New ArrivalsEasterClothing, Shoes & AccessoriesHomeKitchen & DiningOutdoor Living & GardenFurnitureGroceryHousehold EssentialsBabyBeautyPersonal CareHealthWellnessBackpacks & LuggageSports & OutdoorsToysElectronicsVideo GamesMovies, Music & BooksSchool & Office SuppliesParty SuppliesGift IdeasGift CardsPetsUlta Beauty at TargetShop by CommunityTarget OpticalDealsClearanceTarget New ArrivalsHome Decor Ideas & TrendsTop DealsTarget Circle DealsWeekly AdShop Order PickupShop Same Day DeliveryRegistryRedCardTarget CircleFind Stores
BruMate Era 40oz 100% Leak-Proof Straw Tumbler - 2 of 4BruMate Era 40oz 100% Leak-Proof Straw Tumbler - 3 of 4BruMate Era 40oz 100% Leak-Proof Straw Tumbler - 4 of 4
BruMate Era 40oz 100% Leak-Proof Straw Tumbler - 1 of 4

BruMate Era 40oz 100% Leak-Proof Straw Tumbler - Dune

$44.99

ColorDune
  • Blue Agave
  • Dune
  • Lavender
  • Nightfall Blue

In Stock

Eligible for registries and wish lists

At a glance

About this item

Highlights

  • 100% LEAKPROOF, GUARANTEED: The Era series is the only 100% leakproof straw tumbler that works for both cold and carbonated beverages, thanks to our patent-pending Ü-Turn technology. So, you can toss your drink in your bag and take it on the go without ever spilling a drop.
  • COLDKEY METAL STRAW: The Era series also has our ColdKey stainless steel straw so you can reduce the amount of plastic sitting in your water all day and experience a cool, crisp drinking experience with a soft-touch silicone tip on the outside to top it off.
  • 24+ HOURS COLD: Thanks to our BevGuard insulation, the Era will keep your favorite drinks ice-cold for 24+ hours.
  • CUP-HOLDER FRIENDLY BASE: The Era has a sleek, tapered design that fits all standard cup holders.
  • LIFETIME WARRANTY: Backed by our lifetime guarantee, the Era will be your favorite drinking companion for the long haul.

Description

A new Era of straw tumbler is here. Our Era tumbler is totally leakproof, and made for stress free sips on the go. It has our fully leakproof Ü-Turn™ lid that works for both cold and carbonated beverages, ColdKey™ metal straw for minimizing the amount of plastic sitting in your water, BevGuard™ technology to keep ice for 24+ hours, and a cup-holder friendly base so you can enjoy 40oz of your favorite beverage, free of leaks and spills throughout your daily journey.

Era Tumblers are 100% leakproof with cold beverages and carbonated beverages with ice when in the locked position. Not recommended for use with hot beverages.
Dimensions (Overall): 11.5 Inches (H) x 3 Inches (W)
Lid Material: Plastic
Capacity (Volume): 40 fl oz (US)
Used For: Cold Beverages
Material: Stainless Steel
Care & Cleaning: Dishwasher-Safe
Warranty: Lifetime Limited Warranty. To obtain a copy of the manufacturer's or supplier's warranty for this item prior to purchasing the item, please call Target Guest Services at 1-800-591-3869
TCIN: 94719386
UPC: 195429050337
Item Number (DPCI): 082-04-7278
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.

Shipping details

Estimated ship dimensions: 5.4 inches length x 5.4 inches width x 11.5 inches height
Estimated ship weight: 1.56 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: Is it steel. Construction or plastic

submitted by EC - 4 months ago
  • A: Steel. I love mine keeps ice and drinks cold up to 24 hours. I don’t do hot drinks because I’m a sweet tea addict

    submitted byCindy - 4 months ago
  • A: BPA?????????????????

    submitted byNora - 28 days ago

Q: What materials are used in the construction of the tumbler?

submitted by AI Shopping Assistant - 1 month ago
  • A: The tumbler is made from stainless steel with a plastic lid, ensuring durability and leak-proof performance.

    submitted byAI Shopping Assistant - 1 month ago
    Ai generated

Q: Does this tumbler come with any additional accessories?

