Sensitivity Premium Powder Infant Formula - 34oz - up&up™
$32.99 ($0.97/ounce)
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- $49.38($1.11/ounce)Value Bundle4.4 out of 5 stars with 41 ratings
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Guests are saying
The Up and Up Sensitivity Premium Infant Formula offers a budget-friendly alternative to name brands while providing essential nutrition for babies with sensitive tummies. Many guests appreciate its affordability, large packaging, and ease of mixing. However, some have reported issues with constipation and digestive discomfort. Overall, it is a popular choice among parents looking for a reliable formula that meets their baby's needs without breaking the bank.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.2 out of 5 stars with 516 reviews
easy on tummy: 3.8 out of 5
easy to prepare: 4.4 out of 5
quality: 3.87 out of 5
value: 4.06 out of 5
64% would recommend
197 recommendations
5 out of 5 stars
27 October, 2026Verified purchase
Just as good as the name brand!
We switched our baby from the Similac 360 sensitive in an attempt to find a more economical option. He has tolerated this beautifully and even switches between the name brand ready-made and this formula no problem! 10/10!
5 out of 5 stars
26 October, 2026Verified purchase
Well.
Finding this formula for my son was such a huge win. He has a sensitive belly and reflux and being a SAHM, with 2 under 2-the price was amazing since we couldn’t afford the named brand.. so WHY IN THE ACTUAL F HAS IT GONE UP $10 IN 2 WEEKS?!? Thats not a little jump- that’s a freakin punch to the face. Target, I’m so beyond disappointed. Please tell me this is a system error or something..
1 out of 5 stars
23 October, 2026
(no review title)
Why does the price keep increasing?????!!?
5 out of 5 stars
Thumbs up graphic, would recommend
16 October, 2026Verified purchase
TARGET BRAND WIN. BUY THE FORMULA!
This is by far the best formula we have tried. We were told we needed a formula that cost $80 per can and there was just no way we could afford it. I tried time and time again to find something that wouldn’t upset our little girls tummy and finally I found this looking for comparable ingredients and sensitivity focused. That and they always have a great coupon deal for it! I would highly recommend. Another target brand win. So good!
1 out of 5 stars
Thumbs down graphic, would not recommend
3 October, 2026Verified purchase
(no review title)
This one is very thick when made I’m not sure why but it is. I got both refunded because my baby didn’t finish the cans I threw them away. But the blue one of this brand is okay
1 out of 5 stars
26 September, 2026Verified purchase
Awful
Said they had 5 in stock nothing on the shelf
1 out of 5 stars
Thumbs down graphic, would not recommend
26 September, 2026Verified purchase
I should have listened...
Just like many other reviews, this formula made my baby horribly constipated. Switching back immediately.
From the Product Manufacturer team
We are sorry to hear about your experience with the Sensitivity Premium Powder Infant Formula. We take customer service concerns very seriously and are committed to providing our customers with high quality products. We strongly encourage you to contact our Contact Center Team at 1-800-272-5095 or via email by going to www.perrigo.com/contact-us and reference case number 2202110. We look forward to addressing your concerns and hearing from you!
28 days ago
5 out of 5 stars
Thumbs up graphic, would recommend
26 September, 2026Verified purchase
Awesome!
Amazing formula for the price. Huge container and mixes VERY easily. Did see increase in constipation but nothing extra water and a few prunes a week can’t help, especially for the price of this formula. If you’ve been on the fence about trying up&up formula, I strongly recommend it.
5 out of 5 stars
Thumbs up graphic, would recommend
10 August, 2026Verified purchase
Similac Sensitive Dupe!
love this off brand of Similac Sensitive, it works just as good and more affordable for my babies sensitive tummy! I've been getting this for her for a few months with no issue!
5 out of 5 stars
Thumbs up graphic, would recommend
9 August, 2026Verified purchase
(no review title)
This is one of the only formulas my baby will take!
