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tarte Lights, Camera, Lashes Platinum Volumizing Mascara - Ulta Beauty - 2 of 4tarte Lights, Camera, Lashes Platinum Volumizing Mascara - Ulta Beauty - 3 of 4tarte Lights, Camera, Lashes Platinum Volumizing Mascara - Ulta Beauty - 4 of 4
tarte Lights, Camera, Lashes Platinum Volumizing Mascara - Ulta Beauty - 1 of 4

tarte Lights Camera Lashes Platinum Black - 0.16oz - Ulta Beauty: Curling & Lengthening Mascara, Volumizing Formula

$15.00

Size0.16 fl oz

In Stock

Eligible for registries and wish lists

At a glance

About this item

Highlights

  • works like a mascara, nourishes like a serum
  • with Platinum Lash Serum Cocktail: for healthier-looking lashes
  • bristle brush stirs up extreme volume, length & curl
  • 16-hr longwear & sweatproof
  • 24-hr flake-free & smudge-proof magic
  • 100% saw fuller, lifted, volumized & curled lashes*
  • vegan & cruelty

Description

This mascara works like a serum with the Platinum Lash Serum Cocktail: biotin, peptides, green tea & nourishing oils for healthier-looking lashes. Its bristle brush delivers extreme volume, length & curl with 16-hr wear, 24-hr flake-free, smudge-proof magic & 100% saw lifted, fuller lashes*!

*based on a consumer panel study of 33 subjects
Trial/Mini/Travel Size: Yes
Suggested Age: 13 Years and Up
Color Palette: Dark Tones
Beauty Purpose: Curling, Lengthening, Volumizing
Net weight: 5 Milliliters
Features: Smudgeproof, Dermatologist Tested, Ophthalmologist Tested, Long Lasting, Non-Flaking
TCIN: 94233037
UPC: 197689022437
Item Number (DPCI): 342-02-7864
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.

Shipping details

Estimated ship dimensions: 0.94 inches length x 1 inches width x 4.74 inches height
Estimated ship weight: 0.04 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Additional product information and recommendations

Guests are saying

This mascara has garnered mixed feedback from guests, with many praising its ability to lengthen and volumize lashes while providing a smooth application. Guests appreciate its lightweight formula that enhances natural lashes without clumping or flaking. However, some have experienced issues with the product drying out quickly or being too wet, leading to clumping. Overall, it offers a good option for those seeking a reliable mascara for everyday use.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.0 out of 5 stars with 318 reviews
    1 out of 5 stars
    24 March, 2026
    originally posted on tartecosmetics.com
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    Best mascara

    Love this mascara! Doesn’t clump makes eyelashes look long
    Kristen W.
    Did you find this review helpful?
    4 out of 5 stars
    14 March, 2026
    originally posted on tartecosmetics.com
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    Magic!

    This is magic in a tube! I love this mascara. It makes my lashes look like I got extensions. It's true what they say, it's a bit clumpy, especially when you get to the end of the tube, however, with patients it works everytime. You have to be willing to take the time and apply it evenly, working out the clumps.
    Danielle
    Did you find this review helpful?
    5 out of 5 stars
    11 March, 2026
    originally posted on http://www.ulta.com
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    Love it

    I have bought this in the past and I love it
    Diane
    Did you find this review helpful?
    5 out of 5 stars
    9 March, 2026
    originally posted on tartecosmetics.com
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    Full, Voluminous, Defined

    I love Tarte masca. When Gifted came out I was in my forties and it was thick enough for daytime to get compliments without going overboard. Evenings I put primer under it. Now post-menopausal I needed something thicker. I love Maneater and Big Ego doesn’t get the publicity it should. This lets my lashes look thick, have volume , volume and glamorous. I’m glad Tarte brought out primer which I don’t need with this but I can have lashes without having to learn to put on false ones at 70.
    Mary G.
    Did you find this review helpful?
    5 out of 5 stars
    2 March, 2026
    originally posted on http://www.ulta.com
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    best mascara i've ever tried

    ive used pretty much every mascara out there and this one is special. makes my lashes so long and thick its amazing
    lindsey
    Did you find this review helpful?
    1 out of 5 stars
    20 February, 2026
    originally posted on http://www.ulta.com
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    No

    This mascara does literally nothing good to my lashes. If anything it makes them look worse and distributes the lashes in a way that's unflattering. I would rather wear no mascara than wear this
    L
    Did you find this review helpful?
    5 out of 5 stars
    19 February, 2026
    originally posted on http://www.ulta.com
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    My favorite

    Love it! Not clumpy, doesn't flake no irritation, looks great with only a few coats. I recently tried a lot of new mascaras and some I've bought in the past, just to compare. I settled on this one. it's great. I like a wet formula and really dislike dry ones. Maybe that's what the complaints are about. if you're looking for a barely there mascara then this isn't for you.
    Kat
    Did you find this review helpful?
    4 out of 5 stars
    8 February, 2026
    originally posted on tartecosmetics.com
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    Clumpy, yes; but lashes look amazing, eventually.

