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Bobbie Organic Gentle Infant Formula - 14.1oz: Colic & Gas Support, Easy to Digest, Non-GMO, Grass Fed - 2 of 4Bobbie Organic Gentle Infant Formula - 14.1oz: Colic & Gas Support, Easy to Digest, Non-GMO, Grass Fed - 3 of 4Bobbie Organic Gentle Infant Formula - 14.1oz: Colic & Gas Support, Easy to Digest, Non-GMO, Grass Fed - 4 of 4
Bobbie Organic Gentle Infant Formula - 14.1oz: Colic & Gas Support, Easy to Digest, Non-GMO, Grass Fed - 1 of 4

Bobbie Organic Gentle Infant Formula - 14.1oz: Colic & Gas Support, Easy to Digest, Non-GMO, Grass Fed

$31.99 ($2.27/ounce)

In Stock

Eligible for registries and wish lists

At a glance

About this item

Highlights

  • Made for fussiness, gas, & crying: Made with smaller, broken-down proteins (like those found in breast milk) for easier digestion.
  • The closest gentle* formula to breast milk: Made with organic lactose, which is the primary carbohydrate source in breast milk.
  • Certified USDA Organic: Meets the strictest organic standard in the world.
  • Founded by moms, for moms: We’re the only mom-founded and led infant formula company in the US.

Description

Bobbie’s Organic Gentle Infant Formula was made for fussiness, gas, and crying for sensitive tummies. This first-of-its-kind formula is made with 100% USDA Organic lactose and smaller, broken-down proteins (like those found in breast milk) to support easier digestion. And while most formulas skimp on the DHA, we made ours with EU-levels that meet their strict EU nutritional requirements to give your baby’s brain development a boost.
*Due to having lactose instead of corn-based sweeteners among gentle formulas with 100% partially hydrolyzed protein


Less fuss for them, less stress for you—it’s a win-win (and your baby loves it).

Suitability: complete infant nutrition for sensitive tummies—from day one to year one.

Planning to switch formulas? Here are some helpful tips in making the switch:
https://milk-drunk.com/how-long-does-it-take-for-a-baby-to-adjust-to-formula-change-switch/

Serving Size: 5 fl oz

Amount :

Calories: 100
% Daily Value*
Protein 2.3g
Total Fat 5.6g
Total Carbohydrate 10.2g
Water 133g
Omega-6 (linoleic acid LA) 725mg
Vitamin A 300IU
Vitamin D 75IU
Vitamin E 2IU
Vitamin K 8.3mcg
Thiamin 100mcg
Riboflavin 150mcg
Vitamin B6 63mcg
Vitamin B12 0.2mcg
Niacin 1000mcg
Folic Acid 15mcg
Pantothenic Acid 450mcg
Biotin 3mcg
Vitamin C 9mg
Choline 25mg
Inositol 24mg
Calcium 63mg
Phosphorus 42mg
Magnesium 7mg
Iron 1.2mg
Zinc 0.75mg
Manganese 5mcg
Copper 71mcg
Iodine 15mcg
Selenium 3mcg
Sodium 27mg
Potassium 110mg
Chloride 65mg
* Percentage of Daily Values are based on a 2,000 calorie diet.

Ingredients:

organic lactose, organic partially hydrolyzed whey protein, organic high oleic (safflower or sunflower) oil, organic low erucic acid rapeseed oil, organic coconut oil, organic linoleic (safflower or sunflower) oil, less than 1%: organic low erucic acid rapeseed lecithin, mortierella alpina oil**, schizochytrium sp. oil***, vitamin a palmitate, cholecalciferol (vitamin d3), d/-alpha tocopheryl acetate (vitamin e), mixed tocopherols concentrate, phytonadione (vitamin k), ascorbyl palmitate, thiamine hydrochloride (vitamin b1), riboflavin (vitamin b2), pyridoxine hydrochloride (vitamin b6), cyanocobalamin (vitamin b12), niacinamide (vitamin b3), folic acid, calcium pantothenate, biotin, ascorbic acid (vitamin c), choline bitartrate, inositol, l-carnitine, calcium carbonate, calcium chloride, calcium hydroxide, calcium phosphate, ferrous sulfate, zinc sulfate, manganese sulfate, cupric sulfate, magnesium chloride, potassium bicarbonate, potassium chloride, potassium phosphate, potassium hydroxide, potassium iodide, sodium chloride, sodium selenite, sodium citrate. **a source of arachidonic acid (ara) ***a source of docosahexaenoic acid (dha)

