New ArrivalsEasterClothing, Shoes & AccessoriesHomeKitchen & DiningOutdoor Living & GardenFurnitureGroceryHousehold EssentialsBabyBeautyPersonal CareHealthWellnessBackpacks & LuggageSports & OutdoorsToysElectronicsVideo GamesMovies, Music & BooksSchool & Office SuppliesParty SuppliesGift IdeasGift CardsPetsUlta Beauty at TargetShop by CommunityTarget OpticalDealsClearanceTarget New ArrivalsEasterWomen’s Western OutfitsTop DealsTarget Circle DealsWeekly AdShop Order PickupShop Same Day DeliveryRegistryRedCardTarget CircleFind Stores
Bobbie Organic Original Infant Formula - 2 of 4Bobbie Organic Original Infant Formula - 3 of 4Bobbie Organic Original Infant Formula - 4 of 4
Bobbie Organic Original Infant Formula - 1 of 4

Bobbie Organic Original Infant Formula - 14oz: Unflavored, Easy to Digest, Immune System Support, Mixable Powder

$24.99 ($1.77/ounce)

Size14oz

In Stock

Eligible for registries and wish lists

At a glance

About this item

Highlights

  • Certified USDA Organic: Meets the strictest organic standard in the world.
  • EU-levels of DHA: Supports brain development with 20mg per bottle (or 5.0fl oz).
  • Inspired by breast milk science: Supports easy digestion with the same protein ratio as breast milk.
  • Founded by moms, for moms: We’re the only mom-founded and led infant formula company in the US.

Description

Our original, USDA Organic formula is made with the same protein ratio as breast milk (60:40 whey-to-casein) to support easy, comfortable digestion for tiny tummies. And while most formulas skimp on the DHA, we made ours with EU-levels that meet their strict nutritional requirements to give your baby’s brain development a boost.

Bobbie Organic Infant Formula is inspired by breast milk science and loved by 600K babies and counting.

Suitability: complete infant nutrition—from day one to year one

Planning to switch formulas? Here are some helpful tips in making the switch:
https://milk-drunk.com/how-long-does-it-take-for-a-baby-to-adjust-to-formula-change-switch/

Serving Size: 5

Amount :

% Daily Value*
Protein 2g
Total Fat 5.3g
Total Carbohydrate 11g
Water 136g
Omega-6 (linoleic acid LA) 725mg
Vitamin A 300iu
Vitamin D 75iu
Vitamin E 2iu
Vitamin K 8.3mcg
Thiamin 100mcg
Riboflavin 150mcg
Vitamin B6 63mcg
Vitamin B12 0.2mcg
Niacin 1000mcg
Folic Acid 15mcg
Pantothenic Acid 450mcg
Biotin 3mcg
Chloride 9mg
Choline 25mg
INOSITO 24mg
Calcium 63mg
Phosphorus 42mg
Magnesium 7mg
Iron 1.2mg
Zinc 0.75mg
Manganese 5mcg
Copper 71mcg
Iodine 15mcg
Selenium 3mcg
Sodium 27mg
Potassium 110mg
* Percentage of Daily Values are based on a 2,000 calorie diet.

Ingredients:

organic lactose, organic nonfat milk, organic high oleic (safflower or sunflower) oil, organic low erucic acid rapeseed oil, organic whey protein concentrate, organic coconut oil, organic linoleic (sunflower or safflower) oil, less than 1%: organic low erucic acid rapeseed lecithin, schizochytrium sp. oil; mortierella alpina oil;" calcium phosphate, potassium citrate, sodium chloride, calcium carbonate, potassium hydroxide, potassium phosphate, magnesium chloride, potassium bicarbonate, ferrous sulfate, potassium chloride, zinc sulfate, cupric sulfate, manganese sulfate, potassium iodide, sodium selenite, choline bitartrate, ascorbic acid (vitamin c), ascorbyl palmitate, inositol, l-carnitine, mixed tocopherols concentrate, di-alpha tocopheryl acetate (vitamin e), niacinamide (vitamin b3), calcium pantothenate, vitamin a palmitate, riboflavin (vitamin b2), thiamine hydrochloride (vitamin b1), pyridoxine hydrochloride (vitamin b6), folic acid, phytonadione (vitamin k), biotin, cholecalciferol (vitamin d3), cyanocobalamin (vitamin b12).' '

