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Bobbie Organic Original Infant Formula - 2 of 4Bobbie Organic Original Infant Formula - 3 of 4Bobbie Organic Original Infant Formula - 4 of 4
Bobbie Organic Original Infant Formula - 1 of 4

Bobbie Organic Original Infant Formula Powder - 14.1oz

$25.99 ($1.84/ounce)

Size14oz

In Stock

Eligible for registries and wish lists

At a glance

About this item

Highlights

  • Certified USDA Organic: Meets the strictest organic standard in the world.
  • EU-levels of DHA: Supports brain development with 20mg per bottle (or 5.0fl oz).
  • Inspired by breast milk science: Supports easy digestion with the same protein ratio as breast milk.
  • Founded by moms, for moms: We’re the only mom-founded and led infant formula company in the US.

Description

Our original, USDA Organic formula is made with the same protein ratio as breast milk (60:40 whey-to-casein) to support easy, comfortable digestion for tiny tummies. And while most formulas skimp on the DHA, we made ours with EU-levels that meet their strict nutritional requirements to give your baby’s brain development a boost.

Bobbie Organic Infant Formula is inspired by breast milk science and loved by 600K babies and counting.

Suitability: complete infant nutrition—from day one to year one

Planning to switch formulas? Here are some helpful tips in making the switch:
https://milk-drunk.com/how-long-does-it-take-for-a-baby-to-adjust-to-formula-change-switch/

Serving Size: 5

Amount :

% Daily Value*
Protein 2g
Total Fat 5.3g
Total Carbohydrate 11g
Water 136g
Omega-6 (linoleic acid LA) 725mg
Vitamin A 300iu
Vitamin D 75iu
Vitamin E 2iu
Vitamin K 8.3mcg
Thiamin 100mcg
Riboflavin 150mcg
Vitamin B6 63mcg
Vitamin B12 0.2mcg
Niacin 1000mcg
Folic Acid 15mcg
Pantothenic Acid 450mcg
Biotin 3mcg
Chloride 9mg
Choline 25mg
INOSITO 24mg
Calcium 63mg
Phosphorus 42mg
Magnesium 7mg
Iron 1.2mg
Zinc 0.75mg
Manganese 5mcg
Copper 71mcg
Iodine 15mcg
Selenium 3mcg
Sodium 27mg
Potassium 110mg
* Percentage of Daily Values are based on a 2,000 calorie diet.

Ingredients:

organic lactose, organic nonfat milk, organic high oleic (safflower or sunflower) oil, organic low erucic acid rapeseed oil, organic whey protein concentrate, organic coconut oil, organic linoleic (sunflower or safflower) oil, less than 1%: organic low erucic acid rapeseed lecithin, schizochytrium sp. oil; mortierella alpina oil;" calcium phosphate, potassium citrate, sodium chloride, calcium carbonate, potassium hydroxide, potassium phosphate, magnesium chloride, potassium bicarbonate, ferrous sulfate, potassium chloride, zinc sulfate, cupric sulfate, manganese sulfate, potassium iodide, sodium selenite, choline bitartrate, ascorbic acid (vitamin c), ascorbyl palmitate, inositol, l-carnitine, mixed tocopherols concentrate, di-alpha tocopheryl acetate (vitamin e), niacinamide (vitamin b3), calcium pantothenate, vitamin a palmitate, riboflavin (vitamin b2), thiamine hydrochloride (vitamin b1), pyridoxine hydrochloride (vitamin b6), folic acid, phytonadione (vitamin k), biotin, cholecalciferol (vitamin d3), cyanocobalamin (vitamin b12).' '

Allergens & Warnings:

REQUIRED WARNINGS Powdered infant formulas are not sterile and should not be fed to premature infants or infants who might have immune problems unless directed and supervised by your baby's doctor. Never use a microwave to warm formula; serious burns can occur. Do not freeze. Use by date at bottom of can., Once mixed, store in refrigerator, use within 24 hours. Warm infant formula to room temperature and shake well before feeding. Prepared formula should not be without refrigeration at 35-40°F (2-4°C) for more than 2 hours. Avoid extreme temperatures. Once opened, use within 30 days., CONTAINS MILK.
Baby Formula Focus: Immune System Support, Gas, Brain Development, Eye Development, Easy to Digest
Base Ingredient: Milk
Dietary Needs: Gluten-Free, Organic Certified
Features: All Natural, Non-GMO
Form: Powdered
State of Readiness: Mix
Package Quantity: 1
Age Stage: Infant
Net weight: 14.1 Ounces
Street Date: July 8, 2022
TCIN: 85776110
UPC: 683744964359
Item Number (DPCI): 007-09-0483
Origin: Made in the USA or Imported
Grocery Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers. Any additional pictures are suggested servings only.
If the item details aren’t accurate or complete, we want to know about it.

