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Bobbie Organic Gentle Infant Formula - 14.1oz - 2 of 4Bobbie Organic Gentle Infant Formula - 14.1oz - 3 of 4Bobbie Organic Gentle Infant Formula - 14.1oz - 4 of 4
Bobbie Organic Gentle Infant Formula - 14.1oz - 1 of 4

Bobbie Organic Gentle Infant Formula - 14.1oz

16 Questions
$31.99 ($2.27/ounce)

In Stock

Eligible for registries and wish lists

At a glance

About this item

Highlights

  • Made for fussiness, gas, & crying: Made with smaller, broken-down proteins (like those found in breast milk) for easier digestion.
  • The closest gentle* formula to breast milk: Made with organic lactose, which is the primary carbohydrate source in breast milk.
  • Certified USDA Organic: Meets the strictest organic standard in the world.
  • Founded by moms, for moms: We’re the only mom-founded and led infant formula company in the US.

Description

Bobbie’s Organic Gentle Infant Formula was made for fussiness, gas, and crying for sensitive tummies. This first-of-its-kind formula is made with 100% USDA Organic lactose and smaller, broken-down proteins (like those found in breast milk) to support easier digestion. And while most formulas skimp on the DHA, we made ours with EU-levels that meet their strict EU nutritional requirements to give your baby’s brain development a boost.
*Due to having lactose instead of corn-based sweeteners among gentle formulas with 100% partially hydrolyzed protein


Less fuss for them, less stress for you—it’s a win-win (and your baby loves it).

Suitability: complete infant nutrition for sensitive tummies—from day one to year one.

Planning to switch formulas? Here are some helpful tips in making the switch:
https://milk-drunk.com/how-long-does-it-take-for-a-baby-to-adjust-to-formula-change-switch/

Serving Size: 5 fl oz

Amount

Calories: 100
% Daily Value*
Protein 2.3g
Total Fat 5.6g
Total Carbohydrate 10.2g
Water 133g
Omega-6 (linoleic acid LA) 725mg
Vitamin A 300IU
Vitamin D 75IU
Vitamin E 2IU
Vitamin K 8.3mcg
Thiamin 100mcg
Riboflavin 150mcg
Vitamin B6 63mcg
Vitamin B12 0.2mcg
Niacin 1000mcg
Folic Acid 15mcg
Pantothenic Acid 450mcg
Biotin 3mcg
Vitamin C 9mg
Choline 25mg
Inositol 24mg
Calcium 63mg
Phosphorus 42mg
Magnesium 7mg
Iron 1.2mg
Zinc 0.75mg
Manganese 5mcg
Copper 71mcg
Iodine 15mcg
Selenium 3mcg
Sodium 27mg
Potassium 110mg
Chloride 65mg
* Percentage of Daily Values are based on a 2,000 calorie diet.

Ingredients:

organic lactose, organic partially hydrolyzed whey protein, organic high oleic (safflower or sunflower) oil, organic low erucic acid rapeseed oil, organic coconut oil, organic linoleic (safflower or sunflower) oil, less than 1%: organic low erucic acid rapeseed lecithin, mortierella alpina oil**, schizochytrium sp. oil***, vitamin a palmitate, cholecalciferol (vitamin d3), d/-alpha tocopheryl acetate (vitamin e), mixed tocopherols concentrate, phytonadione (vitamin k), ascorbyl palmitate, thiamine hydrochloride (vitamin b1), riboflavin (vitamin b2), pyridoxine hydrochloride (vitamin b6), cyanocobalamin (vitamin b12), niacinamide (vitamin b3), folic acid, calcium pantothenate, biotin, ascorbic acid (vitamin c), choline bitartrate, inositol, l-carnitine, calcium carbonate, calcium chloride, calcium hydroxide, calcium phosphate, ferrous sulfate, zinc sulfate, manganese sulfate, cupric sulfate, magnesium chloride, potassium bicarbonate, potassium chloride, potassium phosphate, potassium hydroxide, potassium iodide, sodium chloride, sodium selenite, sodium citrate. **a source of arachidonic acid (ara) ***a source of docosahexaenoic acid (dha)

Allergens & Warnings:

REQUIRED WARNINGS Powdered infant formulas are not sterile and should not be fed to premature infants or infants who might have immune problems unless directed and supervised by your baby's doctor. Never use a microwave to warm formula; serious burns can occur. Do not freeze. Use by date at bottom of can., CONTAINS MILK.
Features: Limited Ingredients, Grass Fed, All Natural, Non-GMO
Dietary Needs: Iron Fortified, Gluten-Free, Halal, Kosher, Organic Certified
Baby Formula Focus: Immune System Support, Gas, Colic, Easy to Digest
Base Ingredient: Milk
State of Readiness: Mix
Form: Powdered
Package Quantity: 1
Age Stage: Infant
TCIN: 88558512
UPC: 683744964618
Item Number (DPCI): 007-09-0063
Origin: Made in the USA or Imported
Grocery Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers. Any additional pictures are suggested servings only.
If the item details aren’t accurate or complete, we want to know about it.

Shipping details

Estimated ship dimensions: 4 inches length x 3.9 inches width x 4.9 inches height
Estimated ship weight: 1.19 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest. If purchased online with SNAP EBT, this item must be returned within 90 days of the date it was shipped, delivered by a Shipt shopper, or made ready for pickup. This 90-day return window is required by SNAP.
See the return policy for complete information.

Q: Is the formula SNAP/EBT eligible?

submitted by Jade - 1 year ago
  • A: This formula is EBT eligible.

    submitted byLizzie W - 3 months ago
  • A: Yesssssssssssssssssssss

    submitted byDiana - 3 months ago
  • A: WIC does not except Bobbie formula

    submitted byMaribel - 1 year ago
  • A: Hi Jade, Bobbie formula is available at many retailers that accept WIC/EBT/SNAP, such as Target!

    submitted byBobbie - 1 year ago
    Brand expert

Q: Is it possible to make odd number of oz? I see 1 scoop is 2 oz but my baby is taking 3 oz per feed right now. Is it safe to do half scoops?

submitted by Kathryn - 4 months ago
  • A: Yes you can do half scoop

    submitted byTwinMommy26 - 4 months ago
  • A: On Bobbie’s website, it states that they do recommend doing half scoops. You can make a full bottle and pour the extra ounce into a separate bottle. Then use that extra ounce in the next bottle. Or do the pitcher method.

    submitted bykimmie - 3 months ago

Q: How many scoops for container of formula?

submitted by Chris - 2 years ago
  • A: Hi Chris! Each 14.1oz can of Bobbie includes about 47 scoops and makes about 24 four fl. oz. bottles of prepared formula.

    submitted byBobbie - 2 years ago
    Brand expert

Q: Is it normal for this formula to cause dark green, watery stools? This happens about once a day and isn’t constant like diarrhea. Also, baby doesn’t seem to be in any discomfort with gas, reflux or bowel movements.

submitted by HSD - 2 years ago
  • A: Wow my baby has the same stool and she’s only been in this Boobie sensitivity formula. Has it changed over time?

    submitted by - 1 year ago
  • A: HI HSD! When transitioning from one formula to another, it is not unusual for a child to have a period of up to a week or a bit more than a week. The ingredients may be different and a child’s gastrointestinal tract needs a period of adjustment to digesting these different ingredients. Stool patterns such as frequency, color, odor and consistency may be different as your child adjusts to the new formula. We recommend speaking to your child’s healthcare professional on any concerns you may have regarding symptoms your child may experience on the different formulas. In addition, we would like to learn more about your experience, please send us an email at hello@hibobbie.com so that we can get some additional information from you.

    submitted byBobbie - 2 years ago
    Brand expert

Q: What is the difference between the gentle and regular Bobbie formula? Do they have the same ingredients?

submitted by Teejay - 1 year ago
  • A: Great question! Organic Gentle is a sensitive formula, for babies experiencing gas, fussiness and crying. It is made with partially broken down proteins for easier digestion. All other Bobbie infant formulas are considered routine formulas. They are suitable for most feeding journeys. Nutritionally, all of these products are equivalent.

    submitted byBobbie - 1 year ago
    Brand expert

Q: Does this formula have HMOs or MFGM?

submitted by C - 1 year ago
  • A: Hello! Bobbie doesn't include HMO (human milk oligosaccharide). We keep the recipe simple and nutritionally complete with what your baby needs to thrive—carbohydrates, fats, proteins, vitamins and minerals. Bobbie Whole Milk Infant Formula includes naturally occurring MFGM (milk fat globule membrane).

