$27.00 when purchased online
Target Online store #3991
About this item
Highlights
- Creamy eyelash primer formula separates and coats lashes to lift and lengthen
- Ideal for both short and long lashes
- Evenly applies to thicken and make lashes appear stronger for your biggest, boldest lash look yet
- Apply before mascara for long lasting lashes and intense eye looks
- Cruelty-free
Description
Urban Decay Subversion Lash Primer is a lash conditioning whipped mascara primer that adds thickness and length to your lashes, prepping for optimal mascara application. The creamy eyelash primer formula separates and coats lashes, completely enhancing the lift and lengthening effect of your mascara. Ideal for both short and long lashes, this eyelash mascara primer evenly applies to thicken and make lashes appear stronger, achieving your biggest, boldest lash look yet. Made with protective panthenol and conditioning Vitamin E, this mascara primer strengthens your natural lashes for the perfect wide-eyed mascara look.
How to use:
Prep your lashes with Subversion Lash Primer then layer on Perversion Volumizing Mascara for extra volume.
How to use:
Prep your lashes with Subversion Lash Primer then layer on Perversion Volumizing Mascara for extra volume.
Suggested Age: 13 Years and Up
Color Palette: Translucent
Product Form: Liquid
Beauty Purpose: Thickening, Filling
Net weight: .28 fl oz (US)
TCIN: 82678115
UPC: 604214922631
Item Number (DPCI): 342-02-6799
Origin: Assem USA w/foreign/dom. parts
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
aqua / water, synthetic wax, myristic acid, tribehenin, bis-diglyceryl polyacyladipate-2, butylene glycol, c18-36 acid triglyceride, copernicia cerifera cera / carnauba wax, palmitic acid, stearic acid, glyceryl stearate, cera alba / beeswax, tromethamine, phenoxyethanol, hydroxyethylcellulose, xanthan gum, caprylyl glycol, hydrogenated lecithin, candelilla cera, sodium dehydroacetate, hexylene glycol, simethicone, tocopheryl acetate, disodium edta, tocopherol, ascorbyl palmitate, panthenol, sorbic acid.
Shipping details
Estimated ship dimensions: 0.757 inches length x 0.757 inches width x 4.923 inches height
Estimated ship weight: 0.28 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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4 out of 5 stars with 431 ratings
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Summary of reviews
This lash primer has garnered positive feedback for its ability to enhance the appearance of lashes, making them look longer and fuller. Many guests appreciate its smooth application and the way it pairs well with various mascaras, particularly the Perversion mascara. While some guests have experienced clumping or thickness, the overall sentiment leans towards satisfaction, especially for those seeking a boost in lash volume and longevity.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.5 out of 5 stars with 926 reviews
50% would recommend
4 recommendations
Crazy long lashes
5 out of 5 stars
Michelle - 4 months ago
originally posted on http://www.ulta.com
I use this with Urban Decay's Perversion mascara and it thickens and lengthens my lashes amazingly. Also lightweight. Good stuff.
Must have
5 out of 5 stars
LindaZ - 5 months ago
originally posted on urbandecay.com
Subversion Lash Primer makes my lashes look fuller and longer without being heavy or clumpy. Absolutely love this primer!
I have and will continue to buy this product
5 out of 5 stars
Parshalla - 5 months ago
originally posted on http://www.ulta.com
This primer is great. I love that I don't have to wait till it dries, I just go ahead and put my mascara on right over the top of applying it to my lashes, and it works great.
My lashes loves this primer
5 out of 5 stars
Carly - 6 months ago
originally posted on http://www.ulta.com
I love this primer. It is such a noticeable difference when I skip it. I only need two coats of mascara with the UD primer & my lashes hold their curl, they look false like & last all day. Most importantly my mascara doesn't clump, smear, or flake.
Subversion
5 out of 5 stars
SueF - 8 months ago
originally posted on urbandecay.com
I love this product in addition to my favorite mascara, Perversion. My lashes are long thanks to a lash serum I use, but these two products make them even better.
I never apply mascara without this lash primer.
