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Premium Ultra Strong Toilet Paper - up&up™ - 2 of 3Premium Ultra Strong Toilet Paper - up&up™ - 3 of 3
Premium Ultra Strong Toilet Paper - up&up™ - 1 of 3

Premium Ultra Strong Toilet Paper - 18 Rolls - up&up™

13 Questions
$17.49 ($0.40/100 count)

In Stock

Eligible for registries and wish lists
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With Target Circle™ Card (restrictions apply)

At a glance

About this item

Highlights

  • Ultra-strong toilet paper thoroughly cleans without ripping/shredding
  • Made from materials from sustainably maintained forests and controlled sources
  • Septic-safe toilet paper won't clog pipes
  • 2-ply toilet paper for a softer feel
  • If you’re not satisfied with any Target Owned Brand item, return it within one year with a receipt for an exchange or a refund

Description

Get comfortably clean when you use Ultra Strong Toilet Paper from up&up™. This toilet paper comes with two-ply toilet paper that's soft on skin but also strong enough to help you get a thorough clean without tearing or shredding. The toilet paper is septic-safe so you don't need to worry about it clogging your toilet or pipes. Plus, it's made from materials sourced from sustainably maintained forests and other controlled sources so you can feel better about your environmental impact.

100% Satisfaction Guaranteed.
Sheets Per Roll: 244
Count: 18 rolls
Ply: 2-Ply
Material: BEK (Bleached Eucalyptus Kraft Pulp), NBSK (Northern Bleached Softwood Kraft)
Features: Septic-Safe
TCIN: 76633643
UPC: 061328451318
Item Number (DPCI): 253-06-8342
Origin: Made in the USA
If the item details aren’t accurate or complete, we want to know about it.

Allergens & Warnings:

WARNING: TO AVOID DANGER OF SUFFOCATION, KEEP PLASTIC BAGS AWAY FROM BABIES, CHILDREN AND PETS. DO NOT PLACE IN OR AROUND CRIBS, BEDS, STROLLERS, OR PLAYPENS. THIS BAG IS NOT A TOY.

Shipping details

Estimated ship dimensions: 9.75 inches length x 14.6 inches width x 11.7 inches height
Estimated ship weight: 4.12 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 365 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: I bought th 30 roll case today and when I got home noticed the roll is smaller, the package at home has 264 sheets per roll while the case I bought today has 244. Has this procduct been ruduced?

submitted by Dissappointed Comsumer - 1 year ago
  • A: Yes. Same thing. I set a new roll by a old roll for comparison

    submitted bysmithsilver - 1 year ago
  • A: The rolls are nothing like they used to be. Shrinkflation has hit toilet paper again. Comparing old roll to new, it looks like a completely different product.

    submitted byDisappointed - 1 year ago
  • A: Yes I placed a roll bought previously to this "new" roll and it's a signifigant difference. Smaller. I see in their listing they claim "new lower price" and no where do they admit smaller product.Bad

    submitted bysebandmia4ever - 1 year ago
  • A: Glad it wasn’t just me going nuts when I just discovered this. Really disappointing they have it under the same listing as before and just “30 rolls” in the description.

    submitted bySerr - 1 year ago
  • A: Agree. Not the weight, strength or absorbency of the older product. Probably outsourced it to a cheaper brand name company. Has been my go to but no more.

    submitted byJacobsMom - 1 year ago
  • A: Yes definitely reduced amount per roll. They are not the mega rolls they used to be. And my family dosen't think they are the same quality either. This used to be my Charmin replacement as it is cheaper and the quality used to be right on par with Charmin. Now I gotta find a new toilet paper.

    submitted byStacy - 1 year ago
  • A: This is the last time I buy this product. Rip off. Back to using charmin!

    submitted bycapecod1977 - 1 year ago
  • A: Yes, I compared the rolls I bought from March 2025 vs yesterday. They are making them a lot smaller now!

    submitted byBeb - 1 year ago
  • A: And the quality of the 244 sheet per roll toilet paper is FAR WORSE than the 264 sheet per roll. So bad that I will no longer buy this toilet paper.

    submitted byMichelle C - 1 year ago
  • A: Hi - Thanks for asking! To get further assistance with this issue, we kindly request you to reach out to our phone specialist team at 1-800-591-3869 during the business hours between 7 AM CST to 8 PM CST. Have a great day! - Rob

    submitted byRyan - 1 year ago
    Target staff support

Q: Is the plastic packaging recyclable? It doesn't have a number on it or any information about recyclability.

submitted by Proud flip phone user - 2 years ago
  • A: The next text time ! Z

    submitted byY - 2 years ago
  • A: Not recyclable in most municipal recycling, but services like Ridwell will take it.

