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Kitsch Volumizing Rosemary & Biotin Shampoo - 12oz: Paraben-Free, Silicone-Free, Vegan, For Straight Fine Hair - 2 of 4Kitsch Volumizing Rosemary & Biotin Shampoo - 12oz: Paraben-Free, Silicone-Free, Vegan, For Straight Fine Hair - 3 of 4Kitsch Volumizing Rosemary & Biotin Shampoo - 12oz: Paraben-Free, Silicone-Free, Vegan, For Straight Fine Hair - 4 of 4
Kitsch Volumizing Rosemary & Biotin Shampoo - 12oz: Paraben-Free, Silicone-Free, Vegan, For Straight Fine Hair - 1 of 4

Kitsch Volumizing Rosemary & Biotin Shampoo - 12oz: Paraben-Free, Silicone-Free, Vegan, For Straight Fine Hair

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At a glance

About this item

Highlights

  • NaturePep® Amaranth immediately boost fullness and shine, while thickening hair from within after 10 uses1
  • Rosemary & Biotin help promote appearance of healthy hair
  • Cleanses and volumizes thin, fine, & damaged hair
  • 86% Bio-based formula
  • Free from parabens, phthalates, silicones, and harsh sulfates such as SLS & SLES
  • Color-safe and gentle on hair
  • Cruelty-free
  • Made in USA with packaging that is made from PCR (post-consumer recycled) materials

Description

Refresh with Kitsch Volumizing Rosemary & Biotin Shampoo! Formulated with NaturePep® Amaranth clinically tested to instantly reduce friction while boosting fullness and shine after 1 use, while thickening hair from within after 10 uses.1 Free from parabens, phthalates, silicones, SLS and SLES, it delivers a gentle, color-safe conditioning experience. Packaged in PCR (post-consumer recycled) materials, this cruelty-free, bio-based conditioner supports sustainable hair care without compromising performance.
Scent: Lavender, Rosemary
Hair Type: Straight, Fine
Health Facts: Silicone-Free, Phthalate-Free, Vegan, Paraben-Free
Product Warning: Keep out of reach of children
Product Form: Liquid
Sustainability Claims: Cruelty-Free
Beauty Purpose: Volumizing
Net weight: 12 Ounces
TCIN: 94755158
UPC: 840455505909
Item Number (DPCI): 063-00-9741
Origin: Assem USA w/foreign/dom. parts
If the item details aren’t accurate or complete, we want to know about it.

Ingredients:

water/aqua/eau, sodium c14-16 olefin sulfonate, cocamidopropyl betaine, sodium cocoyl isethionate, cocamide mipa, glycerin, propanediol, glycol distearate, sodium chloride, coco-glucoside, amaranthus caudatus seed extract, rosmarinus officinalis (rosemary) leaf extract, sodium methyl cocoyl taurate, polyquaternium-7, biotin, helianthus annuus (sunflower) seed oil, guar hydroxypropyltrimonium chloride, cetrimonium chloride, fragrance (parfum), hydroxyethylcellulose, phenoxyethanol, benzyl alcohol, gluconolactone, potassium sorbate, sodium benzoate, citric acid, sodium sulfate, camphor, lavandula oil/extract, linalool, linalyl acetate, pinene, vanillin

Allergens & Warnings:

WARNING: External use only. Keep out of reach of children. Avoid getting into eyes. If eye contact occurs, flush thoroughly with water. If irritation persists, consult a physician.

Shipping details

Estimated ship dimensions: 1.38 inches length x 3.35 inches width x 7.68 inches height
Estimated ship weight: 0.937 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: What ingredients vary from the shampoo bar?

submitted by Jax - 4 months ago
  • A: Rosemary & Biotin help promote appearance of healthy hair, while NaturePep® Amaranth immediately boosts fullness and shine, and thickens hair from within after 10 uses

    submitted byKitsch Cares - 4 months ago
    Brand expert
  • A: The shampoo bar has natural fragrance and unfortunately the liquid form has parfum fragrance.

    submitted byLholden - 2 months ago

Q: Does it help with hair growth

submitted by Unknow - 8 days ago
  • A: Yes! Our Volumizing Rosemary & Biotin Liquid Shampoo is formulated with rosemary extract to support a healthy scalp and biotin to help strengthen hair and reduce breakage. With regular use, it can help hair look fuller, thicker, and healthier over time.

    submitted byKitsch Cares - 8 days ago
    Brand expert

Q: Is this safe for color treated hair?

