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Bobbie Organic Original Infant Formula
$24.99 ($1.77/ounce)
In Stock
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About this item
Highlights
- Certified USDA Organic: Meets the strictest organic standard in the world.
- EU-levels of DHA: Supports brain development with 20mg per bottle (or 5.0fl oz).
- Inspired by breast milk science: Supports easy digestion with the same protein ratio as breast milk.
- Founded by moms, for moms: We’re the only mom-founded and led infant formula company in the US.
Description
Our original, USDA Organic formula is made with the same protein ratio as breast milk (60:40 whey-to-casein) to support easy, comfortable digestion for tiny tummies. And while most formulas skimp on the DHA, we made ours with EU-levels that meet their strict nutritional requirements to give your baby’s brain development a boost.
Bobbie Organic Infant Formula is inspired by breast milk science and loved by 600K babies and counting.
Suitability: complete infant nutrition—from day one to year one
Bobbie Organic Infant Formula is inspired by breast milk science and loved by 600K babies and counting.
Suitability: complete infant nutrition—from day one to year one
Serving Size: 5
Amount :
% Daily Value*
Protein 2g
Total Fat 5.3g
Total Carbohydrate 11g
Water 136g
Omega-6 (linoleic acid LA) 725mg
Vitamin A 300iu
Vitamin D 75iu
Vitamin E 2iu
Vitamin K 8.3mcg
Thiamin 100mcg
Riboflavin 150mcg
Vitamin B6 63mcg
Vitamin B12 0.2mcg
Niacin 1000mcg
Folic Acid 15mcg
Pantothenic Acid 450mcg
Biotin 3mcg
Chloride 9mg
Choline 25mg
INOSITO 24mg
Calcium 63mg
Phosphorus 42mg
Magnesium 7mg
Iron 1.2mg
Zinc 0.75mg
Manganese 5mcg
Copper 71mcg
Iodine 15mcg
Selenium 3mcg
Sodium 27mg
Potassium 110mg
* Percentage of Daily Values are based on a 2,000 calorie diet.
Ingredients:
organic lactose, organic nonfat milk, organic high oleic (safflower or sunflower) oil, organic low erucic acid rapeseed oil, organic whey protein concentrate, organic coconut oil, organic linoleic (sunflower or safflower) oil, less than 1%: organic low erucic acid rapeseed lecithin, schizochytrium sp. oil; mortierella alpina oil;" calcium phosphate, potassium citrate, sodium chloride, calcium carbonate, potassium hydroxide, potassium phosphate, magnesium chloride, potassium bicarbonate, ferrous sulfate, potassium chloride, zinc sulfate, cupric sulfate, manganese sulfate, potassium iodide, sodium selenite, choline bitartrate, ascorbic acid (vitamin c), ascorbyl palmitate, inositol, l-carnitine, mixed tocopherols concentrate, di-alpha tocopheryl acetate (vitamin e), niacinamide (vitamin b3), calcium pantothenate, vitamin a palmitate, riboflavin (vitamin b2), thiamine hydrochloride (vitamin b1), pyridoxine hydrochloride (vitamin b6), folic acid, phytonadione (vitamin k), biotin, cholecalciferol (vitamin d3), cyanocobalamin (vitamin b12).' '
Allergens & Warnings:
REQUIRED WARNINGS Powdered infant formulas are not sterile and should not be fed to premature infants or infants who might have immune problems unless directed and supervised by your baby's doctor. Never use a microwave to warm formula; serious burns can occur. Do not freeze. Use by date at bottom of can., Once mixed, store in refrigerator, use within 24 hours. Warm infant formula to room temperature and shake well before feeding. Prepared formula should not be without refrigeration at 35-40°F (2-4°C) for more than 2 hours. Avoid extreme temperatures. Once opened, use within 30 days., CONTAINS MILK.Baby Formula Focus: Immune System Support, Gas, Eye Development, Brain Development, Easy to Digest
Base Ingredient: Milk
Dietary Needs: Gluten-Free, Organic Certified
Features: All Natural, Non-GMO
Form: Powdered
State of Readiness: Mix
Package Quantity: 1
Age Stage: Infant
Net weight: 14.1 Ounces
Street Date: July 8, 2022
TCIN: 85776110
UPC: 683744964359
Item Number (DPCI): 007-09-0483
Origin: Made in the USA or Imported
Grocery Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers. Any additional pictures are suggested servings only.
If the item details aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 3.93 inches length x 4.13 inches width x 5.28 inches height
Estimated ship weight: 1.16 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup. If purchased online with SNAP EBT, this item must be returned within 90 days of the date it was shipped, delivered by a Shipt shopper, or made ready for pickup. This 90-day return window is required by SNAP.
See the return policy for complete information.
