Women's Daily Multivitamin Dietary Supplement Tablets - 300ct - up&up™
$13.59 ($0.05/count)
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Guests are saying
The recent formulation of these multivitamins has received mixed feedback from guests. While some appreciate the value and effectiveness, many express dissatisfaction with the size, smell, and taste of the pills. Guests have noted that the new version is harder to swallow and has an unpleasant odor, leading to a decline in overall satisfaction. However, some guests have found ways to adapt, such as cutting the pills in half, to continue using them.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
2.4 out of 5 stars with 54 reviews
quality: 1.72 out of 5
value: 2.25 out of 5
13% would recommend
37 recommendations
1 out of 5 stars
Thumbs down graphic, would not recommend
19 October, 2026
Y U C K
These are horse pills. They’re half the size of my pinky, smell so bad, and taste like I’d imagine a dirty foot would taste like. Highly would not recommend, got them because they’re cheap but now I see why.
1 out of 5 stars
Thumbs down graphic, would not recommend
16 September, 2026
These are awful
These are awful! They smell, they are not coated and very difficult to swallow. Many times it gets stuck in my throat, I begin to choke, and end up coughing it up. Throwing this brand new full bottle in the garbage.
2 out of 5 stars
Thumbs down graphic, would not recommend
12 September, 2026Verified purchase
Bad taste!!!!
These pills are gigantic and taste like what I imagine it would taste like if a cranberry rolled in dog poop. I nearly gag every time I take them. I don't know how effective they are because every time I take them I want to launch myself into the sun.
1 out of 5 stars
Thumbs down graphic, would not recommend
21 August, 2026Verified purchase
(no review title)
Something has changed with these vitamins. Pain the past that had practically no smell, but now they smell horrid. I will have to return them. Very disappointing.
5 out of 5 stars
Thumbs up graphic, would recommend
10 August, 2026Verified purchase
(no review title)
These women's multivitamins are great. I read previous reviews where people say these vitamins are too big to swallow. They are easy to cut in half. So that's what I do. Problem solved. A great value too!
3 out of 5 stars
31 July, 2026Verified purchase
(no review title)
We have used these vitamins for many years. They changed the shape and texture and now we have frequent difficulty swallowing the tablets. Its the tablets becauase the same problem occured now with 2 members of our family.
1 out of 5 stars
Thumbs down graphic, would not recommend
1 July, 2026Verified purchase
smells so bad- not like last formula
smell horrible, I wouldn’t get them if I knew they smelled this way. I used to use the last version of these, they had little to no smell, so i thought it would be the same. the smell is actually awful like smells toxic to consume, I’d recommend buying elsewhere because I wish I did.
1 out of 5 stars
Thumbs down graphic, would not recommend
27 June, 2026Verified purchase
Hard to Swallow
I have been taking these multivitamins for a few years now. I ordered this new bottle in February 2026. I don’t notice a terrible smell, but they are really hard to swallow and get stuck. I am not a person who has trouble swallowing pills. Target needs to fix this formulation because it’s way worse than the previous version and is a choking hazard.
5 out of 5 stars
Thumbs up graphic, would recommend
27 June, 2026Verified purchase
(no review title)
It’s a multivitamin. Great value.
1 out of 5 stars
Thumbs down graphic, would not recommend
3 June, 2026Verified purchase
Significantly changed
This was my daily multivitamin for over a decade, and Target has completely ruined them. The pills are now bigger and brown with a strong odor, and now I’m struggling to swallow them. These vitamins were so affordable but now I have to find a new option because I literally can’t ingest them anymore.
1 out of 5 stars
Thumbs down graphic, would not recommend
1 June, 2026Verified purchase
Bad smell
Purchased on May 5, 2026. Have used Target brand Women’s multivitamin in the past but the new bottle smells strongly fermented. No comment on the size or difficulty in taking them as I’m not consuming any. Will be returning this product.
2 out of 5 stars
Thumbs down graphic, would not recommend
1 June, 2026Verified purchase
New and unimproved
The reformulation made the caplet larger, a different color, and gave it a strange odor. It seems just as effective as the old version, but I probably won't purchase this again due to the changes.
4 out of 5 stars
13 May, 2026Verified purchase
Unusual for multi vit with minerals to smell fruity..?
It smells like fruit when you open the bottle .
1 out of 5 stars
Thumbs down graphic, would not recommend
20 April, 2026Verified purchase
Horrible Smell. Fermented. Returned.
Such a nasty smell I can’t even get myself to swallow one of these. Returned.
1 out of 5 stars
Thumbs down graphic, would not recommend
28 March, 2026Verified purchase
Would not recommend
Very hard to swallow these vitamins and I never have problems getting a pill down. These seem larger and not as well coated. I felt this pill going down the whole way and it was very uncomfortable. Sips of water did not move it along any better. They smell of strong chemicals. I took 3 over a course of 3 days and decided this was an awful experience and returned them. Not sure what happened to this product. It used to be fine for me.
2 out of 5 stars
Thumbs down graphic, would not recommend
26 March, 2026
(no review title)
The new formula STINKS! It has a STRONG WEIRD smell and I am scared to try this new formula. I also noticed the change in color as well. This is the only vitamin I found I could tolerate as my heart would not flutter when consumed so I am alil upset at this drastic change!
5 out of 5 stars
Thumbs up graphic, would recommend
21 March, 2026Verified purchase
(no review title)
great vitamin
1 out of 5 stars
Thumbs down graphic, would not recommend
17 March, 2026Verified purchase
Don't Buy These
1000% agree on the awful smell! They smell like pure alcohol or chemicals. I never had that issue with this same brand/type in the past. They’re also even bigger than before, so will be returning and likely will never purchase again.
1 out of 5 stars
Thumbs down graphic, would not recommend
16 March, 2026Verified purchase
Really Do Smell Bad
I’ve used these vitamins for years. I ran out of the old version and purchased the new version despite the bad reviews. I should have listened to the reviews. The new version does really smell bad… not like vitamins and more like a weird toxic chemical type smell that is very off putting. The color and shape changed too - they’re now a darker reddish orange color instead of a light pinkish color.
5 out of 5 stars
Thumbs up graphic, would recommend
10 March, 2026
(no review title)
I take one every night