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Overtone Espresso Brown Hair Mask SemiPermanent Hair Dye & Color Conditioner Vegan Ammonia-Free Rich Brown for Brown & Blonde Hair - 4.5 fl oz - 2 of 4Overtone Espresso Brown Hair Mask SemiPermanent Hair Dye & Color Conditioner Vegan Ammonia-Free Rich Brown for Brown & Blonde Hair - 4.5 fl oz - 3 of 4Overtone Espresso Brown Hair Mask SemiPermanent Hair Dye & Color Conditioner Vegan Ammonia-Free Rich Brown for Brown & Blonde Hair - 4.5 fl oz - 4 of 4
Overtone Espresso Brown Hair Mask SemiPermanent Hair Dye & Color Conditioner Vegan Ammonia-Free Rich Brown for Brown & Blonde Hair - 4.5 fl oz - 1 of 4

Overtone Espresso Brown Hair Mask SemiPermanent Hair Dye & Color Conditioner Vegan Ammonia-Free Rich Brown for Brown & Blonde Hair - 4.5 fl oz

14 Questions
$14.99 ($3.33/fluid ounce)

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At a glance

About this item

Highlights

  • Semi-Permanent Hair Dye & Color Depositing Conditioner
  • Formulated for Brown Hair – Achieves Overtoned Espresso Rich Brown over Brown or Deep Brown over Blonde or With Bleach
  • Infused with Coconut, Avocado, Shea Butter, Castor, Peppermint & Rosemary Oils to Deeply Condition Hair and Soothe the Scalp — The Only Color That Truly Cares for Both Your Hair and Scalp
  • Free from Ammonia, Peroxide, Sulfates, Parabens, and Phthalates
  • Vegan, Cruelty-Free, and PETA Certified
  • Provides Gray Blending and Enhances Natural Hair Color
  • Color Lasts up to 4 weeks with Gradual, Even Fade
  • Eco-Conscious Packaging with 30% PCR and FSC-Certified Paper​

Description

Where healthy hair and real color meet.
Overtone's Espresso Brown Semi-Permanent Hair Dye and Color Depositing Conditioner Mask is where rich brown hair color meets total care. Designed for brown, blonde, and dark hair, it delivers a deep brown hue—no bleach needed.
Powered by a blend of 13 natural active ingredients, including coconut, avocado, shea butter, and castor oil, this color depositing hair mask deeply conditions and hydrates. Peppermint and rosemary oils help soothe the scalp, supporting a clean, balanced foundation for color that shines. It’s color that acts like care.
With 17 good-for-you benefits and zero bad stuff, our vegan, cruelty-free, ammonia-free, and peroxide-free formula is made for all hair types and textures. Whether you're touching up roots, blending and or covering gray, or trying a new look, this semi-permanent color depositing conditioner gives you salon-level results at home.
Color lasts up to 4 weeks, fading evenly like a red toner or gloss, so you can refresh or remix on your own terms. Even better?

Packaging contains recycled content - 30% PCR in each tube and FSC Certified Paper

Supporting a more sustainable future—one hue at a time.
Application Instructions:
1. Apply to dry (clean) hair for maximum color deposit.
2. Saturate strands thoroughly to ensure even coverage.
3. Wait 15 minutes to allow the color to develop.
4. Rinse with warm water until it runs clear.
5. Style as usual, and enjoy your refreshed look!
Hair Type: All Hair Types
Health Facts: Vegan, Sulfate-Free, Contains Vitamin E, Ammonia-Free, Contains Coconut Oil
Product Warning: Do not apply directly to skin, eye irritant, skin irritant
Product Form: Cream
Sustainability Claims: Cruelty-Free
Includes: Gloves
Beauty Purpose: Deep Hydration, Moisturizing, Hair Coloring
Processing Time: 15 Minutes
TCIN: 90995520
UPC: 810079290956
Item Number (DPCI): 063-01-2456
Origin: Made in the USA
If the item details aren’t accurate or complete, we want to know about it.

Ingredients:

water (aqua/eau), cetearyl alcohol, cetyl alcohol, stearyl alcohol, behentrimonium chloride, glycerin, guar hydroxypropyltrimonium chloride, butyrospermum parkii (shea) butter, cocos nucifera (coconut) oil, simmondsia chinensis (jojoba) seed oil, oenothera biennis (evening primrose) oil, persea gratissima (avocado) oil, olea europaea (olive) fruit oil, linum usitatissimum (linseed) seed oil, sesamum indicum (sesame) seed oil, mentha viridis (spearmint) leaf oil, rosmarinus officinalis (rosemary) leaf oil, benzyl alcohol, dehydroacetic acid, polysorbate 60, amodimethicone, citric acid, basic blue 9, basic violet 1, basic orange 2, basic red 46, basic green 4

Allergens & Warnings:

Do not use if you have damaged or broken skin., WARNING: This product contains ingredients which may cause skin irritation for some individuals and a patch test should be performed before use (see instructions above). Do not use on eyebrows or eyelashes. Doing so may cause blindness. In case of contact with eyes, immediately rinse with warm water and seek medical attention if necessary. Always keep this gem out of children's reach.

