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Premium Ultra Strong Toilet Paper - up&up™

Premium Ultra Strong Toilet Paper - up&up™ - 2 of 3Premium Ultra Strong Toilet Paper - up&up™ - 3 of 3
Premium Ultra Strong Toilet Paper - up&up™ - 1 of 3
$17.89 when purchased online
Target Online store #3991

About this item

Highlights

  • Ultra-strong toilet paper thoroughly cleans without ripping/shredding
  • Made from materials from sustainably maintained forests and controlled sources
  • Septic-safe toilet paper won't clog pipes
  • 2-ply toilet paper for a softer feel
  • If you’re not satisfied with any Target Owned Brand item, return it within one year with a receipt for an exchange or a refund

Description

Get comfortably clean when you use Ultra Strong Toilet Paper from up&up™. This toilet paper comes with two-ply toilet paper that's soft on skin but also strong enough to help you get a thorough clean without tearing or shredding. The toilet paper is septic-safe so you don't need to worry about it clogging your toilet or pipes. Plus, it's made from materials sourced from sustainably maintained forests and other controlled sources so you can feel better about your environmental impact.

100% Satisfaction Guaranteed.
Health Facts: Non-Toxic, Dye-Free, No Fragrance Added
Sheets Per Roll: 244
Count: 18 rolls
Features: Septic-Safe
TCIN: 76633643
UPC: 013100302905
Item Number (DPCI): 253-06-8342
Origin: Made in the USA or Imported
If the item details above aren’t accurate or complete, we want to know about it.

Allergens & Warnings:

WARNING: TO AVOID DANGER OF SUFFOCATION, KEEP PLASTIC BAGS AWAY FROM BABIES, CHILDREN AND PETS. DO NOT PLACE IN OR AROUND CRIBS, BEDS, STROLLERS, OR PLAYPENS. THIS BAG IS NOT A TOY.

Shipping details

Estimated ship dimensions: 9.4 inches length x 14.1 inches width x 11.76 inches height
Estimated ship weight: 3.95 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 365 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.

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Guests are saying

This toilet paper has been a staple for many guests, praised for its softness, strength, and affordability. However, recent changes in quality have led to mixed feelings, with some guests noting a decrease in thickness and softness. Despite these concerns, many still appreciate its value compared to name brands, making it a reliable choice for everyday use. Guests enjoy its durability and the comfort it provides, making it a practical addition to their bathroom essentials.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.6 out of 5 stars with 4806 reviews
    quality: 4.02 out of 5
    softness: 4.14 out of 5
    thickness: 4.16 out of 5
    value: 3.98 out of 5
    75% would recommend
    736 recommendations

    Changed for the worse

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    TJ - today, Verified purchaser
    What happened? Used to be the best quality toilet paper for the price. Now it falls apart and is not soft at all. Change it back!!
    quality: 1 out of 5
    softness: 1 out of 5
    thickness: 1 out of 5
    value: 3 out of 5
    Did you find this review helpful?

    NEW IS BAD

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    JUSTINB - 1 day ago, Verified purchaser
    The rolls are smaller and the formula is different. Thinner and feels like tissue paper. Also the 2 plys come apart. Why change something good?!
    quality: 2 out of 5
    softness: 2 out of 5
    thickness: 2 out of 5
    value: 2 out of 5
    Did you find this review helpful?

    Borderline unusable

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    mphill - 1 day ago, Verified purchaser
    I rarely write reviews but it's that bad. I've been buying this toilet paper for many years and my most recent order was completely different and much worse. It used to be essentially 1 ply but thick and soft, and it's now two ply and so thin and scratchy. The layers are also misaligned so it tears and comes apart as you use the roll. My boyfriend literally threw out the first roll because he thought it was defective. Have to find a new brand now :(
    quality: 1 out of 5
    softness: 1 out of 5
    thickness: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?

    What the Fork???

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    SamIAm - 2 days ago, Verified purchaser
    What in the world did they do to this toilet paper?? We've been using this brand for years, but it's recently taken a nose dive on quality. It's now much thinner, definitely NOT ultra-strong or absorbent, and scratchy. We've all got enough problems and TP doesn't need to be one of them.
    quality: 1 out of 5
    softness: 1 out of 5
    thickness: 1 out of 5
    value: 1 out of 5
    4 guests found this review helpful. Did you?