Shipping details

Estimated ship dimensions: 5.03 inches length x 3.93 inches width x 3.93 inches height
Estimated ship weight: 1.08 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest. If purchased online with SNAP EBT, this item must be returned within 90 days of the date it was shipped, delivered by a Shipt shopper, or made ready for pickup. This 90-day return window is required by SNAP.
See the return policy for complete information.

Q: Why does Bobbie have soy in it? It can negatively impact boys estrogen levels

submitted by MalloryH - 4 years ago
  • A: Hi Mallory! Soy oil is a source of fatty acids essential in infant nutrition. Unlike EU formulas, which often use palm oil, Bobbie includes organic soybean oil. Deciding between palm oil and soybean oil was tough, but we ultimately chose soybean oil as a more sustainable alternative to palm oil. Palm oil has also been linked to some digestive issues. Our USDA organic non-hydrogenated soybean oil is non-GMO and not grown with pesticides. Bobbie does not contain soy protein.

    submitted byBobbie - 4 years ago
    Brand expert
  • A: This is one of my ONLY issues with Bobbie. The soy needs to go. Otherwise, we love it!

    submitted byMegan Post - 4 years ago
  • A: It is not a soy-based formula in terms of the protein source but contains soy lecithin, which is an emulsifier found in many foods

    submitted byLM - 4 years ago
  • A: it no longer contains soy, they updated their formula and now is exactly like European formula. we love it and the new update did not cause my baby any issues.

    submitted byPatty - 3 years ago
  • A: You said that EU formulas often use palm oil but Aptamil and Kendamil which are both in Target are from Europe don't have palm oil or soy.

    submitted byMalloryH - 4 years ago

Q: This is acceptable for a cows milk protein allergies?

submitted by Nara - 1 year ago
  • A: Hello Nara! Bobbie formula is not suitable for babies with a cow milk protein allergy or dairy intolerance. If you need more information, don't hesitate to contact us directly. We are on standby ready to help!

    submitted byBobbie - 1 year ago
    Brand expert

Q: How come the Bobbie bought in target looks completely different from the Bobbie ordered in the official site

submitted by Concered parent - 2 years ago
  • A: I compared to Bobbie’s website vs Target in store, they are manufactured by different companies and the ingredients are different

    submitted byAmy - 1 year ago
  • A: Hi! No need for concern :) We offer a couple of different can sizes for our original infant formula, with 14.1 oz cans at Target stores nationwide and the 24 oz Biggie and 12.7 oz Bittie sizes exclusive to hibobbie.com. Bobbie Organic Gentle comes in a 14.1 oz can no matter where you buy it!

    submitted byBobbie - 2 years ago
    Brand expert

Q: Does Bobbitt Organic contain high fructose corn syrup?

submitted by Randy - 2 years ago
  • A: Hi Randy! No, Bobbie Organic and Bobbie Organic Gentle do not contain high fructose corn syrup.

    submitted byBobbie - 2 years ago
    Brand expert

Q: How many ounces of liquid formula will this make?

submitted by Eric - 3 years ago
  • A: The can states about 106 fl oz

    submitted byDani - 3 years ago
  • A: Hi Eric! One can of Bobbie Organic formula makes about 105 fluid ounces.

    submitted byBobbie - 2 years ago
    Brand expert

Q: how many oz of formula does this can make?

submitted by Cb23 - 3 years ago
  • A: The 14 ounce size can makes about 105 fl. oz.

    submitted byBG - 3 years ago
  • A: Hello! The 14.1oz. can makes about 105 fluid ounces of formula.

