$7.99 when purchased online
Target Online store #3991
About this item
Highlights
- Heat protectant for hair spray uses a new and improved heat protectant formula
- Quick-drying, lightweight, and non-sticky formula features a Fruity Floral scent
- Formulated with Pomegranate and Sunflower Seed Extract
- Provides 450°F heat protection and UV protection
- Shields wet and dry hair, helps prevent hair color fading, and decreases hair blow dry time
- Sulfate-free, paraben-free, phthalate-free, alcohol-free, dye-free, cruelty-free, gluten-free, and vegan
- Safe for all hair types, including natural hair and color-treated hair
- Shake well, hold bottle 10-12 inches away, and spray section by section onto dry or wet hair before heat styling
Description
Not Your Mother's Beat the Heat Protectant Spray delivers 450-degree heat and UV protection for wet and dry hair against damage from hot tools and the environment. Whether you're starting a fresh hairstyle or reviving one, this lightweight, non-sticky heat protection spray has your hair covered using Pomegranate and Sunflower Seed Extract. This powerful combination of protective ingredients keeps your hair color vibrant and your hair strands looking and feeling healthy.
To create a new hairstyle, simply spray onto wet hair, comb through, and style as usual. If you're reviving a hairstyle with hot tools, simply spray the hair heat protectant onto dry hair for extra protection.
Made with good vibes only and great for all hair types, including natural hair and color-treated hair, this heat-protecting spray is sulfate-free, paraben-free, phthalate-free, alcohol-free, dye-free, cruelty-free, gluten-free, and vegan.
Go ahead, bring on your hottest hairstyles.
Packaging contains 75% recycled content.
To create a new hairstyle, simply spray onto wet hair, comb through, and style as usual. If you're reviving a hairstyle with hot tools, simply spray the hair heat protectant onto dry hair for extra protection.
Made with good vibes only and great for all hair types, including natural hair and color-treated hair, this heat-protecting spray is sulfate-free, paraben-free, phthalate-free, alcohol-free, dye-free, cruelty-free, gluten-free, and vegan.
Go ahead, bring on your hottest hairstyles.
Packaging contains 75% recycled content.
Hair Type: All Hair Types
Product Form: Spray
Sustainability Claims: Cruelty-Free
Includes: Hair Styling Product
Beauty Purpose: Heat Protection
Net weight: 6 fl oz (US)
TCIN: 92255727
UPC: 688047130036
Item Number (DPCI): 063-00-7121
Origin: Assem USA w/foreign/dom. parts
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
water (aqua) (eau), cyclopentasiloxane, cetearyl alcohol, isopentyldiol, dimethicone/vinyl dimethicone crosspolymer, dimethiconol, peg-10 dimethicone, behentrimonium chloride, dimethicone, punica granatum fruit extract, helianthus annuus (sunflower) seed extract, glycerin, ceteareth-20, butylene glycol, isopropyl alcohol, tetrasodium glutamate diacetate, sorbic acid, ethylhexylglycerin, phenoxyethanol, potassium sorbate, citric acid, fragrance (parfum), linalool, hexyl cinnamal.
Shipping details
Estimated ship dimensions: 1.5 inches length x 1.5 inches width x 7.5 inches height
Estimated ship weight: 0.45 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: can i use this on dry hair and a curling iron?
submitted by jay - 3 months ago
A: Hi! Not Your Mother’s 450-degree heat and UV protectant spray works on wet and dry hair to defend against damage from hot tools and the environment.
submitted byNYM Team - 3 months agoBrand expert
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4.5 out of 5 stars with 94 reviews
effectiveness: 4.4 out of 5
quality: 4.4 out of 5
value: 4.4 out of 5
83% would recommend
6 recommendations
Coconut Heaven
5 out of 5 stars
Thumbs up graphic, would recommend
Cassie - 30 days ago, Verified purchaser
Great protectant and It smells amazing!!!
Great product
5 out of 5 stars
Thumbs up graphic, would recommend
Nicole - 1 month ago, Verified purchaser
It's a really good product I use it all the time
Might work, but too many issues
3 out of 5 stars
Thumbs down graphic, would not recommend
Sierra - 2 months ago
I was looking for a heat protectant that can be sprayed on dry hair without making it crunchy or sticky and in that regard, the spray works pretty well. If I spray really coat and protect my hair, it does leave a slightly greasy feeling residue. It also seems to make my hair frizzy? I’m not sure how that’s possible, but it seems to leave a greasy residue as well as dry it out a little. (see attached photo where you can see one side of my hair flat, where I did not use the heat protection, and the other side of my hair is frizzy and parched where I did use it.
1 reply from NYM Team team - 1 month ago
Hi Sierra! We are sorry to hear about your experience. Please, reach out to our customer support team. They will be happy to assist you further.
