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IT Cosmetics Superhero No Tug Shadow Stick - 0.05oz - Ulta Beauty
$25.00
ColorPassionate Pearl
In Stock
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At a glance
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About this item
Highlights
- Innovative waterproof eyeshadow stick glides on super blendable pigment without tugging on your delicate eye area
- Provides comfortable, all-day wear; suitable for sensitive eyes
- Formulated with tri-peptide complex, hydrolyzed collagen and caffeine, this lid-loving long-wear cream shadow gives you younger-looking eyes instantly
- Available in 14 buildable pearl and matte shades
- 16 Hour Wear
- 90% says it applies evenly*
- 85% say it visibly smooths texture of eyelids*
- Crease-proof Brighter-Looking Eyes
- *Based on a 1 week consumer study
Description
It Cosmetics Superhero No-Tug Longwear Eyeshadow Sticks are everything you love about eyeshadow, now in an easy-to-use cream shadow stick! This super blendable eyeshadow stick glides onto your lids without tugging on your delicate eye area. Available in matte and pearl finishes!
Swipe Superhero No-Tug Waterproof Eyeshadow Stick onto your eyelids for super smooth, super blendable, super all-day wear results. Use your fingertips to blend effortlessly. Complete your super eye transformation with Superhero No-Tug Sharpenable Gel Eyeliner and Superhero Elastic Stretch Volumizing and Lengthening Mascara!
Swipe Superhero No-Tug Waterproof Eyeshadow Stick onto your eyelids for super smooth, super blendable, super all-day wear results. Use your fingertips to blend effortlessly. Complete your super eye transformation with Superhero No-Tug Sharpenable Gel Eyeliner and Superhero Elastic Stretch Volumizing and Lengthening Mascara!
Suggested Age: 18 Years and Up
Color Palette: Light Tones
Product Form: Stick
Beauty Purpose: Shading, Brightening, Blending, Defining
TCIN: 89987641
UPC: 3605972534538
Item Number (DPCI): 342-02-4145
Origin: Made in the USA or Imported
If the item details aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 6 inches length x 1 inches width x 1 inches height
Estimated ship weight: 0.06 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Guests are saying
The eyeshadow sticks have garnered positive feedback for their ease of application, smooth texture, and long-lasting color. Many guests appreciate the variety of shades available, making them suitable for different skin tones. While some guests noted issues with thickness and glitter in matte shades, the overall sentiment leans towards satisfaction, especially for those seeking a quick and effective makeup solution. These sticks are particularly favored for their ability to blend well and provide a natural look.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.6 out of 5 stars with 3451 reviews
100% would recommend
2 recommendations
5 out of 5 stars
2 November, 2025
originally posted on itcosmetics.com
Sandy101
[This review was collected as part of a promotion.] love how it glides on, looks great and easy to apply
5 out of 5 stars
1 November, 2025
originally posted on itcosmetics.com
Great eye shadow
Love the ease and coverage! Just a few glides across lower eye lid and lasts all day
5 out of 5 stars
1 November, 2025
originally posted on itcosmetics.com
LOVE it!
Amazing shadow easy to use and stays on with no creasing!
5 out of 5 stars
31 October, 2025
originally posted on itcosmetics.com
Goes on Smoothly with Staying Power
I really enjoy the Superhero No-Tug Waterproof Eyeshadow, especially the lighter colors. I put in on my lids and it makes my eyes pop. Sometimes, for a more made up look, I add a darker color to the edges of my lids. Love that these are waterproof!
5 out of 5 stars
28 October, 2025
originally posted on itcosmetics.com
BEST eyeshadow stick!
[This review was collected as part of a promotion.] I have tried many sticks in the past few years, but I have decided this no-tug is the best! It glides on, easy to smudge if you prefer, stays on all day with no need to re-apply and is not heavy feeling or sticky. I love the matte colors for my particular skin type and age. Just try it!
5 out of 5 stars
23 October, 2025
originally posted on itcosmetics.com
Superhero No Tug Eyeshadow
[This review was collected as part of a promotion.] This is a great product! Many color selections, ease of application!
