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Bobbie Organic Gentle Infant Formula - 14.1oz: Colic & Gas Support, Easy to Digest, Non-GMO, Grass Fed - 2 of 4Bobbie Organic Gentle Infant Formula - 14.1oz: Colic & Gas Support, Easy to Digest, Non-GMO, Grass Fed - 3 of 4Bobbie Organic Gentle Infant Formula - 14.1oz: Colic & Gas Support, Easy to Digest, Non-GMO, Grass Fed - 4 of 4
Bobbie Organic Gentle Infant Formula - 14.1oz: Colic & Gas Support, Easy to Digest, Non-GMO, Grass Fed - 1 of 4

Bobbie Organic Gentle Infant Formula - 14.1oz: Colic & Gas Support, Easy to Digest, Non-GMO, Grass Fed

$31.99 ($2.27/ounce)

In Stock

Eligible for registries and wish lists

At a glance

About this item

Highlights

  • Made for fussiness, gas, & crying: Made with smaller, broken-down proteins (like those found in breast milk) for easier digestion.
  • The closest gentle* formula to breast milk: Made with organic lactose, which is the primary carbohydrate source in breast milk.
  • Certified USDA Organic: Meets the strictest organic standard in the world.
  • Founded by moms, for moms: We’re the only mom-founded and led infant formula company in the US.

Description

Bobbie’s Organic Gentle Infant Formula was made for fussiness, gas, and crying for sensitive tummies. This first-of-its-kind formula is made with 100% USDA Organic lactose and smaller, broken-down proteins (like those found in breast milk) to support easier digestion. And while most formulas skimp on the DHA, we made ours with EU-levels that meet their strict EU nutritional requirements to give your baby’s brain development a boost.
*Due to having lactose instead of corn-based sweeteners among gentle formulas with 100% partially hydrolyzed protein


Less fuss for them, less stress for you—it’s a win-win (and your baby loves it).

Suitability: complete infant nutrition for sensitive tummies—from day one to year one.

Planning to switch formulas? Here are some helpful tips in making the switch:
https://milk-drunk.com/how-long-does-it-take-for-a-baby-to-adjust-to-formula-change-switch/

Serving Size: 5 fl oz

Amount :

Calories: 100
% Daily Value*
Protein 2.3g
Total Fat 5.6g
Total Carbohydrate 10.2g
Water 133g
Omega-6 (linoleic acid LA) 725mg
Vitamin A 300IU
Vitamin D 75IU
Vitamin E 2IU
Vitamin K 8.3mcg
Thiamin 100mcg
Riboflavin 150mcg
Vitamin B6 63mcg
Vitamin B12 0.2mcg
Niacin 1000mcg
Folic Acid 15mcg
Pantothenic Acid 450mcg
Biotin 3mcg
Vitamin C 9mg
Choline 25mg
Inositol 24mg
Calcium 63mg
Phosphorus 42mg
Magnesium 7mg
Iron 1.2mg
Zinc 0.75mg
Manganese 5mcg
Copper 71mcg
Iodine 15mcg
Selenium 3mcg
Sodium 27mg
Potassium 110mg
Chloride 65mg
* Percentage of Daily Values are based on a 2,000 calorie diet.

Ingredients:

organic lactose, organic partially hydrolyzed whey protein, organic high oleic (safflower or sunflower) oil, organic low erucic acid rapeseed oil, organic coconut oil, organic linoleic (safflower or sunflower) oil, less than 1%: organic low erucic acid rapeseed lecithin, mortierella alpina oil**, schizochytrium sp. oil***, vitamin a palmitate, cholecalciferol (vitamin d3), d/-alpha tocopheryl acetate (vitamin e), mixed tocopherols concentrate, phytonadione (vitamin k), ascorbyl palmitate, thiamine hydrochloride (vitamin b1), riboflavin (vitamin b2), pyridoxine hydrochloride (vitamin b6), cyanocobalamin (vitamin b12), niacinamide (vitamin b3), folic acid, calcium pantothenate, biotin, ascorbic acid (vitamin c), choline bitartrate, inositol, l-carnitine, calcium carbonate, calcium chloride, calcium hydroxide, calcium phosphate, ferrous sulfate, zinc sulfate, manganese sulfate, cupric sulfate, magnesium chloride, potassium bicarbonate, potassium chloride, potassium phosphate, potassium hydroxide, potassium iodide, sodium chloride, sodium selenite, sodium citrate. **a source of arachidonic acid (ara) ***a source of docosahexaenoic acid (dha)