Allergens & Warnings:

REQUIRED WARNINGS Powdered infant formulas are not sterile and should not be fed to premature infants or infants who might have immune problems unless directed and supervised by your baby's doctor. Never use a microwave to warm formula; serious burns can occur. Do not freeze. Use by date at bottom of can., Once mixed, store in refrigerator, use within 24 hours. Warm infant formula to room temperature and shake well before feeding. Prepared formula should not be without refrigeration at 35-40°F (2-4°C) for more than 2 hours. Avoid extreme temperatures. Once opened, use within 30 days., CONTAINS MILK.
Baby Formula Focus: Immune System Support, Gas, Brain Development, Eye Development, Easy to Digest
Base Ingredient: Milk
Dietary Needs: Gluten-Free, Organic Certified
Features: All Natural, Non-GMO
Form: Powdered
State of Readiness: Mix
Package Quantity: 1
Age Stage: Infant
Net weight: 14.1 Ounces
Street Date: July 8, 2022
TCIN: 85776110
UPC: 683744964359
Item Number (DPCI): 007-09-0483
Origin: Made in the USA or Imported
Grocery Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers. Any additional pictures are suggested servings only.
If the item details aren’t accurate or complete, we want to know about it.

Shipping details

Estimated ship dimensions: 3.93 inches length x 4.13 inches width x 5.28 inches height
Estimated ship weight: 1.16 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest. If purchased online with SNAP EBT, this item must be returned within 90 days of the date it was shipped, delivered by a Shipt shopper, or made ready for pickup. This 90-day return window is required by SNAP.
See the return policy for complete information.

Q: Why does Bobbie have soy in it? It can negatively impact boys estrogen levels

submitted by MalloryH - 4 years ago
  • A: You said that EU formulas often use palm oil but Aptamil and Kendamil which are both in Target are from Europe don't have palm oil or soy.

    submitted byMalloryH - 3 years ago
  • A: it no longer contains soy, they updated their formula and now is exactly like European formula. we love it and the new update did not cause my baby any issues.

    submitted byPatty - 3 years ago
  • A: Hi Mallory! Soy oil is a source of fatty acids essential in infant nutrition. Unlike EU formulas, which often use palm oil, Bobbie includes organic soybean oil. Deciding between palm oil and soybean oil was tough, but we ultimately chose soybean oil as a more sustainable alternative to palm oil. Palm oil has also been linked to some digestive issues. Our USDA organic non-hydrogenated soybean oil is non-GMO and not grown with pesticides. Bobbie does not contain soy protein.

    submitted byBobbie - 4 years ago
    Brand expert
  • A: This is one of my ONLY issues with Bobbie. The soy needs to go. Otherwise, we love it!

    submitted byMegan Post - 3 years ago
  • A: It is not a soy-based formula in terms of the protein source but contains soy lecithin, which is an emulsifier found in many foods

    submitted byLM - 4 years ago

Q: This is acceptable for a cows milk protein allergies?

submitted by Nara - 1 year ago
  • A: Hello Nara! Bobbie formula is not suitable for babies with a cow milk protein allergy or dairy intolerance. If you need more information, don't hesitate to contact us directly. We are on standby ready to help!