    This mascara makes my lashes look amazing. . . . after spending 15 minutes using a clean spoolie to distribute product. It is thick and clumpy so it's not for the quick 5-minute face ladies. Use this when you have the time to work it out. Also, the wand could be better.
    Danielle H.
    Did you find this review helpful?
    5 out of 5 stars
    8 February, 2026
    originally posted on http://www.ulta.com
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    Best

    Not sure why people are complaining about flaking. Maybe putting way to much on. I've had no problem with it. Goes on great and stays put. I'm 63 and haven't worn makeup in many years. Love this product
    JoAnn
    Did you find this review helpful?
    1 out of 5 stars
    7 February, 2026
    originally posted on http://www.ulta.com
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    Didn't work for me.

    I had high hopes for this mascara but it's one of the worst I've ever used. Too much product comes out with the wand causing it to be clumpy and wet.
    Marcia
    Did you find this review helpful?
    3 out of 5 stars
    1 February, 2026
    originally posted on http://www.ulta.com
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    Very disappointing

    I love Tarte products! But this mascara left me looking like a raccoon by the end of the day. I tried it several times with different eyeshadows, etc. and ended up with the same results. Will not buy again.
    BeccaBee73
    Did you find this review helpful?
    5 out of 5 stars
    27 January, 2026
    originally posted on tartecosmetics.com
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    Groovy, Man!

    [This review was collected as part of a promotion.] THIS formulation is just "grooovy"! I just love to Gift this one and most of the Girlies in our family consistently use. I always recommend!
    Taulanna J.
    Did you find this review helpful?
    5 out of 5 stars
    26 January, 2026
    originally posted on tartecosmetics.com
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    Big Fan

    I’ve been using tarte for years as I am allergic to drug store mascara and this has been the only mascara that doesn’t cause irritation. Always get compliments as well.
    Rebecca D.
    Did you find this review helpful?
    1 out of 5 stars
    23 January, 2026
    originally posted on http://www.ulta.com
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    Disappointed!!

    I wear this mascara and 1 hour later were disappointed
    Ivone
    Did you find this review helpful?
    5 out of 5 stars
    23 January, 2026
    originally posted on tartecosmetics.com
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    Lights, camera, lashes

    This mascara applies very lightly and doesn’t clump. It gives a very natural look.
    Shannon M.
    Did you find this review helpful?
    5 out of 5 stars
    15 January, 2026
    originally posted on http://www.ulta.com
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    Works with TINY lashes

    I joke that I have 20 lashes on top and 7 on the bottom. This mascara works wonders!! My lashes are sparse, short, and straight. I put this mascara on, and suddenly I have lashes!! I'm sure this doesn't work for everyone — but it works on my lashes. I LOVE this mascara. I have tried cheaper and more expensive brands--this one works for me. I wear makeup just about every day and this mascara comes right off with makeup remover balm, but it stays put all day long. No flaking or smearing. HIGHLY recommend.
    marisa
    Did you find this review helpful?
    5 out of 5 stars
    15 January, 2026
    originally posted on tartecosmetics.com
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    Love it.

    I have loved this mascara and I get compliments on it! I used Lights, Camera, Lashes for years and loved it but when this improved version came out I was excited to try it and it has lived up to the hype for me. My lashes are healthy and this mascara gives me a fuller look then washes off easy without damaging my lashes.
    Mary B.
    Did you find this review helpful?
    1 out of 5 stars
    12 January, 2026
    originally posted on http://www.ulta.com
    Image

    I've had better results with much cheaper mascaras.

    I'm just starting to branch out from drugstore makeup into higher-end products, so I had high hopes for this mascara. Sadly, it was a huge disappointment. It's clumpy, heavy, and messy nothing like what I expected, especially for nearly $30.
    Gigi
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    6 January, 2026
    originally posted on tartecosmetics.com
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    Love it!

    [This review was collected as part of a promotion.] Doesn’t flake. Makes me have a ton of volume. Goes on nice. Perfect black color!
    Rebecca W.
    Did you find this review helpful?
    5 out of 5 stars
    6 January, 2026
    originally posted on tartecosmetics.com
    Image

    Favorite Mascara

    My favorite mascara! Makes my lashes look longer, bold, and lasts all day.
    Mel
    Did you find this review helpful?

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