Shipping details

Estimated ship dimensions: 2.17 inches length x 2.37 inches width x 7.93 inches height
Estimated ship weight: 0.36 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: Does it cover up grays?

submitted by NicoleLynn - 2 months ago
  • A: Yes, but with an important caveat: oVertone is not designed to provide guaranteed full gray coverage. On gray or white hair, results can vary because those strands can be more resistant to pigment. Depending on the shade, oVertone can add tone and help blend or soften the appearance of grays, but it may not completely cover them like a permanent hair dye.

    submitted byoVertone Color - 2 months ago
    Brand expert

Q: How soon does it wash out?

submitted by SheltieMom - 19 days ago
  • A: oVertone is semi-permanent, so how quickly it fades depends on your starting hair color, porosity, and how often you wash your hair. Our Treatment Masks generally last around 2–3 weeks.

    submitted byoVertone Color - 10 days ago
    Brand expert

Q: How long does it take to wash out

submitted by SheltieMom - 21 days ago
  • A: How fast and how much Overtone Color Depositing Treatment Masks will fade out of your hair depends on many factors—how often you wash your hair, the health and natural texture of your hair, how much time you spend outside, how many times you've used Overtone, etc. Since our Color Depositing Treatment Masks are most like a semi-permanent dye, your hair might not completely return to its original color without having a slight tint in it.

    submitted byoVertone Color - 20 days ago
    Brand expert

Q: How long does this last we need temporary brown hair for Halloween

submitted by SheltieMom - 25 days ago
  • A: How fast and how much Overtone Color Depositing Treatment Masks will fade out of your hair depends on many factors—how often you wash your hair, the health and natural texture of your hair, how much time you spend outside, how many times you've used Overtone, etc. Since our Color Depositing Treatment Masks are most like a semi-permanent dye, your hair might not completely return to its original color without having a slight tint in it.

    submitted byoVertone Color - 20 days ago
    Brand expert

Q: Does this product contain bleach?

submitted by MaddoxBatsonfan1 - 4 months ago
  • A: No, this product does not contain bleach. oVertone products are color-depositing and add pigment to the hair rather than lightening it.

    submitted byoVertone Color - 3 months ago
    Brand expert

Q: So I’m supposed to apply this after I’ve washed, dried, and flat ironed my hair with all the products on and stuff?

submitted by Amber K - 5 months ago
  • A: No, we wouldn't recommend applying it after you've flat ironed your hair or after you've applied styling products. For the best results, we recommend applying it to clean, dry hair that's free of styling products. This allows the pigment to deposit as evenly and effectively as possible.

    submitted byoVertone Color - 5 months ago
    Brand expert

Q: How much will I need for my fine, medium density, waist length hair?

submitted by Geckolost - 7 months ago
  • A: For your waist-length hair, we'd recommend two tubes to make sure you get full, even saturation from root to ends—especially with your length!

    submitted byoVertone Color - 7 months ago
    Brand expert

Q: Can this be used to color synthetic wigs?

submitted by pamarms - 7 months ago
  • A: The structure of the plastic or acrylic strands in synthetic wigs are different from strands of human hair, and that difference definitely matters when it comes to oVertone. Our conditioner works by depositing pigment under the hair's cuticle onto the strand itself, but the pigment from our conditioners just sits on top of synthetic strands and won't absorb into them. Since that's the case, once you rinse the conditioner out of synthetic hair, all that color will slide off the strands and go right down the drain.

    submitted byoVertone Color - 7 months ago
    Brand expert

Q: Can I go swimming after this or will it leak e out of my hair???

submitted by Question - 8 months ago
  • A: You’re good to swim—but timing matters! We recommend waiting at least 24 hours after applying so the color fully absorbs. After that, it won’t “leak,” but some color may lightly rinse out in chlorinated or salt water—especially with more vibrant shades. Pro tip: wet your hair with clean water + add a little conditioner before swimming to help protect your color!