Allergens & Warnings:

REQUIRED WARNINGS Powdered infant formulas are not sterile and should not be fed to premature infants or infants who might have immune problems unless directed and supervised by your baby's doctor. Never use a microwave to warm formula; serious burns can occur. Do not freeze. Use by date at bottom of can., CONTAINS MILK.
Features: Limited Ingredients, Grass Fed, All Natural, Non-GMO
Dietary Needs: Iron Fortified, Gluten-Free, Halal, Kosher, Organic Certified
Baby Formula Focus: Immune System Support, Gas, Colic, Easy to Digest
Base Ingredient: Milk
State of Readiness: Mix
Form: Powdered
Package Quantity: 1
Age Stage: Infant
Net weight: 14.1 Ounces
TCIN: 88558512
UPC: 683744964618
Item Number (DPCI): 007-09-0063
Origin: Made in the USA or Imported
Grocery Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers. Any additional pictures are suggested servings only.
If the item details aren’t accurate or complete, we want to know about it.

Shipping details

Estimated ship dimensions: 3.93 inches length x 3.94 inches width x 5.28 inches height
Estimated ship weight: 1.13 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest. If purchased online with SNAP EBT, this item must be returned within 90 days of the date it was shipped, delivered by a Shipt shopper, or made ready for pickup. This 90-day return window is required by SNAP.
See the return policy for complete information.

Q: Is the formula SNAP/EBT eligible?

submitted by Jade - 10 months ago
  • A: WIC does not except Bobbie formula

    submitted byMaribel - 9 months ago
  • A: Hi Jade, Bobbie formula is available at many retailers that accept WIC/EBT/SNAP, such as Target!

    submitted byBobbie - 10 months ago
    Brand expert

Q: How many scoops for container of formula?

submitted by Chris - 2 years ago
  • A: 1 scoop is oz. 2 scoops is 4 oz. 4 scoops is 8 oz.

    submitted byMom mila - 2 years ago
  • A: Hi Chris! Each 14.1oz can of Bobbie includes about 47 scoops and makes about 24 four fl. oz. bottles of prepared formula.

    submitted byBobbie - 2 years ago
    Brand expert

Q: Is it normal for this formula to cause dark green, watery stools? This happens about once a day and isn’t constant like diarrhea. Also, baby doesn’t seem to be in any discomfort with gas, reflux or bowel movements.

submitted by HSD - 2 years ago
  • A: Wow my baby has the same stool and she’s only been in this Boobie sensitivity formula. Has it changed over time?

    submitted by - 10 months ago
  • A: HI HSD! When transitioning from one formula to another, it is not unusual for a child to have a period of up to a week or a bit more than a week. The ingredients may be different and a child’s gastrointestinal tract needs a period of adjustment to digesting these different ingredients. Stool patterns such as frequency, color, odor and consistency may be different as your child adjusts to the new formula. We recommend speaking to your child’s healthcare professional on any concerns you may have regarding symptoms your child may experience on the different formulas. In addition, we would like to learn more about your experience, please send us an email at hello@hibobbie.com so that we can get some additional information from you.

    submitted byBobbie - 2 years ago
    Brand expert

Q: What certifications does this infant formula have?

submitted by AI Shopping Assistant - 28 days ago
  • A: Bobbie's formula is USDA Organic certified, ensuring it meets stringent organic standards.

    submitted byAI Shopping Assistant - 28 days ago
    Ai generated

Q: What is the main carbohydrate source in this formula?

submitted by AI Shopping Assistant - 28 days ago
  • A: The main carbohydrate source in Bobbie's formula is organic lactose, similar to that found in breast milk.

    submitted byAI Shopping Assistant - 28 days ago
    Ai generated

Q: Is this formula suitable for infants with sensitive tummies?

submitted by AI Shopping Assistant - 28 days ago
  • A: Yes, it is specially formulated for infants experiencing fussiness, gas, and crying due to sensitive tummies.

