Tom’s of Maine Whiten Plus Coconut Oil Fluoride Free Toothpaste - Gentle Mint - 4.0oz

I've been using this toothpaste for about 8 years now. I've always loved how it cleans my mouth and makes it feel fresh. However, I recently bought one about a month a go and realized the taste was different, it was sweeter. When I looked at the tube, it said "New Great Taste". This new great taste is too sweet for my liking, why do we have to kill everything with sweetners? Now I'm thinking about finding another brand because I dont get why Toothpaste should taste sweet anyways. Sprey to say, but you guys might have just lost a valued customer because of this.

I prob just should’ve checked ingredients better but it has xylitol and I’m super cautious with stuff like that bc my dog is sneaky affectionate lol and I’m terrified this could hurt him. I just assumed it was fine. Giving 2 stars bc I can’t speak for the actual quality of the product, I returned before using.

I bought this because it said "gentle mint" and I thought it would be good for sensitive gums. It is the opposite, unfortunately. Something in it burns my gums and tongue so much that I cannot use it. Possibly it's the whitening product.

[This review was collected as part of a promotion.] I received this product for free from Home Tester Club and Tom’s in exchange for my honest review. I have had a bunch of work done on my teeth over the years so I make a point to take good care of them now. I am a bit picky on my dental products. First, they have to be from a quality and reputable brand. Second, the flavor has to be not too bitey of a mint. Third, they have to leave my teeth feeling clean and fresh. This toothpaste does all of those things. It is the whitening formula, I have been using it about a month and think it shines them up nicely but I haven’t noticed any long term whitening effects. I like the taste and feeling of the product and like that there are nice fluoride options available. I get enough from my mouthwash and often like options to use without during the day.

[This review was collected as part of a promotion.] This is my first time using a fluoride-free toothpaste, and I was pleasantly surprised by how much I enjoyed it. The coconut oil formula really freshens my breath and leaves my mouth feeling clean after every use. The taste is mild and not overpowering at all, which I really appreciate. I did notice it slightly whitened my smile after a few weeks of using.Overall, it’s a refreshing and enjoyable toothpaste that exceeded my expectations

[This review was collected as part of a promotion.] The flavor of the toothpaste is mellow and the texture is more gel like. I like that they use natural ingredients but did not make my mouth feel as clean as crest or other similar brands.

[This review was collected as part of a promotion.] This just might be my new go-to toothpaste. I absolutely love the natural ingredients, especially the fact that this is SLS free, which is hard to come by these days! I live the minty flavor of this toothpaste, as its not too harsh or overwhelming! Leaves my mouth feeling clean and having great breath. I'd also say I've noticed slight improvements in the color of my teeth, with no increase in sensitivity!

[This review was collected as part of a promotion.] Tom’s of Maine Whiten Plus Coconut Oil Fluoride Free Toothpaste is a great option if you like keeping your routine as natural as possible without sacrificing a clean, fresh feel. The formula feels gentle on teeth and gums, and the coconut oil adds a smooth, slightly creamy texture that isn’t overpowering. I love that it skips artificial flavors and sweeteners, yet still leaves my mouth feeling fresh and polished after brushing. Over time, I noticed a mild brightening effect, not a dramatic whitening, but definitely a cleaner, more radiant look. Because it’s fluoride-free, it’s especially nice for anyone trying to avoid fluoride while still wanting trusted oral care from a reputable brand. The coconut flavor is light and pleasant, though it may feel different if you’re used to strong mint. Overall, it’s a solid everyday toothpaste that makes your routine feel a little more natural and eco-conscious.

[This review was collected as part of a promotion.] I absolutely love Tom’s of Maine Whitening Plus Coconut Oil fluoride-free toothpaste. It feels amazing when brushing, and who knew coconut oil would work so well in a toothpaste? My teeth genuinely feel whiter, and my breath stays fresher longer than with many other natural toothpastes I’ve tried. I also really appreciate the organic, clean ingredients, it aligns perfectly with a more holistic lifestyle without sacrificing results. This toothpaste leaves my mouth feeling clean, refreshed, and healthy every time. Definitely something I’d recommend to my holistic and health-conscious friends!

[This review was collected as part of a promotion.] The toothpaste has great texture and is gentle but feels clean. It’s our first time using fluoride free and we like it. We’ve been using it for almost a month and have noticed it does a great job whitening, especially after a week of use. Theres no weird taste or residue. The only downside is the mint is very light. I think I prefer a stronger mint to feel a fresher breath. I might try a different flavor next time. I received this product for free in exchange for my honest review.

[This review was collected as part of a promotion.] I received Tom’s of Maine Whiten plus Coconut Oil toothpaste as a free sample. I use Tom’s products often and I really enjoyed this new toothpaste. This product has a great flavor and noticeably helped whiten my teeth in the few weeks since I have been testing it. I love that Tom’s focuses on the quality of ingredients. I have already purchased and I would recommend.

[This review was collected as part of a promotion.] My husband and I loved this Tom's of Maine toothpaste! I noticed my teeth getting whiter within just a few days! I love that the flavor is a subtle, gentle mint and not a stinging, harsh mint. We love that it is vegan and cruelty-free! The tube is a nice size and worth the money. This will be a toothpaste that we add to our rotation!

[This review was collected as part of a promotion.] This toothpaste makes numerous claims that it doesn’t live up to. The main reason I tried this toothpaste was to whiten my smile. I’ve been using it for two weeks, but there hasn’t been any noticeable improvement in whiteness. My teeth feel gritty after using it (like I didn’t brush my teeth at all!) and it doesn’t freshen my breath. Also, Tom’s promises it is both Kosher and Halal. While it is theoretically possible, it is not realistically achievable due to religious guidelines from both sides.

[This review was collected as part of a promotion.] I have been using this toothpaste for about a week now. It makes my teeth feel clean and the coconut oil feels nice!! Taste is very good and fresh! I’d recommend this to anyone that likes mint toothpaste!

[This review was collected as part of a promotion.] I really enjoyed this toothpaste and am considering switching over to to it permanently. I like that it has coconut oil and its also very refreshing. It leaves me feeling clean and smelling good.

[This review was collected as part of a promotion.] I just love this toothpaste! I appreciate the fact that it is vegan, fluoride free and not tested in animals. It makes my mouth feel clean and fresh! The flavor is minty and refreshing. Using this toothpaste makes me want to smile! I would recommend this to friends and family!

[This review was collected as part of a promotion.] I really like this toothpaste. It is important to me that this toothpaste does not contain SLS. I also love a natural toothpaste. This is perfect for me! The flavor is nice and light and leaves my mouth and teeth feeling clean and refreshed. As far as whitening, I wouldn’t say that I noticed a big difference. Regardless of that, I would use this in the future.

[This review was collected as part of a promotion.] Overall, we like this toothpaste. I gave it 4 stars because I think it could use a bit more minty flavor but I felt like it wasn't too grainy and is a great overall toothpaste!

[This review was collected as part of a promotion.] Overall, it's a great toothpaste. The flavor is pleasant and the texture, while seemingly softer than my usual toothpaste, works fine in use. Performance wise, it's keeping my teeth clean and my breath fresh, so no complaints there. I'd recommend it and get it again.

[This review was collected as part of a promotion.] I really enjoyed this toothpaste. It's got a smooth consistency that doesn't appear to have any coloring (just a slightly transparent, milky color). I have used other fluoride free toothpastes and this one holds up to some that ate much more expensive. I like the minty flavor and my mouth/teeth felt clean after using. I'm not sure it did anything for whitening though. I would definitely consider buying once this runs out.