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Bobbie Organic Original Infant Formula - 2 of 4Bobbie Organic Original Infant Formula - 3 of 4Bobbie Organic Original Infant Formula - 4 of 4
Bobbie Organic Original Infant Formula - 1 of 4

Bobbie Organic Original Infant Formula Powder - 14.1oz

33 Questions
$25.99 ($1.84/ounce)
Size14oz

In Stock

Eligible for registries and wish lists

At a glance

About this item

Highlights

  • Certified USDA Organic: Meets the strictest organic standard in the world.
  • EU-levels of DHA: Supports brain development with 20mg per bottle (or 5.0fl oz).
  • Inspired by breast milk science: Supports easy digestion with the same protein ratio as breast milk.
  • Founded by moms, for moms: We’re the only mom-founded and led infant formula company in the US.

Description

Our original, USDA Organic formula is made with the same protein ratio as breast milk (60:40 whey-to-casein) to support easy, comfortable digestion for tiny tummies. And while most formulas skimp on the DHA, we made ours with EU-levels that meet their strict nutritional requirements to give your baby’s brain development a boost.

Bobbie Organic Infant Formula is inspired by breast milk science and loved by 600K babies and counting.

Suitability: complete infant nutrition—from day one to year one

Planning to switch formulas? Here are some helpful tips in making the switch:
https://milk-drunk.com/how-long-does-it-take-for-a-baby-to-adjust-to-formula-change-switch/

Serving Size: 5

Amount

% Daily Value*
Protein 2g
Total Fat 5.3g
Total Carbohydrate 11g
Water 136g
Omega-6 (linoleic acid LA) 725mg
Vitamin A 300iu
Vitamin D 75iu
Vitamin E 2iu
Vitamin K 8.3mcg
Thiamin 100mcg
Riboflavin 150mcg
Vitamin B6 63mcg
Vitamin B12 0.2mcg
Niacin 1000mcg
Folic Acid 15mcg
Pantothenic Acid 450mcg
Biotin 3mcg
Chloride 9mg
Choline 25mg
INOSITO 24mg
Calcium 63mg
Phosphorus 42mg
Magnesium 7mg
Iron 1.2mg
Zinc 0.75mg
Manganese 5mcg
Copper 71mcg
Iodine 15mcg
Selenium 3mcg
Sodium 27mg
Potassium 110mg
* Percentage of Daily Values are based on a 2,000 calorie diet.

Ingredients:

organic lactose, organic nonfat milk, organic high oleic (safflower or sunflower) oil, organic low erucic acid rapeseed oil, organic whey protein concentrate, organic coconut oil, organic linoleic (sunflower or safflower) oil, less than 1%: organic low erucic acid rapeseed lecithin, schizochytrium sp. oil; mortierella alpina oil;" calcium phosphate, potassium citrate, sodium chloride, calcium carbonate, potassium hydroxide, potassium phosphate, magnesium chloride, potassium bicarbonate, ferrous sulfate, potassium chloride, zinc sulfate, cupric sulfate, manganese sulfate, potassium iodide, sodium selenite, choline bitartrate, ascorbic acid (vitamin c), ascorbyl palmitate, inositol, l-carnitine, mixed tocopherols concentrate, di-alpha tocopheryl acetate (vitamin e), niacinamide (vitamin b3), calcium pantothenate, vitamin a palmitate, riboflavin (vitamin b2), thiamine hydrochloride (vitamin b1), pyridoxine hydrochloride (vitamin b6), folic acid, phytonadione (vitamin k), biotin, cholecalciferol (vitamin d3), cyanocobalamin (vitamin b12).' '

Allergens & Warnings:

REQUIRED WARNINGS Powdered infant formulas are not sterile and should not be fed to premature infants or infants who might have immune problems unless directed and supervised by your baby's doctor. Never use a microwave to warm formula; serious burns can occur. Do not freeze. Use by date at bottom of can., Once mixed, store in refrigerator, use within 24 hours. Warm infant formula to room temperature and shake well before feeding. Prepared formula should not be without refrigeration at 35-40°F (2-4°C) for more than 2 hours. Avoid extreme temperatures. Once opened, use within 30 days., CONTAINS MILK.
Features: All Natural, Non-GMO
Dietary Needs: Gluten-Free, Organic Certified
Baby Formula Focus: Immune System Support, Gas, Eye Development, Brain Development, Easy to Digest
Base Ingredient: Milk
State of Readiness: Mix
Form: Powdered
Package Quantity: 1
Age Stage: Infant
Street Date: July 8, 2022
TCIN: 85776110
UPC: 683744964359
Item Number (DPCI): 007-09-0483
Origin: Made in the USA or Imported
Grocery Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers. Any additional pictures are suggested servings only.
If the item details aren’t accurate or complete, we want to know about it.

