$11.99 when purchased online
Target Online store #3991
About this item
Highlights
- For straight to curly, medium to coarse hair types seeking low to moderate moisture, frizz control, and shine
- For 7x smoother* hair
- 87% of panelists noticed a decrease in frizz and flyaways**
- Improves shine + manageability
- Cleanses hair + scalp without stripping moisture
- *According to lab testing using Smoothing Shampoo and Conditioner as a regimen. Individual results may vary.
- **Consumer study of 50 participants after using the Smoothing Shampoo for 30 days.
Description
Find freedom from frizz with this salon-grade moisturizing wash that enhances your natural texture without stripping hair of its essential oils. Fortified with amino acids, this shampoo adds shine, improves manageability and helps prevent damage. So smooth on to nourish hair from root to tip and enjoy the treat of a job well done.
KEY INGREDIENTS:
• Amaranth: Helps increase hair shine + smooths frizz
• Rice Protein: Nourishes + helps fortify against damage
FEATURES:
• Gender-neutral, 100% natural fragrance featuring cucumber, ylang ylang, and oak moss
• Made without SLS or SLES sulfates, formaldehyde, phthalates, parabens, dyes or synthetic fragrance
• Dermatologist tested, color safe, vegan and cruelty-free leaping bunny certified
HOW TO USE:
Work into wet hair, rinse + follow with conditioner. Avoid contact with eyes.
Packaging contains >30% recycled content.
KEY INGREDIENTS:
• Amaranth: Helps increase hair shine + smooths frizz
• Rice Protein: Nourishes + helps fortify against damage
FEATURES:
• Gender-neutral, 100% natural fragrance featuring cucumber, ylang ylang, and oak moss
• Made without SLS or SLES sulfates, formaldehyde, phthalates, parabens, dyes or synthetic fragrance
• Dermatologist tested, color safe, vegan and cruelty-free leaping bunny certified
HOW TO USE:
Work into wet hair, rinse + follow with conditioner. Avoid contact with eyes.
Packaging contains >30% recycled content.
Scent: Ylang Ylang, Oakmoss, Cucumber
Hair Type: Frizzy, Dry
Health Facts: Paraben-Free, Phthalate-Free, Formaldehyde-Free, Gluten-Free, Dye-Free, Vegan, Artificial Fragrance-Free, Formaldehyde Donor-Free, Sulfate-Free
Product Form: Liquid
Sustainability Claims: Plant-Based, Cruelty-Free, Not Tested on Animals, Contains Recycled Content, Recyclable
Beauty Purpose: Strengthening, Shine Enhancing, Moisturizing, Smoothing
Net weight: 13 fl oz (US)
Features: Dermatologist Tested
TCIN: 76581808
UPC: 860001601527
Item Number (DPCI): 063-00-8178
Origin: Made in the USA or Imported
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
water, sodium c14-16 olefin sulfonate, cocamidopropyl hydroxysultaine, dimethyl lauramide/myristamide, fragrance, amaranthus caudatus seed extract, hydrolyzed rice protein, glycerin, propanediol, cetrimonium chloride, glycol distearate, polyquaternium-10, coco-glucoside, sodium methyl 2-sulfolaurate, disodium 2-sulfolaurate, hydroxypropyl guar hydroxypropyltrimonium chloride, citric acid, sodium chloride, sodium benzoate, potassium sorbate.
Shipping details
Estimated ship dimensions: 8 inches length x 2.2 inches width x 2.2 inches height
Estimated ship weight: 0.948 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: Is this safe to use on chemically treated hair? Like after a Brazilian blow out?
submitted by Veedubbz - 8 months ago
A: Hi There! Thank you for reaching out. Be sure to consult your stylist for recommendations on when it is safe to wash your hair after your treatment and other recomendations. Once it is time to wash you can use our Odele products. They made to be as mild but effective as possible.
submitted byOdele Team - 8 months agoBrand expert
Q: Where is it made? US or China?
submitted by sniezka - 9 months ago
A: All our products are made in the US. Thanks for asking!
submitted byOdele Team - 9 months agoBrand expert
Q: is this product tested on animals?
submitted by micran - 2 years ago
A: Hey Micran, The Odel Smoothing Shampoo does not test on animals. It is Clean, cruelty-free, and vegan. For real-time answers to all your beauty questions, use the “Chat with a Virtual Beauty Consultant” button on any beauty product page.
