Supima cotton is farmed to minimize environmental impact.
Rare Supima® — the top 3% of cotton grown in the U.S.
Combed for added softness
Detailed with dobby weave
Bath Towel is 650 grams per square meter
Description
Looking to upgrade your bathroom essentials and decor with the coziest towels around? Our Supima Towels are a revelation to customers who've relied on other sources — even for Supima towels — and thought they knew what a soft towel felt like. Luxury can be a simple addition. America-grown Supima cotton's secret is the extra-long fine fibers. We also comb them removing the shortest ones which lets us spin even smoother silkier yarn. The result is thirsty terry toweling that impresses everyone who uses it. Stay cozy stay dry and get the most out of a reliable choice. Our Bath Towels are generously sized — 56" long — for wrap-around comfort and bigger overall than standard sizes. Make the upgrade and your new towel set will set an unparalleled standard. It's time to hit the reset button and why not do it with the most plush terry towels around? Get the long lasting quality you love. That's what makes Lands' End a valued customer-focused brand.
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lands end bath towels
Size
Measurement
Washcloth
13''x13''
Hand Towel
19''x30''
Bath Towel
30''x56''
Bath Sheet
36''x70''
All Sizes in Inches Unless Otherwise Stated
Shipping details
Estimated ship dimensions: 12.5 inches length x 10 inches width x 5.5 inches height
Estimated ship weight: 0.5 pounds
item ships from third party seller: Lands' End
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 30 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
Guests appreciate the luxurious softness and absorbency of these towels, making them a delightful addition to any bathroom. Many highlight their quick-drying properties and vibrant colors, which enhance the overall aesthetic. While some guests have experienced issues with shedding and durability, the majority find these towels to be a worthwhile investment for everyday use, often returning for additional sets. Overall, they are seen as a blend of comfort and quality.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.4
4.4 out of 5 stars
2635 star ratings
4.4 out of 5 stars with 2635 reviews
50% would recommend
2 recommendations
5 out of 5 stars
29 May, 2026
originally posted on Lands' End
Great towels, great value
These towels are just wonderful! Lands’ End is the only place we buy our towels, they’re very fluffy, absorbent, and wash and dry like a dream. They look brand new for years. A great value for the price.
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3 out of 5 stars
28 May, 2026
originally posted on Lands' End
Beware of Lint!
Beautiful color, pretty good absorbancy, but do these things shed! I washed and dried them 4 times before using, and the dryer was extremely full of lint. So was the shower when using them on the 5th round. I owned these towels previously, and they were awesome, so I ordered new ones. They are not the same! There was a change in manufacturer, and/or the manufacturing process, and the quality suffered. Please go back to the previous process.
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5 out of 5 stars
24 May, 2026
originally posted on Lands' End
Soft and absorbent
Fantastic product. After washing and drying them, they turned into a cloud and absorbed very well. I am even more excited to bathe now.
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5 out of 5 stars
23 May, 2026
originally posted on Lands' End
Soft and plush towels
This is the third set of towels purchased over the years. The bath sheets are soft and absorbent and very plush. The towels hold up well after years of weekly washing. The bath sheets are very large, did not shrink or lose their shape through years of use. The hand towels are just as amazing. The color Light Sea Blue is true to color. Thanks Lands End!
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5 out of 5 stars
19 May, 2026
originally posted on Lands' End
High quality bath towels
I ordered only a bathsheet. It absorbs water so efficiently that it's a joy to use it after a shower to dry my body and medium-length hair. Havin said that, the towel is not very damp after use, so it hangs dry really quickly. Think I'll buy a set next.
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5 out of 5 stars
19 May, 2026
originally posted on Lands' End
Couldn’t be fluffier
I am delighted with these fluffy red towels! I think they’re gonna last me the rest of my life.
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5 out of 5 stars
16 May, 2026
originally posted on Lands' End
Excellent Towels
These towels are excellent quality. They’re the best towels I’ve purchased in years.
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1 out of 5 stars
14 May, 2026
originally posted on Lands' End
Towel ripped
This is the first time in 59 years of marriage that I’ve had a towel rip. That’s counting years with teenagers. I’ve bought these towels a multitude of times for my self and as gifts. Nor return because they’re monogrammed.
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5 out of 5 stars
11 May, 2026
originally posted on Lands' End
Supima Cotton Towel 6-piece set
Love these towel sets. I have another set I bought years ago and they have last a long time and I'm still using them. I just needed another pair because I have older towels I want to get rid of..
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5 out of 5 stars
11 May, 2026
originally posted on Lands' End
Soft and fluffy
Purchased for grandson’s HS graduation. Mom gave approval for great towels. Have washed my set, so fluffy and soft. Keepers!
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5 out of 5 stars
10 May, 2026
originally posted on Lands' End
Soft and well made
Very happy with these towels. They are very soft and are a nice weight without being super heavy. My only disappointment is that there are no matching bath rugs for either of the colors I ordered. (One set for each bathroom)
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3 out of 5 stars
10 May, 2026
originally posted on Lands' End
Very light
We are used to Pottery Barn towels but wanted to try these. They are so much lighter & aren’t as thick.
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5 out of 5 stars
10 May, 2026
originally posted on Lands' End
Soft
Super absorber better than the Turkish which are also a very good towel
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4 out of 5 stars
9 May, 2026
originally posted on Lands' End
Excellent color and softness
Love the color and feel but dislike shedding after 6 washings and drying of cotton towel set.
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5 out of 5 stars
9 May, 2026
originally posted on Lands' End
Very Satisfied Customer
Feels wonderful. Absorbs water making drying off after shower quick and easy. I always wash new purchases. Removed from dryer each piece was very smooth on my skin and color remained with ZERO fading. I would definitely purchase again!
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5 out of 5 stars
9 May, 2026
originally posted on Lands' End
Lovely color
I love these new towels - very soft and beautiful pink color. I will buy more!
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5 out of 5 stars
8 May, 2026
originally posted on Lands' End
Soft and Fluffy
Excellent - very soft and fluffy. Just the right size
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3 out of 5 stars
8 May, 2026
originally posted on Lands' End
Not what they were
I've bought these towels before and like them a lot. A few years later I decided to buy more and they are quite a bit thinner and less plush than the model I have. I was so disappointed I canceled the back order on the remainder.
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5 out of 5 stars
8 May, 2026
originally posted on Lands' End
Soft absorbent Towels
The Towels are very nice. I need a new ones and I love this color. They’re very soft. I got the set and then this was an extra one. I needed very nice.
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5 out of 5 stars
3 May, 2026
originally posted on Lands' End
Best towels I have ever owned
I love these towels so much! I was upset a few years ago when they seemed to switch where they sourced their towels but WOW they are so amazing. Even after a hundred washes they are still soft and fluffy like the day I got them. These are the only towels I buy they’re fabulous! I would 100% recommend!