Shipping details

Estimated ship dimensions: 4.1 inches length x 4.1 inches width x 5 inches height
Estimated ship weight: 1.0722 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest. If purchased online with SNAP EBT, this item must be returned within 90 days of the date it was shipped, delivered by a Shipt shopper, or made ready for pickup. This 90-day return window is required by SNAP.
See the return policy for complete information.

Q: Why does Bobbie have soy in it? It can negatively impact boys estrogen levels

submitted by MalloryH - 4 years ago

  • A: Hi Mallory! Soy oil is a source of fatty acids essential in infant nutrition. Unlike EU formulas, which often use palm oil, Bobbie includes organic soybean oil. Deciding between palm oil and soybean oil was tough, but we ultimately chose soybean oil as a more sustainable alternative to palm oil. Palm oil has also been linked to some digestive issues. Our USDA organic non-hydrogenated soybean oil is non-GMO and not grown with pesticides. Bobbie does not contain soy protein.

    submitted byBobbie - 4 years ago
    Brand expert

  • A: This is one of my ONLY issues with Bobbie. The soy needs to go. Otherwise, we love it!

    submitted byMegan Post - 4 years ago

  • A: You said that EU formulas often use palm oil but Aptamil and Kendamil which are both in Target are from Europe don't have palm oil or soy.

    submitted byMalloryH - 4 years ago

  • A: It is not a soy-based formula in terms of the protein source but contains soy lecithin, which is an emulsifier found in many foods

    submitted byLM - 4 years ago

  • A: it no longer contains soy, they updated their formula and now is exactly like European formula. we love it and the new update did not cause my baby any issues.

    submitted byPatty - 3 years ago

Q: This is acceptable for a cows milk protein allergies?

submitted by Nara - 2 years ago

  • A: Hello Nara! Bobbie formula is not suitable for babies with a cow milk protein allergy or dairy intolerance. If you need more information, don't hesitate to contact us directly. We are on standby ready to help!

    submitted byBobbie - 2 years ago
    Brand expert

Q: How come the Bobbie bought in target looks completely different from the Bobbie ordered in the official site

submitted by Concered parent - 2 years ago

  • A: I compared to Bobbie’s website vs Target in store, they are manufactured by different companies and the ingredients are different

    submitted byAmy - 2 years ago

  • A: Hi! No need for concern :) We offer a couple of different can sizes for our original infant formula, with 14.1 oz cans at Target stores nationwide and the 24 oz Biggie and 12.7 oz Bittie sizes exclusive to hibobbie.com. Bobbie Organic Gentle comes in a 14.1 oz can no matter where you buy it!

    submitted byBobbie - 2 years ago
    Brand expert

Q: Does Bobbitt Organic contain high fructose corn syrup?

submitted by Randy - 3 years ago

  • A: Hi Randy! No, Bobbie Organic and Bobbie Organic Gentle do not contain high fructose corn syrup.

    submitted byBobbie - 3 years ago
    Brand expert

Q: How many ounces of liquid formula will this make?

submitted by Eric - 3 years ago

  • A: The can states about 106 fl oz

    submitted byDani - 3 years ago

  • A: Hi Eric! One can of Bobbie Organic formula makes about 105 fluid ounces.

    submitted byBobbie - 2 years ago
    Brand expert

Q: how many oz of formula does this can make?

submitted by Cb23 - 3 years ago

  • A: The 14 ounce size can makes about 105 fl. oz.

    submitted byBG - 3 years ago

  • A: Hello! The 14.1oz. can makes about 105 fluid ounces of formula.

    submitted byBobbie - 3 years ago
    Brand expert

Q: How long is 1 can usually good for before expiring?

submitted by CW - 3 years ago

  • A: The cans we just received expire next year in Nov 2024. But it just depends which batch they pick your order from. Once opened, the can expires after 30 days, regardless of printed expiration date.

    submitted byBG - 3 years ago

  • A: Hello! Each can has its own specific expiration date stamped on the bottom of it. Once a can has been opened, remember to use the formula within 30 days. We are here to help at hello@hibobbie.com if you have more questions.

    submitted byBobbie - 3 years ago
    Brand expert

Q: Is this EBT snap food stamps eligible

submitted by Debo - 4 years ago

  • A: This is an excellent question for Target's customer service team! Please get in touch with them for this information by visiting their Contact Us page.