2 out of 5 stars
Thumbs down graphic, would not recommend
23 July, 2026Verified purchase
beware - extreme constipation
my 5 month old baby actually really liked the formula it mixed well & was whiter than the similac formula. We changed from similac sensitive to this one on 7/15 & everyday she’s been extremely constipated. She cries, turns red, and even has had a little bit of blood from her constipation. The price on this is amazing BUT the constipation is not worth it!
From the Product Manufacturer team
We are sorry to hear about your experience with Sensitivity Premium Powder Infant Formula - 34oz - up&up™: Kosher, Non-GMO, Gluten-Free, Unflavored Milk-Based product. We take customer service concerns very seriously and are committed to providing our customers with high quality products. We strongly encourage you to contact us at 1-800-272-5095 or email by going to www.perrigo.com/contact-us and reference case number 2182267. We look forward to addressing your concerns and hearing from you!
3 months ago
5 out of 5 stars
24 June, 2026Verified purchase
(no review title)
I’ve used this formula for both of my children. It never caused constipation or lots of spit up. I think every child is different and I would definitely recommend you try this formula as a cheaper option.
1 out of 5 stars
Thumbs down graphic, would not recommend
10 June, 2026Verified purchase
(no review title)
The cheaper that made me lose money! my baby cried of constipation! Lesson learn. I wil never buy it again
From the Product Manufacturer team
We are sorry to hear about your experience with the Sensitivity Premium Powder Infant Formula - 34oz - up&up . We take customer service concerns very seriously and are committed to providing our customers with high quality products. We strongly encourage you to contact our Contact Center Team at 1-800-272-5095 or via email by going to www.perrigo.com/contact-us and reference case number 2169409. We look forward to addressing your concerns and hearing from you!
5 months ago
1 out of 5 stars
Thumbs down graphic, would not recommend
28 April, 2026Verified purchase
(no review title)
Makes baby bottles, breathe and clothes smell like chicken grease. Went back to similac
From the Product Manufacturer team
We are sorry to hear about your experience with the Sensitivity Premium Powder Infant Formula. We take customer service concerns very seriously and are committed to providing our customers with high quality products. We strongly encourage you to contact our Contact Center Team at 1-800-272-5095 or via email by going to www.perrigo.com/contact-us and reference case number 2155730. We look forward to addressing your concerns and hearing from you!
6 months ago
5 out of 5 stars
Thumbs up graphic, would recommend
25 February, 2026Verified purchase
(no review title)
Been using this for months and it’s the same as the brand name one. Love and would recommend! I appreciate the sales!
5 out of 5 stars
Thumbs up graphic, would recommend
30 January, 2026Verified purchase
Great value!
We switched seamlessly from the Similac version!
1 out of 5 stars
Thumbs down graphic, would not recommend
24 January, 2026Verified purchase
Damaged in shipping
Came damaged, unuseable. Disappointing I want my money back
5 out of 5 stars
Thumbs up graphic, would recommend
5 January, 2026Verified purchase
Switched from name brand to this
Switched from name brand to the up & up version and we had no issues. Ingredients are exactly the same. My baby is 11 months old so that could relate to the easy transition. And almost half the price!
5 out of 5 stars
Thumbs up graphic, would recommend
26 November, 2025Verified purchase
Baby lives it no spit ups or fuss
My newborn can only take this formula so did his older brother. If I ever have another baby I would straight start them with this formula before they suffer with gas spit ups and pain. Finding the right formula is not easy and this worked for us.
4 out of 5 stars
Thumbs up graphic, would recommend
23 November, 2025Verified purchase
Scoop-a Diving
Switched from Similac 360 pro Sensitive due to it being slightly cheaper, and my son took it great. He’s been eating it for 3 weeks no issues! HOWEVER… first can went great! Scoop right on top, and lucky for me I kept the scoop when we finished that can and threw it away.. because the second can, it took getting through the entire can before finding its scoop laying on the BOTTOM of the can!! So I have to give only 4 stars because what if I didn’t have that previous scoop? Was I supposed to dig through the entire can to find it? I don’t think so lol.