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Bobbie Organic Original Infant Formula
$24.99 ($1.77/ounce)
In Stock
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About this item
Highlights
- Certified USDA Organic: Meets the strictest organic standard in the world.
- EU-levels of DHA: Supports brain development with 20mg per bottle (or 5.0fl oz).
- Inspired by breast milk science: Supports easy digestion with the same protein ratio as breast milk.
- Founded by moms, for moms: We’re the only mom-founded and led infant formula company in the US.
Description
Our original, USDA Organic formula is made with the same protein ratio as breast milk (60:40 whey-to-casein) to support easy, comfortable digestion for tiny tummies. And while most formulas skimp on the DHA, we made ours with EU-levels that meet their strict nutritional requirements to give your baby’s brain development a boost.
Bobbie Organic Infant Formula is inspired by breast milk science and loved by 600K babies and counting.
Suitability: complete infant nutrition—from day one to year one
Planning to switch formulas? Here are some helpful tips in making the switch:
https://milk-drunk.com/how-long-does-it-take-for-a-baby-to-adjust-to-formula-change-switch/
Bobbie Organic Infant Formula is inspired by breast milk science and loved by 600K babies and counting.
Suitability: complete infant nutrition—from day one to year one
Planning to switch formulas? Here are some helpful tips in making the switch:
https://milk-drunk.com/how-long-does-it-take-for-a-baby-to-adjust-to-formula-change-switch/
Serving Size: 5
Amount :
% Daily Value*
Protein 2g
Total Fat 5.3g
Total Carbohydrate 11g
Water 136g
Omega-6 (linoleic acid LA) 725mg
Vitamin A 300iu
Vitamin D 75iu
Vitamin E 2iu
Vitamin K 8.3mcg
Thiamin 100mcg
Riboflavin 150mcg
Vitamin B6 63mcg
Vitamin B12 0.2mcg
Niacin 1000mcg
Folic Acid 15mcg
Pantothenic Acid 450mcg
Biotin 3mcg
Chloride 9mg
Choline 25mg
INOSITO 24mg
Calcium 63mg
Phosphorus 42mg
Magnesium 7mg
Iron 1.2mg
Zinc 0.75mg
Manganese 5mcg
Copper 71mcg
Iodine 15mcg
Selenium 3mcg
Sodium 27mg
Potassium 110mg
* Percentage of Daily Values are based on a 2,000 calorie diet.
Ingredients:
organic lactose, organic nonfat milk, organic high oleic (safflower or sunflower) oil, organic low erucic acid rapeseed oil, organic whey protein concentrate, organic coconut oil, organic linoleic (sunflower or safflower) oil, less than 1%: organic low erucic acid rapeseed lecithin, schizochytrium sp. oil; mortierella alpina oil;" calcium phosphate, potassium citrate, sodium chloride, calcium carbonate, potassium hydroxide, potassium phosphate, magnesium chloride, potassium bicarbonate, ferrous sulfate, potassium chloride, zinc sulfate, cupric sulfate, manganese sulfate, potassium iodide, sodium selenite, choline bitartrate, ascorbic acid (vitamin c), ascorbyl palmitate, inositol, l-carnitine, mixed tocopherols concentrate, di-alpha tocopheryl acetate (vitamin e), niacinamide (vitamin b3), calcium pantothenate, vitamin a palmitate, riboflavin (vitamin b2), thiamine hydrochloride (vitamin b1), pyridoxine hydrochloride (vitamin b6), folic acid, phytonadione (vitamin k), biotin, cholecalciferol (vitamin d3), cyanocobalamin (vitamin b12).' '
Allergens & Warnings:
REQUIRED WARNINGS Powdered infant formulas are not sterile and should not be fed to premature infants or infants who might have immune problems unless directed and supervised by your baby's doctor. Never use a microwave to warm formula; serious burns can occur. Do not freeze. Use by date at bottom of can., Once mixed, store in refrigerator, use within 24 hours. Warm infant formula to room temperature and shake well before feeding. Prepared formula should not be without refrigeration at 35-40°F (2-4°C) for more than 2 hours. Avoid extreme temperatures. Once opened, use within 30 days., CONTAINS MILK.Baby Formula Focus: Immune System Support, Gas, Eye Development, Brain Development, Easy to Digest
Base Ingredient: Milk
Dietary Needs: Gluten-Free, Organic Certified
Features: All Natural, Non-GMO
Form: Powdered
State of Readiness: Mix
Package Quantity: 1
Age Stage: Infant
Net weight: 14.1 Ounces
Street Date: July 8, 2022
TCIN: 85776110
UPC: 683744964359
Item Number (DPCI): 007-09-0483
Origin: Made in the USA or Imported
Grocery Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers. Any additional pictures are suggested servings only.
If the item details aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 3.93 inches length x 4.13 inches width x 5.28 inches height
Estimated ship weight: 1.16 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup. If purchased online with SNAP EBT, this item must be returned within 90 days of the date it was shipped, delivered by a Shipt shopper, or made ready for pickup. This 90-day return window is required by SNAP.
See the return policy for complete information.
