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Naturium Vitamin C Super Serum Plus - 1 fl oz: Smoothing, Firming, Wrinkle Reduction, Paraben-Free - 2 of 4Naturium Vitamin C Super Serum Plus - 1 fl oz: Smoothing, Firming, Wrinkle Reduction, Paraben-Free - 3 of 4Naturium Vitamin C Super Serum Plus - 1 fl oz: Smoothing, Firming, Wrinkle Reduction, Paraben-Free - 4 of 4
Naturium Vitamin C Super Serum Plus - 1 fl oz: Smoothing, Firming, Wrinkle Reduction, Paraben-Free - 1 of 4

Naturium Vitamin C Super Serum Plus - 1 fl oz: Smoothing, Firming, Wrinkle Reduction, Paraben-Free

In Stock

Eligible for registries and wish lists
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Target Circle Deal: $5 Target GiftCard with $30 beauty products purchase

Eligible with Target Circle membership ∙ Expires Apr 4 ∙ Details

At a glance

About this item

Highlights

  • Naturium's Vitamin C Super Serum Plus is a multi-benefit serum
  • Minimizes the appearance of fine lines & wrinkles
  • Helps skin look brighter & smoother
  • Cruelty Free, Fragrance Free, Dermatologist Tested
  • Paraben Free, Vegan, Gluten Free

Description

Our supercharged, multi-benefit serum is formulated with vitamin c, retinol, hyaluronic acid, niacinamide and salicylic acid to help improve the look of fine lines and wrinkles, smooth and brighten the appearance of skin, while also helping protect skin from environmental stressors.

To Use: Shake well. Apply an even layer onto face, neck and chest morning and night, avoiding the eye area. For best results, follow with moisturizer and use sunscreen in the morning. Patch test prior to use is advised.
Scent: Unscented
Health Facts: Paraben-Free, Contains Vitamin C, Contains Salicylic Acid, No Fragrance Added, Gluten-Free, Contains Niacinamide, Contains Retinol, Vegan, Contains Hyaluronic Acid
Product Warning: Do not use if you are pregnant or nursing, keep out of reach of children, eye irritant
Product Form: Serum
Sustainability Claims: Cruelty-Free, Recyclable
Beauty Purpose: Wrinkle Reduction, Fine Line Reduction, Smoothing, Firming, Hydrating, Brightening
Recommended Skin Type: Normal, Mature, Dry, Combination
Net weight: 1 fl oz (US)
TCIN: 80184024
UPC: 850010792019
Item Number (DPCI): 037-14-0472
Origin: Made in the USA
Healthcare Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers.
If the item details aren’t accurate or complete, we want to know about it.

Ingredients:

water, niacinamide, propanediol, glycerin, ascorbic acid, glutathione, aloe barbadensis leaf juice, retinol, sodium hyaluronate, caprylyl glycol, hydroxyethylcellulose, carbomer, salicylic acid, tocopheryl acetate, humulus lupulus (hops) cone extract, glyceryl polyacrylate, potassium sorbate, copernicia cerifera (carnauba) wax, hexylene glycol, sorbitol, sodium hydroxide, sorbitan oleate, acrylamide/sodium acryloyldimethyltaurate copolymer, helianthus annuus (sunflower) seed oil, phenoxyethanol, isohexadecane, polysorbate 80, polysorbate 20, 1,2-hexanediol, amylopectin, dextrin, polydextrose, disodium cocoamphodiacetate, xanthan gum, tocopherol, citric acid, sodium benzoate, disodium phosphate, gold, polysorbate 60, ethyl ferulate, sodium phosphate.

Allergens & Warnings:

CAUTION: For external use only. Keep out of reach of children. Discontinue use if irritation occurs. Avoid contact with eyes. In case of eye contact, rinse immediately with water. Avoid use during pregnancy. Use only as directed.