Allergens & Warnings:

REQUIRED WARNINGS Powdered infant formulas are not sterile and should not be fed to premature infants or infants who might have immune problems unless directed and supervised by your baby's doctor. Never use a microwave to warm formula; serious burns can occur. Do not freeze. Use by date at bottom of can., CONTAINS MILK.
Features: Limited Ingredients, Grass Fed, All Natural, Non-GMO
Dietary Needs: Iron Fortified, Gluten-Free, Halal, Kosher, Organic Certified
Baby Formula Focus: Immune System Support, Gas, Colic, Easy to Digest
Base Ingredient: Milk
State of Readiness: Mix
Form: Powdered
Package Quantity: 1
Age Stage: Infant
Net weight: 14.1 Ounces
TCIN: 88558512
UPC: 683744964618
Item Number (DPCI): 007-09-0063
Origin: Made in the USA or Imported
Grocery Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers. Any additional pictures are suggested servings only.
If the item details aren’t accurate or complete, we want to know about it.

Shipping details

Estimated ship dimensions: 3.93 inches length x 3.94 inches width x 5.28 inches height
Estimated ship weight: 1.13 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest. If purchased online with SNAP EBT, this item must be returned within 90 days of the date it was shipped, delivered by a Shipt shopper, or made ready for pickup. This 90-day return window is required by SNAP.
See the return policy for complete information.

Q: Is the formula SNAP/EBT eligible?

submitted by Jade - 9 months ago
  • A: WIC does not except Bobbie formula

    submitted byMaribel - 8 months ago
  • A: Hi Jade, Bobbie formula is available at many retailers that accept WIC/EBT/SNAP, such as Target!

    submitted byBobbie - 9 months ago
    Brand expert

Q: How many scoops for container of formula?

submitted by Chris - 1 year ago
  • A: 1 scoop is oz. 2 scoops is 4 oz. 4 scoops is 8 oz.

    submitted byMom mila - 1 year ago
  • A: Hi Chris! Each 14.1oz can of Bobbie includes about 47 scoops and makes about 24 four fl. oz. bottles of prepared formula.

    submitted byBobbie - 1 year ago
    Brand expert

Q: Is it normal for this formula to cause dark green, watery stools? This happens about once a day and isn’t constant like diarrhea. Also, baby doesn’t seem to be in any discomfort with gas, reflux or bowel movements.

submitted by HSD - 2 years ago
  • A: Wow my baby has the same stool and she’s only been in this Boobie sensitivity formula. Has it changed over time?

    submitted by - 8 months ago
  • A: HI HSD! When transitioning from one formula to another, it is not unusual for a child to have a period of up to a week or a bit more than a week. The ingredients may be different and a child’s gastrointestinal tract needs a period of adjustment to digesting these different ingredients. Stool patterns such as frequency, color, odor and consistency may be different as your child adjusts to the new formula. We recommend speaking to your child’s healthcare professional on any concerns you may have regarding symptoms your child may experience on the different formulas. In addition, we would like to learn more about your experience, please send us an email at hello@hibobbie.com so that we can get some additional information from you.

    submitted byBobbie - 2 years ago
    Brand expert

Q: What is the difference between the gentle and regular Bobbie formula? Do they have the same ingredients?

submitted by Teejay - 7 months ago
  • A: Great question! Organic Gentle is a sensitive formula, for babies experiencing gas, fussiness and crying. It is made with partially broken down proteins for easier digestion. All other Bobbie infant formulas are considered routine formulas. They are suitable for most feeding journeys. Nutritionally, all of these products are equivalent.