submitted by AI Shopping Assistant - 1 month ago
  • A: Yes, the tumbler includes a straw for easy sipping on your favorite cold drinks.

    submitted byAI Shopping Assistant - 1 month ago
    Ai generated

Q: What features enhance the usability of this tumbler?

submitted by AI Shopping Assistant - 1 month ago
  • A: The tumbler features a handle and is designed to be leakproof, allowing for hassle-free usage.

    submitted byAI Shopping Assistant - 1 month ago
    Ai generated

Q: What type of beverages is this tumbler meant for?

submitted by AI Shopping Assistant - 1 month ago
  • A: This tumbler is specifically designed for cold beverages, making it ideal for refreshing drinks.

    submitted byAI Shopping Assistant - 1 month ago
    Ai generated

Q: Is the tumbler suitable for dishwasher cleaning?

submitted by AI Shopping Assistant - 1 month ago
  • A: Yes, the tumbler is dishwasher-safe, ensuring easy and convenient cleaning.

    submitted byAI Shopping Assistant - 1 month ago
    Ai generated

Q: does it come with the little lid addition for the straw as seen in the product video

submitted by Swrong - 2 months ago
  • A: No, that's a separate straw cover they sell

    submitted byGreenidqt - 2 months ago

Q: is it difficult to clean

submitted by wkc - 13 days ago

Additional product information and recommendations

Guests are saying

The Brumate Era 40oz cup is a favorite among guests for its stylish design and exceptional functionality. It keeps drinks cold for hours without condensation, making it perfect for both indoor and outdoor use. The leakproof feature and easy-to-clean design enhance its appeal, while the variety of colors allows for personal expression. Guests appreciate its durability and the convenience it offers for daily hydration, whether at work or on the go.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.8 out of 5 stars with 2571 reviews
    quality: 4.22 out of 5
    value: 4.21 out of 5
    70% would recommend
    34 recommendations
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    25 March, 2026Verified purchase

    Bad material

    Really bad material .
    Nora
    quality: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?
    4 out of 5 stars
    Thumbs up graphic, would recommend
    13 March, 2026

    (no review title)

    I love the color and that the cup is dishwasher safe. It is not recommended for hot beverages because of the steel straw - you can absolutely burn your mouth using it! I really like how the top spins to seal it. It is not 100% spillproof, but it does very well. When filled and held upside-down, it slightly leaks. It fits in my car cupholder well. I would purchase again.
    AReviewaDay
    quality: 4 out of 5
    value: 4 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    13 March, 2026Verified purchase

    (no review title)

    My straw is broken. Can you ship a replacement?
    Veronica
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    6 March, 2026Verified purchase

    Get it! It's perfect!

    I absolutely adore this tumbler. It’s incredibly easy to clean, and I’m particularly impressed by its spill-proof feature. The lock system is also fantastic.
    Victoria
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    2 out of 5 stars
    6 March, 2026Verified purchase

    (no review title)

    Damage
    Monserrat
    Did you find this review helpful?
    1 out of 5 stars
    6 March, 2026Verified purchase

    (no review title)

    Straw broke after 2 uses. Very frustrating to have to return this to get a replacement sent. Expensive cup and a hassle to even deal with when I’m a busy mom. Not worth buying.
    Samantha
    Did you find this review helpful?
    4 out of 5 stars
    Thumbs up graphic, would recommend
    5 March, 2026Verified purchase

    (no review title)

    This tumbler does exactly what it claims however it has scuffed up and has a ring around it from the cup holder in my vehicle.
    McQueen
    quality: 4 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    4 March, 2026Verified purchase

    (no review title)

    Love ❤️
    Debbie
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    12 February, 2026
    originally posted on brumate.com
    Image

    Bru is life, life is bru

    [This review was collected as part of a promotion.] I kinda wanted white and this is a close pretty neutral. Brumates are the best. No sound putting it down, comfy handle, easy to clean, fun rubbery straw that doesn’t break teeth driving, holds like 2 iced lattes , never spills even when upside down on my white couch. Days are happier now. A cold iced latte that I don’t have to chug before the ice melts and can sip all day> only qualm with my order is that my custom engraving came out way too big compared to another I just got. Still pretty but just wish it came smaller and that they more consistent w the personalizations
    Sophia M.
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    11 February, 2026Verified purchase