submitted byTarget Beauty Consulting - 2 years agoBrand expert
Q: Does the scent of this shampoo mimic that of the volumizing shampoo? I really like that scent and am purchasing online. :) Thanks.
submitted by Klgm - 4 years ago
A: Yes, it is the same fragrance as our Volumizing shampoo. Thanks for asking!
submitted byOdele Team - 4 years agoBrand expert
Q: What does this smell like or can you elaborate on the scent?
submitted by Sbarley - 4 years ago
A: it’s a balanced blend made up of watery green notes, cucumber, oakmoss, ylang-ylang and other florals....light, refreshing + earthy. Hope this helps!
submitted byOdele Team - 4 years agoBrand expert
Q: Does this shampoo have silicone?
submitted by Luvk - 5 years ago
A: No, our shampoos do not contain silicone. Thank you!
submitted byOdele Team - 5 years agoBrand expert
Q: Safe to use on colored hair?
submitted by Arlo - 5 years ago
A: Hello, Yes, Odele products are safe for use on color treated hair. Thank you! Team Odele
submitted byOdele - 5 years ago
Odele Beauty Smoothing Hair Care Collection
About the collection
Silky-smooth hair starts here. Our Smoothing Collection is ideal for medium to coarse hair that’s dry, damaged or frizz-prone. Our pH-balanced Smoothing Shampoo and Smoothing Conditioner pull out the bad stuff without stripping away the good—locking in moisture and locking out frizz to enhance your natural texture. Detangle, protect and fight flyaways with our trio of nourishing leave-in treatments that improve hair health and manageability over time.
All Odele products are clean, salon-grade, gender-neutral and meant to be shared. Developed based on hair type and texture, our products are free from sulfates, formaldehyde, phthalates, paraben, dyes, synthetic fragrances and the 1,328+ cosmetic ingredients banned by the E.U. Odele formulas are also cruelty-free, vegan, allergy-tested, color safe and dermatologist-tested.
All Odele products are clean, salon-grade, gender-neutral and meant to be shared. Developed based on hair type and texture, our products are free from sulfates, formaldehyde, phthalates, paraben, dyes, synthetic fragrances and the 1,328+ cosmetic ingredients banned by the E.U. Odele formulas are also cruelty-free, vegan, allergy-tested, color safe and dermatologist-tested.
Frequently bought together
Guests also viewed
$11.99 - $24.99
$5 Target GiftCard with $30 select beauty items purchase
4.2 out of 5 stars with 1386 ratings
$11.99($0.92/fluid ounce)
$5 Target GiftCard with $30 select beauty items purchase
4.4 out of 5 stars with 1131 ratings
$11.99($0.92/fluid ounce)
$5 Target GiftCard with $30 select beauty items purchase
4.2 out of 5 stars with 1890 ratings
$11.99($0.92/fluid ounce)
$5 Target GiftCard with $30 select beauty items purchase
4.3 out of 5 stars with 1101 ratings
Discover more options
$11.99 - $24.99
$5 Target GiftCard with $30 select beauty items purchase
4.2 out of 5 stars with 2134 ratings
$11.99 - $24.99
$5 Target GiftCard with $30 select beauty items purchase
4.5 out of 5 stars with 1493 ratings
$11.99($0.92/fluid ounce)
$5 Target GiftCard with $30 select beauty items purchase
4.5 out of 5 stars with 476 ratings
$11.99($0.92/fluid ounce)
$5 Target GiftCard with $30 select beauty items purchase
4.3 out of 5 stars with 1101 ratings
$11.99($0.92/fluid ounce)
$5 Target GiftCard with $30 select beauty items purchase
4 out of 5 stars with 303 ratings
Related Categories
Summary of reviews
This shampoo has garnered mixed feedback from guests, with many praising its ability to leave hair feeling clean, soft, and manageable. Guests appreciate its effectiveness in controlling frizz and providing shine, while some have noted issues with greasiness and hair loss. The product is often highlighted for its pleasant scent and natural ingredients, making it a popular choice for those seeking a gentle yet effective hair care solution. Overall, it seems to work well for various hair types, especially in reducing frizz and enhancing shine.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.2 out of 5 stars with 1386 reviews
effectiveness: 3.49 out of 5
quality: 3.61 out of 5
value: 3.61 out of 5
48% would recommend
179 recommendations
Not worth it
1 out of 5 stars
Thumbs down graphic, would not recommend
Not for sensitive skin - 1 month ago, Verified purchaser
I got this product in January of this year (2025) and I've noticed my hair signfigantly thinning. I've always had thick hair and now I don't, this is the only thing I've changed in my hair routine. Also this is supposed to help with frizz and I've noticed my scalp is dry as can be and my hair is still frizzy, probably frizzier than before I started using it. Just don't waste your money.