Shipping details

Estimated ship dimensions: 1.4 inches length x 1.54 inches width x 5.43 inches height
Estimated ship weight: 0.28 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: what can i use to get rid of puffy eyes

submitted by sue - 3 years ago
  • A: Hello! We would love to assist you! In order to provide you with perfect recommendations , we would like to ask some additional questions. For real-time answers to all your beauty questions, use the “Chat with a Virtual Beauty Consultant” button on any beauty product page. Hope to hear from you soon!

    submitted byTarget Beauty Consulting - 3 years ago
    Brand expert
  • A: Hello there! We would recommend the Multi-Peptide Eye Cream daily. Patting it around your orbital bone does the trick.

    submitted byNaturium - 3 years ago
    Brand expert
  • A: This is not the original I requested- you keep switching without asking The original was flying off the shelves/ so you switch without asking

    submitted byJanet - 2 years ago

Q: whatis the difference between your "super" vit c serum and REGULAR vit c serum (other than price?)

submitted by Dr Momma - 3 years ago
  • A: Hey Dr Momma, Great Question! The Super Serum is fomulated with additional ingredients such as retinol, hyaluronic acid, niacinamide and salicylic acid to help brighten, smooth, firm and target the look of fine lines while shielding skin from environmental stressors. The regular vitamin C serum is formulated with a complex of highly stabilized l-ascorbic acid, sodium ascorbyl phosphate and a bioactive fruit blend that helps brighten and shield skin from environmental stressors for a healthier, more youthful looking complexion. For real-time answers to all your beauty questions, use the “Chat with a Virtual Beauty Consultant” button on any beauty product page.

    submitted byTarget Beauty Consulting - 3 years ago
    Brand expert
  • A: Hi there! Both our Vitamin C Complex Serum and our Vitamin C Serum Plus make great additions to any skincare regimen. The main difference between the two is based on what your specific skin needs are. Our Vitamin C Complex Serum is an amazing antioxidant blend that brightens and protects your overall complexion, while giving you a great glow. Our Vitamin C Super Serum Plus is packed with vitamin C along with efficacious levels of niacinamide and retinol that help balance oil production, reduce the look of enlarged pores, refine uneven skin texture and minimize fine lines.

    submitted byNaturium - 3 years ago
    Brand expert

Q: can this be used after a benzoyl peroxide face wash or will the wash off BPO make the retinol and vitamin c ineffective?

submitted by cabbage413 - 3 years ago
  • A: Hey, BP is an oxidizing agent, while retinol is an antioxidant, It is suggested to use benzoyl peroxide in the morning, and retinol at night. For real-time answers to all your beauty questions, use the “Chat with a Virtual Beauty Consultant” button on any beauty product page.

    submitted byTarget Beauty Consulting - 3 years ago
    Brand expert
  • A: Hello! Layering is completely fine within the line. We utilize advanced delivery systems (encapsulation/time released delivery) & pH balanced formulas. We advise starting slowly, alternating formulas at first. Feel free to layer once fully adjusted to them and don’t forget daily sunscreen.

    submitted byNaturium - 3 years ago
    Brand expert

Q: How does Vitamin C by itself get rid of under eye puffiness?

submitted by Wendy - 3 years ago
  • A: Our Vitamin C Super Serum is not meant for eye bags. We recommend our Multi-Peptide Eye Cream. Be sure to patch test & use sunscreen daily.

    submitted byNaturium - 3 years ago
    Brand expert
  • A: Hey Wendy, Vitamin C helps Brightens, smooths & firms. For under eye puffiness, look for eye creams/serums that have the ingredient caffeine to depuff. For real-time answers to all your beauty questions, use the “Chat with a Virtual Beauty Consultant” button on any beauty product page.

    submitted byTarget Beauty Consulting - 3 years ago
    Brand expert

Q: How many percent vitamin c is in the bottle?

submitted by Arlyn - 4 years ago
  • A: Thank you for your interest in our Vitamin C Super Serum Plus. Ingredients may have different functions in products depending upon their combination with other ingredients. The percentage of specific ingredients in any given product is not a measure of the ingredient's efficacy. It is the unique formula and technology that provides the desired result. We hope this information is helpful and we wish you great success with our products!

    submitted byNaturium - 4 years ago
    Brand expert
  • A: Hi Arlyn! The actual percentage of vitamin C is proprietary to the brand, however, we can tell you that it is advanced vitamin C delivery system that is 10x more effective. Hope this helps!

    submitted byTarget Beauty Consulting - 4 years ago
    Brand expert

Q: What skin types is this serum suitable for?

submitted by AI Shopping Assistant - 2 months ago
  • A: This serum is suitable for normal, mature, dry, and combination skin types.

    submitted byAI Shopping Assistant - 2 months ago
    Ai generated

Q: What are the primary benefits of using this serum?

submitted by AI Shopping Assistant - 2 months ago
  • A: The serum helps reduce fine lines, wrinkles, and brightens the skin while smoothing and hydrating.

    submitted byAI Shopping Assistant - 2 months ago
    Ai generated

Q: How often should the serum be applied?