    submitted byMidwesty - 2 years ago
  • A: Hello - We appreciate your interest in this item. It is made from materials sourced from sustainably maintained forests and other controlled sources so you can feel better about your environmental impact. . We know you will like it. – Jacob

    submitted byJacob - 2 years ago
    Target staff support

Q: Is this toilet paper septic safe?

submitted by Abundance56 - 3 years ago
  • A: Hello Abundance56- Great Question! Yes, it is septic-safe and the toilet paper won't clog pipes Hope this was helpful! -Daniel

    submitted byDaniel - 3 years ago
    Target staff support
  • A: They do have a product specifically labeled as septic safe

    submitted bysmithsilver - 1 year ago

Q: Is this environmentally friendly?

submitted by Erin82 - 1 year ago
  • A: Hello Erin82 - We appreciate your interest for this item. It's made from materials sourced from sustainably maintained forests and other controlled sources so you can feel better about your environmental impact. I hope it helps - Juliette.

    submitted bysanto - 1 year ago
    Target staff support

Q: whats the difference between ultra strong and soft&strong? Is this comparable to charmin ultra strong?

submitted by amazontoldme - 2 years ago
  • A: Hi amazontoldme - Thank you for reaching out to us with your query about the Premium Ultra Strong Toilet Paper - 30 Rolls - up&up™. "Ultra Strong" toilet paper prioritizes durability and strength, meaning it's designed to resist tearing when wet, while "Soft & Strong" aims to balance both softness and strength, providing a more comfortable feel while still maintaining good durability. I hope this information was helpful. Happy Shopping! - Josh

    submitted byJosh - 2 years ago
    Target staff support

Q: Is this toilet paper septic safe??? This is a previous question that has not been answered

submitted by Lucy - 3 years ago
  • A: Hello - We appreciate your interest in this Premium Ultra Strong Toilet Paper. They are Septic-safe toilet paper won't clog pipes. We know you will enjoy it. – Jacob

    submitted byJacob - 3 years ago
    Target staff support

Q: You don't have an image of the 12 roll. What is the 12 roll square foot total?

submitted by Cy - 3 years ago
  • A: Hello Cy - The total square footage for Premium Ultra Strong Toilet Paper - 12 Mega Rolls - up & up™ is 344.9 square feet. Hope you have a great day! - Stacy

    submitted byStacy - 3 years ago
    Target staff support

Q: Is it smooth or does it have a texture design?

submitted by Yogi - 4 years ago
  • A: Hello Yogi – The toilet paper has both micro and macro embossing patterns that technically provides texture to the product. This texture is still soft but not smooth. - Simonne

    submitted bySimonne - 4 years ago
    Target staff support

Q: Are these individually wrapped?

submitted by Eric - 4 years ago
  • A: No they are not, wrapped as entire package.

    submitted byMJ - 4 years ago
    Target staff support

Q: I'd like to know whether or not it Is TP scented?

submitted by Eric - 4 years ago
  • A: Hello Eric - This is a great question! This product is not scented. Have a great day! - Channing

    submitted byChanning - 4 years ago
    Target staff support

Additional product information and recommendations

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Guests are saying

The recent changes to this toilet paper have left many guests disappointed, as it has shifted from a soft, reliable product to one that feels rough and thin. While some guests appreciate the value and strength, the inconsistency in quality and the presence of dust have raised concerns. Guests are seeking a return to the previous formulation that offered comfort and durability, making it essential for potential buyers to consider these factors before purchasing.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.5 out of 5 stars with 8247 reviews
    quality: 3.43 out of 5
    softness: 3.65 out of 5
    thickness: 3.64 out of 5
    value: 3.42 out of 5
    59% would recommend
    998 recommendations
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    13 September, 2026Verified purchase

    Shrinkflation Strikes Again

    I just made my last purchase of your toilet paper. Not only have you shrunk the size of the rolls, second time since the pandemic by the way, but now you've downgraded the quality so much that the product sucks. The sheets are way more thinner and rougher. I would much rather pay a little more and keep the same size and quality than to be tricked into purchasing a poor quality item. I don't know why corporations think that customers aren't going to notice when a product has been changed. Boooooo
    EL
    quality: 1 out of 5
    softness: 1 out of 5
    thickness: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    13 September, 2026
    originally posted on Sozie
    Image

    Soft yet strong and effective

    [This review was collected as part of a promotion.] I’m always skeptical trying off brand, or the “cheaper”, toilet paper. I was really impressed with the softness but also the strength of this toilet paper. It did not fall apart when I was using and I felt like I was nice a clean afterwards. I also used it for blowing my nose and I felt like it was gentle enough that it did not irritate my nose either.
    sozieconcordlove
    Did you find this review helpful?
    4 out of 5 stars
    Thumbs up graphic, would recommend
    8 September, 2026Verified purchase