1 reply from Odele Team team - 1 month ago
We are sorry to hear about your experience. Odele products undergo industry recognized, third-party laboratory testing and evaluations to ensure they meet our high-quality standards. Nonetheless, if you have concerns, we recommend that you stop using the product and consult your physician or healthcare provider. Please reach out to us at hello@odelebeauty.com so we can learn more about your experience.
Takes to long to receive order
1 out of 5 stars
Angelica - 3 months ago
originally posted on odelebeauty.com
It takes way to long I ordered in the beginning of February and I still haven't received order
I would definitely buy this product again.
5 out of 5 stars
Diane - 3 months ago
originally posted on http://odelebeauty.com
My go to shampoo. Makes my hair feel so good. Soft and shiny.
I would definitely buy this product again.
5 out of 5 stars
Diane - 3 months ago
originally posted on odelebeauty.com
My go to shampoo. Makes my hair feel so good. Soft and shiny.
Dissapointing
1 out of 5 stars
Thumbs down graphic, would not recommend
Dried out my dry hair - 4 months ago
This shampoo and conditioner did nothing for my hair. It somehow made my combo dry hair more damaged and lackluster. I am now stuck with a bottle of shampoo and conditioner that make my and my partners hair look really bad.
1 reply from Odele Team team - 4 months ago
Hi There! We are sorry to hear that this product was not the right fit for you and your hair. We would love to learn a little bit more about your hair type and texture to understand more about why this product was maybe not the right line for you. Send us a message at hello@odelebeauty.com.
Grease!
2 out of 5 stars
Thumbs down graphic, would not recommend
PJ - 5 months ago
Smells fine but makes your hair SO greasy so fast. I washed my hair with this and by the next day needed another hair wash. It’s a no from me
1 reply from Odele Team team - 5 months ago
Thanks for writing to us about your experience. It sounds like the moisture level of this product might be a little too heavy for your hair type and texture. We would recommend exchanging this product for the Volumizing Shampoo. Let us know if you try it and how it works for you!
Would buy this again!
5 out of 5 stars
Thumbs up graphic, would recommend
Nicole - 5 months ago, Verified purchaser
I will say I'm not a fan of the scent. However, this product works really well for my hair. Frizz has always been my biggest struggle and this smoothing shampoo does wonders for helping me control my frizz!
The best
5 out of 5 stars
AG - 6 months ago
originally posted on http://odelebeauty.com
Left my hair clean, soft and manageable…smells great too!!
Hair loss
1 out of 5 stars
Thumbs down graphic, would not recommend
shlee - 6 months ago, Verified purchaser
I bought this brand a month ago and ever since, I’ve been losing way more hair than I ever have in my life.
1 reply from Odele Team team - 6 months ago
We are sorry to hear about your experience. Odele products undergo industry recognized, third-party laboratory testing and evaluations to ensure they meet our high-quality standards. As you may know, hair loss can be caused by heredity, hormonal changes, medical conditions, or just part of aging. Nonetheless, if you have concerns about your hair loss, we recommend that you stop using the product and consult your physician or healthcare provider. For more information, please reach out to us at hello@odelebeauty.com so we can learn more about your experience.
Made my hair greasy
1 out of 5 stars
Thumbs down graphic, would not recommend
Caroline - 7 months ago
Usually my hair can go 4-5 days without being greasy. Using this shampoo, my hair was already greasy after day 1.
1 reply from Odele Team team - 7 months ago
Hi There! Thanks for sharing your experience with us. It sounds like the Smoothing Shampoo might have had a little to high of a moisture level for your hair. We might recommend exchanging this product for the Volumizing Shampoo or even incorporating the Clarifying Shampoo into your routine once weekly. If you have any questions be sure to reach out to hello@odelebeauty.com. Thank you!
Great for frizzy hair
5 out of 5 stars
Thumbs up graphic, would recommend
Lor - 7 months ago
So happy I tried this shampoo. I noticed immediate results for my frizz. Really helps tame frizz with waxy hair. Smells so good it's a light clean scent
Stay away
1 out of 5 stars
Thumbs down graphic, would not recommend
Saver - 7 months ago, Verified purchaser
It didn’t make my hair soft. It dried out my hair. Garbage
1 reply from Odele Team team - 7 months ago
We are sorry to hear that this product was not a good fit for you and your hair. It sounds like you might need something with an even higher moisture level. We recommend exchanging this product for our Moisture Repair line or incorporating our Moisture Mask into your routine. If and when you give that a try, be sure to let us know what you think at hello@odelebeauty.com.