    submitted byoVertone Color - 8 months ago
    Brand expert

Q: Will this dye my scalp?…… will there be enough to cover my full head of hair?( I have thick and medium to short hair)

submitted by Question - 8 months ago
  • A: Great questions—here’s what to expect! Scalp staining: It can lightly tint your scalp during application, but it’s temporary and typically washes off within a few shampoos (and many customers say it stains less than traditional dyes). Amount for your hair: With thick, medium-to-short hair, one container is usually enough for full coverage—but if your hair is very dense, you may want a second just to be safe and fully saturate every strand. Pro tip: fully coat your hair (like a mask!) for the most even, vibrant result

    submitted byoVertone Color - 8 months ago
    Brand expert

Additional product information and recommendations

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Guests are saying

The color depositing mask has received mixed feedback from guests, with many praising its ability to enhance shine and softness while providing vibrant color. However, some guests experienced issues with color longevity and unexpected green or blue tones. The product is noted for its nourishing qualities, making it suitable for maintaining color between salon visits. Guests appreciate the ease of use and the ability to mix colors for personalized results, although some found the application challenging due to the thick formula.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    3.9 out of 5 stars with 5801 reviews
    effectiveness: 2.5 out of 5
    quality: 2.57 out of 5
    value: 2.52 out of 5
    36% would recommend
    25 recommendations
    5 out of 5 stars
    Thumbs up graphic, would recommend
    29 October, 2026

    BEST MASK EVER

    BEST COLOR DEPOSITING MASK EVER!!! I was super skeptical because it went on really dry and felt more like a clay mask and made my hair super stiff, but I followed the directions rinsed it out blow dried and when I tell you, my hair looks like I came from a high-end salon, I mean it. The shine is insane and my hair is so soft. I don’t even need to go over it with a straightener because the blow dry flattened it enough.
    Christina
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    28 October, 2026Verified purchase

    Turned my hair green

    looked good for one day- after the second wash my hair is green. (i’m a natural dark brown btw). And I don’t mean a little green- I mean GREEN.
    BeeBee
    From oVertone Color team
    We’re sorry to hear the color shifted so dramatically after washing. oVertone deposits pigment directly onto the hair, and on natural dark brown hair, underlying tones can interact with the deposited pigments and sometimes result in unexpected color shifts as the color fades. We understand how frustrating it is to see such a strong green result, and we appreciate you sharing your experience.
    10 days ago
    effectiveness: 1 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    9 October, 2026Verified purchase

    DO NOT USE

    Turned my hair green and orange
    Brynne
    From oVertone Color team
    We’re sorry the color turned out differently than expected! Because oVertone deposits pigment directly over your existing hair color, starting shade and underlying undertones can affect the final result. Thank you for sharing your feedback!
    28 days ago
    effectiveness: 1 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    1 guest found this review helpful. Did you?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    30 September, 2026Verified purchase

    Do not waste your money

    It doesn’t last long ,not effective.
    Dawla
    From oVertone Color team
    Thanks for your feedback! oVertone is a semi-permanent, color-depositing product, so longevity can vary based on hair type, starting color, and wash frequency. We’re sorry it didn’t last as long as you expected, and we appreciate you giving it a try.
    1 month ago
    effectiveness: 1 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?
    4 out of 5 stars
    Thumbs up graphic, would recommend
    12 September, 2026Verified purchase

    Only good for one use

    The color looks great and my hair feels nice but because it has to be used on dry hair I used almost the entire tube on my medium-ish length hair making sure that all my hair was saturated with the product. Which I guess is fine considering the price but it would have been nice to get more uses out of one tube.
    Nashe
    From oVertone Color team
    Thanks for your feedback! We’re so glad to hear you loved the color and how your hair felt afterward. Because the Treatment Mask is applied to dry hair and needs to fully saturate the hair, longer or thicker hair can require more product per application. We appreciate your feedback on the amount of product and will pass it along to our team!
    1 month ago
    effectiveness: 4 out of 5
    quality: 4 out of 5
    value: 2 out of 5
    1 guest found this review helpful. Did you?
    4 out of 5 stars
    6 June, 2026Verified purchase

    (no review title)

    Worked well for me 1-2 washes and then color reappears but not terrible for over the counter and not salon grade.
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    11 May, 2026Verified purchase

    Don't do it to yourself

    Turned light brown hair GREEN and worse than that DRIED my hair DRASTICALLY
    Marie
    From oVertone Color team
    We’re sorry to hear this was your experience. Certain cooler-toned shades can sometimes pull green on lighter brown hair depending on the starting tone, porosity, and any previous color history in the hair. We also appreciate the feedback regarding the feel of your hair afterward and will be sure to share it with our team.
    6 months ago
    effectiveness: 1 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    1 guest found this review helpful. Did you?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    11 May, 2026Verified purchase

    Stains tub, decreased quality

    Took longer to scrub the purple and pink stain that this left in my tub than it did to process the color. I have used Overtone before, but it has been a few years. Dramatic decrease in quality and I won’t be purchasing from their brand again.
    Emma
    From oVertone Color team
    We’re sorry to hear this was your experience. Our more vibrant shades can sometimes temporarily stain porous surfaces like tubs or grout, which is why we recommend rinsing surfaces immediately after use. We also appreciate your feedback regarding the formula experience and will be sure to pass it along to our team.
    6 months ago
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    26 April, 2026

