Ulta Beauty Collection Tidal Wave Waterproof Mascara - Jet Black - 0.3 fl oz - Ulta Beauty
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Guests are saying
The Tidal Wave Waterproof Mascara has garnered positive feedback for its impressive staying power, making it ideal for hot and humid conditions. Guests appreciate its ability to provide volume and length without clumping, while the unique brush design allows for easy application and separation of lashes. However, some guests noted challenges with removal, which may be a consideration for those seeking a hassle-free experience. Overall, it stands out as a reliable choice for waterproof mascara enthusiasts.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.3 out of 5 stars with 503 reviews
0% would recommend
5 recommendations
1 out of 5 stars
9 March, 2026
originally posted on http://www.ulta.com

Meh.
Was in a rush to grab a waterproof mascara for vacation so decided to try this one. Took off my sunglasses after two hours in the sun and it was all under my eyes. Didn't even get into the water and it was already all over my face. Trashing it.
5 out of 5 stars
2 March, 2026
originally posted on http://www.ulta.com

Great inexpensive price
Lasts 30 days great product for the price
1 out of 5 stars
Thumbs down graphic, would not recommend
19 February, 2026
not waterproof
not waterproof in any way, shape or form
1 out of 5 stars
18 January, 2026
originally posted on http://www.ulta.com

It does not do what it says!
It smudged horribly!! I was so unhappy that I returned it within 4 days
5 out of 5 stars
9 January, 2026
originally posted on http://www.ulta.com

WOW, the most lengthening mascara ever
This cannot be beat when it comes to LENGTH. I got the longest lashes I've ever had with this mascara, & with Ulta's New Heights. I prefer this one however, as it is fully waterproof. Only downside is that it is a bit hard to remove (but that's kinda the point, lol.) Separates beautifully, gives max volume, & again - that length...just cannot be beat! Longest lashes ever. LOVE THIS so much. Please never discontinue it!! Also, if we could get a brown color in this, that would be beyond bomb. Thx 4 another fantastic product Ulta!!!
5 out of 5 stars
4 January, 2026
originally posted on http://www.ulta.com

Yet to find a better water proof mascara!!
This is the BEST waterproof mascara out there, at such an affordable price. You also get a LOT of product. Lasts all day + all night long, & is as waterproof as it gets. I'm a Lancome mascara fan, never thought anything could come close. But this beats it!! Lengthening & lifting is #1 tops on this, plus volume & perfect separation. It does take 2 coats if you want the full glam false lash effect, however. Try this; you won't be disappointed!! Ulta, please make this waterproof gem in brown for us redheads & blondes... that's all we need for holy grail status here. Buying more & more - as this is my go to & staple for daily use & full glam days alike (just add another coat or two for full glam +, lol.) You won't need another mascara EVER. ;-) Thank you Ulta, for such a beautiful, & affordable, product!! I'm utterly in luvvvvvvv with how this looks.
1 out of 5 stars
2 January, 2026
originally posted on http://www.ulta.com

Just No
It runs to the point that the top and bottom of your eyes feel sticky
1 out of 5 stars
27 December, 2025
originally posted on http://www.ulta.com

Horrible mascara
I bought this to be able to swim with while on vacation in cancun. It smears all over my face and eyelids, it seems it is waterproof but not sweatproof or oil proof. Dont waste your money
2 out of 5 stars
26 December, 2025
originally posted on http://www.ulta.com

Left smudges
I was really hopeful for this mascara. Given my luck with other Ulta products. But, this waterproof mascara was very disappointing. My first application was super clumpy, despite cleaning off the brush. Each application since then has left smudges on my upper eyelid from lashes touching throughout the day. I have a hard time believing it's very waterproof if it can't even handle my face.
4 out of 5 stars
8 September, 2025
Very good waterproof mascara!
[This review was collected as part of a promotion.] Very good waterproof mascara. Makes my eyelashes look dark and thick. I did have trouble removing this from my eyelashes even with waterproof makeup remover.
1 out of 5 stars
13 August, 2025
originally posted on http://www.ulta.com

Disappointing
Always smudges under the bottom lid. Very disappointing.
5 out of 5 stars
13 August, 2025
originally posted on http://www.ulta.com

I would purchase this again!!
I was pleasantly surprised by this mascara! I love using waterproof mascara, and I was so surprised by this product! I did not expect this product to perform like it does!! It holds up to sweat and humidity! I will keep purchasing this product!!
1 out of 5 stars
9 August, 2025
originally posted on http://www.ulta.com

Can't handle 10 minutes of Texas humidity
This stuff smudges all under my eyes after standing outside for ten minutes, not doing anything.. just standing and talking to someone. Its wasn't even "hot" yet. It was 85°. I've tried this stuff 2-3 times now. Years apart. I was hoping the formula changed.. Will not buy again. Even my top lashes had racoon marks on upper lid. Not sexy at all.
5 out of 5 stars
30 July, 2025
Yes definitely would buy again
[This review was collected as part of a promotion.] Will definitely buy again
5 out of 5 stars
22 July, 2025
originally posted on http://www.ulta.com

SO GOOD!!
Bought this for those hot summer days when your mascara ALWAYS finds a way to smudge and this one DID NOT MOVE. love it! it is a little clumpy, but easy to work with the brush to smooth those out. highly recommend!!
5 out of 5 stars
11 July, 2025
Loved this product
[This review was collected as part of a promotion.] This mascara clumps up really badly and mine dryer out within a months time. It gave my lashes volume and length but it clots ur lashes together so I will definitely not be purchasing in the future
5 out of 5 stars
7 July, 2025
originally posted on http://www.ulta.com

First time trying and im obsessed !
Im usually a girl who doesnt opt dor waterproof mascaras, but after seeing the reviews on this one i thought id give it a try. I cried all day becuase i got dumped and the mascara held up pretty well, like much better than i wiuldve expected. 10/10
1 out of 5 stars
26 June, 2025
originally posted on http://www.ulta.com

Great IF you want to look like a raccoon.
This smears all over my eyes both top and bottom within an hour of applying. Super disappointed, got waterproof to avoid that issue. Its inenof the worst I've had in a long time.
1 out of 5 stars
5 June, 2025
originally posted on http://www.ulta.com

Waterproof? Nope, smudge proof? Nope
This stuff flakes all over my under eye area in 10 min. Its the worst "waterproof" mascara ive ever had. I had to take a shower mid day because I got a little sweaty outside. Before getting in the shower.. i had to remove all the smudging. After the shower, same thing.. and I didnt get my face wet. I only took a 3 min shower! Not a sauna! Got to laughing with friends so hard we were crying two days later.. smudge city, hard to wipe off without taking all concealer with it! I looked like a deranged trash panda! Hard pass on this one.. still on the hunt for an actual waterproof that isnt hard to remove and stays put.
1 out of 5 stars
15 May, 2025
originally posted on http://www.ulta.com

This is terrible
I used to love Ulta's Amped waterproof mascara, which they've apparently discontinued. I thought this might be a good replacement but it is awful. I can't say whether it's waterproof but it's definitely not smudge proof; I look like a raccoon by the end of the day and I don't even think I've touched my eyes. I wouldn't dare try it in water!