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Anastasia Beverly Hills Brow Freeze Extreme Hold Laminated-Look Sculpting Eyebrow Wax - Ulta Beauty - 2 of 4Anastasia Beverly Hills Brow Freeze Extreme Hold Laminated-Look Sculpting Eyebrow Wax - Ulta Beauty - 3 of 4Anastasia Beverly Hills Brow Freeze Extreme Hold Laminated-Look Sculpting Eyebrow Wax - Ulta Beauty - 4 of 4
Anastasia Beverly Hills Brow Freeze Extreme Hold Laminated-Look Sculpting Eyebrow Wax - Ulta Beauty - 1 of 4

Anastasia Beverly Hills Brow Freeze Extreme Hold Laminated-Look Sculpting Eyebrow Wax - 0.28oz - Ulta Beauty

$26.00

Count0.28oz

In Stock

Eligible for registries and wish lists

At a glance

About this item

Highlights

  • WHY YOU’LL LOVE IT
  • Universal clear wax formula for all skin tones and brow colors
  • Provides long-lasting, extreme hold that locks brows in place
  • Easy-to-use and mess-free application (no water needed)
  • This formula is: Vegan, Cruelty-Free, Water-Based, Alcohol-Free, Paraben-Free, Oil-Free

Description

Get lifted with Brow Freeze by Anastasia Beverly Hills. This customizable brow styling wax lifts, tames and sculpts every hair in place for the feathered-looking brow you’ve always wanted. The universal, easy-to-apply formula is mess-free and provides long-lasting, extreme- hold – leaving you with full-bodied brows that last all day.

How to Use It:
Gently pick up a small amount of product using the spoolie end of Brush 12.
Using the back of the cap, work the product back and forth.
On clean brows, brush through the brow using upward motions and gently pressing down as you go.
Continuously brush them in the desired direction as it sets.
Using the metal ferrule of Brush 12 (on the angled brush side), use pressing motions to sculpt brow hairs into desired shape and lay the brow hairs down flat.
Next, fill in sparse areas of the brow using Brow Powder Duo and Brush 7B.
For natural-looking brows, apply the lighter shade in the front of the brow and the deeper shade from the arch (middle) to the tail (end).
To maintain optimal appearance and efficacy, cap must remain tightly closed at all times when not in use.

Suggested Age: 13 Years and Up
Product Warning: Adult Use Only
Color Palette: Translucent
Product Form: Gel
Beauty Purpose: Shaping
Net weight: .28 Ounces
TCIN: 86369910
UPC: 689304348423
Item Number (DPCI): 342-02-6222
Origin: Made in the USA
If the item details aren’t accurate or complete, we want to know about it.

Ingredients:

water (aqua), ceteareth-30, d-sorbitol, propanediol, glycerin, phenoxyethanol, propylene glycol, ethylhexylglycerin, citric acid, potassium sorbate

Shipping details

Estimated ship dimensions: 0.81 inches length x 2 inches width x 2 inches height
Estimated ship weight: 0.66 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Additional product information and recommendations

Guests are saying

The Anastasia Beverly Hills Brow Freeze is a highly praised brow gel that offers exceptional hold and versatility for various brow types. Guests appreciate its lightweight, non-sticky formula that locks brows in place without flaking or stiffness. Many find it easy to apply and love the clear finish it provides. However, some guests have experienced issues with the product drying out or not holding well for thicker brows. Overall, it is a favorite for achieving a polished, feathered look.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.3 out of 5 stars with 2771 reviews
    57% would recommend
    7 recommendations
    5 out of 5 stars
    17 March, 2026
    originally posted on influenster.com
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    Definitely buy it!