    (no review title)

    I really like this product it work amazingly on my hair after a bad hair bleach at the hair salon love how my hair came out
    jasmne
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    3 out of 5 stars
    Thumbs down graphic, would not recommend
    7 April, 2026Verified purchase

    Too thick

    Unfortunately the formula is too thick and difficult to apply. I even added conditioner to thin it but it still was too thick.
    Sophie
    effectiveness: 2 out of 5
    Did you find this review helpful?
    2 out of 5 stars
    Thumbs down graphic, would not recommend
    6 April, 2026Verified purchase

    Different Formulas across colors

    Used the copper Overtone while I was a read head and loved it. Switched to dark brown hair and reached for the espresso brown and am not loving this one. The formula feels thicker and harder to spread in my hair, plus the color depositing doesn’t feel as effective. And it doesn’t make my hair as soft/have that same hair mask effect as the copper one either. Disappointed this one isn’t as great as the copper
    Megan
    From oVertone Color team
    Thank you so much for your feedback 💜 We’re so glad you loved Copper! When switching to a deeper shade like Espresso Brown, the color payoff can appear more subtle on dark hair, and the formula may feel a bit richer to support that pigment. That said, we hear you on the application and conditioning experience feeling different, and we’ll be sure to share this with our team.
    7 months ago
    effectiveness: 2 out of 5
    quality: 2 out of 5
    value: 4 out of 5
    1 guest found this review helpful. Did you?
    3 out of 5 stars
    23 March, 2026

    (no review title)

    it’s okay but it’s really thick and hard to get on all your hair. Also made me shed a bunch
    Zoey
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    23 March, 2026Verified purchase

    (no review title)

    I am usually very happy with overtone but this turned my hair green
    Samantha
    From oVertone Color team
    Thank you for your feedback—we’re so sorry to hear this happened!Certain shades can sometimes shift or fade to a green tone, especially depending on your starting color and underlying pigments in the hair. We understand how frustrating that can be and will share your experience with our team.
    7 months ago
    effectiveness: 1 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    2 February, 2026Verified purchase

    Great color!! Never fails

    First off- love overtone- always leave my hair feeling soft and fresh- and the color has never failed me. I have reddish brown hair and have been able to use the browns and even the ginger color with amazing results! I only needed one of these bottles for my medium length thick curly hair and still had some left! If you’re looking for a no bleach color 100% recommend!
    Modestistheehottest
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    2 January, 2026Verified purchase

    Easy Temporary Hair Update

    While I didn’t get as dark of a brown as pictured (more like milk chocolate instead of dark chocolate), I could definitely see the results on my light golden brown hair. My hair also looked and felt fuller, although a little bit dry. Very pleased with this easy do it at home hair update!
    HikingInHeels
    effectiveness: 4 out of 5
    quality: 4 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    25 December, 2025Verified purchase

    Want green hair?

    Turned my hair green.
    Tiffany
    From oVertone Color team
    We’re sorry to hear this product didn’t meet your expectations — that’s definitely not the result we aim for. We appreciate your honest feedback and have shared it with our team as we continue working to improve both performance and color payoff.
    9 months ago
    effectiveness: 1 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    3 guests found this review helpful. Did you?
    1 out of 5 stars
    13 December, 2025Verified purchase

    (no review title)

    turned my hair green 👎👎👎 super difficult to apply 👎👎👎👎👎👎👎
    Margaret
    From oVertone Color team
    We’re sorry to hear this product didn’t meet your expectations — that’s definitely not the result we aim for. We appreciate your honest feedback and have shared it with our team as we continue working to improve both performance and color payoff.
    9 months ago
    2 guests found this review helpful. Did you?
    5 out of 5 stars
    13 December, 2025
    originally posted on https://overtone.co/
    Image

    Covers my grey hair wonderfully!

    This deep purple covers my grey hair very well! It comes out as a lighter purple, which I love. I will continue to use this color.
    Angi B.
    2 guests found this review helpful. Did you?
    5 out of 5 stars
    12 December, 2025
    originally posted on https://overtone.co/
    Image

    Yay!

    It works great for grey hair!!
    Vivian D.
    3 guests found this review helpful. Did you?
    5 out of 5 stars
    11 December, 2025
    originally posted on https://overtone.co/
    Image

    Great color deposit without damage.

    I had really bad bleached hair, I finally colored it a medium brown and it was terrible, it was turning greenish. I used this today and it really gave me a beautiful dark rich brown/black it filled it in nicely. I have tough grays it helped a bit and definitely covered some but I'm going to treat the roots only more frequently. It left it so soft and more natural looking. I was able to straighten it with no problems. It gave me a much healthier looking color. I really think this is going to be my product.
    Jennifer G.
    8 guests found this review helpful. Did you?

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