5 out of 5 stars
19 October, 2025
originally posted on itcosmetics.com
FAVORITE!
I love this eyeshadow stick! I've used other brands in the past, but they don't stay in place like this one. I will be getting more colors!
3 out of 5 stars
19 October, 2025
originally posted on itcosmetics.com
Not my favorite eye shadow
Not my favorite eye shadow. Too hard to blend for me.
1 reply from ITC CS team - 18 days ago
Hello Alli1968d! Thank you for your feedback regarding the Superhero No Tug Waterproof Eyeshadow Stick. We are sorry to hear that this is not your favorite eyeshadow as it is to hard to blend. This is not the experience we want our It family to have. May we suggest some beauty tips. Such as applying the eyeshadow stick on your eyelids and gently use your fingertips to blend. Also, we suggest our Superhero 4-in-1 Eye-Transforming Super Shadow and Liner Brush. This brush gives you the power to flawlessly apply all you favorite eyeshadows with just one tool. There is a all over shadow brush, crease brush. smudger brush and a liner brush. Please click here https://tinyurl.com/yatxf6jh for more details. We appreciate you reaching out to us. Your satisfaction is very important to us.
5 out of 5 stars
18 October, 2025
originally posted on http://www.ulta.com
Amazing
I got this in Epic Amethyst during the 21 days of beauty sales and it was a great way to try this. Its become one of my favorite cool purple eyeshadows. It builds up beautifully in a few layers and blends well. Once it sets it stays in place. And the sparkle truly shows. Eventually will buy more colors.
5 out of 5 stars
16 October, 2025
originally posted on itcosmetics.com
Love it .
It’s as same as Laura Mercies. Will stay all day even with eyedrops for contact lenses
5 out of 5 stars
15 October, 2025
originally posted on http://www.ulta.com
Great product and color!
I have loved this product for years (color Super Slate). Love the color and how it stays put for hours, and no creasing.
5 out of 5 stars
4 October, 2025
originally posted on itcosmetics.com
love this!
So easy to use. Color lasts all day. I love using this when I just want to throw on some light make up to go run errands.
5 out of 5 stars
3 October, 2025
originally posted on itcosmetics.com
Great Eyeshadow
I love this eyeshadow. It's so easy to apply and stayed on all night without wearing off. I bought several of these, the colors are beautiful.
1 reply from ITC CS team - 1 month ago
Hi 25Forever! We appreciate you taking the time to leave your review on our Superhero No-Tug Waterproof Eyeshadow Stick! We are delighted to hear you find IT lasts without wearing off and is easy to apply. Thanks again for your comment!
5 out of 5 stars
2 October, 2025
originally posted on itcosmetics.com
Love this
This product goes on very smooth and wears very well with no creases. Love the color
5 out of 5 stars
2 October, 2025
originally posted on itcosmetics.com
Best eyeshadow I’ve ever used
It stays in place-not in creases-creamy not oily. It’s the only eyeshadow I use.
5 out of 5 stars
30 September, 2025
originally posted on http://www.ulta.com
My favorite eye shadow
I love how smooth it goes on. And it lasts all day long.
4 out of 5 stars
29 September, 2025
originally posted on itcosmetics.com
The Color Taupe is great, Tough Tan is 'orange',
Love the No tug Eyeshadow stick, I've used the taupe for years. I also bought the color Tough Tan because the description said it was a 'light brown'...Not happy with the color, it's orange, not brown.
5 out of 5 stars
19 September, 2025
originally posted on http://www.ulta.com
Love this product
Easy to put on
5 out of 5 stars
19 September, 2025
originally posted on http://www.ulta.com
Love this product
Pretty color easy to put on
3 out of 5 stars
18 September, 2025
originally posted on http://www.ulta.com
Meh
Luckily I got this on a 50% promo but what it would have cost full price, not super impressed. The colors are more of a sheer shimmer and in my opinion don't show that well.