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IT Cosmetics Superhero No Tug Shadow Stick - 0.05oz - Ulta Beauty
$25.00
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About this item
Highlights
- Innovative waterproof eyeshadow stick glides on super blendable pigment without tugging on your delicate eye area
- Provides comfortable, all-day wear; suitable for sensitive eyes
- Formulated with tri-peptide complex, hydrolyzed collagen and caffeine, this lid-loving long-wear cream shadow gives you younger-looking eyes instantly
- Available in 14 buildable pearl and matte shades
- 16 Hour Wear
- 90% says it applies evenly*
- 85% say it visibly smooths texture of eyelids*
- Crease-proof Brighter-Looking Eyes
- *Based on a 1 week consumer study
Description
It Cosmetics Superhero No-Tug Longwear Eyeshadow Sticks are everything you love about eyeshadow, now in an easy-to-use cream shadow stick! This super blendable eyeshadow stick glides onto your lids without tugging on your delicate eye area. Available in matte and pearl finishes!
Swipe Superhero No-Tug Waterproof Eyeshadow Stick onto your eyelids for super smooth, super blendable, super all-day wear results. Use your fingertips to blend effortlessly. Complete your super eye transformation with Superhero No-Tug Sharpenable Gel Eyeliner and Superhero Elastic Stretch Volumizing and Lengthening Mascara!
Swipe Superhero No-Tug Waterproof Eyeshadow Stick onto your eyelids for super smooth, super blendable, super all-day wear results. Use your fingertips to blend effortlessly. Complete your super eye transformation with Superhero No-Tug Sharpenable Gel Eyeliner and Superhero Elastic Stretch Volumizing and Lengthening Mascara!
Suggested Age: 18 Years and Up
Color Palette: Light Tones
Product Form: Stick
Beauty Purpose: Shading, Brightening, Blending, Defining
TCIN: 89987630
UPC: 3605972534774
Item Number (DPCI): 342-02-8246
Origin: Made in the USA or Imported
If the item details aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 6 inches length x 1 inches width x 1 inches height
Estimated ship weight: 0.896 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Guests are saying
The eyeshadow sticks have garnered positive feedback for their ease of application, smooth texture, and long-lasting color. Many guests appreciate the variety of shades available, making them suitable for different skin tones. While some guests noted issues with thickness and glitter in matte shades, the overall sentiment leans towards satisfaction, especially for those seeking a quick and effective makeup solution. These sticks are particularly favored for their ability to blend well and provide a natural look.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.6 out of 5 stars with 3438 reviews
100% would recommend
2 recommendations
5 out of 5 stars
16 October, 2025
originally posted on itcosmetics.com
Love it .
It’s as same as Laura Mercies. Will stay all day even with eyedrops for contact lenses
5 out of 5 stars
4 October, 2025
originally posted on itcosmetics.com
love this!
So easy to use. Color lasts all day. I love using this when I just want to throw on some light make up to go run errands.
5 out of 5 stars
3 October, 2025
originally posted on itcosmetics.com
Great Eyeshadow
I love this eyeshadow. It's so easy to apply and stayed on all night without wearing off. I bought several of these, the colors are beautiful.
1 reply from ITC CS team - 17 days ago
Hi 25Forever! We appreciate you taking the time to leave your review on our Superhero No-Tug Waterproof Eyeshadow Stick! We are delighted to hear you find IT lasts without wearing off and is easy to apply. Thanks again for your comment!
5 out of 5 stars
2 October, 2025
originally posted on itcosmetics.com
Love this
This product goes on very smooth and wears very well with no creases. Love the color
5 out of 5 stars
2 October, 2025
originally posted on itcosmetics.com
Best eyeshadow I’ve ever used
It stays in place-not in creases-creamy not oily. It’s the only eyeshadow I use.
5 out of 5 stars
30 September, 2025
originally posted on http://www.ulta.com

My favorite eye shadow
I love how smooth it goes on. And it lasts all day long.
4 out of 5 stars
29 September, 2025
originally posted on itcosmetics.com
The Color Taupe is great, Tough Tan is 'orange',
Love the No tug Eyeshadow stick, I've used the taupe for years. I also bought the color Tough Tan because the description said it was a 'light brown'...Not happy with the color, it's orange, not brown.
5 out of 5 stars
19 September, 2025
originally posted on http://www.ulta.com

Love this product
Easy to put on
5 out of 5 stars
19 September, 2025
originally posted on http://www.ulta.com

Love this product
Pretty color easy to put on
3 out of 5 stars
18 September, 2025
originally posted on http://www.ulta.com

Meh
Luckily I got this on a 50% promo but what it would have cost full price, not super impressed. The colors are more of a sheer shimmer and in my opinion don't show that well.
3 out of 5 stars
17 September, 2025
originally posted on itcosmetics.com
It was just OK. Didn't love it.
I thought that the eyeshadow stick was too thick and did not go on even. I was disappointed. I don't really use it.
5 out of 5 stars
17 September, 2025
originally posted on http://www.ulta.com

Great
Nice coverage, goes on smooth. It just looks beautiful and blends well while maintaining its coverage. Doesn't look cakey, like some cream eye shadows do. Perfect.
4 out of 5 stars
16 September, 2025
originally posted on http://www.ulta.com

Love it. Will try different colors
This is a really nice product. The shimmer is lovely. The reason I'm not giving it 5 stars is that the color pay off is very light. Very pretty amethyst shade.
5 out of 5 stars
15 September, 2025
originally posted on http://www.ulta.com

Awesome color
Lasts all day and the color is beautiful
5 out of 5 stars
14 September, 2025
originally posted on http://www.ulta.com

So Happy with This Eyeshadow Stick
I've used various eyeshadow sticks over the years and have been looking for one again. Decided to try this during the 21 days of beauty sale. I love it & wish I'd bought another one while it was on sale. The color (Transformative Taupe) is exactly what I'd been searching for. It works great as a base color on my eyes & I like that it's not too dark (I'm pale). It glides on very easily and stays put. It's also easy to spread around with my fingers and doesn't make me need to tug or press too hard. I'm 53 so I'm mindful of trying to be more gentle with my skin these days. Just a very good product that I'll definitely buy again. My only concern is if it will break off, as some other brands tend to do. Hoping that it won't as long as I continue to only twist up a little at a time and am gentle when applying.
5 out of 5 stars
13 September, 2025
originally posted on http://www.ulta.com

Lives Up to its Name
Bold Bubbly is a shimmering champagne that brightens up the inner corner of the eye. It applies easily (No-Tug) but still has staying power. This is the 2nd color I've bought and I'll probably order another. I've found that a lot of eyeshadow sticks break but this one does not.
5 out of 5 stars
13 September, 2025
originally posted on http://www.ulta.com

Game changer!
These superhero sticks are absolutely foolproof. They are blendable and the colors are beautiful.
5 out of 5 stars
13 September, 2025
originally posted on itcosmetics.com
Beautiful
Just love the color and application of this eyeshadow
2 out of 5 stars
9 September, 2025
originally posted on http://www.ulta.com

Hard to blend
This pencil was so hard to blend. The colors are pretty but you really have to work fast and tug at the delicate skin on your eyes. I returned.
5 out of 5 stars
9 September, 2025
originally posted on http://www.ulta.com

I would buy this product again.
Easty to apply; great color..