    submitted byBobbie - 6 months ago
    Brand expert

Q: Does this formula have HMOs or MFGM?

submitted by C - 10 months ago
  • A: Hello! Bobbie doesn't include HMO (human milk oligosaccharide). We keep the recipe simple and nutritionally complete with what your baby needs to thrive—carbohydrates, fats, proteins, vitamins and minerals. Bobbie Whole Milk Infant Formula includes naturally occurring MFGM (milk fat globule membrane).

    submitted byBobbie - 10 months ago
    Brand expert

Q: What is the cost per reconstituted oz? Aka what’s the cost per oz when mixed properly with water?

submitted by Kmac - 1 year ago
  • A: When prepared according to the can's instructions, one can of Bobbie Organic Gentle makes approximately 103 fluid ounces of formula. At $29.99/can, that's 29 cents per ounce.

    submitted byBobbie - 10 months ago
    Brand expert

Q: Can you use bottled water or distilled water and forgo heating or do you have to heat bottled water as well before mixing?

submitted by Lindsey - 1 year ago
  • A: Hi Lindsey, We always recommend following the directions on the can, no matter what type of water that you use. Heating the water to 100 degrees helps the mixing process along!

    submitted byBobbie - 1 year ago
    Brand expert

Q: Does the water have to be heated or can I use room temp water out of a container/distilled.

submitted by Kbs - 1 year ago
  • A: Hello! You can use bottled or distilled water to make your Bobbie. Be sure to follow the directions on the can when preparing your bottle. You want to use 100 degree F water to ensure the powder mixes properly with the water. If you have any questions, feel free to reach out to us at hello@hibobbie.com.

    submitted byBobbie - 1 year ago
    Brand expert

Q: Does this formula contain seed and / or palm oils?

submitted by Bridget - 1 year ago
  • A: Hi Bridget, There are no palm oils in Bobbie Organic Gentle, however the fat blend contains low erucic rapeseed oil. The reason we use a blend of organic, non-GMO, solvent-free oils, including coconut oil, is to mimic breast milk's fatty acid profile and meet the nutritional needs for your baby's growth and development. We're always happy to talk more about our ingredients, so please email us at hello@hibobbie.com if you have any other questions or want to share your feedback, we're all ears!

    submitted byBobbie - 1 year ago
    Brand expert

Q: Hi, I am possibly going to start subsitituting with your formula as my BM supply is decreasing, what are somethings I should be aware of regarding your formula? Does your formula contain any metals?

submitted by DeShyla C - 1 year ago
  • A: Hi DeShyla! Every baby is different, so there’s no right or wrong way to combo feed with breastmilk and formula. If you're looking for resources, email us at hello@hibobbie.com and we'd be happy so share! Bobbie, like all infant formulas, does extensive finished product testing. Heavy metals exist naturally in our environment and some are crucial for healthy development in the correct quantities, such as iron! While heavy metals in infant formula are low (often below detectable levels) Bobbie tests every lot of infant formula for heavy metals. We use reputable laboratories and third-party, independent certification through the Clean Label Project to give our customers peace of mind that they’re receiving high-quality, safe infant formula.

    submitted byBobbie - 1 year ago
    Brand expert

Additional product information and recommendations

Guests are saying

Bobbie Gentle Formula has received mixed reviews from guests. Many appreciate its clean, organic ingredients and its positive impact on reducing gas, spit-up, and discomfort in babies. However, some guests have reported issues with constipation and gas. The formula is praised for being gentle on sensitive tummies and closely resembling breast milk.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.6 out of 5 stars with 1461 reviews
    easy on tummy: 3.19 out of 5
    easy to prepare: 3.83 out of 5
    quality: 3.26 out of 5
    value: 2.94 out of 5
    43% would recommend
    100 recommendations
    5 out of 5 stars
    Thumbs up graphic, would recommend
    31 March, 2026Verified purchase

    Love this! But why isn't this variety ever on sale?