    I absolutely love this! I have tried my fair share of brows gels, and this one bets them all imo! It has great shine hold and consistency. The texture is perfect for what you are aiming for.
    CrystalJ
    Did you find this review helpful?
    4 out of 5 stars
    12 March, 2026
    originally posted on influenster.com
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    Strong yet gentle brow hold for beautifully styled

    I use this brow gel every day and I really love it.It holds my brows in place all day and gives them a nice lifted look.It is easy to apply, lightweight,and easy to remove, with almost no scent.
    LamiaZ
    Did you find this review helpful?
    5 out of 5 stars
    1 February, 2026
    originally posted on influenster.com
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    Reliable brow wax that delivers a clean,laminated

    If you're struggling with messy brows, this Brow Freeze is worth a try.The first thing I noticed was the smooth application it doesn't feel sticky.It offers great buildability,allowing you to go from natural to a full laminated effect easily.You only need a tiny bit,so the amount provided will last forever.It’s also great that the scent is very subtle.Overall,it gives you perfect control for any brow shape.
    anam1596_9098
    Did you find this review helpful?
    2 out of 5 stars
    29 January, 2026
    originally posted on influenster.com
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    Weighs down thick brows

    Wasn’t a fan of this. I like her brow gel much more. I have thick brow hair and this weighed it down. I made sure to avoid serums and creams in brow hair before I applied and it still made them look flaky and crusty. The shelf life is maybe 4-6 months so use it up quick and don’t double dip. I even bought the spatula spoolie for this and I couldn’t make it work for me.
    tanyaj35_503
    Did you find this review helpful?
    5 out of 5 stars
    23 January, 2026
    originally posted on influenster.com
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    So good

    Love the brow freeze. It keeps my brows in place all day without them flaking or feeling crusty. It’s a wax like consistency and very easy to use. It blends into your brows so nicely. Do recommend
    niay3_1629
    Did you find this review helpful?
    2 out of 5 stars
    30 December, 2025
    originally posted on http://www.ulta.com
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    I was so excited to try this but ended up being disappointed

    I naively bought this product thinking it would hold down my sparse buy course brow hairs but the gel was oily and my hairs come back up. I even tried doing another layer bit it just leaves my brows looking flaky. Was expecting so much better. Im disappointed :(
    NC
    Did you find this review helpful?
    5 out of 5 stars
    27 December, 2025
    originally posted on influenster.com
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    Brow freeze

    This brow freeze is one of the best brow freezes. I have ever used the volume. It gives the brows is absolutely amazing… This brow freeze will last all day for high defined volume brows.. This brow freeze is also great if you wanna strengthen and listen and sculpt your browse to have them last all day.. This has no sense so you do not have to worry about being broke out by the fragrance or anything of that matter it’s great for all skin types, all skin tones, and all brows… This brow freeze is truly one of the best brawl freezes. I have used. It will be the only brow freeze. I will ever use because it is that good.. I’ve been using this brow freeze for approximately 2 1/2 years and when I say it has been a holy Grail product of mine, it has been a re-purchase and it will be a continuing product that I will continue to purchase…
    shannah25_9677
    Did you find this review helpful?
    5 out of 5 stars
    9 December, 2025
    originally posted on http://www.ulta.com
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    Holy grail for every day

    I do not do popular trends like soap brows or even draw on my brows, so I can't speak to the performance in that way. But I get bad crazy old man scientist brows that go everywhere no matter if I trim them and I know I can't be the only one. Other gels I have tried have given me greasy or crunchy brows, or have not lasted. This gel dries down naturally and holds them in place all day! I work 12 hour shifts, often running around like a chicken with my head cut off, and my brows still look fabulous in a natural way. This has become a daily staple whether I am wearing makeup, working, or none of the above.
    Angie
    Did you find this review helpful?
    3 out of 5 stars
    26 November, 2025
    originally posted on http://www.ulta.com
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    Hard to use

    I couldn't get just the right amount.
    Dana
    Did you find this review helpful?
    5 out of 5 stars
    18 November, 2025
    originally posted on influenster.com
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    Great longevity

    I’ve been using Brow Freeze by Anastasia Beverly Hills and honestly—my brows have never looked this put together. The clear wax formula gives insane hold without feeling crunchy or sticky.  I can brush my brows up, lock them in place, and go about my day—even when it’s humid or windy.
    marymagdhalinej_3687
    Did you find this review helpful?
    3 out of 5 stars
    15 November, 2025
    originally posted on influenster.com
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    Not for me

    I think this brow freeze gel is more suitable for professional use. It’s best to be applied using a clean brush every time or use a spatula to scoop it first, then distribute using a brush. It’s just too much work for a regular daily makeup look. It’s not travel-friendly to me either. It does give a laminated effect, lifting brow hairs and keeping them in place, but I still prefer regular tube brow gels better.
    howtoglow_2421
    Did you find this review helpful?
    5 out of 5 stars
    7 November, 2025
    originally posted on influenster.com
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    It keeps my brow in check all day!