submitted by Keri - 3 months ago
  • A: Yes! Our shampoos are free of SLS, SLES and parabens which means they’re gentle enough to be used on color treated hair without stripping color.

    submitted byKitsch Cares - 3 months ago
    Brand expert

Q: Is this shampoo suitable for fine hair?

submitted by AI Shopping Assistant - 3 months ago
  • A: Yes, the shampoo is specifically formulated for straight and fine hair types.

    submitted byAI Shopping Assistant - 3 months ago
    Ai generated

Q: What types of harmful substances does this shampoo avoid?

submitted by AI Shopping Assistant - 3 months ago
  • A: It is free from parabens, phthalates, silicones, and harsh sulfates like SLS.

    submitted byAI Shopping Assistant - 3 months ago
    Ai generated

Q: What is the main purpose of this shampoo?

submitted by AI Shopping Assistant - 3 months ago
  • A: The shampoo is designed for volumizing hair, boosting fullness and shine effectively.

    submitted byAI Shopping Assistant - 3 months ago
    Ai generated

Q: What are the key ingredients in this shampoo?

submitted by AI Shopping Assistant - 3 months ago
  • A: The shampoo contains NaturePep Amaranth and rosemary, which enhance fullness and shine.

    submitted byAI Shopping Assistant - 3 months ago
    Ai generated

Q: Is this shampoo environmentally friendly?

submitted by AI Shopping Assistant - 3 months ago
  • A: Yes, it is cruelty-free and packaged in post-consumer recycled materials for sustainability.

    submitted byAI Shopping Assistant - 3 months ago
    Ai generated

Q: Is this good for Irish curly hair?

submitted by Maya - 3 months ago
  • A: Our Rosemary & Biotin Volumizing Shampoo is best for straight to wavy hair (1a–2c), especially if you want lightweight lift and volume. If your hair is more curly (3a+), we’d recommend: Rice Water Shampoo & Conditioner: Great for fine/medium strands—helps support stronger-feeling hair while enhancing softness and manageability. Castor Oil Shampoo & Conditioner: Great for medium/coarse strands—helps smooth frizz and leave hair feeling softer and more polished. Coconut Oil Shampoo & Conditioner: Great for medium/coarse strands—adds moisture and helps curls feel more hydrated.

    submitted byKitsch Cares - 3 months ago
    Brand expert

Q: Is this a bar or liquid

submitted by Po - 4 months ago
  • A: This product is a liquid format.

    submitted byKitsch Cares - 4 months ago
    Brand expert

Additional product information and recommendations

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Guests are saying

Guests appreciate the shampoo for its ability to cleanse and volumize hair, leaving it feeling soft and fresh. Many enjoy the pleasant scent and effective lathering properties. However, some guests have expressed concerns about the packaging, noting that the bottle design makes it difficult to dispense the product. Overall, the shampoo is well-received for its performance, but improvements in packaging could enhance the user experience.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.3 out of 5 stars with 164 reviews
    effectiveness: 4.18 out of 5
    quality: 4.27 out of 5
    value: 4.15 out of 5
    70% would recommend
    34 recommendations
    5 out of 5 stars
    Thumbs up graphic, would recommend
    16 May, 2026Verified purchase

    (no review title)

    Only issue was getting conditioner out of bottle, hard to squeeze
    Bray
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    4 out of 5 stars
    7 May, 2026
    originally posted on Kitsch

    Love ❤️

    I gave it four stars just because the shampoo bottles are very hard to squeeze out the shampoo and conditioner. I broke my wrist a few weeks ago, so it’s been hard to wash my hair, but I do love the shampoos. I just wish you could make the purple shampoo into a liquid.. overall great shampoo.
    Teresa B.
    Did you find this review helpful?
    2 out of 5 stars
    2 May, 2026

    (no review title)

    I love the shampoo and conditioner so this isn’t a quality of the product review as much as it is a review for the packaging! Really not ergonomic and difficult to get product out, the actual opening for the shampoo/conditioner to come out of is super narrow so there’s a lot of effort to just get stuff out.
    Erin
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    29 April, 2026
    originally posted on Kitsch

    Love this product!

    I started using this product because my hair has changed to thinner and thinner hair. I wanted a shampoo and conditioner that would give volume but also be good and natural for my hair. I tried this product and love it! It smell great and my hair looks healthier and fluffier! I’m would definitely recommend it!
    Val
    Did you find this review helpful?
    4 out of 5 stars
    27 April, 2026
    originally posted on Kitsch

    Almost perfect

    Love the smell and volume from this shampoo, but the bottle is really hard to open and get product out of.
    Kelsey G.
    Did you find this review helpful?
    2 out of 5 stars
    27 April, 2026
    originally posted on Kitsch

    Who designed these bottles???