    Super awesome! Great for our baby!
    NicuMama
    easy on tummy: 5 out of 5
    easy to prepare: 5 out of 5
    quality: 5 out of 5
    value: 4 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    22 March, 2026
    originally posted on Bobbie
    Image

    Bobbie has been great. My

    Bobbie has been great. My bay struggled with all the other formulas and has been able to eat and grow with Bobbie. Thanks
    Sonya
    Did you find this review helpful?
    5 out of 5 stars
    22 March, 2026
    originally posted on Bobbie
    Image

    Amazing!

    Baby loves it! He was having colic with the regular formula and I switched over to gentle. It’s like night and day!!
    Tsivia
    Did you find this review helpful?
    5 out of 5 stars
    20 March, 2026
    originally posted on Bobbie
    Image

    Best Formula and Company

    As a first time mama I have absolutely loved our decision and journey with Bobbie formula. There are so many options for formula out there and my little one was showing signs of tummy troubles early on so when we decided to make the full switch to formula i knew the gentle can was going to be best for us! He has done amazing on it. The convenience of buying in bulk with a subscription is one less thing i have to worry about plus the perks that come along with being a member is seriously unmatched. We love Bobbie!! <3
    Nicole D.
    Did you find this review helpful?
    2 out of 5 stars
    19 March, 2026
    originally posted on Bobbie
    Image

    Tried Bobbie and it totally

    Tried Bobbie and it totally backed up my little one. He went almost 3-4 days without pooping and was in extreme discomfort. I was super hopeful this could help with his gas issues but no such luck.
    Emily
    Did you find this review helpful?
    5 out of 5 stars
    19 March, 2026
    originally posted on Bobbie
    Image

    We love it!

    We tried the original first, and just way too many tummy troubles. The gentle formula is a staple in our household now! Our happy baby has less gas and lots of adorable arm rolls.
    Logan
    Did you find this review helpful?
    5 out of 5 stars
    19 March, 2026
    originally posted on Bobbie
    Image

    Finally found the formula we are sticking to

    My baby had reflux, lots of spitting up and trapped gas. This is the 5th formula we've tried and instantly her symptoms improved. Only downside is it made her stools dark green, runny, and extremely foul.
    Jennifer
    Did you find this review helpful?
    5 out of 5 stars
    18 March, 2026
    originally posted on Bobbie
    Image

    The best gentle formula out there!

    Third baby but first time Bobbie mom, currently combo feeding - introducing formula early has been an absolute life saver for so many reasons! After a few days of an adjustment period, baby is doing awesome on this formula. Love the simplicity of the recipe (although I do add probiotics!) and the accessibility/convenience of the subscription too. This is THE cleanest “gentle” formula that’s not full blown hypoallergenic. Definitely worth a try!
    Lauren
    Did you find this review helpful?
    5 out of 5 stars
    18 March, 2026
    originally posted on Bobbie
    Image

    Life Saver

    As a first-time mom, finding the right formula was a stressful and emotional journey. I originally breastfed, but due to milk supply issues, I had to start combo feeding. Unfortunately, most formulas completely threw my baby off — we tried Nara Organics and Kendamil Goat, both marketed for "gentle tummies," but they caused more issues than they solved. One made her constipated and gassy, and the other led to vomiting, fussiness, and discomfort after almost every feed. Then I decided to try Bobbie Gentle, and honestly, it was a game-changer. Almost instantly, I noticed a difference. My baby was calmer, happier, and finally able to eat without all the upset that we had been dealing with for weeks. It’s been such a relief for both of us, saving us so much stress and lost sleep. The only small downside is that her poops and farts smell really bad, and the poop color can be a bit scary (first-time mom panic moment 😅). But honestly, I’ll take smelly over constipated and miserable any day. She’s now exclusively formula-fed on Bobbie Gentle, and I couldn’t be more grateful for how well she’s doing. 10/10 recommend for any parent struggling to find a truly gentle formula that works.
    Cecilia M.
    Did you find this review helpful?
    5 out of 5 stars
    18 March, 2026
    originally posted on Bobbie
    Image

    Best gentle formula

    We have tried countless different formulas, including American and European formulas for our son who just always struggled with gas and sleeping Bobby gentle formula was finally the answer to our prayers, and we are never looking back!
    Gianna
    Did you find this review helpful?
    5 out of 5 stars
    18 March, 2026
    originally posted on Bobbie
    Image

    Expensive but works great!