    (no review title)

    Love this water bottle! Wish I would’ve purchased this brand first. Absolutely would buy another one.
    Tara
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    6 February, 2026
    originally posted on brumate.com
    Image

    Perfect cup

    [This review was collected as part of a promotion.] These are the best cups out there. Leak proof. SO SO easy to clean!
    Marina L.
    Did you find this review helpful?
    2 out of 5 stars
    4 February, 2026Verified purchase

    Does not keep drinks cold

    I've had a Stanley for several years and have loved it. Recently it was knocked off a countertop and dented a bit on the bottom so it's a little wobbly when I set it down. I decided to treat myself to something new, and wanted to try the BruMate because of the locking lid feature. Unfortunately, I'll be returning it. While I do like the lid and the fact that it's leakproof, it just does not keep things cold. I followed the directions that came with it and filled half the cup with ice, and then cold water, and it didn't even last 12 hours. Meanwhile, my Stanley was sitting with about 3 or 4 cubes of ice for about 36 hours while I tried this one, and those cubes were still there when I opened it back up. Also, when the BruMate was filled with fresh ice and water, it was very, very cold to the touch. I think that speaks volumes about the insulation. Wanted to love it, but I don't.
    Melissa
    quality: 4 out of 5
    value: 3 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    17 January, 2026Verified purchase

    (no review title)

    10/10
    K
    Did you find this review helpful?
    5 out of 5 stars
    5 January, 2026
    originally posted on brumate.com
    Image

    As always the best

    [This review was collected as part of a promotion.] Got it as a gift for someone and they love it as much as I do!
    Jeanette K.
    Did you find this review helpful?
    5 out of 5 stars
    4 January, 2026
    originally posted on brumate.com
    Image

    Effortless hydration

    [This review was collected as part of a promotion.] The ability to easily hydrate and lock for a complete no spill experience. I have had many other hydration systems. This blows them all away. Not to mention the insulation of this unit. It keeps liqiuds cold for hours. This is a must have!
    John T.
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    2 January, 2026Verified purchase

    (no review title)

    Great price for this item
    Alison
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    2 January, 2026
    originally posted on brumate.com
    Image

    No notes.

    [This review was collected as part of a promotion.] This is my fourth BruMate, but first Era, and it is my new favorite style. Perfect size, great lid/straw. Would recommend to anyone and everyone.
    Katie-Lynn K.
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    31 December, 2025

    Nice.

    I love the stainless steel straw and the leakproof aspect to it. However, mine came scratched and I needed it quickly because it was a gift. Moving forward I’ll be purchasing directly from BrüMate website because they make sure things are packaged properly (from experience never had any defective cups from the direct source)
    Bri
    quality: 5 out of 5
    value: 4 out of 5
    Did you find this review helpful?
    2 out of 5 stars
    Thumbs down graphic, would not recommend
    31 December, 2025Verified purchase

    (no review title)

    Purchased online, when arrived the label they place on the top of the cup where it displays sip, seal etc. was all off centered and hanging off my cup. Disappointing
    Brittany
    quality: 4 out of 5
    value: 3 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    30 December, 2025Verified purchase

    best cup

    love the locking lid and the cup it's so durable!
    Krystal
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?

    Get top deals, latest trends, and more.

    Privacy policy

    Footer

    About Us

    About TargetCareersNews & BlogTarget BrandsBullseye ShopSustainability & GovernancePress CenterAdvertise with UsInvestorsAffiliates & PartnersSuppliersTargetPlus

    Help

    Target HelpReturnsTrack OrdersRecallsContact UsFeedbackAccessibilitySecurity & FraudTeam Member ServicesLegal & Privacy

    Stores

    Find a StoreClinicPharmacyTarget OpticalMore In-Store Services

    Services

    Target Circle™Target Circle™ CardTarget Circle 360™Target AppRegistrySame Day DeliveryOrder PickupDrive UpFree 2-Day ShippingShipping & DeliveryMore Services
    PinterestFacebookInstagramXYoutubeTiktokTermsCA Supply ChainPrivacy PolicyCA Privacy RightsYour Privacy ChoicesInterest Based AdsHealth Privacy Policy