    Lowered quality

    2 out of 5 stars
    Thumbs down graphic, would not recommend
    Toliet Paper Snob - 3 days ago, Verified purchaser
    I'm a toliet paper snob and this has been my go to tp for years since it was just as good as the name brand but with a better price. Just got my most recent order and it is not the same. Not soft or thick. Pictures the old roll vs the new roll. Only good thing about the change is I like how they grouped them into smaller packages. If I can't find a decent replacement at a normal store I'll just buy the brand name for a few bucks more but much higher quality. I normally love Target, not today.
    quality: 1 out of 5
    softness: 1 out of 5
    thickness: 1 out of 5
    value: 2 out of 5
    4 guests found this review helpful. Did you?

    Now very low quality.

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    JN - 3 days ago, Verified purchaser
    Quality has gone down exponentially. No longer deserves such a high average rating. Rolls much smaller, paper much thinner than it used to be. I have been buying for years but will now be finding another option.
    quality: 1 out of 5
    softness: 3 out of 5
    thickness: 1 out of 5
    value: 1 out of 5
    4 guests found this review helpful. Did you?

    They really thought we wouldnt notice?

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    Pen - 3 days ago, Verified purchaser
    This was my go to TP for years. Used to be high quality, strong, soft, and good sized rolls. After receiving my most recent purchase, it was immediately apparent they cut way back on the quality. It’s thin, scratchy, and shreds all over the place. Might as well be single ply. Another L for target
    quality: 1 out of 5
    softness: 1 out of 5
    thickness: 1 out of 5
    value: 1 out of 5
    3 guests found this review helpful. Did you?

    do not buy

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    robto - 4 days ago, Verified purchaser
    the quality has taken a turn for the worse and shrinkflation has definitely hit this with over half an inch less that the previous generation. i’m very disappointed
    quality: 1 out of 5
    softness: 1 out of 5
    thickness: 1 out of 5
    value: 1 out of 5
    5 guests found this review helpful. Did you?

    Sudden Quality Change

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    mira b - 4 days ago, Verified purchaser
    Ordered my go to toilet paper for pickup today. When I opened the pack to put it away, I ran to my phone to look at the reviews. Everyone has noticed. The quality is blatantly poor. The roll is so much smaller than it previously was, and the quality has drastically decreased. I have over looked the price jump in this product (it is no cheaper than any premium brand) because I loved the quality. I will be switching back to my old name brand after I finish this up!
    quality: 1 out of 5
    softness: 1 out of 5
    thickness: 1 out of 5
    value: 1 out of 5
    7 guests found this review helpful. Did you?

    244 Sheets per roll doesn't look the same

    3 out of 5 stars
    Thumbs down graphic, would not recommend
    Stephanie - 4 days ago
    I’ve been buying this toilet paper since the other brands left the 4” square. Then this brand went to smaller squares. Now I bought a 30 pack and went to stack them on my cabinet and this roll of 244 sheets is SIGNIFICANTLY smaller than the 18 pack of toilet paper with 244 sheets per roll. I feel cheated. I am going back to Charmin … I have used the wave perforation and really like it. Target can keep their now so-so toilet paper.
    quality: 5 out of 5
    softness: 5 out of 5
    thickness: 5 out of 5
    value: 1 out of 5
    2 guests found this review helpful. Did you?

    Changed quality, DO NOT BUY

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    targetlover - 5 days ago, Verified purchaser
    Used to be a 5/5 purchase for me, but they recently changed everything about this product. The rolls are now smaller, and the quality is TERRIBLE. It falls apart as you're trying to get it off the roll and is scratchy and not absorbent. Currently trying to figure out if we can return what's left, it's that bad. We used to swear by this toilet paper too - but now we are just very disappointed that they changed the quality. Will not repurchase.
    quality: 1 out of 5
    softness: 1 out of 5
    thickness: 1 out of 5
    value: 1 out of 5
    6 guests found this review helpful. Did you?

