the latest one, actually several now that I think about it. They’re smaller rolls I use to have to shove into my toilet paper holder and now they fall right in and on top of that they’re made differently. They feel cheaper and are no longer a product I would buy anymore.
    Bumps
    quality: 1 out of 5
    softness: 1 out of 5
    thickness: 1 out of 5
    13 guests found this review helpful. Did you?

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