Q: Why does Bobbie have soy in it? It can negatively impact boys estrogen levels
submitted by MalloryH - 3 years ago
A: You said that EU formulas often use palm oil but Aptamil and Kendamil which are both in Target are from Europe don't have palm oil or soy.
submitted byMalloryH - 3 years agoA: it no longer contains soy, they updated their formula and now is exactly like European formula. we love it and the new update did not cause my baby any issues.
submitted byPatty - 3 years agoA: Hi Mallory! Soy oil is a source of fatty acids essential in infant nutrition. Unlike EU formulas, which often use palm oil, Bobbie includes organic soybean oil. Deciding between palm oil and soybean oil was tough, but we ultimately chose soybean oil as a more sustainable alternative to palm oil. Palm oil has also been linked to some digestive issues. Our USDA organic non-hydrogenated soybean oil is non-GMO and not grown with pesticides. Bobbie does not contain soy protein.
submitted byBobbie - 3 years agoBrand expertA: This is one of my ONLY issues with Bobbie. The soy needs to go. Otherwise, we love it!
submitted byMegan Post - 3 years agoA: It is not a soy-based formula in terms of the protein source but contains soy lecithin, which is an emulsifier found in many foods
submitted byLM - 3 years ago
Q: This is acceptable for a cows milk protein allergies?
submitted by Nara - 11 months ago
A: Hello Nara! Bobbie formula is not suitable for babies with a cow milk protein allergy or dairy intolerance. If you need more information, don't hesitate to contact us directly. We are on standby ready to help!
submitted byBobbie - 11 months agoBrand expert
Q: How come the Bobbie bought in target looks completely different from the Bobbie ordered in the official site
submitted by Concered parent - 1 year ago
A: I compared to Bobbie’s website vs Target in store, they are manufactured by different companies and the ingredients are different
submitted byAmy - 10 months agoA: Hi! No need for concern :) We offer a couple of different can sizes for our original infant formula, with 14.1 oz cans at Target stores nationwide and the 24 oz Biggie and 12.7 oz Bittie sizes exclusive to hibobbie.com. Bobbie Organic Gentle comes in a 14.1 oz can no matter where you buy it!
submitted byBobbie - 1 year agoBrand expert
Q: Does Bobbitt Organic contain high fructose corn syrup?
submitted by Randy - 2 years ago
A: Hi Randy! No, Bobbie Organic and Bobbie Organic Gentle do not contain high fructose corn syrup.
submitted byBobbie - 2 years agoBrand expert
Q: How many ounces of liquid formula will this make?
submitted by Eric - 2 years ago
A: The can states about 106 fl oz
submitted byDani - 2 years agoA: Hi Eric! One can of Bobbie Organic formula makes about 105 fluid ounces.
submitted byBobbie - 2 years agoBrand expert
Q: how many oz of formula does this can make?
submitted by Cb23 - 2 years ago
A: The 14 ounce size can makes about 105 fl. oz.
submitted byBG - 2 years agoA: Hello! The 14.1oz. can makes about 105 fluid ounces of formula.
submitted byBobbie - 2 years agoBrand expert
Q: How long is 1 can usually good for before expiring?
submitted by CW - 2 years ago
A: The cans we just received expire next year in Nov 2024. But it just depends which batch they pick your order from. Once opened, the can expires after 30 days, regardless of printed expiration date.
submitted byBG - 2 years agoA: Hello! Each can has its own specific expiration date stamped on the bottom of it. Once a can has been opened, remember to use the formula within 30 days. We are here to help at hello@hibobbie.com if you have more questions.
submitted byBobbie - 2 years agoBrand expert
Q: Is this EBT snap food stamps eligible
submitted by Debo - 3 years ago
A: This is an excellent question for Target's customer service team! Please get in touch with them for this information by visiting their Contact Us page.
submitted byBobbie - 2 years agoBrand expert
Q: Is there supposed to be a scoop in every can of formula? I just bought this for the first time to try it and mine didn't come with a scoop, I dumped it out twice into a bowl to try to find it.
submitted by Madison - 3 years ago
A: yes a scoop comes in evey can. It is usually way down in the middle. Never had a can that didn't come with one.
submitted byKarenA - 3 years agoA: Hi Madison! Every can should contain a fresh scoop, which should be used when preparing Bobbie. A gram scale can be used to accurately measure a scoop. However, in a pinch, one scoop is roughly equivalent to 1.5 level tablespoons. We've shared this with our quality team—can you send us an email at hello@hibobbie.com so we can learn more?
submitted byBobbie - 3 years agoBrand expert
Q: Label Info shows its has Omega6 but the back of the can doesnt show that it includes omega, is this typo?
submitted by Kcbay - 1 month ago
A: Hi there! Send us an email at hello@hibobbie.com so we can learn more and help!
