Bobbie Organic Original Infant Formula - 2 of 4

Bobbie Organic Original Infant Formula - 3 of 4

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Bobbie Organic Original Infant Formula Powder - 14.1oz

33 Questions

$25.99 ($1.84/ounce)

Size14oz

In Stock

Eligible for registries and wish lists

At a glance

About this item

Details

Highlights

Certified USDA Organic: Meets the strictest organic standard in the world.
EU-levels of DHA: Supports brain development with 20mg per bottle (or 5.0fl oz).
Inspired by breast milk science: Supports easy digestion with the same protein ratio as breast milk.
Founded by moms, for moms: We’re the only mom-founded and led infant formula company in the US.

Description

Our original, USDA Organic formula is made with the same protein ratio as breast milk (60:40 whey-to-casein) to support easy, comfortable digestion for tiny tummies. And while most formulas skimp on the DHA, we made ours with EU-levels that meet their strict nutritional requirements to give your baby’s brain development a boost.

Bobbie Organic Infant Formula is inspired by breast milk science and loved by 600K babies and counting.

Suitability: complete infant nutrition—from day one to year one

Planning to switch formulas? Here are some helpful tips in making the switch:
https://milk-drunk.com/how-long-does-it-take-for-a-baby-to-adjust-to-formula-change-switch/

Label info

Serving Size: 5

Amount

% Daily Value*

Protein 2g

Total Fat 5.3g

Total Carbohydrate 11g

Water 136g

Omega-6 (linoleic acid LA) 725mg

Vitamin A 300iu

Vitamin D 75iu

Vitamin E 2iu

Vitamin K 8.3mcg

Thiamin 100mcg

Riboflavin 150mcg

Vitamin B6 63mcg

Vitamin B12 0.2mcg

Niacin 1000mcg

Folic Acid 15mcg

Pantothenic Acid 450mcg

Biotin 3mcg

Chloride 9mg

Choline 25mg

INOSITO 24mg

Calcium 63mg

Phosphorus 42mg

Magnesium 7mg

Iron 1.2mg

Zinc 0.75mg

Manganese 5mcg

Copper 71mcg

Iodine 15mcg

Selenium 3mcg

Sodium 27mg

Potassium 110mg

* Percentage of Daily Values are based on a 2,000 calorie diet.

Ingredients:

organic lactose, organic nonfat milk, organic high oleic (safflower or sunflower) oil, organic low erucic acid rapeseed oil, organic whey protein concentrate, organic coconut oil, organic linoleic (sunflower or safflower) oil, less than 1%: organic low erucic acid rapeseed lecithin, schizochytrium sp. oil; mortierella alpina oil;" calcium phosphate, potassium citrate, sodium chloride, calcium carbonate, potassium hydroxide, potassium phosphate, magnesium chloride, potassium bicarbonate, ferrous sulfate, potassium chloride, zinc sulfate, cupric sulfate, manganese sulfate, potassium iodide, sodium selenite, choline bitartrate, ascorbic acid (vitamin c), ascorbyl palmitate, inositol, l-carnitine, mixed tocopherols concentrate, di-alpha tocopheryl acetate (vitamin e), niacinamide (vitamin b3), calcium pantothenate, vitamin a palmitate, riboflavin (vitamin b2), thiamine hydrochloride (vitamin b1), pyridoxine hydrochloride (vitamin b6), folic acid, phytonadione (vitamin k), biotin, cholecalciferol (vitamin d3), cyanocobalamin (vitamin b12).' '

Allergens & Warnings:

REQUIRED WARNINGS Powdered infant formulas are not sterile and should not be fed to premature infants or infants who might have immune problems unless directed and supervised by your baby's doctor. Never use a microwave to warm formula; serious burns can occur. Do not freeze. Use by date at bottom of can., Once mixed, store in refrigerator, use within 24 hours. Warm infant formula to room temperature and shake well before feeding. Prepared formula should not be without refrigeration at 35-40°F (2-4°C) for more than 2 hours. Avoid extreme temperatures. Once opened, use within 30 days., CONTAINS MILK.

Specifications

Features: All Natural, Non-GMO

Dietary Needs: Gluten-Free, Organic Certified

Baby Formula Focus: Immune System Support, Gas, Eye Development, Brain Development, Easy to Digest

Base Ingredient: Milk

State of Readiness: Mix

Form: Powdered

Package Quantity: 1

Age Stage: Infant

Street Date: July 8, 2022

TCIN: 85776110

UPC: 683744964359

Item Number (DPCI): 007-09-0483

Origin: Made in the USA or Imported

Grocery Disclaimer:

Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers. Any additional pictures are suggested servings only.

If the item details aren’t accurate or complete, we want to know about it.