    submitted byBobbie - 1 year ago
    Brand expert

Q: What is the cost per reconstituted oz? Aka what’s the cost per oz when mixed properly with water?

submitted by Kmac - 2 years ago
  • A: When prepared according to the can's instructions, one can of Bobbie Organic Gentle makes approximately 103 fluid ounces of formula. At $29.99/can, that's 29 cents per ounce.

    submitted byBobbie - 1 year ago
    Brand expert

Q: Can you use bottled water or distilled water and forgo heating or do you have to heat bottled water as well before mixing?

submitted by Lindsey - 2 years ago
  • A: Hi Lindsey, We always recommend following the directions on the can, no matter what type of water that you use. Heating the water to 100 degrees helps the mixing process along!

    submitted byBobbie - 2 years ago
    Brand expert

Q: Does the water have to be heated or can I use room temp water out of a container/distilled.

submitted by Kbs - 2 years ago
  • A: Hello! You can use bottled or distilled water to make your Bobbie. Be sure to follow the directions on the can when preparing your bottle. You want to use 100 degree F water to ensure the powder mixes properly with the water. If you have any questions, feel free to reach out to us at hello@hibobbie.com.

    submitted byBobbie - 2 years ago
    Brand expert

Q: Does this formula contain seed and / or palm oils?

submitted by Bridget - 2 years ago
  • A: Hi Bridget, There are no palm oils in Bobbie Organic Gentle, however the fat blend contains low erucic rapeseed oil. The reason we use a blend of organic, non-GMO, solvent-free oils, including coconut oil, is to mimic breast milk's fatty acid profile and meet the nutritional needs for your baby's growth and development. We're always happy to talk more about our ingredients, so please email us at hello@hibobbie.com if you have any other questions or want to share your feedback, we're all ears!

    submitted byBobbie - 2 years ago
    Brand expert

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Guests are saying

This formula has garnered mixed feedback from guests, with many praising its organic ingredients and effectiveness in easing digestive issues for their babies. While some guests report positive experiences with reduced fussiness and improved sleep, others have encountered challenges such as gas and digestive discomfort. The convenience of subscription services and the clean formulation are highlighted as key benefits, making it a popular choice for parents looking to supplement breastfeeding.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.6 out of 5 stars with 4703 reviews
    easy on tummy: 3.32 out of 5
    easy to prepare: 3.88 out of 5
    quality: 3.41 out of 5
    value: 3.03 out of 5
    46% would recommend
    119 recommendations
    5 out of 5 stars
    Thumbs up graphic, would recommend
    21 October, 2026

    Baby girls fav

    We’ve tried sooo many other formulas even the green Bobbi and THIS formula has been the best one for our baby girl! Ever since she was born, she has enjoyed drinking this one. It has great flavor and the least amount of foam after shaking. The foam goes away after like 3-5 minutes.
    Brandon
    easy on tummy: 5 out of 5
    easy to prepare: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    19 October, 2026Verified purchase

    (no review title)

    Really helped my baby with her acid reflux.
    Melissa
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    18 October, 2026Verified purchase

    Bad taste and bad gas pains

    Has a very metallic taste and gave my baby the worse gas pains we’ve experienced this far. Was on the fence about a dairy intolerance and this formula made it clear.
    JC
    easy to prepare: 3 out of 5
    Did you find this review helpful?
    3 out of 5 stars
    11 October, 2026
    originally posted on Bobbie
    Image

    Switching to Sensitive

    We started using Bobbie when we needed to help our baby get back to birth weight while also waiting for my milk supply to come in. We love the brand and have continued to use it to supplement at night feedings but we’re switching to sensitive in the hopes it agrees more with our baby’s system.
    Cassie
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    11 October, 2026
    originally posted on Bobbie
    Image

    Great

    We chose the gentle formula and its going great right now. She doesn't burp any of it up and takes it the same as breast milk.
    Alex A.
    Did you find this review helpful?
    5 out of 5 stars
    11 October, 2026
    originally posted on Bobbie
    Image

    Easy transition to formula

    We recently transitioned fully to formula, and it was incredibly easy - grateful to have a formula that my baby took to well, and that I feel good about!
    Meghan
    Did you find this review helpful?
    4 out of 5 stars
    11 October, 2026
    originally posted on Bobbie
    Image

    gentle formula

    I love the way this formula still has so many key nutrients for my baby without adding in all the syrups or oils of other brands. It is nice with my second child to finally have a gentle option that I feel good about giving my baby.
    Gabe
    Did you find this review helpful?
    5 out of 5 stars
    11 October, 2026
    originally posted on Bobbie
    Image

    My baby was exclusively breastfed

    My baby was exclusively breastfed for the first 6 months but I had to make a personal decision to quit. I wanted to choose a formula similar to breastmilk to make the transition as smooth as possible. We did a slow weaning process over a month and he has done so well with this formula. I also love that it’s subscription so I don’t have to worry about running low.
    Amanda
    Did you find this review helpful?
    5 out of 5 stars
    11 October, 2026
    originally posted on Bobbie
    Image

    So far so good!