    submitted byAI Shopping Assistant - 28 days ago
    Ai generated

Q: What kind of proteins are used in this formula?

submitted by AI Shopping Assistant - 28 days ago
  • A: The formula contains smaller, broken-down proteins that are easier for infants to digest, akin to breast milk.

    submitted byAI Shopping Assistant - 28 days ago
    Ai generated

Q: Does this infant formula support immune system health?

submitted by AI Shopping Assistant - 28 days ago
  • A: Yes, this formula is designed to help support the immune system along with easing gas and colic.

    submitted byAI Shopping Assistant - 28 days ago
    Ai generated

Q: What is the difference between the gentle and regular Bobbie formula? Do they have the same ingredients?

submitted by Teejay - 8 months ago
  • A: Great question! Organic Gentle is a sensitive formula, for babies experiencing gas, fussiness and crying. It is made with partially broken down proteins for easier digestion. All other Bobbie infant formulas are considered routine formulas. They are suitable for most feeding journeys. Nutritionally, all of these products are equivalent.

    submitted byBobbie - 8 months ago
    Brand expert

Q: Does this formula have HMOs or MFGM?

submitted by C - 1 year ago
  • A: Hello! Bobbie doesn't include HMO (human milk oligosaccharide). We keep the recipe simple and nutritionally complete with what your baby needs to thrive—carbohydrates, fats, proteins, vitamins and minerals. Bobbie Whole Milk Infant Formula includes naturally occurring MFGM (milk fat globule membrane).

    submitted byBobbie - 1 year ago
    Brand expert

Additional product information and recommendations

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Frequently bought together

Guests are saying

Bobbie Gentle Formula has received positive feedback from guests for its effectiveness in alleviating tummy issues and promoting happy, healthy babies. Many guests appreciate its organic ingredients and gentle formulation, which have helped their little ones transition smoothly from breastfeeding. While some guests noted concerns about the formula's smell and clumping, the overall sentiment is that it provides a reliable solution for sensitive stomachs, making it a popular choice among parents.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.6 out of 5 stars with 3354 reviews
    easy on tummy: 3.21 out of 5
    easy to prepare: 3.84 out of 5
    quality: 3.28 out of 5
    value: 2.97 out of 5
    43% would recommend
    101 recommendations
    5 out of 5 stars
    12 May, 2026Verified purchase

    (no review title)

    I was happy to find this formula. It has been in short supply.
    Cheryl
    Did you find this review helpful?
    5 out of 5 stars
    10 May, 2026
    originally posted on Bobbie
    Image

    Love this formula

    Baby is having no digestive issues and growing well. This formula dissolves fast with no clumps
    Natalie A.
    Did you find this review helpful?
    2 out of 5 stars
    10 May, 2026
    originally posted on Bobbie
    Image

    Gas

    We tried this gentle due to the regular causing constipation and the gentle caused severe gas pains that we had to switch.
    Samantha R.
    Did you find this review helpful?
    4 out of 5 stars
    9 May, 2026
    originally posted on Bobbie
    Image

    we love bobbie

    my baby loves this formula. transitioned from breastmilk to formula with ease. only downfall is that there isn’t a larger option to buy.
    ashley
    Did you find this review helpful?
    5 out of 5 stars
    9 May, 2026
    originally posted on Bobbie
    Image

    Thanks Bobbie!

    I was exclusively pumping for 5 months and this was very exhausting. I felt guilty switching over to formula, but when I heard Bobbie is closer to real breastmilk components I didn’t feel as bad. The fun messages on the packaging also remind you how many other parents are using formula. Thanks Bobbie!
    Nicole
    Did you find this review helpful?
    5 out of 5 stars
    9 May, 2026
    originally posted on Bobbie
    Image

    Very satisfied

    We’ve had such a great experience with this baby formula! It’s gentle on my baby’s stomach, mixes easily, and has helped keep my little one happy and satisfied. I’ve noticed improvements in my baby’s overall health, comfort, and nutrition since switching to this formula. It gives me peace of mind knowing my baby is getting the nutrients needed for healthy growth and development. We also experienced less fussiness and gas compared to other formulas we tried, which made a huge difference for our family. I truly appreciate the quality ingredients and the care that clearly goes into this product. Definitely a formula I feel confident using and would recommend to any parent looking for great nutrition and support for their baby’s health and growing mind.
    Jasmine
    Did you find this review helpful?
    5 out of 5 stars
    9 May, 2026
    originally posted on Bobbie
    Image

    Smooth Transitions

    Concerns about constipation were quelled quickly after starting combination feeding successfully with Bobbie Organic Whole Milk Infant Formula and probiotic drops!
    Alyssa B.
    Did you find this review helpful?
    5 out of 5 stars
    9 May, 2026
    originally posted on Bobbie
    Image

    Bobbie lover!