5 out of 5 stars
Joanne - 11 months ago
originally posted on http://www.ulta.com
I love this product. I have used it for over 12 years and my eyelashes are beautiful, especially for being over 70 years old. My lashes are thick and long, YEAH. I use this product every day before I apply my mascara.
I Can't Live Without This!!!
5 out of 5 stars
Cittycat - 1 year ago
originally posted on urbandecay.com
I've been using this for many years along with the Perversion mascara. This is absolutely fabulous! Don't believe any reviews that say this doesn't work or is messy!! It stays on all day and easily washed off with soap and water. I have gorgeous lashes!!!
Jac recommends perfect eye lash boost!
5 out of 5 stars
Thumbs up graphic, would recommend
AJ - 1 year ago
- Skin tone: Medium
- Eye color: Blue
- Hair color: Blonde
- Skin type: Normal
- Skin concern: Redness, Aging
Jac was an excellent person to ask about things to buy to boost your lashes! She was so helpful and her advice paid off! I love this primer!
Forever Long Full Lashes
5 out of 5 stars
LLARCLM - 1 year ago
originally posted on urbandecay.com
This cuts my time getting ready by 5 minutes, one coat of this on my lashes and they look amazing even without curling them! I have tried other brands and they are just not the same, the brush on here is the trick I think!
No difference
1 out of 5 stars
Thumbs down graphic, would not recommend
marid325 - 1 year ago, Verified purchaser
- Skin tone: Light
- Hair color: Brunette
- Skin type: Normal
- Eye color: Green
- Skin concern: Dark circles
I didn’t notice a significant difference in the length of my eyelashes. I feel like drugstore primers work better!
a beauty staple
5 out of 5 stars
angelface33 - 1 year ago
originally posted on http://www.ulta.com
have used this primer for years, it's my favorite overall. won't wear mascara without it
Love it!
5 out of 5 stars
Dianeinpa - 1 year ago
originally posted on urbandecay.com
This is a fabulous lash builder before adding mascara. Just as easily removed as Perversion.
Love this lash primer
5 out of 5 stars
Kdubs - 2 years ago
originally posted on urbandecay.com
I've been using Subversion Primer for a long time. I love what it has done for my lashes. I think it has actually slowed my lashes to grow longer by protecting them from just mascara alone.
Very disappointed
1 out of 5 stars
Jeanette - 2 years ago
originally posted on http://www.ulta.com
Have Urban Decay eye products that I love and thought that this would be great, no!. Clumpy, dry and hard to remove. Sorry I didn't try it until after return time expired.
Best product in my makeup case!
5 out of 5 stars
Eves - 2 years ago
originally posted on urbandecay.com
I've been using this for many years. Probably close to 15. I will not put mascara on without it. People have asked me if my lashes are extensions. When I tell them no the next question is what mascara do you use. Great product. You will not be disappointed.
clumpy
2 out of 5 stars
mc - 2 years ago
originally posted on http://www.ulta.com
too heavy and clumps and weighs lashes down once maacara is on. it also seems dry. maybe I got a bad tube hopefully not due to the price
The BEST Lash Primer
5 out of 5 stars
Thumbs up graphic, would recommend
KailyH - 2 years ago, Verified purchaser
- Skin tone: Light
- Skin type: Normal
- Eye color: Brown
- Hair color: Brunette
I always get compliments on how long my lashes are when I use this primer. The brush is soft and full, and the primer goes on so smoothly. This is one of my favorite products and I highly recommend it.
zero stars
1 out of 5 stars
Beth - 2 years ago
originally posted on http://www.ulta.com
This is the worst! It was nothing but clumps and I couldn't use it. Complete waste of money.
I don't really like this brand
1 out of 5 stars
Betty - 2 years ago
originally posted on http://www.ulta.com
I prefer Lancome CLS BOOSTER XL
Best Eyelash primer!!
5 out of 5 stars
Jenn Ro - 2 years ago
originally posted on urbandecay.com
Best Primer for lashes! I’ve tried many but always go back to this one. It’s amazing! Helps my mascara glide on smoothly and prevents mascara clumping. Good base coat for mascara!