    submitted byBobbie - 3 years ago
    Brand expert

Q: How long is 1 can usually good for before expiring?

submitted by CW - 3 years ago
  • A: The cans we just received expire next year in Nov 2024. But it just depends which batch they pick your order from. Once opened, the can expires after 30 days, regardless of printed expiration date.

    submitted byBG - 3 years ago
  • A: Hello! Each can has its own specific expiration date stamped on the bottom of it. Once a can has been opened, remember to use the formula within 30 days. We are here to help at hello@hibobbie.com if you have more questions.

    submitted byBobbie - 3 years ago
    Brand expert

Q: Is this EBT snap food stamps eligible

submitted by Debo - 3 years ago
  • A: This is an excellent question for Target's customer service team! Please get in touch with them for this information by visiting their Contact Us page.

    submitted byBobbie - 3 years ago
    Brand expert

Q: Is there supposed to be a scoop in every can of formula? I just bought this for the first time to try it and mine didn't come with a scoop, I dumped it out twice into a bowl to try to find it.

submitted by Madison - 4 years ago
  • A: yes a scoop comes in evey can. It is usually way down in the middle. Never had a can that didn't come with one.

    submitted byKarenA - 4 years ago
  • A: Hi Madison! Every can should contain a fresh scoop, which should be used when preparing Bobbie. A gram scale can be used to accurately measure a scoop. However, in a pinch, one scoop is roughly equivalent to 1.5 level tablespoons. We've shared this with our quality team—can you send us an email at hello@hibobbie.com so we can learn more?

    submitted byBobbie - 4 years ago
    Brand expert

Q: Are there any artificial ingredients in this formula?

submitted by AI Shopping Assistant - 1 month ago
  • A: No, the formula features all-natural and non-GMO ingredients, ensuring purity for infants.

    submitted byAI Shopping Assistant - 1 month ago
    Ai generated

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Guests are saying

Bobbie formula has garnered positive feedback from guests for its clean ingredients and gentle formulation, making it a preferred choice for many transitioning from breastfeeding. Guests appreciate its easy mixing, minimal digestive issues, and the peace of mind it provides regarding nutrition. While some experienced challenges, the overall sentiment leans towards satisfaction, highlighting Bobbie as a reliable option for both new and experienced parents seeking quality formula for their babies.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.6 out of 5 stars with 3919 reviews
    easy on tummy: 3.87 out of 5
    easy to prepare: 4.43 out of 5
    quality: 4.12 out of 5
    value: 3.83 out of 5
    69% would recommend
    363 recommendations
    5 out of 5 stars
    24 May, 2026
    originally posted on Bobbie
    Image

    This brand is awesome my

    This brand is awesome my little girl was having so many stomach issues until we switched to this and it made a world of difference with her!
    Krista
    Did you find this review helpful?
    5 out of 5 stars
    22 May, 2026
    originally posted on Bobbie
    Image

    My little one loves it

    Don’t have to worry about unwanted ingredients plus it’s gentle on his tummy
    Brenda
    Did you find this review helpful?
    5 out of 5 stars
    22 May, 2026
    originally posted on Bobbie
    Image

    The best

    My baby has loved this formula from the beginning. He has been growing and gaining the proper weight. Our pediatrician is extremely impressed.
    Ondraya
    Did you find this review helpful?
    5 out of 5 stars
    21 May, 2026
    originally posted on Bobbie
    Image

    Baby loves it

    Baby didn’t blink an eye going from moms breast milk to Bobbie formula!
    Nathan
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    20 May, 2026
    originally posted on Bobbie
    Image

    happy baby

    Bobbie has been a great choice for our little one. It mixed easy, doesn’t clump, and has been gentle on his tummy. We’ve noticed no issues with gas or fussiness, which has been a huge relief. Feeding times feels smoother and more predictable, and I really appreciate the consistency in quality. Overall, it’s been a reliable part of our daily routine and has helped keep our baby happy and satisfied.
    Sharay T.
    Did you find this review helpful?
    5 out of 5 stars
    20 May, 2026
    originally posted on Bobbie
    Image

    Easy Combo Feeding

    I am currently doing combo feeding with the Infant Formula and it has been an absolutely smooth transition - the baby loves the taste!
    Lily
    Did you find this review helpful?
    5 out of 5 stars
    20 May, 2026
    originally posted on Bobbie
    Image