    Seems to be more filling and less heavy on my babies stomach than the By Heart was. We really love knowing that the ingredients are safe and nourishing for our baby to grow big and strong. Transitioning from breast milk to formula was easy with the help of Bobbie, made me feel less mom guilt when I decided to make the switch.
    Erika
    Did you find this review helpful?
    5 out of 5 stars
    8 May, 2026
    originally posted on Bobbie
    Image

    Love this formula

    I really didn’t do research for formula but I kept seeing this all over social media so I got it for my baby and she loved it. I love that she goes to the bathroom & less spit up.
    Yaretzy V.
    Did you find this review helpful?
    5 out of 5 stars
    8 May, 2026
    originally posted on Bobbie
    Image

    Helps ‘em grow

    Great formula, especially for fast growing Norwegian babies like mine.
    Anjel
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    7 May, 2026
    originally posted on Bobbie
    Image

    First time mom with bobbie

    First formula I tried as a ftm and I wouldn’t change it for the world! My baby loves it!! I started combo feeding at 6 months and my baby has weaned off at 8 months and our life is great!
    Valeria
    Did you find this review helpful?
    5 out of 5 stars
    7 May, 2026
    originally posted on Bobbie
    Image

    I struggled with my first

    I struggled with my first daughter to find a good formula. Now I have another daughter and Bobbie has been great for her. Also love having subscription where I can get to my house.
    Vika
    Did you find this review helpful?
    5 out of 5 stars
    6 May, 2026
    originally posted on Bobbie
    Image

    Love the formula from Bobbie!

    My baby girl is doing great with combo feeding with Bobbie! We went from gentle to whole milk and so far so good! I also just love the branding and marketing of Bobbie- great company to support and stand behind! 💚
    Ashley J.
    Did you find this review helpful?
    5 out of 5 stars
    6 May, 2026
    originally posted on Bobbie
    Image

    Baby enjoying this formulation

    My baby enjoys this formula more than the green can formulation. Could be personal preference, but this has worked well for us 6 months +.
    Abigail N.
    Did you find this review helpful?
    5 out of 5 stars
    6 May, 2026
    originally posted on Bobbie
    Image

    My breastfed baby loves this.

    My breastfed baby loves this. I had no issue transitioning!
    Debi
    Did you find this review helpful?
    5 out of 5 stars
    6 May, 2026
    originally posted on Bobbie
    Image

    Incredible Formula

    Helped with gas and tummy issues for our 2 week old baby. Plus, having this item reimbursed through my Health Savings Account has been a great help with the cost!
    Hayden
    Did you find this review helpful?
    5 out of 5 stars
    6 May, 2026
    originally posted on Bobbie
    Image

    We love Bobbie formula! Just

    We love Bobbie formula! Just wish it came in a bigger can option
    Jessica
    Did you find this review helpful?
    4 out of 5 stars
    6 May, 2026
    originally posted on Bobbie
    Image

    Wish there was a soy version

    I love that its a healthier option but she spits up soooo much after her bottles even if shes burped
    Travis B.
    Did you find this review helpful?
    5 out of 5 stars
    6 May, 2026
    originally posted on Bobbie
    Image

    Our baby has been enjoying

    Our baby has been enjoying and developed good taste for the formula. We want to give more time before choosing the gentle formula
    Brindha K.
    Did you find this review helpful?
    5 out of 5 stars
    6 May, 2026
    originally posted on Bobbie
    Image

    Best Formula Ever

    Bobbie has worked for us from the beginning. We haven’t dealt with spit up, gass, or fussiness related to eating. Baby loves his bottles and chugs them down every time. We’ve also noticed the formula mixes better and is less foamy than other brands, which is great!
    Katana
    Did you find this review helpful?

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