L'Oreal Paris Infallible Up To 24H Fresh Wear Soft Matte Bronzer - 450 Deep Tan - 0.31oz
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Color450 Deep Tan
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$9.99
$5 Target GiftCard with $30 beauty products purchase
4.6 out of 5 stars with 319 ratings
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Guests are saying
The bronzer is highly praised for its pigmentation, blendability, and natural finish. Guests appreciate its smooth application and long-lasting wear, making it suitable for various skin tones. Some concerns include patchiness and the absence of a sponge applicator. Overall, it is considered a great value for its quality, comparable to high-end brands.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.5 out of 5 stars with 275 reviews
easy to apply: 4.44 out of 5
easy to remove: 5 out of 5
long lasting: 4.78 out of 5
quality: 4.67 out of 5
value: 5 out of 5
87% would recommend
8 recommendations
1 out of 5 stars
23 January, 2026
originally posted on lorealparisusa.com
Bring Back Fair
Bring back the shade 200 Fair. Every positive review mentions it and for some reason it was discontinued. It was the perfect color. Light is too orange and dark.
1 reply from LeCare team - 1 month ago
Hello! We are so sorry to inform you that our Infallible Up to 24H Fresh Wear Soft Matte Bronzer in shade 200 Fair has been discontinued. We truly understand your disappointment, and we have shared your specific feedback regarding the Light shade being too dark and your request to bring Fair back directly with our product development team for future consideration. While we always strive to provide inclusive options for all skin tones, we invite you to explore our other bronzing products on our website where you can view our current shade options to find your next perfect match. We hope you discover a new favorite with L'Oréal Paris!
1 out of 5 stars
12 December, 2025
originally posted on lorealparisusa.com
Bring back 200!!!
Very disappointed that shade 200 (fair) is discontinued, 250 (light) is too warm. Booo!!!!
1 reply from consumer care center team - 1 month ago
Hello Flukie60. Thank you for reaching out about Up To 24H Fresh Wear Soft Matte Bronzer Light. We understand how disappointing it can be to have your favorite shade discontinued and no longer available. Please try Lumi Bronze Le Stick Soleil. This is a buildable cream-to-powder formula swipes on and melts into skin for a sun-kissed glow. We hope you give it a try!
5 out of 5 stars
20 October, 2025
originally posted on lorealparisusa.com
Shade 200 Fair
I love shade 200 Fair but am disappointed that it was discontinued! Shade 250 Light is just a tad too dark for me! Would love to see shade 200 Fair brought back!
2 out of 5 stars
2 October, 2025
originally posted on lorealparisusa.com
Not all it's cracked up to be
not much use out of it before it cracked now in pieces. only used a handful of times, and never dropped it and keep it in a drawer for when i need to use. I tapped it lightly with a brush, and it cracked and now pieces all over. for all the hype over this, i'm really disappointed.
1 reply from LeCare team - 6 months ago
Hi jcs80. We are terribly sorry to hear that your Up To 24H Fresh Wear Soft Matte Bronzer is damaged. We can imagine how frustrating that can be and we are as disappointed as you. We will share this information with our production and distribution teams. We would love to get some more information, please call us at 1-800-322-2036, M-F 9:00 am – 5:30 pm ET.
3 out of 5 stars
13 July, 2024
originally posted on lorealparisusa.com
Decent product
[This review was collected as part of a promotion.] I like the product but wish it came with a sponge applicator
1 reply from Consumer Care Center team - 2 years ago
Hello there! We're delighted to hear that you were satisfied with the results of using the Infallible Up to 24H Fresh Wear Soft Matte Bronzer. Your feedback is of great importance to us and helps us ensure that our customers are happy with our products. We'll be sure to share your feedback with our team. Thank you very much for taking the time to provide us with your thoughts!
5 out of 5 stars
Thumbs up graphic, would recommend
8 July, 2024Verified purchase
- Hair color: Brunette
- Skin type: Combination
- Skin concern: Acne
- Eye color: Hazel
- Skin tone: Light
Super Pigmented
This product is actually super pigmented. A little goes a long way. Mine didn’t come with a sponge in the back (even though there is a space for one) but honestly a brush is better anyway to control application.
4 out of 5 stars
14 October, 2023Verified purchase
- Skin tone: Medium
- Hair color: Brunette
- Eye color: Brown
- Skin type: Combination
Pigmented
It’s very pigmented, which is nice at times, but it can be hard to blend in as a result. Overall, still a very pretty color and gives a nice bronzing effect.
5 out of 5 stars
Thumbs up graphic, would recommend
18 May, 2023Verified purchase
- Hair color: Brunette
- Skin tone: Light
- Skin type: Combination
- Eye color: Hazel
Just as good if not better than high end
Comparable to high end bronzers I have tried. SUPER pigmented and I honestly like it better than Nars Laguna.
5 out of 5 stars
Thumbs up graphic, would recommend
13 February, 2023Verified purchase
- Skin concern: Uneven skin tone, Sensitivity, Puffiness, Dark circles
- Skin type: Dry, Combination
- Skin tone: Light
- Hair color: Brunette
- Eye color: Hazel
Love this bronzer!