Q: Why does Bobbie have soy in it? It can negatively impact boys estrogen levels
submitted by MalloryH - 3 years ago
A: You said that EU formulas often use palm oil but Aptamil and Kendamil which are both in Target are from Europe don't have palm oil or soy.
submitted byMalloryH - 3 years agoA: it no longer contains soy, they updated their formula and now is exactly like European formula. we love it and the new update did not cause my baby any issues.
submitted byPatty - 3 years agoA: It is not a soy-based formula in terms of the protein source but contains soy lecithin, which is an emulsifier found in many foods
submitted byLM - 3 years agoA: Hi Mallory! Soy oil is a source of fatty acids essential in infant nutrition. Unlike EU formulas, which often use palm oil, Bobbie includes organic soybean oil. Deciding between palm oil and soybean oil was tough, but we ultimately chose soybean oil as a more sustainable alternative to palm oil. Palm oil has also been linked to some digestive issues. Our USDA organic non-hydrogenated soybean oil is non-GMO and not grown with pesticides. Bobbie does not contain soy protein.
submitted byBobbie - 3 years agoBrand expertA: This is one of my ONLY issues with Bobbie. The soy needs to go. Otherwise, we love it!
submitted byMegan Post - 3 years ago
Q: This is acceptable for a cows milk protein allergies?
submitted by Nara - 10 months ago
A: Hello Nara! Bobbie formula is not suitable for babies with a cow milk protein allergy or dairy intolerance. If you need more information, don't hesitate to contact us directly. We are on standby ready to help!
submitted byBobbie - 9 months agoBrand expert
Q: How come the Bobbie bought in target looks completely different from the Bobbie ordered in the official site
submitted by Concered parent - 1 year ago
A: I compared to Bobbie’s website vs Target in store, they are manufactured by different companies and the ingredients are different
submitted byAmy - 8 months agoA: Hi! No need for concern :) We offer a couple of different can sizes for our original infant formula, with 14.1 oz cans at Target stores nationwide and the 24 oz Biggie and 12.7 oz Bittie sizes exclusive to hibobbie.com. Bobbie Organic Gentle comes in a 14.1 oz can no matter where you buy it!
submitted byBobbie - 1 year agoBrand expert
Q: Does Bobbitt Organic contain high fructose corn syrup?
submitted by Randy - 2 years ago
A: Hi Randy! No, Bobbie Organic and Bobbie Organic Gentle do not contain high fructose corn syrup.
submitted byBobbie - 2 years agoBrand expert
Q: How many ounces of liquid formula will this make?
submitted by Eric - 2 years ago
A: The can states about 106 fl oz
submitted byDani - 2 years agoA: Hi Eric! One can of Bobbie Organic formula makes about 105 fluid ounces.
submitted byBobbie - 1 year agoBrand expert
Q: how many oz of formula does this can make?
submitted by Cb23 - 2 years ago
A: The 14 ounce size can makes about 105 fl. oz.
submitted byBG - 2 years agoA: Hello! The 14.1oz. can makes about 105 fluid ounces of formula.
submitted byBobbie - 2 years agoBrand expert
Q: How long is 1 can usually good for before expiring?
submitted by CW - 2 years ago
A: The cans we just received expire next year in Nov 2024. But it just depends which batch they pick your order from. Once opened, the can expires after 30 days, regardless of printed expiration date.
submitted byBG - 2 years agoA: Hello! Each can has its own specific expiration date stamped on the bottom of it. Once a can has been opened, remember to use the formula within 30 days. We are here to help at hello@hibobbie.com if you have more questions.
submitted byBobbie - 2 years agoBrand expert
Q: Is this EBT snap food stamps eligible
submitted by Debo - 3 years ago
A: This is an excellent question for Target's customer service team! Please get in touch with them for this information by visiting their Contact Us page.
submitted byBobbie - 2 years agoBrand expert
Q: Is there supposed to be a scoop in every can of formula? I just bought this for the first time to try it and mine didn't come with a scoop, I dumped it out twice into a bowl to try to find it.
submitted by Madison - 3 years ago
A: yes a scoop comes in evey can. It is usually way down in the middle. Never had a can that didn't come with one.
submitted byKarenA - 3 years agoA: Hi Madison! Every can should contain a fresh scoop, which should be used when preparing Bobbie. A gram scale can be used to accurately measure a scoop. However, in a pinch, one scoop is roughly equivalent to 1.5 level tablespoons. We've shared this with our quality team—can you send us an email at hello@hibobbie.com so we can learn more?
submitted byBobbie - 3 years agoBrand expert
Q: What is the shelf life
submitted by g - 29 days ago
A: Hello! Bobbie infant formulas have a shelf life of up to 18 months from the date of manufacture. This information is stamped on the bottom of each can.
submitted byBobbie - 28 days agoBrand expert
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Guests are saying
Bobbie formula has garnered positive feedback from guests for its clean ingredients and smooth transition for babies from breastfeeding to formula. Many guests appreciate the thoughtful sourcing and organic nature of the product, which provides peace of mind regarding nutrition. The formula is noted for being gentle on babies' stomachs, with minimal fussiness and digestive issues. However, some guests expressed a desire for larger packaging and more convenient options for on-the-go use.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.7 out of 5 stars with 2639 reviews
easy on tummy: 3.86 out of 5
easy to prepare: 4.45 out of 5
quality: 4.14 out of 5
value: 3.82 out of 5
70% would recommend
334 recommendations
5 out of 5 stars
Thumbs up graphic, would recommend
22 October, 2025Verified purchase
Love it
My daughter loves! The high quality formula you don’t feel guilty giving your baby. Doesn’t make her little tummy hurt, great quality ingredients, what more could you ask for?