submitted byBobbie - 25 days agoBrand expert
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Guests are saying
Bobbie formula has garnered positive feedback from guests for its clean ingredients and smooth transition for babies from breastfeeding to formula. Many guests appreciate the thoughtful sourcing and organic nature of the product, which provides peace of mind regarding nutrition. The formula is noted for being gentle on babies' stomachs, with minimal fussiness and digestive issues. However, some guests expressed a desire for larger packaging and more convenient options for on-the-go use.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.7 out of 5 stars with 2826 reviews
easy on tummy: 3.87 out of 5
easy to prepare: 4.44 out of 5
quality: 4.15 out of 5
value: 3.83 out of 5
70% would recommend
342 recommendations
5 out of 5 stars
4 December, 2025Verified purchase
(no review title)
On time
5 out of 5 stars
30 November, 2025
originally posted on Bobbie
My baby love it
My baby loves this formula! It's gentle on her tummy, and it gives me peace of mind since I have celiac disease and wanted a clean, allergen-free formula for my baby. It's a win-win!
5 out of 5 stars
29 November, 2025
originally posted on Bobbie
Only Formula baby will drink!
I struggled so much to find the right formula after my milk supply tanked. I tried Bobbie and we have never switched to anything else! Baby girl LOVES this stuff! No more upset tummy or colic!
5 out of 5 stars
29 November, 2025
originally posted on Bobbie
Full tummy, happy baby!
My baby loves this formula! He’s healthy and strong, and has regular bowel movements. I’m so glad there’s a quality formula I can trust for my baby’s nutrition.
4 out of 5 stars
29 November, 2025
originally posted on Bobbie
Bobbie
Our baby does really well with this formula. We wish the scoop was easily accessible… we have received numerous cans where we have had to dig halfway in order to pull the scoop out. Not a huge fan of that because it feels like I’m making the formula dirty. If the packaging could be changed to help this, we would give it 5 stars.
5 out of 5 stars
28 November, 2025
originally posted on Bobbie
Happy baby belly
Our plan for feeding went right out the door post partum and we had to go to a full formula option. We heard about the difficulty some kids have with various brands of formula, BUT our little boy took to Bobbie Gentle right away and then we switched to the Organic formula. We had no issues with the transition. He enjoyed it just as much. We have now told other parent friends if they need to go to a formula only or supplemental diet to consider Bobbie.
3 out of 5 stars
Thumbs up graphic, would recommend
28 November, 2025Verified purchase
Please improve the packaging
I mostly breastfeed but got this to try out after the Byheart recall. While my LO's tummy seemed to tolerate well I do take issue with the can design esp at this price point. Having to dig for a scoop that is longer than the width of the can requiring a little effort to make it fit it isnt ideal. It may seem trivial to some but the quality of free sample formula cans are better. If you're going to price and market it as a superior product why not add a little effort into your packaging as well.
4 out of 5 stars
28 November, 2025
originally posted on Bobbie
Amazing formula
Clean ingredients, perfect for my baby. Only negative is the size of the cans, super small compared to other brands and expensive
2 out of 5 stars
28 November, 2025
originally posted on Bobbie
Bb don’t like
My breastfed baby won’t take even 25% formula in her bottle :(
5 out of 5 stars
27 November, 2025
originally posted on Bobbie
Best formula out there!
My little one does great on this formula and the updated formula is even better than before. Easier to scoop and get the right measurements. Never had an issue with Bobbie and love their mission!
5 out of 5 stars
27 November, 2025
originally posted on Bobbie
My baby loves it!
I just started a combo feeding. I was worried at first that my baby wouldn't like it, but he loves Bobbi! Had no gas issue so far, which is good too.
4 out of 5 stars
Thumbs up graphic, would recommend
27 November, 2025Verified purchase
Love the product hate the cans. The cut you! Literally.
Formula is great used with our first and had to switch after byheart recall with our second. Only thing the cans cut the crap out of your hands! Please fix this!!
5 out of 5 stars
27 November, 2025
originally posted on Bobbie
Amazing quality
I've used several Bobbie formulas, all fantastic for my baby.
5 out of 5 stars
27 November, 2025
originally posted on Bobbie
It really is better than
It really is better than the big guys. It doesn’t smell bad, barely any farting and burping
3 out of 5 stars
27 November, 2025
Scoop should be on the top like other formula brands
I like the formula but they charge too much to be making parents dig for the scoop, I got the formula everywhere
5 out of 5 stars
26 November, 2025
originally posted on Bobbie
Best formula, my son does
Best formula, my son does so good on it, I highly recommend
5 out of 5 stars
26 November, 2025
originally posted on Bobbie
First Order
I am not due yet but thought I would start my subscription now. I live in the middle of no where Montana and having this service available is amazing!
1 out of 5 stars
26 November, 2025Verified purchase
(no review title)
Really freaked out by this- formula has different texture and smell than normal. Sent email to Bobbie — highly concerned
5 out of 5 stars
26 November, 2025
originally posted on Bobbie
Baby boy loves it !!
Switched my baby boy from Similac 360 Total Care to Bobbie and my 4 month old baby boy loves every sip !!
5 out of 5 stars
26 November, 2025
originally posted on Bobbie
Easy to mix and baby likes it
Overall we're happy with Bobbi - it's easy to mix (dissolves quickly) and our new born responded really well to it.