    submitted byBobbie - 3 years ago
    Brand expert

Q: Is there supposed to be a scoop in every can of formula? I just bought this for the first time to try it and mine didn't come with a scoop, I dumped it out twice into a bowl to try to find it.

submitted by Madison - 4 years ago

  • A: yes a scoop comes in evey can. It is usually way down in the middle. Never had a can that didn't come with one.

    submitted byKarenA - 4 years ago

  • A: Hi Madison! Every can should contain a fresh scoop, which should be used when preparing Bobbie. A gram scale can be used to accurately measure a scoop. However, in a pinch, one scoop is roughly equivalent to 1.5 level tablespoons. We've shared this with our quality team—can you send us an email at hello@hibobbie.com so we can learn more?

    submitted byBobbie - 4 years ago
    Brand expert

Q: Why does the container look different from the 14 ounce compared to the 24 ounce container? Are they the same formula?  the 14 ounce cans says it uses whole milk so does the 24 ounce can use it as well?

submitted by Courtney J - 10 months ago

  • A: I’m just realizing that they’re are two different formulas! Shame on target.

    submitted byKate - 9 months ago
See all questions (33)

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Guests are saying

Bobbie formula has garnered positive feedback from guests for its clean and safe ingredients, making it a preferred choice for many parents transitioning from breastfeeding. Guests appreciate the ease of subscription services and the formula's gentle nature on babies' tummies. Many have reported successful experiences with their babies thriving on Bobbie, with fewer digestive issues compared to other brands. Overall, it provides peace of mind for parents seeking quality nutrition for their little ones.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.6 out of 5 stars with 4305 reviews
    easy on tummy: 3.88 out of 5
    easy to prepare: 4.43 out of 5
    quality: 4.13 out of 5
    value: 3.84 out of 5
    69% would recommend
    383 recommendations
    1 out of 5 stars
    27 September, 2026
    originally posted on Bobbie
    Image

    Buried scoop

    Each time I open a new can I have to DIG to the bottom of the can to get the scoop out. This is ridiculous, and the scooper should be right at the top.
    Char
    Did you find this review helpful?
    5 out of 5 stars
    26 September, 2026
    originally posted on Bobbie
    Image

    Perfect formula

    We have tried a lot of different formulas with my son, but none of them have been as kind to his tummy as Bobbie. We love it!
    Amber
    Did you find this review helpful?
    5 out of 5 stars
    25 September, 2026
    originally posted on Bobbie
    Image

    Great product but questionable marketing

    My baby drinks 95% breastmilk but has one bottle of Bobbie per day at the end of the day and it is going great. I was nervous about introducing formula because my first baby was 100% exclusively breastfed, but I have had no issues introducing it to my second baby and he does not seem to notice the difference. He has had zero issues with digestion on it! I love your product and would give it 5 stars. I would highly recommend it to all my girlfriends. However, one critique I do have is some of your marketing. I think your constant advertising with random D list influencers (some lady named Nara Smith??) is not doing you any favors. I'm not sure why some irrelevant person like that is being used to market your formula as if she is any sort of authority figure on infant nutrition. I would skip the D list celebrities and focus on marketing efforts with an actual M. D. as the face of your materials.
    Catalina M.
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    23 September, 2026Verified purchase

    Trued and true

    I’ve used Bobbie for my now four year old and my 6 month old. I love how clean and safe the ingredients are.
    Snags easily
    easy on tummy: 5 out of 5
    easy to prepare: 5 out of 5
    quality: 5 out of 5
    value: 4 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    22 September, 2026
    originally posted on Bobbie
    Image

    My baby loves it!

    My baby was EBF for 5 months and then we decided to combo-feed with Boobie. The transition was smooth and seamless.
    Sarah
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    22 September, 2026Verified purchase

    (no review title)

    Easy on tummy
    Lizette
    easy on tummy: 5 out of 5
    easy to prepare: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    21 September, 2026
    originally posted on Bobbie
    Image

    We love Bobbie

    We started our Bobbie journey when our 5th baby was hitting the 3 month mark. We knew we wanted a formula that was European Style and was clean and safe. I knew I wouldn’t breastfed the entire 12 months as we are a busy family of 7 and it just wasn’t in the plan. Bobbie has been amazing and our 5th baby boy is thriving and loves Bobbie! It’s not just the formula we have fallen in love with but the community as well. I recommend Bobbie to any parent I see.
    Amanda S.
    Did you find this review helpful?
    5 out of 5 stars
    21 September, 2026
    originally posted on Bobbie
    Image

    Love this formula!

