Crest Advanced Kid's Fluoride Toothpaste - Bubblegum Flavor- 4.2oz
$3.99 ($0.95/ounce)
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Guests are saying
This toothpaste offers a fun and engaging experience for kids with its color-changing feature, transitioning from blue to pink as they brush. Many guests appreciate the bubblegum flavor, which makes brushing enjoyable and encourages longer brushing times. While some guests reported inconsistencies with the color change and taste, the overall excitement it brings to children's oral hygiene routines is a significant highlight. It's a great choice for parents looking to motivate their kids to brush their teeth regularly.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.5 out of 5 stars with 887 reviews
effectiveness: 4.06 out of 5
quality: 4 out of 5
value: 3.84 out of 5
69% would recommend
96 recommendations
5 out of 5 stars
Thumbs up graphic, would recommend
25 August, 2026Verified purchase
Great toothpaste to keep kids brushing longer!
Best toothpaste to keep kids brushing longer! This toothpaste does actually change color the longer you brush, and goes from blue/purple to pink. The bubblegum flavor is great and I love that it actually has fluoride to keep enamel strong.
5 out of 5 stars
Thumbs up graphic, would recommend
16 August, 2026Verified purchase
(no review title)
Daughter favorite toothpaste
5 out of 5 stars
Thumbs up graphic, would recommend
11 August, 2026Verified purchase
Loved !
Loved this! The color change makes it interesting
5 out of 5 stars
Thumbs up graphic, would recommend
26 July, 2026Verified purchase
(no review title)
Our kids love this toothpaste and it has been their go to for at least a half a decade.
5 out of 5 stars
Thumbs up graphic, would recommend
8 July, 2026Verified purchase
Color Changing Teeth before Rinse
My kid likes how the color changes as he is brushing his teeth. Good taste too.
1 out of 5 stars
22 June, 2026Verified purchase
Not a fan
Color doesn’t change and my daughter hates the taste of this toothpaste so much we can’t even use it anymore . It makes her hysterically cry whenever we have to brush teeth.
1 reply from Crest team - 3 months ago
We aim to make brushing fun for your little one with our Color Changing Toothpaste, so we're very sorry to learn about your daughter's experience. We do extensive testing to try to ensure satisfaction, so we'd like to share some tips and try to make this right for you and your little girl. Please give our team a call at (800) 566-7252.
5 out of 5 stars
Thumbs up graphic, would recommend
10 June, 2026Verified purchase
(no review title)
My kids, favorite toothpaste
1 out of 5 stars
10 June, 2026Verified purchase
(no review title)
My kids were excited to try this color changing toothpaste. Unfortunately, we did not see any difference. The color remained the same.
1 reply from Crest team - 3 months ago
Thank you for your feedback, Trista. We’re sorry to hear you didn’t see a difference and understand how disappointing that must have been for your kids. Kindly note the amount of time needed to activate the color-changing experience can vary based on factors unique to each individual brusher, such as the strength of brushing or type of toothbrush used, i.e., manual vs. power. But it's designed to occur within two minutes of brushing, so we suggest brushing longer. We'll be sure to share your comment with our team. If you continue to see no difference, feel free to call us directly at (800) 566-7252; we’d be happy to assist you.
1 out of 5 stars
3 June, 2026
False hopes
My 6-year-old couldn’t wait to try this color-changing toothpaste. Ten seconds later, she was crying because it was “too spicy.” The strawberry scent convinced both of us it would be a kid-friendly treat, but the mint had other plans. The look she gave me afterward suggested I’d orchestrated an elaborate toothpaste scam. I’m not sure she’ll ever trust my product recommendations again. 😂🍓🪥💔
1 reply from Crest team - 3 months ago
We're sorry to hear this, Chris. While we understand preferences can differ from person to person, you're daughter's brushing experience is very important to us, so we recommend she stops using this flavor. Our team would like to learn more, and help find a flavor that she'll love. When you have a chance, please give us a call at (800) 492-7378.
5 out of 5 stars
1 May, 2026Verified purchase
(no review title)
Very good for kids
4 out of 5 stars
Thumbs up graphic, would recommend
28 March, 2026Verified purchase
Works well but doesn't color change
It does not color change at all but it’s my child’s favorite tasting toothpaste so we get every time.
1 out of 5 stars
Thumbs down graphic, would not recommend
21 March, 2026Verified purchase
False advertisement
The toothpaste does not turn pink!
1 reply from Crest team - 6 months ago
We're disappointed to hear this. If the toothpaste is not turning pink, we recommend to have your child brush longer. If you have questions or would like to share more, give us a call at (800) 492-7378.
3 out of 5 stars
Thumbs down graphic, would not recommend
7 March, 2026
Its okay
I like the concept of color changing toothpaste and it was initially fun for my son. However he didn’t like the taste - so much so that I had to combine a little of this toothpaste with another one just to make use of it. It also was inconsistent with changing colors.
1 reply from Crest team - 6 months ago
We're sorry to learn your son didn't like the flavor of our Color-Changing Toothpaste, and that it was inconsistent in changing colors. We understand that flavors are a personal preference, so we also offer this toothpaste in a Strawberry flavor. The amount of time needed to activate the color-changing experience can vary based on factors unique to each individual brusher, such as the strength of brushing or type of toothbrush used i.e., manual vs. power. But is designed to occur within two minutes of brushing. So we can help further, please call us at (800) 492-7378.
5 out of 5 stars
5 February, 2026Verified purchase
(no review title)
Teens favorite
5 out of 5 stars
Thumbs up graphic, would recommend
2 February, 2026Verified purchase
Our favorite!
This toothpaste is my son's absolute favorite. The color changing aspect of it helps me guide him on how to properly brush, it's exciting to him and he prefers this taste above all the others we have tried.
5 out of 5 stars
Thumbs up graphic, would recommend
14 January, 2026Verified purchase
(no review title)
We love this toothpaste! I love that it changes color so my child knows when the time is up for brushing!
5 out of 5 stars
29 December, 2025Verified purchase
(no review title)
Kids love the flavor!
5 out of 5 stars
Thumbs up graphic, would recommend
28 October, 2025
Not bad
My kids use this toothpaste and it helps them brush longer as they still learn about the concept of time. Plus it tastes like bubblegum! Which makes it much less spicy.
5 out of 5 stars
Thumbs up graphic, would recommend
5 October, 2025Verified purchase
Great toothpaste
My daughter loves this toothpaste
2 out of 5 stars
Thumbs down graphic, would not recommend
26 September, 2025Verified purchase
Fasle advertisement
False advertisement. States on the bottle the paste turns blue to PINK . We are yet to see “pink” .
1 reply from Crest team - 1 year ago
We appreciate you taking the time to leave your review, and we’re sorry to hear your Crest Kid’s Advanced Color Changing Toothpaste wasn’t changing color. The amount of time needed to activate the color-changing experience can vary based on factors unique to each individual brusher, such as the strength of brushing or type of toothbrush used, i.e., manual vs. Power. However, it is designed to occur within two minutes of brushing. Since the color didn’t change, we recommend encouraging your child to have them brush longer, as the red colorant is gradually released from the act of mechanical brushing, thus causing the paste to turn from blue to pink. We truly value your feedback, and we’d love to gather some additional information so we can further help you and our Quality Team. Please give us a call at (800) 492-7378.