Shipping & Returns

Shipping details

Estimated ship dimensions: 5.03 inches length x 3.93 inches width x 3.93 inches height

Estimated ship weight: 1.08 pounds

Return details

This item can be returned to any Target store or Target.com.

This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest. If purchased online with SNAP EBT, this item must be returned within 90 days of the date it was shipped, delivered by a Shipt shopper, or made ready for pickup. This 90-day return window is required by SNAP.

See the return policy for complete information.

Q&A (33)

Q: Why does Bobbie have soy in it? It can negatively impact boys estrogen levels

MalloryH - 4 years ago

A: Hi Mallory! Soy oil is a source of fatty acids essential in infant nutrition. Unlike EU formulas, which often use palm oil, Bobbie includes organic soybean oil. Deciding between palm oil and soybean oil was tough, but we ultimately chose soybean oil as a more sustainable alternative to palm oil. Palm oil has also been linked to some digestive issues. Our USDA organic non-hydrogenated soybean oil is non-GMO and not grown with pesticides. Bobbie does not contain soy protein.
submitted byBobbie - 4 years ago
Brand expert
A: This is one of my ONLY issues with Bobbie. The soy needs to go. Otherwise, we love it!
submitted byMegan Post - 4 years ago
A: You said that EU formulas often use palm oil but Aptamil and Kendamil which are both in Target are from Europe don't have palm oil or soy.
submitted byMalloryH - 4 years ago
A: It is not a soy-based formula in terms of the protein source but contains soy lecithin, which is an emulsifier found in many foods
submitted byLM - 4 years ago
A: it no longer contains soy, they updated their formula and now is exactly like European formula. we love it and the new update did not cause my baby any issues.
submitted byPatty - 3 years ago

Q: This is acceptable for a cows milk protein allergies?

Nara - 2 years ago

A: Hello Nara! Bobbie formula is not suitable for babies with a cow milk protein allergy or dairy intolerance. If you need more information, don't hesitate to contact us directly. We are on standby ready to help!
submitted byBobbie - 2 years ago
Brand expert

Q: How come the Bobbie bought in target looks completely different from the Bobbie ordered in the official site

Concered parent - 2 years ago

A: I compared to Bobbie’s website vs Target in store, they are manufactured by different companies and the ingredients are different
submitted byAmy - 1 year ago
A: Hi! No need for concern :) We offer a couple of different can sizes for our original infant formula, with 14.1 oz cans at Target stores nationwide and the 24 oz Biggie and 12.7 oz Bittie sizes exclusive to hibobbie.com. Bobbie Organic Gentle comes in a 14.1 oz can no matter where you buy it!
submitted byBobbie - 2 years ago
Brand expert

Q: Does Bobbitt Organic contain high fructose corn syrup?

Randy - 2 years ago

A: Hi Randy! No, Bobbie Organic and Bobbie Organic Gentle do not contain high fructose corn syrup.
submitted byBobbie - 2 years ago
Brand expert

Q: How many ounces of liquid formula will this make?

Eric - 3 years ago

A: The can states about 106 fl oz
submitted byDani - 3 years ago
A: Hi Eric! One can of Bobbie Organic formula makes about 105 fluid ounces.
submitted byBobbie - 2 years ago
Brand expert

Q: how many oz of formula does this can make?

Cb23 - 3 years ago

A: The 14 ounce size can makes about 105 fl. oz.
submitted byBG - 3 years ago
A: Hello! The 14.1oz. can makes about 105 fluid ounces of formula.
submitted byBobbie - 3 years ago
Brand expert

Q: How long is 1 can usually good for before expiring?

CW - 3 years ago

A: The cans we just received expire next year in Nov 2024. But it just depends which batch they pick your order from. Once opened, the can expires after 30 days, regardless of printed expiration date.
submitted byBG - 3 years ago
A: Hello! Each can has its own specific expiration date stamped on the bottom of it. Once a can has been opened, remember to use the formula within 30 days. We are here to help at hello@hibobbie.com if you have more questions.
submitted byBobbie - 3 years ago
Brand expert

Q: Is this EBT snap food stamps eligible

Debo - 4 years ago

A: This is an excellent question for Target's customer service team! Please get in touch with them for this information by visiting their Contact Us page.
submitted byBobbie - 3 years ago
Brand expert

Q: Is there supposed to be a scoop in every can of formula? I just bought this for the first time to try it and mine didn't come with a scoop, I dumped it out twice into a bowl to try to find it.

Madison - 4 years ago

A: yes a scoop comes in evey can. It is usually way down in the middle. Never had a can that didn't come with one.
submitted byKarenA - 4 years ago
A: Hi Madison! Every can should contain a fresh scoop, which should be used when preparing Bobbie. A gram scale can be used to accurately measure a scoop. However, in a pinch, one scoop is roughly equivalent to 1.5 level tablespoons. We've shared this with our quality team—can you send us an email at hello@hibobbie.com so we can learn more?
submitted byBobbie - 4 years ago
Brand expert

Q: Why does the container look different from the 14 ounce compared to the 24 ounce container? Are they the same formula? the 14 ounce cans says it uses whole milk so does the 24 ounce can use it as well?