    submitted byBobbie - 1 year ago
    Brand expert

Q: How come the Bobbie bought in target looks completely different from the Bobbie ordered in the official site

submitted by Concered parent - 1 year ago
  • A: I compared to Bobbie’s website vs Target in store, they are manufactured by different companies and the ingredients are different

    submitted byAmy - 1 year ago
  • A: Hi! No need for concern :) We offer a couple of different can sizes for our original infant formula, with 14.1 oz cans at Target stores nationwide and the 24 oz Biggie and 12.7 oz Bittie sizes exclusive to hibobbie.com. Bobbie Organic Gentle comes in a 14.1 oz can no matter where you buy it!

    submitted byBobbie - 1 year ago
    Brand expert

Q: Does Bobbitt Organic contain high fructose corn syrup?

submitted by Randy - 2 years ago
  • A: Hi Randy! No, Bobbie Organic and Bobbie Organic Gentle do not contain high fructose corn syrup.

    submitted byBobbie - 2 years ago
    Brand expert

Q: How many ounces of liquid formula will this make?

submitted by Eric - 2 years ago
  • A: The can states about 106 fl oz

    submitted byDani - 2 years ago
  • A: Hi Eric! One can of Bobbie Organic formula makes about 105 fluid ounces.

    submitted byBobbie - 2 years ago
    Brand expert

Q: how many oz of formula does this can make?

submitted by Cb23 - 3 years ago
  • A: The 14 ounce size can makes about 105 fl. oz.

    submitted byBG - 2 years ago
  • A: Hello! The 14.1oz. can makes about 105 fluid ounces of formula.

    submitted byBobbie - 2 years ago
    Brand expert

Q: How long is 1 can usually good for before expiring?

submitted by CW - 3 years ago
  • A: The cans we just received expire next year in Nov 2024. But it just depends which batch they pick your order from. Once opened, the can expires after 30 days, regardless of printed expiration date.

    submitted byBG - 2 years ago
  • A: Hello! Each can has its own specific expiration date stamped on the bottom of it. Once a can has been opened, remember to use the formula within 30 days. We are here to help at hello@hibobbie.com if you have more questions.

    submitted byBobbie - 2 years ago
    Brand expert

Q: Is this EBT snap food stamps eligible

submitted by Debo - 3 years ago
  • A: This is an excellent question for Target's customer service team! Please get in touch with them for this information by visiting their Contact Us page.

    submitted byBobbie - 2 years ago
    Brand expert

Q: Is there supposed to be a scoop in every can of formula? I just bought this for the first time to try it and mine didn't come with a scoop, I dumped it out twice into a bowl to try to find it.

submitted by Madison - 3 years ago
  • A: yes a scoop comes in evey can. It is usually way down in the middle. Never had a can that didn't come with one.

    submitted byKarenA - 3 years ago
  • A: Hi Madison! Every can should contain a fresh scoop, which should be used when preparing Bobbie. A gram scale can be used to accurately measure a scoop. However, in a pinch, one scoop is roughly equivalent to 1.5 level tablespoons. We've shared this with our quality team—can you send us an email at hello@hibobbie.com so we can learn more?

    submitted byBobbie - 3 years ago
    Brand expert

Q: Why does the container look different from the 14 ounce compared to the 24 ounce container? Are they the same formula?  the 14 ounce cans says it uses whole milk so does the 24 ounce can use it as well?

submitted by Courtney J - 3 months ago
  • A: I’m just realizing that they’re are two different formulas! Shame on target.

    submitted byKate - 2 months ago

Additional product information and recommendations

Guests are saying

Bobbie formula has garnered positive feedback from guests for its clean ingredients and smooth transition for babies from breastfeeding to formula. Many guests appreciate the thoughtful sourcing and organic nature of the product, which provides peace of mind regarding nutrition. The formula is noted for being gentle on babies' stomachs, with minimal fussiness and digestive issues. However, some guests expressed a desire for larger packaging and more convenient options for on-the-go use.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.7 out of 5 stars with 3007 reviews
    easy on tummy: 3.87 out of 5
    easy to prepare: 4.45 out of 5
    quality: 4.14 out of 5
    value: 3.84 out of 5
    69% would recommend
    351 recommendations
    5 out of 5 stars
    14 February, 2026Verified purchase

    So relieved!

