Naturium Vitamin C Super Serum Plus - 1 fl oz: Smoothing, Firming, Wrinkle Reduction, Paraben-Free
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Highly rated
$20.99
$5 Target GiftCard with $30 beauty products purchase
4.5 out of 5 stars with 1743 ratings
$16.99
$5 Target GiftCard with $30 beauty products purchase
4.6 out of 5 stars with 570 ratings
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$5 Target GiftCard with $30 beauty products purchase
4.4 out of 5 stars with 560 ratings
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4.5 out of 5 stars with 1537 ratings
$11.99
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4.4 out of 5 stars with 161 ratings
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4.6 out of 5 stars with 2316 ratings
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4.4 out of 5 stars with 161 ratings
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4.3 out of 5 stars with 641 ratings
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4.6 out of 5 stars with 570 ratings
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Guests are saying
Guests appreciate this multi-benefit serum for its ability to improve skin texture, reduce pigmentation, and provide hydration. Many have noticed visible improvements in their skin, such as reduced fine lines and a brighter complexion. However, some guests experienced breakouts or irritation, particularly those with sensitive skin. The product's consistency and quick absorption are frequently praised.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.5 out of 5 stars with 868 reviews
Hydrates Skin: 4.12 out of 5
Improves Skin Texture: 4.07 out of 5
Helps with Firming: 4.06 out of 5
Brightening: 4.11 out of 5
Reduces Acne: 3.67 out of 5
75% would recommend
98 recommendations
5 out of 5 stars
20 March, 2026Verified purchase
(no review title)
Love this
5 out of 5 stars
Thumbs up graphic, would recommend
5 March, 2026
Vitamin A=Retinol
People aren't realizing Vitamin A is retinol
5 out of 5 stars
Thumbs up graphic, would recommend
22 February, 2026Verified purchase
Effective as a $$$ high end product
Incredible ingredient mix with great results! Same effect as higher end products. Tingled at first but it goes away. Love this I will get this rather than an expensive product.
5 out of 5 stars
7 February, 2026
(no review title)
I’m reading some of these reviews saying there’s no retinol and if u do your research and look on the website retinol is the third ingredient smh people are so silly leaving this review this is a great product 10/10 I will recommend
5 out of 5 stars
Thumbs up graphic, would recommend
24 January, 2026Verified purchase
my favorite
Love love love this product!!
3 out of 5 stars
6 January, 2026
originally posted on Naturium
Not for me
Wasn’t effective on my skin sadly. I experienced a tom of purging but even after that no didn’t see much improvement.
5 out of 5 stars
18 December, 2025
originally posted on Naturium
My second bottle
Very happy with my purchase, not sticky or greasy. Also doesn't go dark very quickly and I've noticed my dark spots lighten in color. This is my second bottle and I'll be using this for the forseeable future.
1 out of 5 stars
Thumbs down graphic, would not recommend
23 November, 2025Verified purchase
Misleading
I have purchased this 3 times and I just realized the picture of the bottle online says it contains retinol, but the bottle i received doesn't? So does it contain retinol or not? The packaging is misleading. 3 bottles later I haven't noticed any difference in my skin, i do think it hydrates which nice, other than that no difference.
2 out of 5 stars
Thumbs down graphic, would not recommend
9 November, 2025
Misleading
I am very confused. The box said it has retinol but the bottle doesn’t. This seems like a very important detail that shouldn’t be missed by the developer.
5 out of 5 stars
6 November, 2025
originally posted on Naturium
Love this
Love this I love how it feels and that It has more ingredients then the other vitamin c
5 out of 5 stars
Thumbs up graphic, would recommend
5 October, 2025Verified purchase
TOTALLY TERRIFIC
A+. The perfect all-in-one serum. A little goes a long way, absorbs quickly, is not sticky or tacky (which is ideal - you do not want a sticky or tacky serum residue before following up with moisturizer or sunscreen). This is truly efficacious (it delivers!). This serum is a real winner through and through. This is now a mainstay in my skincare line-up.
1 out of 5 stars
Thumbs down graphic, would not recommend
27 September, 2025Verified purchase
No retinol
This product is advertised here with retinol which is why I purchased it. Now, looking at the product there is no retinol in it??? So annoying.
3 out of 5 stars
Thumbs down graphic, would not recommend
15 August, 2025Verified purchase
Broke me out
I use many Naturium products but this one I'm on the fence... I'm getting little numps all around my mouth and nose... nothing else has changed in my routine... unfortunately I'm going to have to retun it. Glad Target accepts returns... I will go back to another Vit C serum from Target.
2 out of 5 stars
10 August, 2025
originally posted on Naturium
Is this a scam product?
Is it effective at all? What are the % of retinol and ascorbic acid? Without that information there is not way to know that you are just wasting your money. @Naturium - do better; you other products for retinol and Vitamin C list the % because this is critical to effectiveness, tolerance and transparency.
5 out of 5 stars
Thumbs up graphic, would recommend
2 August, 2025Verified purchase
Great for sensitive skin and actually works!
I have very sensitive skin and this is not only gentle but it actually works. It absorbs easily. I noticed better skin texture within a week of using it daily. I’ve been using it twice a day for several months and definitely noticed a difference when I didn’t have it for a couple of months. It’s a must have for anyone over 40.
5 out of 5 stars
18 July, 2025
originally posted on Naturium
Best traveling serum
This serum is the best to travel with. It works well with other products. It’s on of the product I always leave in my travel pouch. It’s worth it
5 out of 5 stars
Thumbs up graphic, would recommend
14 July, 2025Verified purchase
Ī
I like this product. It is great skin care. Use daily and it helps your skin.
4 out of 5 stars
10 July, 2025
originally posted on Naturium
C is for clear skin
Really nice product absorbs well works well with other product
5 out of 5 stars
Thumbs up graphic, would recommend
11 June, 2025Verified purchase
Skincare
I have been using this products for almost a year, and I love it. I love the ingredients & have noticed a reduction in acne since my skin is acne prone
2 out of 5 stars
Thumbs down graphic, would not recommend
9 June, 2025Verified purchase
Pass
I have an average amount of discoloration surrounding the perimeter of my nose and mouth. I have been using this every day under my sunscreen for a while now and it has not helped. I’ve noticed more congestion around my chin area so I know the salicylic acid in this formula is not pulling its weight not really sure if anything really is. Not sure why my screen name is thong sorry.