Courtney J - 8 months ago

A: I’m just realizing that they’re are two different formulas! Shame on target.
submitted byKate - 7 months ago

See all questions (33)

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Guests are saying

Bobbie formula has garnered positive feedback from many guests for its clean ingredients and gentle formulation, making it a preferred choice for transitioning from breast milk. Guests appreciate its effectiveness in addressing tummy issues and its close resemblance to breast milk. While some experienced challenges with digestion, the majority found it easy to mix and well-tolerated by their babies. Overall, Bobbie is seen as a reliable option for parents seeking quality nutrition for their little ones.

Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)

69% would recommend

376 recommendations

3 out of 5 stars

6 August, 2026

Not bad my baby hust didnt tolerate it well

I thought it was a great formula no real complaints. My baby didn’t tolerate it with his belly and he was using probiotics at the same time. I just think this wasn’t for him. But, would still recommend for parents to try.

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5 out of 5 stars

3 August, 2026Verified purchase

I've had a wonderful experience with Bobbie Formula. I felt completely confident and safe feeding it to my baby, and the transition from breast milk to formula was incredibly smooth. The quality of their products is outstanding, and their customer service is even more impressive. When I had a concern with one of my orders, their team responded quickly, addressed the issue right away, and handled everything with professionalism and care. It's reassuring to know that a company not only makes a high-quality product but also truly stands behind it. I highly recommend Bobbie to any parent looking for a formula they care.

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1 out of 5 stars

29 July, 2026Verified purchase

It was open

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1 out of 5 stars

27 July, 2026

Why...

Why do you put safflower oil in a baby product! Would never feed oils to my child.

Tami

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3 out of 5 stars

25 July, 2026

originally posted on Bobbie

Wish there was a goats milk/soy option

We combo feed and this is the only formula that has seemed to work and ingredients we feel comfortable with using only downfall is I wish they made a goats milk or soy milk formula as some babies have a cows milk allergy like I did as a baby and I’m worried my little one may be developing one slowly as well so I’m worried we are going to have to switch formulas which really don’t want to do :(

Breanna P.

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5 out of 5 stars

24 July, 2026Verified purchase

perfect and in time . my son does so well on this formula .

perfect and in time

Lacey

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1 out of 5 stars

24 July, 2026Verified purchase

I was feeling guilty about stopping pumping since I had an oversupply but my mental health came first so we are doing 80/20BM until I run out and then will do full formula. We love Bobbie and have much peace of mind knowing our baby is getting some of the best

Jessica h.

Did you find this review helpful?

5 out of 5 stars

15 July, 2026

originally posted on Bobbie

Best Formula EVER!

This formula compares to breast milk and even looks like it in comparison. My baby tolerates it perfectly without the smelly burps etc from other brands. Also, it's organic without palm oils and high fructose corn syrup. I highly recommend this formula!

Ashley

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Bobbie Organic Original Infant Formula Powder - 14.1oz

At a glance

About this item

Details

Highlights

Description

Label info

Amount

Ingredients:

Allergens & Warnings:

Specifications

Shipping & Returns

Shipping details

Return details

Q&A (33)

Q: Why does Bobbie have soy in it? It can negatively impact boys estrogen levels

Q: This is acceptable for a cows milk protein allergies?

Q: How come the Bobbie bought in target looks completely different from the Bobbie ordered in the official site

Q: Does Bobbitt Organic contain high fructose corn syrup?

Q: How many ounces of liquid formula will this make?

Q: how many oz of formula does this can make?

Q: How long is 1 can usually good for before expiring?

Q: Is this EBT snap food stamps eligible

Q: Is there supposed to be a scoop in every can of formula? I just bought this for the first time to try it and mine didn't come with a scoop, I dumped it out twice into a bowl to try to find it.

Q: Why does the container look different from the 14 ounce compared to the 24 ounce container? Are they the same formula? ￼ the 14 ounce cans says it uses whole milk so does the 24 ounce can use it as well?

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Guests are saying

Not bad my baby hust didnt tolerate it well

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Why...

Wish there was a goats milk/soy option

perfect and in time . my son does so well on this formula .

(no review title)

Best Formula In The World

Great quality

Trusted, Tried and True

We love that we can

Dad’s Review

Love Bobbie

Great for Our Baby

Formula for Nb

Recommended!

Best formula

Mind at ease

The guilt is gone

Best Formula EVER!

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Q: Why does the container look different from the 14 ounce compared to the 24 ounce container? Are they the same formula? the 14 ounce cans says it uses whole milk so does the 24 ounce can use it as well?