    So grateful we found a formula that works for our baby on the first try! It’s my first time having to supplement and I’m so relieved to have found a great product.
    AMC
    Did you find this review helpful?
    3 out of 5 stars
    11 February, 2026Verified purchase

    Some Cans Leave Grainy Residue

    Our 5 month old son loves this formula and it sits well with his tummy, we’ve been using it to combo feed and now transitioning solely to Bobbie. However, not all cans provide the same consistency of powder. With some cans, the formula blends smoothly into the water. And for some cans, it leaves a grainy residue all over the bottle. Our baby doesn’t seem to notice a difference but we are a bit worried about the quality control.
    Annie
    easy on tummy: 4 out of 5
    easy to prepare: 5 out of 5
    quality: 2 out of 5
    value: 3 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    7 February, 2026
    originally posted on Bobbie
    Image

    Bobbie is that “Just Right” Formula!

    Our feeding journey started out with exclusively breastfeeding, then combo feeding, to 100% Bobbie now. I love that Bobbie is stigma-free!
    Caitlynn
    Did you find this review helpful?
    5 out of 5 stars
    7 February, 2026
    originally posted on Bobbie
    Image

    The best

    We love Bobbie. My baby is combo fed and responds really well to this formula. Bonus for clean ingredients! This was super important to me.
    Hana
    Did you find this review helpful?
    5 out of 5 stars
    7 February, 2026
    originally posted on Bobbie
    Image

    Best formula EVER

    I was worried that my baby would have a difficult time transitioning from breastmilk to formula, but this formula has made the transition seamless! Baby loves it and i love that it is organic and is close to breastmilk so I know that my baby is getting the best.
    Mckenzie
    Did you find this review helpful?
    5 out of 5 stars
    6 February, 2026
    originally posted on Bobbie
    Image

    Clean Product

    Love that Bobbie uses the best quality organic ingredients and tests their product to make sure it is safe. My baby loves bobbie and it does not upset her stomach.
    Emma
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    6 February, 2026Verified purchase

    waste of time having to return this

    delivered damaged and now have to waste my time to return
    Garbage Fan
    Did you find this review helpful?
    5 out of 5 stars
    6 February, 2026
    originally posted on Bobbie
    Image

    From Bobbie to Bobbie

    My son is a proud Bobbie Boy! I can’t express enough how at peace I am with my recent decision to exclusively formula feed after my breastfeeding and combo feeding journey. Knowing Bobbie is clean, reliable and pleasant for my son’s belly is a relief that really helped this otherwise difficult journey. I’m a total fan of the brand, the marketing, the social impact work — you name it. Recommending to every mama friend I know!
    Brittany
    Did you find this review helpful?
    5 out of 5 stars
    6 February, 2026
    originally posted on Bobbie
    Image

    The only formula I give my baby

    The only formula I’ve given my baby. I combo feed and my baby has no problem taking this. We haven’t seen any stomach or digestive issues
    Cristina
    Did you find this review helpful?
    5 out of 5 stars
    6 February, 2026
    originally posted on Bobbie
    Image

    Love this!

    So happy with this product for our baby! As new parents we did lots of research on the best formula. We could not be more thrilled with Bobbie! It’s gentle on our son’s tummy and the ease of the subscription takes the stress out of having to pay attention to reordering! I would choose Bobbie over and over again!
    Taylor
    Did you find this review helpful?
    5 out of 5 stars
    6 February, 2026
    originally posted on Bobbie
    Image

    Great!

