Native Limited Edition Piece of Cake Moisturizing Shampoo - 16.5 fl oz: For Daily Use, All Hair Types, Dye-Free, Paraben-Free
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Guests are saying
This moisturizing shampoo has garnered mixed feedback from guests, with many praising its delightful cake-like scent and creamy texture that lathers well. Guests appreciate its clean ingredients and the way it leaves hair feeling soft and refreshed. However, some have expressed disappointment with the scent and the effectiveness of the conditioner. Overall, it is seen as a fun and enjoyable product for those who love sweet fragrances in their hair care routine.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.4 out of 5 stars with 66 reviews
effectiveness: 3 out of 5
quality: 3 out of 5
value: 3 out of 5
50% would recommend
2 recommendations
1 out of 5 stars
Thumbs down graphic, would not recommend
6 April, 2026Verified purchase
In a word? Terrible. DON'T DO IT.
This is the worst shampoos I’ve ever purchased. Returning it asap. Smells great, but it really weighs down my hair with some sort of greasy texture encasing my strands. Was trying to save money, but I would much rather spend more money on biolage than this disaster. Huge waste of money. “All hair types” my butt.
5 out of 5 stars
31 January, 2026
originally posted on nativecos.com
Amazing amazing amazing!!!!!!!!!!!!!!!!!!!!!!!!!!!
[This review was collected as part of a promotion.] Amazing love the sent. Smells like I'm at candy land
5 out of 5 stars
6 January, 2026
originally posted on nativecos.com
Wow!
I was pleasantly surprised how amazing the smell was and how it made my hair feel soft and clean. I have long hair and it’s hard to find products that work so well. Will definitely buy again.
3 out of 5 stars
23 December, 2025
originally posted on nativecos.com
Not as cakey as i wanted.
It doesnt smell as much cake ws i eas expecting it to. Its more strawberry with a hint of cream.
5 out of 5 stars
7 December, 2025
originally posted on nativecos.com
Love
I rated the shampoo under the lotion. Sorry I should have paid attention
4 out of 5 stars
6 December, 2025
originally posted on nativecos.com
Smells like cereal
When I first got the shampoo, conditioner and body wash, I smelled it and I could smell cake. However, when I used all 3, all I could smell was cereal that had sat in milk a bit too long. Not a big fan but absolutely love the Native brand.
5 out of 5 stars
28 November, 2025
originally posted on nativecos.com
Smells great and keeps my hair looking nice
Smells so good! I have super sensitive skin and most shampoo and conditioner make me itchy but not this one! Love it
5 out of 5 stars
10 November, 2025
originally posted on nativecos.com
My avsolute favorite
[This review was collected as part of a promotion.] This is absolutely my favorite shampoo and conditioner by far!
5 out of 5 stars
25 September, 2025
originally posted on nativecos.com
Great For Sensitive Scalps
Smells sweet and effectively cleans hair and scalp. No irritation from this shampoo or conditioner, even with my very sensitive, itch-prone scalp. The shampoo and matching conditioner actually soothe my scalp.
1 out of 5 stars
16 September, 2025
originally posted on nativecos.com
Disappointed
The smell is awful. The whole family is so disappointed.
5 out of 5 stars
7 September, 2025
originally posted on influenster.com

Smells amazing, cleans gently, and leaves hair sof
[This review was collected as part of a promotion.] I absolutely love this shampoo! The scent is incredible — it truly smells like a delicious piece of cake, which makes every shower feel like a treat. The texture is creamy and lathers really well without using too much product. It leaves my hair feeling soft, clean, and refreshed without stripping it of moisture. I also appreciate the clean ingredients and the cute, simple packaging. It’s a bit on the pricier side, but a little goes a long way, so the value is definitely worth it.
4 out of 5 stars
1 September, 2025
originally posted on influenster.com

Nicely scented and moisturizing shampoo
[This review was collected as part of a promotion.] I love this moisturizing shampoo for my wavy hair! It helps to make sure that my hair is washed well without stripping away too much and helping to maintain my slight waves. It's also nicely scented and perfect for going into the cozy season.
4 out of 5 stars
28 August, 2025
originally posted on nativecos.com
Native
I like how it cleans and feels. I don't like the birthday cake smell though
4 out of 5 stars
27 August, 2025
originally posted on nativecos.com
Feels like a time warp back in time
This scent invokes memories of either deli confectionary counter or getting ready in the 80's. I wish they would match the instancy with the deodorant. Love the scent as it takes me back to a more youthful time.
5 out of 5 stars
26 August, 2025
originally posted on nativecos.com
Soft and soapy
I really like the bbody soap.. it is soft, lathers and my skin feels soft.
5 out of 5 stars
17 August, 2025
originally posted on influenster.com

Would buy again
[This review was collected as part of a promotion.] I’ve fallen in love with the Piece of Cake Moisturizing Shampoo. The scent of buttercream, sugared strawberries, and whipped vanilla feels like a cozy dessert in the shower, feeling of sweet but never overwhelming. It lathers gently, cleans without stripping, and leaves my scalp fresh while my hair feels silky and hydrated. After a few washes, I noticed my strands looked shinier and felt healthier overall. What I also love is how lightweight it is. My hair stays bouncy instead of weighed down. Bonus points and also something I really appreciate for that the ingredients being vegan, cruelty-free, and made without sulfates, silicones, parabens, or dyes. It feels good knowing I’m using something clean and effective. Highly recommend for anyone wanting soft, manageable hair that smells delicious last 2 days.
5 out of 5 stars
10 August, 2025
originally posted on nativecos.com
The Best Scent
I love the scent ! It’s the best ! Just like vanilla sweet birthday cake and doesn’t sour later like some sweet scents with other brands. Perfect for everyday shampoo on my dry hair. Love it !
3 out of 5 stars
9 August, 2025
originally posted on nativecos.com
Not for Me.
I really love the smell of the shampoo and it lathers very well, but once I rinse it out, my hair feels absolutely destroyed, like a bird's nest. I bought the conditioner as well, but it does nothing to condition my hair; it still feels like a tangle of straw when I rise the conditioner out. My hair is natural and not colored, I do have thicker hair, so maybe that's a contributing factor, but this stuff feels like it's awful for my hair. Which makes me really sad because I do love Native products and the smell is wonderful. Their hair products just aren't for me.
5 out of 5 stars
7 August, 2025
originally posted on nativecos.com
Amazing
I love this stuff and the smell is amazing I will buy again
5 out of 5 stars
6 August, 2025
originally posted on influenster.com

Moisture without weight!
[This review was collected as part of a promotion.] First time trying Native shampoo and I’m impressed. There are very few moisturizing shampoos that work well and still don’t weigh down my fine, thin, wavy/curly hair but this is one of them! My hair feels soft, clean and wasn’t oily or heavy feeling after using or the next day. My hair is salon colored so I’m happy it’s sulfate free and it’s nice to see a clear explanation of the ingredients on the back of the bottle. The scent of vanilla cake is strong -it’s like having dessert in the shower without gaining weight from it lol. I’m looking forward to trying other scents too!