    Wanted to try the whole milk formula based on a recommendation from a friend when transitioning from pumped breastmilk, and after a month things are good! The transition was smooth and baby seems to like it!
    Sarah
    Did you find this review helpful?
    5 out of 5 stars
    10 October, 2026
    originally posted on Bobbie
    Image

    Best formula we have tried!

    Since switching my son, we have had less struggle of him trying to poop and less spit up and an easier time passing gas! We love it!
    Mazie
    Did you find this review helpful?
    5 out of 5 stars
    10 October, 2026
    originally posted on Bobbie
    Image

    GREAT

    My baby has no problem with this formula and its good for him. 5 star, you should buy
    Paul
    Did you find this review helpful?
    5 out of 5 stars
    10 October, 2026
    originally posted on Bobbie
    Image

    Organic Whole Milk

    We have loved this formula!! we started out on the organic gentle formula, and then switch to this one, and it was a seamless, smooth transition! Our baby has taken it perfectly, it’s easy to mix and brings us so much peace of mind.
    Hillary
    Did you find this review helpful?
    5 out of 5 stars
    10 October, 2026
    originally posted on Bobbie
    Image

    Great!

    My baby switched easily to this and seems to be much more comfortable. Also has notably less spitup on this
    Emily
    Did you find this review helpful?
    5 out of 5 stars
    10 October, 2026
    originally posted on Bobbie
    Image

    Would recommend

    Pediatrician recommended. Has been great for our baby girl
    Rohit T.
    Did you find this review helpful?
    5 out of 5 stars
    10 October, 2026
    originally posted on Bobbie
    Image

    Love Bobbie!

    After trying several formula's Bobbie's Gentle was the right fit for our two month old. His belly isn't bothered like it was on several others and he's growing well! We feel confident that Bobbie is one of the best out there and stand by their efforts to provide babies with organic and healthy formula.
    CMTW
    Did you find this review helpful?
    5 out of 5 stars
    9 October, 2026
    originally posted on Bobbie
    Image

    Love

    Regret not starting this formula sooner, but once I did my little one immediately stopped being gassy, fussy, and the best part no phlegmy spit up! ❤️ even saving me on laundry
    Madlen
    Did you find this review helpful?
    2 out of 5 stars
    9 October, 2026
    originally posted on Bobbie
    Image

    Not for fussy babies

    Baby is extremely fussy after having this formula. Does not help with reflux and has caused my baby to struggle
    Amanda C.
    Did you find this review helpful?
    5 out of 5 stars
    8 October, 2026
    originally posted on Bobbie
    Image

    We tried 4 different formulas

    We tried 4 different formulas before choosing Bobbie’s Organic Gentle Infant Formula and baby girl loves it!
    Leah
    Did you find this review helpful?
    5 out of 5 stars
    8 October, 2026
    originally posted on Bobbie
    Image

    Exclusive pumper to BOBBIE

    I was exclusively pumping for nine months, and decided that it was time to transition over to formula for my mental health. Bobbie has made it so easy, and I am so thankful that this transition has been going well for my little one.
    Hannah M.
    Did you find this review helpful?
    3 out of 5 stars
    8 October, 2026
    originally posted on Bobbie
    Image

    No PRE-biotics in formula

    So we switched from another brand to the gentle formula of Bobbie instead. Even with the PRObiotic drops, our baby was still in pain while drinking this stuff. Come to find out, it's one of the only formulas out there without PREbiotics. As far as gut health goes, PREbiotics are pretty important in overall ability to digest well. I'm really disappointed. I love Bobbie's activism and wanted to continue supporting them, but had to switch. My baby's tummy is doing better now! If y'all ever reformulate, hit me up.
    C D.
    Did you find this review helpful?

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