e.l.f. Lock It Down Eyeshadow Primer - 0.23 fl oz: Paraben-Free, Phthalate-Free, Vegan, Suitable for All Skin Types
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Guests are saying
The new eyeshadow primer has received mixed feedback from guests, with many expressing disappointment over the formula change from the original version. While some appreciate its ability to hold eyeshadow in place and enhance color vibrancy, others find it greasy and ineffective, leading to creasing and discomfort. Despite the concerns, many guests still value its affordability and effectiveness when applied correctly, making it a staple in their makeup routine.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
3.8 out of 5 stars with 213 reviews
easy to apply: 3.61 out of 5
easy to remove: 4 out of 5
long lasting: 2.7 out of 5
quality: 2.77 out of 5
value: 3.23 out of 5
28% would recommend
32 recommendations
5 out of 5 stars
Thumbs down graphic, would not recommend
19 March, 2026Verified purchase
Best eye make up primer hands down
I've tried some high end brands of eye primer and this one is by far the best. Eye shadow pigments pop and eye liner stays on ALL DAY! I work outdoors and in the south Texas heat and humidity and when I use this primer for my eye make up, it stays on all day!
1 out of 5 stars
26 February, 2026
originally posted on elfcosmetics.com
Horrible revamp on the eyelid primer
Why did you revamp this formula? This new one is awful. I’ve been a user of the old formula for years. This new one is watery, thin & does not work well. I’m bummed you had to ruin a good thing. I’m now on a search for something similar to your old formula.
5 out of 5 stars
18 February, 2026
originally posted on elfcosmetics.com
Eyeshadow stays longer
This eyeshadow primer makes eyeshadow lasts longer and colors become more visible and prominent when I use this
5 out of 5 stars
14 February, 2026
originally posted on elfcosmetics.com
My New Fave
This primer is amazing! My eyeshadow lasted all day and I even tested my leaning it on for the night and the whole next day and it still looked flawless! Love it!
5 out of 5 stars
22 January, 2026
originally posted on elfcosmetics.com
Works as advertised
I ordered a few weeks ago and I like how my eye makeup lasts all day.
5 out of 5 stars
22 January, 2026
originally posted on elfcosmetics.com
Perfect
I have OILY lids and this kept my eyeshadow from creasing for over 12 hours. New favorite.
1 out of 5 stars
21 January, 2026
originally posted on elfcosmetics.com
Not an effective eye shadow primer
I love most of ELF products but not this one. It does absolutely nothing to hold my eye shadow, definitely not long lasting. I threw it out.
4 out of 5 stars
8 January, 2026
originally posted on elfcosmetics.com
I like it
recently tried the ELF Lock It Down Eyeshadow Primer and I’m impressed. It glides on smoothly, creating a flawless base that helps my shadows stay put all day without creasing. The formula feels lightweight, yet it grips pigment nicely, making colors look more vibrant. A little goes a long way, and it pairs perfectly with both matte and shimmer shades. My eye makeup lasts through long days and humid weather, with zero fading or fallout. Definitely a staple in my routine now.
5 out of 5 stars
28 December, 2025
originally posted on elfcosmetics.com
Great!
This eyeshadow primer really works! I apply in the morning and my eyeshadow stays on all day! Before I was touching up my shadow numerous times a day. Amazing product!
5 out of 5 stars
13 December, 2025
originally posted on elfcosmetics.com
Amazing product
This eye shadow primer is one of the best primers on a budge I have tried. Very long lasting
5 out of 5 stars
29 November, 2025
originally posted on elfcosmetics.com
Best eyelid primer I have used so far
I tried this eyelid primer to see if it works as well as a more expensive brand and I'm glad I tried it out! My eyeshadow stays in place and you can't beat it for the price! What's worrisome is I am having trouble finding it and I hope it's not being discontinued. I will continue to buy it as long as it's available!
4 out of 5 stars
4 November, 2025
originally posted on elfcosmetics.com
It is pretty good
I am so curious what the OG formula was like so that I could compare it. But I will say this is a decent eye primer and does help my eyeshadow stay in all day and keeps it from creasing
5 out of 5 stars
30 October, 2025
originally posted on elfcosmetics.com
Best primer for shadow and brows
I've gone through many tubes of this. I use it all over my lid and brow area. Nothing budges! which I need for my oily skin. I always have a back up of this.
1 out of 5 stars
Thumbs down graphic, would not recommend
12 October, 2025Verified purchase
CHANGED formula
They CHANGED the product. I miss the original formula. This is thinner and doesn't show on your lid at all. I used to wear it alone for a quick "no makeup" look. Won't buy again.
3 out of 5 stars
6 October, 2025
originally posted on elfcosmetics.com
It’s okay
Why why did we change the formula? This version is more liquidy and it takes a bit to dry - time I usually don’t have. When I do have time it works well but not worth the change.
5 out of 5 stars
Thumbs up graphic, would recommend
5 October, 2025Verified purchase
Eyeshadow primer.
Keeps my shadow in place all day long.. Easy to apply
5 out of 5 stars
17 September, 2025
originally posted on elfcosmetics.com
Look no further
Finally an eye shadow primer that lives up to the hype! I have tried many other expensive eye primers that have fell short of my expectations. This really DOES LOCK DOWN my shadow all day, no creasing or touch ups necessary. At such a great value, I think I found my new favorite!
1 out of 5 stars
11 September, 2025
originally posted on elfcosmetics.com
Why?
Why change the OG?! It was my holy grail? And the markup is insane! So sad!
1 out of 5 stars
2 September, 2025
originally posted on elfcosmetics.com
Pick a different brand!
If it ain't broke why fix it?! I am NOT a fan of this new formula. It has a greasy consistency to it. I don't use concealer but I did use a little bit of the primer under my eyes. It helped with keeping raccoon eyes away and even though it was sheer it has a slight coverage. My shadow blended beautifully. This new formula almost causes raccoon eyes and my shadow cakes up with it. I love Elf Cosmetics! It's amazing quality and coverage for an affordable price. I don't know what Elf was thinking with this change though, it's a fail for me!
3 out of 5 stars
18 August, 2025
originally posted on elfcosmetics.com
Bad packaging
Love the product! Works but after few times use, lid got stuck and the tube ripped. Still using but tube has a slit. Need a new design for the tub or old design bk.