Anastasia Beverly Hills Brow Freeze Extreme Hold Laminated-Look Sculpting Eyebrow Wax - 0.28oz - Ulta Beauty
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The Anastasia Beverly Hills Brow Freeze is a highly praised brow gel that offers exceptional hold and versatility for various brow types. Guests appreciate its lightweight, non-sticky formula that locks brows in place without flaking or stiffness. Many find it easy to apply and love the clear finish it provides. However, some guests have experienced issues with the product drying out or not holding well for thicker brows. Overall, it is a favorite for achieving a polished, feathered look.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.3 out of 5 stars with 2771 reviews
57% would recommend
7 recommendations
5 out of 5 stars
17 March, 2026
originally posted on influenster.com

Definitely buy it!
I absolutely love this! I have tried my fair share of brows gels, and this one bets them all imo! It has great shine hold and consistency. The texture is perfect for what you are aiming for.
4 out of 5 stars
12 March, 2026
originally posted on influenster.com

Strong yet gentle brow hold for beautifully styled
I use this brow gel every day and I really love it.It holds my brows in place all day and gives them a nice lifted look.It is easy to apply, lightweight,and easy to remove, with almost no scent.
5 out of 5 stars
1 February, 2026
originally posted on influenster.com

Reliable brow wax that delivers a clean,laminated
If you're struggling with messy brows, this Brow Freeze is worth a try.The first thing I noticed was the smooth application it doesn't feel sticky.It offers great buildability,allowing you to go from natural to a full laminated effect easily.You only need a tiny bit,so the amount provided will last forever.It’s also great that the scent is very subtle.Overall,it gives you perfect control for any brow shape.
2 out of 5 stars
29 January, 2026
originally posted on influenster.com

Weighs down thick brows
Wasn’t a fan of this. I like her brow gel much more. I have thick brow hair and this weighed it down. I made sure to avoid serums and creams in brow hair before I applied and it still made them look flaky and crusty. The shelf life is maybe 4-6 months so use it up quick and don’t double dip. I even bought the spatula spoolie for this and I couldn’t make it work for me.
5 out of 5 stars
23 January, 2026
originally posted on influenster.com

So good
Love the brow freeze. It keeps my brows in place all day without them flaking or feeling crusty. It’s a wax like consistency and very easy to use. It blends into your brows so nicely. Do recommend
2 out of 5 stars
30 December, 2025
originally posted on http://www.ulta.com

I was so excited to try this but ended up being disappointed
I naively bought this product thinking it would hold down my sparse buy course brow hairs but the gel was oily and my hairs come back up. I even tried doing another layer bit it just leaves my brows looking flaky. Was expecting so much better. Im disappointed :(
5 out of 5 stars
27 December, 2025
originally posted on influenster.com

Brow freeze
This brow freeze is one of the best brow freezes. I have ever used the volume. It gives the brows is absolutely amazing… This brow freeze will last all day for high defined volume brows.. This brow freeze is also great if you wanna strengthen and listen and sculpt your browse to have them last all day.. This has no sense so you do not have to worry about being broke out by the fragrance or anything of that matter it’s great for all skin types, all skin tones, and all brows… This brow freeze is truly one of the best brawl freezes. I have used. It will be the only brow freeze. I will ever use because it is that good.. I’ve been using this brow freeze for approximately 2 1/2 years and when I say it has been a holy Grail product of mine, it has been a re-purchase and it will be a continuing product that I will continue to purchase…
5 out of 5 stars
9 December, 2025
originally posted on http://www.ulta.com

Holy grail for every day
I do not do popular trends like soap brows or even draw on my brows, so I can't speak to the performance in that way. But I get bad crazy old man scientist brows that go everywhere no matter if I trim them and I know I can't be the only one. Other gels I have tried have given me greasy or crunchy brows, or have not lasted. This gel dries down naturally and holds them in place all day! I work 12 hour shifts, often running around like a chicken with my head cut off, and my brows still look fabulous in a natural way. This has become a daily staple whether I am wearing makeup, working, or none of the above.
3 out of 5 stars
26 November, 2025
originally posted on http://www.ulta.com