submitted by AI Shopping Assistant - 2 months ago
  • A: The serum should be applied morning and night for best results.

    submitted byAI Shopping Assistant - 2 months ago
    Ai generated

Q: What key ingredients are included in the serum?

submitted by AI Shopping Assistant - 2 months ago
  • A: Key ingredients include vitamin C, retinol, hyaluronic acid, niacinamide, and salicylic acid.

    submitted byAI Shopping Assistant - 2 months ago
    Ai generated

Q: Is this serum safe for pregnant or nursing individuals?

submitted by AI Shopping Assistant - 2 months ago
  • A: No, it is advised not to use this serum if you are pregnant or nursing.

    submitted byAI Shopping Assistant - 2 months ago
    Ai generated

Additional product information and recommendations

Guests are saying

Guests appreciate this multi-benefit serum for its ability to improve skin texture, reduce pigmentation, and provide hydration. Many have noticed visible improvements in their skin, such as reduced fine lines and a brighter complexion. However, some guests experienced breakouts or irritation, particularly those with sensitive skin. The product's consistency and quick absorption are frequently praised.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.5 out of 5 stars with 868 reviews
    Hydrates Skin: 4.12 out of 5
    Improves Skin Texture: 4.07 out of 5
    Helps with Firming: 4.06 out of 5
    Brightening: 4.11 out of 5
    Reduces Acne: 3.67 out of 5
    75% would recommend
    98 recommendations
    5 out of 5 stars
    20 March, 2026Verified purchase

    (no review title)

    Love this
    Amy
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    5 March, 2026

    Vitamin A=Retinol

    People aren't realizing Vitamin A is retinol
    Sarah
    Brightening: 5 out of 5
    Helps with Firming: 5 out of 5
    Hydrates Skin: 5 out of 5
    Improves Skin Texture: 5 out of 5
    Reduces Acne: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    22 February, 2026Verified purchase

    Effective as a $$$ high end product

    Incredible ingredient mix with great results! Same effect as higher end products. Tingled at first but it goes away. Love this I will get this rather than an expensive product.
    Midwest Baker
    Brightening: 5 out of 5
    Helps with Firming: 5 out of 5
    Hydrates Skin: 3 out of 5
    Improves Skin Texture: 5 out of 5
    Reduces Acne: 3 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    7 February, 2026

    (no review title)

    I’m reading some of these reviews saying there’s no retinol and if u do your research and look on the website retinol is the third ingredient smh people are so silly leaving this review this is a great product 10/10 I will recommend
    Dana
    Brightening: 5 out of 5
    Helps with Firming: 5 out of 5
    Hydrates Skin: 5 out of 5
    Improves Skin Texture: 5 out of 5
    Reduces Acne: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    24 January, 2026Verified purchase

    my favorite

    Love love love this product!!
    Shelbi
    Hydrates Skin: 5 out of 5
    Did you find this review helpful?
    3 out of 5 stars
    6 January, 2026
    originally posted on Naturium
    Image

    Not for me

    Wasn’t effective on my skin sadly. I experienced a tom of purging but even after that no didn’t see much improvement.
    GJTB
    Did you find this review helpful?
    5 out of 5 stars
    18 December, 2025
    originally posted on Naturium
    Image

    My second bottle

    Very happy with my purchase, not sticky or greasy. Also doesn't go dark very quickly and I've noticed my dark spots lighten in color. This is my second bottle and I'll be using this for the forseeable future.
    Ayse T.
    1 guest found this review helpful. Did you?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    23 November, 2025Verified purchase

    Misleading

    I have purchased this 3 times and I just realized the picture of the bottle online says it contains retinol, but the bottle i received doesn't? So does it contain retinol or not? The packaging is misleading. 3 bottles later I haven't noticed any difference in my skin, i do think it hydrates which nice, other than that no difference.
    JAriass
    Brightening: 2 out of 5
    Helps with Firming: 2 out of 5
    Hydrates Skin: 3 out of 5
    Improves Skin Texture: 2 out of 5
    Reduces Acne: 2 out of 5
    2 guests found this review helpful. Did you?
    2 out of 5 stars
    Thumbs down graphic, would not recommend
    9 November, 2025

    Misleading

    I am very confused. The box said it has retinol but the bottle doesn’t. This seems like a very important detail that shouldn’t be missed by the developer.
    Erin
    3 guests found this review helpful. Did you?
    5 out of 5 stars
    6 November, 2025
    originally posted on Naturium
    Image