    This review is only based on design of bottle. Seriously, whoever designed these bottles should be fired!! Do they not try their products out before selling them??? Almost impossible to open and really hard to squeeze the bottle to get any product out! Beyond frustrating!!!
    Kathy S.
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    27 April, 2026
    originally posted on Kitsch

    Very Pleased

    Anymore, my aging locks have a good day only on the day of shampoo. The Rosemary & Biotin shampoo has changed that with volumizing results that carry over to day 2 and 3! This is the first shampoo that I can really say I saw a measurable difference with. I could not be happier with this new find.
    Judith S.
    Did you find this review helpful?
    5 out of 5 stars
    21 April, 2026
    originally posted on Kitsch

    Rosemary & Biotin Shampoo Review

    I am completely satisfied with the shampoo now being in a bottle. Slightly more convenient than the bar shampoo, but with all the same amazing benefits!
    Diane H.
    1 guest found this review helpful. Did you?
    4 out of 5 stars
    17 April, 2026
    originally posted on Kitsch

    Great Scent

    Very nice shampoo. Gives me nice clean feeling scalp and hair. GREAT scent!
    Nicole O.
    Did you find this review helpful?
    5 out of 5 stars
    13 April, 2026
    originally posted on Kitsch

    Awesome

    Best shampoo I've used. It's not harsh .leaves my hair feeling smooth .I'll be using it from now on.
    Angie O.
    Did you find this review helpful?
    5 out of 5 stars
    12 April, 2026
    originally posted on Kitsch

    Amazing shampoo!

    Part of my cancer journey was losing my hair. I began to research the best shampoos to aid in regrowth and I literally stumbled across Kitsch Rosemary and Biotin shampoo. The results were amazing. My hair grew back more quickly than I expected. It was / is thick and healthy. I highly recommend this product.
    Mary
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    10 April, 2026

    Super soft hair

    Honestly i have been really impressed with this shampoo. It lathers super well and it feels so clean after. My hair has also been super soft. It has a nice rosemary scent that isn’t overpowering.
    Lactosedestroysme
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    2 guests found this review helpful. Did you?
    5 out of 5 stars
    8 April, 2026
    originally posted on Kitsch

    From thin to volume in 8 easy steps

    I had very thin and fine hair but now I have volume and it’s wonderful. After chemo I lost my hair and it came back very thin so this is quite an improvement. I just bought rice water shampoo and conditioner I just used it and I love that one too. I would recommend both .
    Anne m. C.
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    8 April, 2026
    originally posted on Kitsch

    Love it

    I have been using the Rice Water line for years and, on the recommendation of a friend, I added the Rosemary and Biotin shampoo and conditioner. I’ve been alternating the two and very happy with the shine, volume and manageability of my hair. One day, I used the national big brand shampoo in my guest shower not expecting a big difference but, yikes, I couldn’t wait to rewash using my Kitsch products. That’s when you realize how wonderful they are.
    Joan L.
    Did you find this review helpful?
    5 out of 5 stars
    7 April, 2026
    originally posted on Kitsch

    Great

    Terrific lathering shampoo that leaves my hair feeling clean and soft.
    Janet K.
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    4 April, 2026Verified purchase

    (no review title)

    love it so far
    Jaclyn Ponticello
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    4 April, 2026
    originally posted on Kitsch

    Love!

    I love the bar version of this but I think the liquid may be even better!
    Dianna M.
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    31 March, 2026
    originally posted on Kitsch

    nice shampoo

    Smells great and makes my hair silky, smooth and shiny
    Dana F.
    Did you find this review helpful?
    5 out of 5 stars
    29 March, 2026
    originally posted on Kitsch

    Rosemary shampoo

    It smells terrific. Made my hair full and soft, left it with a nice smell made it. Feel clean for a couple of days. Did not dry my hair out at all. Love love loved it!
    Susan W.
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    27 March, 2026
    originally posted on Kitsch

    Absolute favorite!

    I love love love this shampoo! It smells sooo good! It also is much easier to use than the bar soap. I immediately fell in love with these products, but the liquid version in my opinion are next level! I found that the liquid version had much more lather and suds than I ever got from the bars. I would recommend this to anyone!
    Sage A.
    1 guest found this review helpful. Did you?

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