Hard to use
I couldn't get just the right amount.
5 out of 5 stars
18 November, 2025
originally posted on influenster.com

Great longevity
I’ve been using Brow Freeze by Anastasia Beverly Hills and honestly—my brows have never looked this put together. The clear wax formula gives insane hold without feeling crunchy or sticky.  I can brush my brows up, lock them in place, and go about my day—even when it’s humid or windy.
3 out of 5 stars
15 November, 2025
originally posted on influenster.com

Not for me
I think this brow freeze gel is more suitable for professional use. It’s best to be applied using a clean brush every time or use a spatula to scoop it first, then distribute using a brush. It’s just too much work for a regular daily makeup look. It’s not travel-friendly to me either. It does give a laminated effect, lifting brow hairs and keeping them in place, but I still prefer regular tube brow gels better.
5 out of 5 stars
7 November, 2025
originally posted on influenster.com

It keeps my brow in check all day!
I have thick eyebrows and this gel works so well with my brows. I don’t know what ingredients they use but it’s working for me. I love that it doesn’t have any strong scent. I love the packaging and for the price you actually get a lot.
5 out of 5 stars
4 November, 2025
originally posted on http://www.ulta.com

Love, love, love this product!
10/10 recommend this product. It's by far my favorite brow product to keep everything in place.
5 out of 5 stars
26 October, 2025
originally posted on http://www.ulta.com

A little goes a long way.
I'm not sure why this doesn't get better reviews. I think it's really good. You don't need much product on your brush and it lays all your brow hairs down perfectly.
5 out of 5 stars
16 October, 2025
originally posted on abh.com
Life changing
If you remember Star Trek, namely, Mr. Spock, you’ll know what my brows looked like as a kid. As I got older, I tried tweezing, waxing, pencils, shadows…nothing looked natural or gave me a real arch. Until now! Holy sh*t, you guys! This product makes my sparse and every-which-way growing eyebrow hairs settle down into a line that frames my eyes. It’s like aquanet for your brows! These things are not going anywhere, and yet, the texture still looks completely natural. 1000% recommend!
3 out of 5 stars
16 October, 2025
originally posted on influenster.com

Product melted after some months
Good product to hold your eyebrow hairs. However I can achieve same look with a low cost brand. Taking out too stars because of the high price and the life of the product was so habitual. Barely use it before it went liquid. Not buying it again nor recommend to you.
5 out of 5 stars
13 October, 2025
originally posted on influenster.com

Excellent hold, easy application, and sleek packag
This brow gel is a game-changer! It holds my brows in place all day with a strong yet flexible hold, and the application is smooth with the precise brush. The texture is lightweight, and it doesn’t feel sticky or crunchy. Pigmentation is subtle but builds nicely, and the scent is barely noticeable. Packaging is sleek and travel-friendly. A must-have for perfect brows!
2 out of 5 stars
8 October, 2025
originally posted on http://www.ulta.com

Do Not Be Influenced!
I really wanted to like this product but after only a few months, it started to mold and there were little bumps all over the formula. That really grossed me out!! On top of that, I found this product difficult to use. Its hard not to pick up too much product and I could only get my brows to look nice if I spent a lot of time working with the product. Save your money (and time…) and use a diff brow gel!
3 out of 5 stars
3 October, 2025
originally posted on influenster.com

Good until it’s not
This product is great for the first month but then it turns from clear to white. Also the texture changed to completely liquid. Something is off in the formula. When it’s good, it’s good. When it’s bad, it’s very bad.
3 out of 5 stars
24 September, 2025
originally posted on influenster.com

Get cloudy when expired
My eyebrow hairs are long, so I really like using something to keep them down. I tried this product twice, even though it’s pretty pricey, and it expires long before you can use all the product. (The product gets cloudy in the packaging) I highly recommend buying the smaller size if you want to try this one. I do prefer this pot to the elf one I just started using