    Love this

    Love this I love how it feels and that It has more ingredients then the other vitamin c
    Mariann G
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    5 October, 2025Verified purchase

    TOTALLY TERRIFIC

    A+. The perfect all-in-one serum. A little goes a long way, absorbs quickly, is not sticky or tacky (which is ideal - you do not want a sticky or tacky serum residue before following up with moisturizer or sunscreen). This is truly efficacious (it delivers!). This serum is a real winner through and through. This is now a mainstay in my skincare line-up.
    CecilMariecil
    Brightening: 5 out of 5
    Helps with Firming: 5 out of 5
    Hydrates Skin: 3 out of 5
    Improves Skin Texture: 5 out of 5
    Reduces Acne: 5 out of 5
    3 guests found this review helpful. Did you?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    27 September, 2025Verified purchase

    No retinol

    This product is advertised here with retinol which is why I purchased it. Now, looking at the product there is no retinol in it??? So annoying.
    No thanks
    Brightening: 1 out of 5
    Helps with Firming: 1 out of 5
    Hydrates Skin: 1 out of 5
    Improves Skin Texture: 1 out of 5
    Reduces Acne: 1 out of 5
    7 guests found this review helpful. Did you?
    3 out of 5 stars
    Thumbs down graphic, would not recommend
    15 August, 2025Verified purchase

    Broke me out

    I use many Naturium products but this one I'm on the fence... I'm getting little numps all around my mouth and nose... nothing else has changed in my routine... unfortunately I'm going to have to retun it. Glad Target accepts returns... I will go back to another Vit C serum from Target.
    keikei
    1 guest found this review helpful. Did you?
    2 out of 5 stars
    10 August, 2025
    originally posted on Naturium
    Image

    Is this a scam product?

    Is it effective at all? What are the % of retinol and ascorbic acid? Without that information there is not way to know that you are just wasting your money. @Naturium - do better; you other products for retinol and Vitamin C list the % because this is critical to effectiveness, tolerance and transparency.
    NC Skincare
    11 guests found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    2 August, 2025Verified purchase

    Great for sensitive skin and actually works!

    I have very sensitive skin and this is not only gentle but it actually works. It absorbs easily. I noticed better skin texture within a week of using it daily. I’ve been using it twice a day for several months and definitely noticed a difference when I didn’t have it for a couple of months. It’s a must have for anyone over 40.
    HMG76
    Brightening: 5 out of 5
    Helps with Firming: 5 out of 5
    Hydrates Skin: 4 out of 5
    Improves Skin Texture: 5 out of 5
    Reduces Acne: 4 out of 5
    2 guests found this review helpful. Did you?
    5 out of 5 stars
    18 July, 2025
    originally posted on Naturium
    Image

    Best traveling serum

    This serum is the best to travel with. It works well with other products. It’s on of the product I always leave in my travel pouch. It’s worth it
    Rifat R
    2 guests found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    14 July, 2025Verified purchase

    Ī

    I like this product. It is great skin care. Use daily and it helps your skin.
    not sure
    Brightening: 5 out of 5
    Helps with Firming: 5 out of 5
    Hydrates Skin: 5 out of 5
    Improves Skin Texture: 5 out of 5
    1 guest found this review helpful. Did you?
    4 out of 5 stars
    10 July, 2025
    originally posted on Naturium
    Image

    C is for clear skin

    Really nice product absorbs well works well with other product
    Michelle Fisher
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    11 June, 2025Verified purchase

    Skincare

    I have been using this products for almost a year, and I love it. I love the ingredients & have noticed a reduction in acne since my skin is acne prone
    Skincare
    Brightening: 5 out of 5
    Helps with Firming: 4 out of 5
    Hydrates Skin: 4 out of 5
    Improves Skin Texture: 4 out of 5
    Reduces Acne: 5 out of 5
    2 guests found this review helpful. Did you?
    2 out of 5 stars
    Thumbs down graphic, would not recommend
    9 June, 2025Verified purchase

    Pass

    I have an average amount of discoloration surrounding the perimeter of my nose and mouth. I have been using this every day under my sunscreen for a while now and it has not helped. I’ve noticed more congestion around my chin area so I know the salicylic acid in this formula is not pulling its weight not really sure if anything really is. Not sure why my screen name is thong sorry.
    Thong
    Brightening: 1 out of 5
    Helps with Firming: 1 out of 5
    Hydrates Skin: 2 out of 5
    Improves Skin Texture: 1 out of 5
    Reduces Acne: 1 out of 5
    2 guests found this review helpful. Did you?

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