Love the color and it covers and blends so well!
2 out of 5 stars
7 February, 2023Verified purchase
Shade Medium
Have light-med skin tone with yellow undertone (NC25 in MAC). Got the shade medium in this bronzer to use as contour. Well, it didn’t work out for me. Too orangey on my skin… if you want more a cooler toned bronzer, this will not work. Try Makeup Revolution brand instead. Also, I did not like how this product has perfume added. Big negative! On the plus side, it is finely milled and application is smooth on the face.
1 reply from L'OrealParisProductExpert team - 3 years ago
Hi there! We wish you could see the results you were hoping for with the Infallible Up to 24H Fresh Wear Soft Matte Bronzer. When a color looks orange, its usually too dark for your complexion. It sounds like the Light Medium would be a better fit for your skintone. Available in 8 lightweight shades breathable and weightless all day comfortable wear. If you would like to speak to us directly about your recent purchase, give us a call @ 800-322-2036 M-F 9 am-5:30 pm ET
5 out of 5 stars
Thumbs up graphic, would recommend
26 January, 2023Verified purchase
- Hair color: Black
- Eye color: Brown
- Skin tone: Medium
- Skin concern: Sensitivity
- Skin type: Combination
Love it
I had tried other brands and some were just not the right tone, it is super Pigmented so you need to use it lightly, but it lasts all day, I highly recommend it. I read a review saying it was patchy, I did not find that to be an issue, I feel that if you use foundation and then a light powder and then the bronzer, it allows it to blend more instead of just using foundation or just powder, that is just my opinion. I think it’s going to last a year since I haven’t found the need to reapply throughout the day and I wear a mask since I work in a health office.
2 out of 5 stars
Thumbs down graphic, would not recommend
21 January, 2023Verified purchase
- Hair color: Brunette
- Skin type: Normal
- Eye color: Green
- Skin tone: Light
Patchy?
I thought this would be a great bronzer but I find it to apply so patchy! I have to really blend it (which is hard because it stays put) and even then it still looks patchy to me! I really like the color and the feel of the powder, and the staying power would be nice if it didn’t apply patchy. I’m very confused why it only seems to do that to my skin.
1 reply from L'OrealParisProductExpert team - 3 years ago
Hi Anna. Thank you for reaching out to L'Oreal regarding the Infallible 24 HR Fresh Wear Soft Matte Bronzer. We are sorry your results were not what you were expecting. We’d like to help! Please call us at 800-322-2036, M-F, 9am-5:30pm, ET and provide us with your reference #25536806. Looking forward to hearing from you!
5 out of 5 stars
Thumbs up graphic, would recommend
19 January, 2023
- Eye color: Brown
- Hair color: Brunette
- Skin type: Dry, Normal
- Skin concern: Aging
- Skin tone: Light
Highly Recommended
Highly recommend this bronzer! Great performance for an even better price. I re-purchase it frequently.
4 out of 5 stars
17 January, 2023
Its a good bronzer
Just tried this bronzer for the first time, if you are looking for a cheaper brand, this is a good go to.
5 out of 5 stars
Thumbs up graphic, would recommend
13 November, 2022Verified purchase
- Eye color: Hazel
- Skin type: Oily
- Hair color: Brunette
- Skin tone: Light
Great bronzer for fair skin
I have really fair skin and it’s a perfect winter bronzer for me. Not orange. It’s a matte look. Very natural and easy to blend. I got the lightest shade
5 out of 5 stars
Thumbs up graphic, would recommend
14 September, 2022Verified purchase
- Skin tone: Medium
- Hair color: Auburn
- Skin type: Combination
Great Color
I have yellow undertones in my skin and I feel like the shade on this bronzer shows up much better than some of my other (more expensive) brands,
5 out of 5 stars
29 July, 2022
originally posted on lorealparisusa.com
BEST BRONZER EVER
[This review was collected as part of a promotion.] I have tried so many bronzers (and usually love them all) but this is the absolute best drugstore brand I've used. It goes on very smooth with little product needed on the brush and blends so well into the skin and with blushes. The only cons I had was that the color didn't mix well with my highlighter, but that could just be brands or shades clashing. I would 100% recommend this bronzer and will definitely be buying in the future.
5 out of 5 stars
20 July, 2022
- Skin concern: Uneven skin tone
- Hair color: Black
- Skin type: Normal, Combination
- Eye color: Brown
- Skin tone: Dark
Mocha friendly
This color is so rich and delicious. This is a first for a true drugstore brand to have a color that had the depth to bronze/contour me. They still need a few more shades but this is a great start.
5 out of 5 stars
9 June, 2022
very nice
[This review was collected as part of a promotion.] i really like this bronzer! i have very fair skin and i think even this medium shade looks really nice. it does not appear too orange - it gives a nice warm glow. this product blends in very well and it is long lasting. i would definitely recommend this.