    This formula has worked perfectly

    This formula has worked perfectly for our baby. It’s been great to supplement with.
    A. G.
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    19 May, 2026

    Breastfed Baby Took Bobbie w/ No Issues

    I wanted a clean formula to start supplementing my baby with at 9 months old. She didn’t even spit up at all and transitioned onto Bobbie perfectly! Highly recommend.
    Marissa H
    easy on tummy: 5 out of 5
    easy to prepare: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    19 May, 2026
    originally posted on Bobbie
    Image

    Love

    Second baby supplementing with Bobbie and have been loving it again!! Thank you for helping the feeding journey be less stressful on a tired breastfeeding mama!
    Alexis H.
    Did you find this review helpful?
    5 out of 5 stars
    18 May, 2026
    originally posted on Bobbie
    Image

    Good product

    I have been using Bobbie for 3 weeks now and my baby loves it. No issues at all so far and the baby is doing great!
    Marco
    Did you find this review helpful?
    5 out of 5 stars
    18 May, 2026
    originally posted on Bobbie
    Image

    My baby loves Bobbie for his late night feeds!

    Combo feeding was a little bit intimidating but with Bobbie it’s been a really smooth transition!
    Sasha V.
    Did you find this review helpful?
    5 out of 5 stars
    17 May, 2026
    originally posted on Bobbie
    Image

    BEST FORMULA

    We love Bobbie formula! It’s clean, gentle on our baby’s stomach, and mixes easily. Our baby takes it with no issues, and it gives us real peace of mind. Highly recommend!
    Daniel G.
    Did you find this review helpful?
    5 out of 5 stars
    17 May, 2026
    originally posted on Bobbie
    Image

    He likes it!

    Baby liked it both mixed with breastmilk & by itself! Momma likes that it is organic & free of chemicals.
    Brittney C.
    Did you find this review helpful?
    5 out of 5 stars
    17 May, 2026
    originally posted on Bobbie
    Image

    My Grandson is very happy

    My grandson’s Mom had to find an alternative to her breast milk as it dried up. My grandson could not tolerate many of the formula that she tried. When she found Bobbie she and my grandson were very happy. Thank you for an excellent product.
    Paula G.
    Did you find this review helpful?
    5 out of 5 stars
    17 May, 2026
    originally posted on Bobbie
    Image

    Gentle on sensitive tummies

    My baby had horrible gas from every other formula we tried, but Bobbie’s Organic Infant Formula has been a game changer & my baby’s tummy has had no issues since we began adding it to our feeding schedule, we combo feed and love it! Thanks so much Bobbie, it’s amazing to rest assured when feeding my little one that it will leave him nourished and satisfied rather than upset with a tummy full of gas.
    Anna L.
    Did you find this review helpful?
    5 out of 5 stars
    16 May, 2026
    originally posted on Bobbie
    Image

    Life saver!

    Bobbie saved the day for my newborn and I when breast feeding was not working for me & my family. We tried Bobbie after trying a few other formulas that my baby did not take well. The transition to Bobbie formula has been smooth and easy!
    Shannon
    Did you find this review helpful?
    5 out of 5 stars
    16 May, 2026
    originally posted on Bobbie
    Image

    Amazing choice

    We started using this after a free sample from baby list and it has been amazing!
    Madisyn
    Did you find this review helpful?
    5 out of 5 stars
    16 May, 2026Verified purchase

    (no review title)

    My little girl was exclusively breastfed till I lost most of my supply randomly at 10 months pp, this is the only formula she has taken well to and that has helped her reflux!
    Mary
    Did you find this review helpful?
    5 out of 5 stars
    16 May, 2026
    originally posted on Bobbie
    Image

    We love Bobbie!

    Our little one loves Bobbie! And we love it too knowing it’s full of clean ingredients and nutrients.
    Alex
    Did you find this review helpful?
    5 out of 5 stars
    14 May, 2026
    originally posted on Bobbie
    Image

    love this formula!

    my baby was so happy and started sleeping significantly better when we switched to bobbie :)
    Emily S.
    Did you find this review helpful?

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