    We started using Bobbie when I had to start combo feeding, and then eventually went to exclusively formula. Baby has always loved the formula and has grown so healthy!
    Sierrah
    Did you find this review helpful?
    5 out of 5 stars
    6 February, 2026
    originally posted on Bobbie
    Image

    Affordable and clean

    I've used bobbie for both my kids 16mo apart and their development has been phenomenal
    Lexandra
    Did you find this review helpful?
    5 out of 5 stars
    5 February, 2026
    originally posted on Bobbie
    Image

    Wow!

    My daughter was on another popular brand of formula and was spitting up a lot I finally made the jump and switched over to Bobbie it’s been a week with no spitting up. I’m very impressed with this formula!
    Dara
    Did you find this review helpful?
    5 out of 5 stars
    5 February, 2026
    originally posted on Bobbie
    Image

    As a parent, Bobbie formula

    As a parent, Bobbie formula gave me so much peace of mind. My baby tolerated it really well with less gas and fussiness, and the clean, organic ingredients made me feel confident in what I was feeding them. It mixes easily, doesn’t smell strong, and the subscription made life so much easier. A little pricey, but absolutely worth it for us
    Peyton
    Did you find this review helpful?
    5 out of 5 stars
    5 February, 2026
    originally posted on Bobbie
    Image

    Baby loves!

    Starting supplementing when baby’s % dropped… Bobbie saved the day and he thrived!
    Sam
    Did you find this review helpful?
    5 out of 5 stars
    5 February, 2026
    originally posted on Bobbie
    Image

    Love!

    We tried so many formulas for our little one and this one was magic. His spit up is so minimal compared to other formulas and we love that it is so good for him too!
    Tehren
    Did you find this review helpful?
    5 out of 5 stars
    5 February, 2026
    originally posted on Bobbie
    Image

    Amazing!

    We love Bobbie! My baby transitioned to Bobbie seamlessly after being exclusively breastfed. It didn’t hurt her belly, she loved the taste, and best of all, it didn’t smell like other formulas! Highly recommend.
    McKenna
    Did you find this review helpful?
    5 out of 5 stars
    5 February, 2026
    originally posted on Bobbie
    Image

    A+++

    So happy with this formula - was a super easy transition from breastmilk after baby was struggling to gain weight by 5 weeks. She has always happily taken it with no digestive issues at all. The organic whole milk, in particular, dissolves smoothly without chunks. Baby did not like the "gentle," and would spit it out, but she loves the organic whole milk and will also drink the organic original and regular whole milk version when offered.
    Katie
    Did you find this review helpful?
    5 out of 5 stars
    4 February, 2026
    originally posted on Bobbie
    Image

    Life saver

    My baby(10 weeks old) no longer suffers from constipation thanks to Bobbie and is also a great addition and supplement to my low breast milk supply!
    Carolina
    Did you find this review helpful?
    5 out of 5 stars
    4 February, 2026
    originally posted on Bobbie
    Image

    Great Product!

    I really appreciate Bobbie's high quality standards and even more grateful that it has become more widely available in stores. We used this formula when I stopped breastfeeding and it felt good to know that my baby was still getting quality nutrition!
    Maria K.
    Did you find this review helpful?

    Get top deals, latest trends, and more.

    Privacy policy

    Footer

    About Us

    About TargetCareersNews & BlogTarget BrandsBullseye ShopSustainability & GovernancePress CenterAdvertise with UsInvestorsAffiliates & PartnersSuppliersTargetPlus

    Help

    Target HelpReturnsTrack OrdersRecallsContact UsFeedbackAccessibilitySecurity & FraudTeam Member ServicesLegal & Privacy

    Stores

    Find a StoreClinicPharmacyTarget OpticalMore In-Store Services

    Services

    Target Circle™Target Circle™ CardTarget Circle 360™Target AppRegistrySame Day DeliveryOrder PickupDrive UpFree 2-Day ShippingShipping & DeliveryMore Services
    PinterestFacebookInstagramXYoutubeTiktokTermsCA Supply ChainPrivacy PolicyCA Privacy RightsYour Privacy ChoicesInterest Based AdsHealth Privacy Policy