    Finally found something that didn’t give my son extreme gas after i lost my milk supply. doesn’t smell bad either
    Mia
    Did you find this review helpful?
    5 out of 5 stars
    18 March, 2026
    originally posted on Bobbie
    Image

    Amazing for our daughter!

    We’ve been using Bobbie sensitive formula for about 4. 5 months now and couldn’t love it more! It’s perfect for our daughter’s sensitive stomach and the subscription service is unbeatable.
    Rachel
    Did you find this review helpful?
    5 out of 5 stars
    17 March, 2026
    originally posted on Bobbie
    Image

    Bobbi is the Best

    Bobbi was the best formula to help our baby’s sensitive stomach. We tried every major brand and it was the only one that didn’t give her issues. Thank you for providing a product that gave this FTM peace of mind!
    Angela
    Did you find this review helpful?
    5 out of 5 stars
    17 March, 2026
    originally posted on Bobbie
    Image

    Wonderful

    Our little man was having issues with his other formula. We switched to gentle and it's been amazing. Less gas, less fussy and more regular without having to strain. We love Bobbie's Gentle Formula!
    Janet T.
    Did you find this review helpful?
    5 out of 5 stars
    16 March, 2026
    originally posted on Bobbie
    Image

    Organic gentle infant formula

    Switched from Bobbie organic infant formula. No colic issues just constipation. Made the switch to gentle formula. Going to the bathroom everyday! She’s a happy baby. Great formula ! We are so happy
    Samantha M.
    Did you find this review helpful?
    4 out of 5 stars
    16 March, 2026
    originally posted on Bobbie
    Image

    Overall happy with formula

    Overall, we are happy with this formula. Both of my children have been on it and have done well. I really enjoy the organic, clean ingredients. It makes me feel like I am giving my baby the best I can get. I am giving 4/5 stars for 2 reasons. 1. I find I have to shake/stir the bottle for a very long time in order for it to be completely mixed. When you have a hungry, screaming baby, that is not always the best thing to deal with. 2. I wish I could make odd ounces of formula (1 scoop of formula for 1 oz of water, etc. ). I am not always home, so I cannot always make more than I need and store the extra in the fridge for future bottles. For that reason, I feel like I waste a good amount of formula. Being able to make an odd number of ounces would help tremendously.
    Melissa
    Did you find this review helpful?
    5 out of 5 stars
    16 March, 2026
    originally posted on Bobbie
    Image

    When my supply was dropping, this was a life saver for my colic baby.

    With my first born she was so colicky and had reflux/gas issues. I used this in combination with breast milk when my supply dropped. I was very skeptical and sad that I had to use formula in the first place, but like they say fed is best. I like the fact the website makes it easy to find out how much you may need and makes combo feeding feel normal knowing all the good stuff that’s in Bobbie and the bad stuff they leave out. When I had my second child and wanted to make the switch over from breast milk they were the first one I reached for again.
    Ashley H.
    Did you find this review helpful?
    5 out of 5 stars
    16 March, 2026
    originally posted on Bobbie
    Image

    Love it!

    My newborn was formula fed with Bobbie’s gentle formula and she had no problems. I would highly recommend if you are starting your bat on formula and not sure how the might react.
    Paige
    Did you find this review helpful?
    5 out of 5 stars
    14 March, 2026
    originally posted on Bobbie
    Image

    Science Backed Goodness

    My baby would not gain weight after having lost 15% of her birth weight. Bobbie’s gentle made all the difference in helping him gain weight and provide a healthy organic option without seed oils.
    Nancy T.
    Did you find this review helpful?
    5 out of 5 stars
    14 March, 2026
    originally posted on Bobbie
    Image

    Love this formula!

    Currently combo feeding my six month old baby. This formula seems to work really well! Bobby is definitely my first choice for formula
    Giuliana Z.
    Did you find this review helpful?

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