1 out of 5 stars
Thumbs down graphic, would not recommend
15 October, 2025
(no review title)
Gross Not for everyone I guess
1 reply from Bobbie team - 7 days ago
Thank you for taking the time to share this feedback with us. We're sorry to hear about your experience and we'd like to learn more and make it right. Can you please email us at consumerresponse@hibobbie.com and reference this review so we can help? We're here for you!
5 out of 5 stars
12 October, 2025
originally posted on Bobbie
Great
Our original formula company (owned by same as Bobbie) stopped selling our formula so we made the switch. So far so good!
5 out of 5 stars
11 October, 2025
originally posted on Bobbie
Great product
No complaints. My baby loves this formula since it was first introduced to him around 3 months old. I feel confident in the ingredients and happy that it comes from a woman owned community.
5 out of 5 stars
11 October, 2025
originally posted on Bobbie
Perfect formula for our little
Perfect formula for our little girl! Never have any issues with her tummy!
5 out of 5 stars
11 October, 2025
originally posted on Bobbie
We love Bobbie
My daughter is 7 months old and does really good on Bobbie. I tried other formulas but this is the best.
5 out of 5 stars
9 October, 2025
originally posted on Bobbie
My baby loves it!
This formula is a life saver! I was struggling to produce enough breast milk to keep up with my hungry little man and this formula has been great, no tummy issues from it and he loves it!
5 out of 5 stars
9 October, 2025
originally posted on Bobbie
This is the only formula
This is the only formula my 4 month old has had and he loves it! No issues!
5 out of 5 stars
9 October, 2025
originally posted on Bobbie
Baby takes organic infant formula
Baby takes organic infant formula well. Love the organic option
5 out of 5 stars
Thumbs up graphic, would recommend
9 October, 2025Verified purchase
Hard to find but worth it
I switched my baby to this formula after she transitioned out of enfamil thickened formula. She has done great on it, easy on the tummy and I appreciate that it’s organic and has good ingredients. It is hard to find sometimes but I stock up on it when available. I’ve tried other formulas and this has been the best one for my baby so far
1 reply from Bobbie team - 7 days ago
We are so glad that you and your baby are loving Bobbie! We're also available for subscription on our website if you have a tough time finding it at retail!
5 out of 5 stars
8 October, 2025
originally posted on Bobbie
Best on the Market
So happy to have found Bobbie, I want my LO to have the best and Bobbie has displayed that. Best organic formula and certainly the best marketing dept. Well done all around.
5 out of 5 stars
7 October, 2025
originally posted on Bobbie
Best formula for my baby
This was the first formula we tried after being discharged from the hospital, I bought one container as a backup in case I was not able to breastfeed at home (which ended up being the case) After that we purchased another brand but my baby didn’t tolerate it, and the burps and spitting up smell was horrible with that other brand. We switched back to Bobbie and been using it since then, my baby reduced her reflux incredibly and we became an official bobbie family. We love the subscription style and that I don’t have to worry about running unexpectedly.
4 out of 5 stars
7 October, 2025
originally posted on Bobbie
Recommend formula
We started off by combo feeding then switch over to formula fed. Clean ingredients and baby loves it. Downfall is smell, and digging to find scoop.
5 out of 5 stars
7 October, 2025
originally posted on Bobbie
Comfort
I love knowing that I’m giving my newborn a high quality formula!
1 out of 5 stars
27 September, 2025Verified purchase
Item cancelled
I am being charged $104.71 for a delivery that was cancelled and never received. Please look into this and refund my money. Thank you
1 reply from Bobbie team - 25 days ago
Hi Barbara, We are sorry to hear that this happened to your Target.com order. Please contact Target Customer Service about this issue so that they can get is resolved!
5 out of 5 stars
Thumbs up graphic, would recommend
14 September, 2025Verified purchase
10/10
Helped my baby with his reflux almost instantly
1 reply from Bobbie team - 25 days ago
We are glad to hear that you are having such a great experience with Bobbie Organic Original Infant Formula!
5 out of 5 stars
Thumbs up graphic, would recommend
13 September, 2025Verified purchase
Best Bobbie Deal!
The 24oz size is a great deal for Bobbie formula!
5 out of 5 stars
6 September, 2025
originally posted on Bobbie
Household staple for now
Been using Bobbie since my first born and they have never failed me. Now my son is exclusively formula, he has been loving this. I just wished there was a to go pack they offer like the other brand now does. It would be very nice to have one less thing to think about when going out with a little one.
5 out of 5 stars
2 September, 2025
originally posted on Bobbie
We love absolutely love Bobbie
We love absolutely love Bobbie and so does our baby!! It is the perfect choice for combo feeding!
5 out of 5 stars
2 September, 2025
originally posted on Bobbie
Great Choice for Combo Feeding!
We absolutely love Bobbie for combo feeding and so does our baby!!