    Completely different and terrible now

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    KK - 5 days ago, Verified purchaser
    Obviously, I was not going to read reviews before repurchasing the same toilet paper I have for years - but I wish I would’ve before spending nearly $30 for 30 rolls. This is so awful now, I literally want to try to return it instead of suffering for months. I saw one review say that the 18 pack is a different quality, and maybe that’s the case bc it’s what I tend to purchase, but I wouldn’t want to risk making the same mistake twice.
    quality: 1 out of 5
    softness: 1 out of 5
    thickness: 1 out of 5
    value: 1 out of 5
    5 guests found this review helpful. Did you?

    What happened?

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    Melissa - 5 days ago, Verified purchaser
    Terrible. Used to be amazing, but recently changed.
    quality: 1 out of 5
    softness: 1 out of 5
    thickness: 1 out of 5
    value: 1 out of 5
    8 guests found this review helpful. Did you?

    Ultra strong is ultra poor

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    Chiapita - 6 days ago, Verified purchaser
    Please heed the criticisms listed…it’s sad that Target and customer service dept is not noticing will have to shop elsewhere if they don’t improve this product very soon. Paper products qualities are deteriorating
    quality: 1 out of 5
    6 guests found this review helpful. Did you?

    Not Ultra Good At All

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    Up and Up TP - 6 days ago, Verified purchaser
    Ultra Strong TP was our family’s favorite TP until recent changes. The rolls are smaller, less strong, less soft, and less absorbent. NOT an improvement in any way. So disappointed.
    quality: 2 out of 5
    softness: 3 out of 5
    thickness: 2 out of 5
    value: 2 out of 5
    4 guests found this review helpful. Did you?

    Ultra disappointing

    2 out of 5 stars
    SS - 6 days ago, Verified purchaser
    We used to love this tp but the last batch was so bad it just kept falling apart, nothing strong about it.
    3 guests found this review helpful. Did you?

    So disappointed this changed - Please bring back previous one!

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    jaimalee - 6 days ago, Verified purchaser
    Have been buying Up&Up Ultra Strong for years! Received many compliments, and was proud to answer that it was Up&Up when I was asked a couple times by company. Recently, they were out of the 18 pack I usually buy, so I grabbed the 30. Got home, my older kiddo stocked the linen closet and when it got into rotation, I was using it to clean my toddler. I immediately noticed a difference, just in starting the roll. Thinner. Texter was rougher. Different print. I immediately noticed that it fell apart on him - and left fuzz all over him! This is awful. I called Target, and the rep was surprised, and didn't know why this happened, she told me to take it back to the store. I ordered the 18 pack online, and hoped it wouldn't be different when it arrived. I did think "maybe it's just the 30 pack... Two days later, 18 pack arrives. It's the same pattern as the 30, and I wanted to sob. This is not ultra strong. It falls apart. Also, we (fam of 4) are going through 2 or more rolls a day, it does not have the same longevity. Target - what happened??!!!!???
    quality: 1 out of 5
    softness: 1 out of 5
    thickness: 1 out of 5
    value: 1 out of 5
    7 guests found this review helpful. Did you?

    Do better Target

    2 out of 5 stars
    Thumbs down graphic, would not recommend
    JG - 7 days ago, Verified purchaser
    The rolls are much smaller than they used to be. Very disappointed!
    quality: 1 out of 5
    softness: 2 out of 5
    thickness: 1 out of 5
    value: 1 out of 5
    4 guests found this review helpful. Did you?

    Was great, now disappointed.

    2 out of 5 stars
    Thumbs down graphic, would not recommend
    Kmar - 7 days ago, Verified purchaser
    It has changed since the last time I purchased it. The texture is different, it feels thinner and it’s visibly less product. When I used to put it in the roll holder the rolls were so large they were difficult to pull the first squares off, now there’s a significant gap in the holder that used to be too full.
    quality: 2 out of 5
    softness: 2 out of 5
    thickness: 2 out of 5
    value: 2 out of 5
    3 guests found this review helpful. Did you?

    If it isn't broke don't fix it!!!

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    Kalyn - 8 days ago, Verified purchaser
    I have always bought this toilet paper but within the last couple months it is less sheets and despicably thin. On the market for new tp now.
    quality: 1 out of 5
    softness: 1 out of 5
    thickness: 1 out of 5
    value: 1 out of 5
    6 guests found this review helpful. Did you?

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