Best Heat Protecant
5 out of 5 stars
Thumbs up graphic, would recommend
Mimi - 3 months ago, Verified purchaser
The best heat protectant I’ve ever used! Doesn’t leave my hair sticky or crunchy and has great holding power!
Employee
3 out of 5 stars
Thumbs up graphic, would recommend
AUCH - 3 months ago, Verified purchaser
I got the email stated it was ready. When I got there it was not ready and nervous you may be out of this product, which have happened in the past. The employee went and got the product when I got there. I got my product and checked when I had gotten into my car and the top was open and spilled.
Smells heavenly
5 out of 5 stars
Thumbs up graphic, would recommend
Missmaddie - 6 months ago, Verified purchaser
Smells fantastic and the price is good. Going to keep buying
Decent product
3 out of 5 stars
aerielj1_3751 - 7 months ago
originally posted on influenster.com
[This review was collected as part of a promotion.] It was a okay product. I have more curly hair so I have to apply a lot of heat to my hair for it to straighten and there was slight heat damage not as bad when I don’t use it but definitely was their. It smelled really good not to strong of a small coming from the product.
Bring Back The Old Formula
1 out of 5 stars
Stacy - 9 months ago
originally posted on NYM
Was a huge fan of the old formula! Used on dry hair with hot rollers and curls were prolific and long lasting. New formula is like spraying lotion on hair and curls come out heavy, limp and DO NOT LAST. So disappointed. Will not be purchasing again.
Works magic
5 out of 5 stars
Big daddy - 11 months ago
originally posted on NYM
This ish right here ninja this iish right here!!!!
Affordable heat protectant
3 out of 5 stars
maileid - 1 year ago
originally posted on influenster.com
[This review was collected as part of a promotion.] Average heat protectant. I am not sure if I would be able to notice a difference but I do like the smell and it makes me feel good to try and protect my hair under heat!
Neutral smell
4 out of 5 stars
walkiri - 1 year ago
originally posted on influenster.com
[This review was collected as part of a promotion.] This beat the heat thermal shield spray is very good. I did not feel heavy or anything oily. I recommend it for dry hair only and wintertime. The smell is very neutral! Highly recommend it
My momma loves this
5 out of 5 stars
rebeccatu98 - 1 year ago
originally posted on influenster.com
[This review was collected as part of a promotion.] I’ve been using this every time I use heat on my hair and let me tell you how sleek and shiny it makes my hair look. It also prevents more damage on the already split ends
Good
4 out of 5 stars
katp29 - 1 year ago
originally posted on influenster.com
[This review was collected as part of a promotion.] This mist protects dried hair against heat tools (up to 230 degrees Celcius), helps renew hair damage, and prevent breakage, thanks to our Honey Protective Complex. Plus, it conditions, reduces frizz, and improves elasticity.
Sleek
4 out of 5 stars
demari - 1 year ago
originally posted on influenster.com
[This review was collected as part of a promotion.] This mad my hair look so nice and not frizzy. It smelled nice not strong. I received this free to review. I would recommend. I would probably repurchase.
Dry hair and wet
5 out of 5 stars
kenzieg26 - 1 year ago
originally posted on influenster.com
[This review was collected as part of a promotion.] I think my favorite thing about using this product is that it can be used for both dry and wet hair. I use it with dry which you can see in the pic. I prefer it this way and it smells great and gives a nice sheen with the protection from heat! My hair does feel like it’s protected. I haven’t seen any fried ends.
Great
4 out of 5 stars
haleyg154 - 1 year ago
originally posted on influenster.com
[This review was collected as part of a promotion.] Heat protectant sprays are so important if you like to curl your hair like me and this one is the best I’ve tried. I like that the smell isn’t crazy and that it makes it so my hair doesn’t get that burnt smell. Works great.
I love it!
5 out of 5 stars
edens19 - 1 year ago
originally posted on influenster.com
[This review was collected as part of a promotion.] I love this heat protectant spray so much. It smells amazing and it definitely does the job at keeping my hair nice and healthy. I would recommend to everyone
The smell was pleasant and my hair didn't look fried or damaged.
5 out of 5 stars
eglevilisdemarques - 1 year ago
originally posted on influenster.com
[This review was collected as part of a promotion.] I was very impressed with this product, the smell was pleasant and my hair did not look fried or damaged after using heat after this product. For the price too you are definitely getting your money's worth!
Happy!
5 out of 5 stars
peiress - 1 year ago
originally posted on influenster.com
[This review was collected as part of a promotion.] I’ve been styling my hair a lot with the holidays and my birthday happening and this has done an amazing job at keeping my hair is good condition after all that heat
I should really use heat protectors more. 😅
5 out of 5 stars
crush_jazz - 1 year ago
originally posted on influenster.com
[This review was collected as part of a promotion.] This smells pleasant. A little goes a long way. The smell really stays, so you have to be about this smell, lol. But it's not bad. Just overpowering. You should wear heat protector when heat styling your hair and when it's really sunny out ti protect from heat damage and uv rays.