    I’ve used this now with both my kids. This company saved us during the 2022 shortage! They were dependable and reliable. So pleased to see them stilling soaring 4 years later.
    Jane
    Did you find this review helpful?
    5 out of 5 stars
    21 September, 2026
    originally posted on Bobbie
    Image

    Love Bobbie Forever!

    With my first baby, I didn’t even think about formula, like of course I’d breastfeed. But my body had other plans. I tried everything in those first few tender weeks and breastfeeding was consuming me in the worst way. My mental and physical health were suffering because of it. When I found Bobbie, I gained the confidence to wean knowing I had a great alternative for my baby. She started on Bobbie at 3-months old and is now 3 years old and has absolutely thrived. With baby number two (now 4-months old), it was a no brainer to go full Bobbie from day 1. It was the best decision I could have made for myself, my baby and our family. I’m so grateful for the product and this stigma-shaking, education-obsessed brand that empowered me and has fed my girls. I’m Bobbie-obsessed forever!
    Julie
    Did you find this review helpful?
    5 out of 5 stars
    21 September, 2026
    originally posted on Bobbie
    Image

    Love!!

    We started our daughter on this around 1 month old and it has been great! We’ve had no issues with her tolerating it. So easy to have it sent right to your door and I’m happy I can get it in stores as well. We love bobbie!
    Kristen B.
    Did you find this review helpful?
    3 out of 5 stars
    18 September, 2026
    originally posted on Bobbie
    Image

    Giving my baby gas

    We started off good with the formula and now as I increase the amount it started giving my baby gas so need go switch to the gentle one
    Ariella
    Did you find this review helpful?
    5 out of 5 stars
    18 September, 2026
    originally posted on Bobbie
    Image

    Great!

    Bobbie has been great since we started combo feeding and then moving solely to formula. The subscription service and texting service makes it so easy to never run out of formula and our baby loves it.
    Emily
    Did you find this review helpful?
    5 out of 5 stars
    18 September, 2026
    originally posted on Bobbie
    Image

    The best

    I truly am so grateful for Bobbie 💚 formula. It’s made my life very easy knowing that she’s getting the best formula that she could possibly get since I unfortunately was not able to breast-feed. I know that she is getting milk that is very close to being breast-fed
    Agnes B.
    Did you find this review helpful?
    5 out of 5 stars
    18 September, 2026
    originally posted on Bobbie
    Image

    love Bobbie formula

    My baby has handled Bobbie formula so well, and I appreciate that it has responsible ingredients. I have Bobbie gentle on hand in case he has any tummy issues, but so far have just used the regular kind. Grateful to have Bobbie as an option!
    Robin B.
    Did you find this review helpful?
    5 out of 5 stars
    18 September, 2026
    originally posted on Bobbie
    Image

    Amazing

    This has been the best formula we chose for our daughter. She has not had any issues with this brand of a formula since she’s been a newborn she is now almost 4 months and still loving her formula.
    Agnes
    Did you find this review helpful?
    5 out of 5 stars
    17 September, 2026
    originally posted on Bobbie
    Image

    At ease

    This formula has eased my anxiety over supplementing. Knowing that there is a clean, nontoxic option is reassuring.
    Frankie G.
    Did you find this review helpful?
    5 out of 5 stars
    17 September, 2026
    originally posted on Bobbie
    Image

    Bobbie Stan

    BOBBIE is the best! I use the Bobbie organic original formula for combo feeding my 2 month old. He loves it, it’s gentle on his tummy and price is comparable to other brands. I feel good knowing their formula is 100% organic.
    Coco
    Did you find this review helpful?
    5 out of 5 stars
    17 September, 2026
    originally posted on Bobbie
    Image

    Peace of Mind

    We love that we can count on Bobbie every month with our Gentle subscription. The peace of mind we have with the ingredients and testing is invaluable. Our little has loved it from his first morning at home to today (at almost 10 months)!!!
    Emma A.
    Did you find this review helpful?
    5 out of 5 stars
    17 September, 2026
    originally posted on Bobbie
    Image

    Leaving this early!

    Our baby isn’t yet here for me to tell you how much they absolutely love Bobbie but I know they will! Bobbie is doing so much good in this world and nurturing babies is just one part of that. I am so proud to be a Bobbie momma!
    Mary
    Did you find this review helpful?
    5 out of 5 stars
    17 September, 2026
    originally posted on Bobbie
    Image

    Bobbie gentle saved us :heartpulse::ribbon::u1F979:

    We have been a bobbie gentle family since our Zoe was 2 months she is now six and thriving she loves her bobbie gentle! :heartpulse::ribbon::u1FA70: We are so thankful for bobbie!
    Yara E.
    Did you find this review helpful?

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