    I have thick eyebrows and this gel works so well with my brows. I don’t know what ingredients they use but it’s working for me. I love that it doesn’t have any strong scent. I love the packaging and for the price you actually get a lot.
    lizbethn4c98_2803
    Did you find this review helpful?
    5 out of 5 stars
    4 November, 2025
    originally posted on http://www.ulta.com
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    Love, love, love this product!

    10/10 recommend this product. It's by far my favorite brow product to keep everything in place.
    Alexis
    Did you find this review helpful?
    5 out of 5 stars
    26 October, 2025
    originally posted on http://www.ulta.com
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    A little goes a long way.

    I'm not sure why this doesn't get better reviews. I think it's really good. You don't need much product on your brush and it lays all your brow hairs down perfectly.
    MJG91
    Did you find this review helpful?
    5 out of 5 stars
    16 October, 2025
    originally posted on abh.com
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    Life changing

    If you remember Star Trek, namely, Mr. Spock, you’ll know what my brows looked like as a kid. As I got older, I tried tweezing, waxing, pencils, shadows…nothing looked natural or gave me a real arch. Until now! Holy sh*t, you guys! This product makes my sparse and every-which-way growing eyebrow hairs settle down into a line that frames my eyes. It’s like aquanet for your brows! These things are not going anywhere, and yet, the texture still looks completely natural. 1000% recommend!
    Solomontana
    Did you find this review helpful?
    3 out of 5 stars
    16 October, 2025
    originally posted on influenster.com
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    Product melted after some months

    Good product to hold your eyebrow hairs. However I can achieve same look with a low cost brand. Taking out too stars because of the high price and the life of the product was so habitual. Barely use it before it went liquid. Not buying it again nor recommend to you.
    sandrat4_1866
    Did you find this review helpful?
    5 out of 5 stars
    13 October, 2025
    originally posted on influenster.com
    Image

    Excellent hold, easy application, and sleek packag

    This brow gel is a game-changer! It holds my brows in place all day with a strong yet flexible hold, and the application is smooth with the precise brush. The texture is lightweight, and it doesn’t feel sticky or crunchy. Pigmentation is subtle but builds nicely, and the scent is barely noticeable. Packaging is sleek and travel-friendly. A must-have for perfect brows!
    mariias28_5589
    Did you find this review helpful?
    2 out of 5 stars
    8 October, 2025
    originally posted on http://www.ulta.com
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    Do Not Be Influenced!

    I really wanted to like this product but after only a few months, it started to mold and there were little bumps all over the formula. That really grossed me out!! On top of that, I found this product difficult to use. Its hard not to pick up too much product and I could only get my brows to look nice if I spent a lot of time working with the product. Save your money (and time…) and use a diff brow gel!
    alexis_2525
    Did you find this review helpful?
    3 out of 5 stars
    3 October, 2025
    originally posted on influenster.com
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    Good until it’s not

    This product is great for the first month but then it turns from clear to white. Also the texture changed to completely liquid. Something is off in the formula. When it’s good, it’s good. When it’s bad, it’s very bad.
    kaelinc6_2769
    Did you find this review helpful?
    3 out of 5 stars
    24 September, 2025
    originally posted on influenster.com
    Image

    Get cloudy when expired

    My eyebrow hairs are long, so I really like using something to keep them down. I tried this product twice, even though it’s pretty pricey, and it expires long before you can use all the product. (The product gets cloudy in the packaging) I highly recommend buying the smaller size if you want to try this one. I do prefer this pot to the elf one I just started using
    _libbylu_5520
    Did you find this review helpful?

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