    Soft & Durable

    It’s soft and durable. Despite some of the negative reviews, I haven’t had any issues with it and will continue purchasing it.
    Pinky_Face
    quality: 4 out of 5
    softness: 4 out of 5
    thickness: 4 out of 5
    value: 4 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    7 September, 2026Verified purchase

    DON'T

    If I could give this a zero or minus rating I would!!!! Target has changed this TP. It is rough!!!!! I should have paid attention to the other reviews that said this. What a waste of money. I will NEVER buy this again...... seems like I order less and less from Target and go to the other 'big box' places on line. Hope I can return the one I didn't open.
    mosie
    quality: 1 out of 5
    softness: 1 out of 5
    thickness: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    6 September, 2026Verified purchase

    (no review title)

    I like this
    Boo
    quality: 5 out of 5
    softness: 5 out of 5
    thickness: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    1 September, 2026Verified purchase

    Formula change?

    I’ve been getting this toilet paper for a long time, and this last package is significantly different. Super rough and surprisingly not absorbent at all. So it hurts and your hand is wet.
    Leeann
    quality: 1 out of 5
    softness: 1 out of 5
    thickness: 2 out of 5
    value: 1 out of 5
    4 guests found this review helpful. Did you?
    1 out of 5 stars
    30 August, 2026Verified purchase

    (no review title)

    Paper thin
    Whitney
    3 guests found this review helpful. Did you?
    2 out of 5 stars
    Thumbs down graphic, would not recommend
    29 August, 2026Verified purchase

    rough

    think paper towels
    cambuggg
    quality: 3 out of 5
    softness: 1 out of 5
    thickness: 2 out of 5
    value: 3 out of 5
    3 guests found this review helpful. Did you?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    29 August, 2026Verified purchase

    Newest pack has problems!

    Not two-ply anymore? We’ve ordered this for years, but the latest pack was single-ply, not two-ply as advertised, and it is really rough on one side. They messed UP.
    disappointed
    quality: 1 out of 5
    softness: 1 out of 5
    thickness: 1 out of 5
    value: 1 out of 5
    4 guests found this review helpful. Did you?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    29 August, 2026Verified purchase

    (no review title)

    Multiple rolls in the pack had stuff all over it.
    Meghan
    quality: 2 out of 5
    softness: 3 out of 5
    thickness: 4 out of 5
    value: 3 out of 5
    1 guest found this review helpful. Did you?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    28 August, 2026Verified purchase

    Not sure what happened to the target brand TP but it is now like wiping with construction paper.

    Construction paper not toilet paper
    JamTron
    quality: 1 out of 5
    softness: 1 out of 5
    thickness: 4 out of 5
    value: 1 out of 5
    4 guests found this review helpful. Did you?
    2 out of 5 stars
    28 August, 2026Verified purchase

    New Version is Terrible

    The new version is terrible! It is like wiping with paper towels; it is not soft at all! I have been purchasing this TP for years & it's been great. So disappointed with the change. I'll be looking for a different option.
    SBH
    quality: 3 out of 5
    softness: 1 out of 5
    thickness: 4 out of 5
    value: 3 out of 5
    4 guests found this review helpful. Did you?
    1 out of 5 stars
    27 August, 2026Verified purchase

    New Version Sucks

    New Version is rough and not soft like the previous version. Really disappointed as this was my favorite toilet paper before they changed it.
    Hailey
    7 guests found this review helpful. Did you?
    1 out of 5 stars
    25 August, 2026Verified purchase

    (no review title)

    It took two weeks to get it and fedx did not deliver it they dropped it off at baudette mn post office and I live 40 miles away dumb
    Missing tube
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    22 August, 2026Verified purchase

    Best in quality and price

    Great TP without the name brand price!
    MamaMeg
    quality: 5 out of 5
    softness: 5 out of 5
    thickness: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    2 out of 5 stars
    20 August, 2026Verified purchase

    Rips terrible and is dusty

    For those who don’t care about how it rips then it’s fine but it will not tear where it’s supposed to.. and it’s dusty ! There purple version is perfection ! Tried this bc it was the only thing they had left.
    Anonymous
    2 guests found this review helpful. Did you?
    5 out of 5 stars
    Thumbs down graphic, would not recommend
    20 August, 2026Verified purchase

    (no review title)

    Great deal
    Dara
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    16 August, 2026Verified purchase

    (no review title)

    I like the quality
    quality: 5 out of 5
    softness: 5 out of 5
    thickness: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    12 August, 2026Verified purchase

    (no review title)

    Love these!
    quality: 5 out of 5
    softness: 5 out of 5
    thickness: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    10 August, 2026Verified purchase

    great for the money

    this stuff is great. soft and strong. my man loves it too.
    Me
    quality: 5 out of 5
    softness: 5 out of 5
    Did you find this review helpful?

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