Love this cleaner shampoo
5 out of 5 stars
Thumbs up graphic, would recommend
Nmw413 - 7 months ago, Verified purchaser
My kids had struggled with “cradle cap” since they were babies but now are 7 and 5. The dermatologist recommended switching to a more “clean” and natural shampoo, and it was tricky to find one for my 7 year old son that wasn’t labeled as being for babies, but I tried this one on a whim and it has worked great! My son loves the smell and says it’s so soft when he shampoos his hair. He’s actually the one who told me I had to write a review of the shampoo. So needless to say, he’s a big fan and I agree it does smell great without being too girly.
Love this shampoo! No more frizz!
5 out of 5 stars
Thumbs up graphic, would recommend
amyv - 7 months ago, Verified purchaser
Does what it says. Definitely smooths my fine, curly hair. Using along with the smoothing conditioner and the combo has been a total game changer. Scent is clean and not overpowering and price point is very reasonable.
Be aware of hair loss.
1 out of 5 stars
Thumbs down graphic, would not recommend
Nikki - 7 months ago, Verified purchaser
I never post reviews but this shampoo causes SO much HAIR LOSS. It’s insane, alarming amounts of hair loss. I would not recommend.
1 reply from Odele Team team - 7 months ago
We are sorry to hear about your experience. Odele products undergo industry recognized, third-party laboratory testing and evaluations to ensure they meet our high-quality standards. As you may know, hair loss can be caused by heredity, hormonal changes, medical conditions, or just part of aging. Nonetheless, if you have concerns about your hair loss, we recommend that you stop using the product and consult your physician or healthcare provider. For more information, please reach out to us at hello@odelebeauty.com so we can learn more about your experience.
Best Shampo
5 out of 5 stars
Thumbs up graphic, would recommend
Homelife - 9 months ago, Verified purchaser
It makes my hair Shine like glass no frizz and I have been using for years. I love that it’s very clean in ingredients which is how I found this product to begin with. Also my hair is going gray and I love how kind it is to the color and texture no breaking!!!!
Sodium Chloride
1 out of 5 stars
Thumbs down graphic, would not recommend
dmz24 - 9 months ago, Verified purchaser
I wanted to love this shampoo, but unfortunately it contains sodium chloride. This ingredient is causing me so much hair loss.
1 reply from Odele Team team - 9 months ago
We are sorry to hear about your experience. Odele products undergo industry recognized, third-party laboratory testing and evaluations to ensure they meet our high-quality standards. As you may know, hair loss can be caused by heredity, hormonal changes, medical conditions, or just part of aging. Nonetheless, if you have concerns about your hair loss, we recommend that you stop using the product and consult your physician or healthcare provider. For more information, please reach out to us at hello@odelebeauty.com so we can learn more about your experience.
disgustinf
1 out of 5 stars
Thumbs down graphic, would not recommend
ky - 9 months ago, Verified purchaser
Absolutely horrible. It makes my hair incredibly greasy, leaves behind a horrible residue in my hair and literally like a film layer in the tub. Secondly my scalp has started to burn, like horribly. When i made a switch to separate shampoo my scalp started to feel normal. Definitely not a product made for me
1 reply from Odele Team team - 9 months ago
We are sorry to hear about your experience. Odele products undergo industry recognized, third-party laboratory testing and evaluations to ensure they meet our high-quality standards. Nonetheless, if you have concerns, we recommend that you stop using the product and consult your physician or healthcare provider. For more information, please reach out to us at hello@odelebeauty.com so we can learn more about your experience.
nice clean feel
4 out of 5 stars
curlygirl - 10 months ago
This reviewer received a free sample of this item
[This review was collected as part of a promotion.] I love that the product rinses clean and doesnt leave my hair weighted down. not the biggest fan of the unisex scent but it wasnt unpleasant, just not quite my usual scent profile. my hair definitely is smoother and softer after use and i might add this to my usual routine.
Great
4 out of 5 stars
Hem - 10 months ago
This reviewer received a free sample of this item
[This review was collected as part of a promotion.] Great product . Smooth n shiny hair love it .