New ArrivalsEasterClothing, Shoes & AccessoriesHomeKitchen & DiningOutdoor Living & GardenFurnitureGroceryHousehold EssentialsBabyBeautyPersonal CareHealthWellnessBackpacks & LuggageSports & OutdoorsToysElectronicsVideo GamesMovies, Music & BooksSchool & Office SuppliesParty SuppliesGift IdeasGift CardsPetsUlta Beauty at TargetShop by CommunityTarget OpticalDealsClearanceTarget New ArrivalsHome Decor Ideas & TrendsTop DealsTarget Circle DealsWeekly AdShop Order PickupShop Same Day DeliveryRegistryRedCardTarget CircleFind Stores
NYX Professional Makeup Make ’Em Wonder 24H Soft Matte Foundation - 1.01 fl oz - 2 of 4NYX Professional Makeup Make ’Em Wonder 24H Soft Matte Foundation - 1.01 fl oz - 3 of 4NYX Professional Makeup Make ’Em Wonder 24H Soft Matte Foundation - 1.01 fl oz - 4 of 4
NYX Professional Makeup Make ’Em Wonder 24H Soft Matte Foundation - 1.01 fl oz - 1 of 4

NYX Professional Makeup Make ’Em Wonder 24H Soft Matte Foundation - 43 Deep Ebony - 1.01 fl oz: Vegan, Contains Vitamin C, Medium Coverage


Skin UndertoneNeutral
Color43 Deep Ebony
  • 03 Fair
  • 05 Fair Ivory
  • 08 Vanilla
  • 09 Light Nude
  • 13 Light Sand
  • 15 Buff
  • 17 Medium Olive
  • 20 Classic Tan
  • 23 Golden Caramel
  • 27 True Caramel
  • 30 Light Nutmeg
  • 33 Sienna
  • 36 Warm Rich
  • 38 Deep Truffle
  • 40 Walnut
  • 42 Deep Walnut
  • 43 Deep Ebony
  • 44 Rich Espresso

In Stock

Eligible for registries and wish lists
Available deals

Target Circle Deal: $5 Target GiftCard with $30 beauty products purchase

Eligible with Target Circle membership ∙ Expires Apr 4 ∙ Details

At a glance

About this item

Highlights

  • Wonder Your Way: Introducing Make 'Em Wonder Soft Matte Foundation. Our skincare-infused, buildable formula is available in 45 undetectable make up shades. Wear as you please, from the perfect no-makeup makeup look to full glam
  • Skincare-Infused Foundation: Looks like real skin, just smoother, more even, and brighter. Infused with vitamin C, known for its brightening power to make your skin shine, and hyaluronic acid, known for instant hydration and a non-cakey feel
  • Flawless Finish, Barely There Feel: This formula goes hard. Our foundation makeup feels weightless on skin, fade and transfer resistant, sweat-resistant, waterproof & provides all-day shine control. With skin lookin' this good, they'll be guessing all day
  • Cruelty Free Cosmetics: We believe animals belong in our arms, not in a lab; All of our makeup is certified and acknowledged by PETA as a cruelty free brand; We don't test any of our products on animals
  • Discover NYX Professional Makeup: Try all of our professional makeup products today from eyeshadow, eyeliner, and false lashes to liquid lipstick, lip gloss, primer, concealer, setting sprays and eyebrow makeup

Description

Goodbye catfish, hello skincare-infused foundation! Up to 24H soft matte, buildable coverage that covers everything but feels like nothing. MAKE 'EM WONDER if it’s foundation or if it’s just good skin? This soft matte buildable foundation comes in 45 undetectable shades. A 24H wear skincare-infused formula for instant hydration, even skin tone and all-day comfortable wear.

Apply the foundation using fingers, brush, or a sponge and watch as it blends in seamlessly with your skin! 1-2 dime-sized dots for natural coverage and more for buildable up to full coverage.
Suggested Age: 16 Years and Up
Health Facts: Vegan, Contains Hyaluronic Acid, Contains Vitamin C
Color Finish: Matte
Color Palette: Dark Tones
Product Form: Liquid
Cosmetic Coverage: Buildable, Medium
Skin Tone: Deep
Skin Undertone: Neutral
Sustainability Claims: Cruelty-Free
Beauty Purpose: Skin Tone Improvement, Color Correction, Mattifying, Brightening
Net weight: 1.01 fl oz (US)
Features: Blendable, Sweat-Resistant, Vitamin-Infused, smoothes, Long Lasting
TCIN: 1003738328
UPC: 800897275624
Item Number (DPCI): 052-10-4162
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.

Shipping details

Estimated ship dimensions: 0.79 inches length x 1.3 inches width x 3.9 inches height
Estimated ship weight: 0.99 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: What type of coverage does the foundation provide?

submitted by AI Shopping Assistant - 2 months ago
  • A: It offers medium coverage to enhance skin tone and correct color imperfections.

    submitted byAI Shopping Assistant - 2 months ago
    Ai generated

Q: What is the form of this makeup product?

submitted by AI Shopping Assistant - 2 months ago
  • A: The foundation comes in a liquid form, making it easy to apply.

    submitted byAI Shopping Assistant - 2 months ago
    Ai generated

Q: What beauty purposes does this foundation serve?

submitted by AI Shopping Assistant - 2 months ago
  • A: The foundation improves skin tone and provides color correction for a flawless look.

    submitted byAI Shopping Assistant - 2 months ago
    Ai generated

Q: What skin tones is this foundation suitable for?

submitted by AI Shopping Assistant - 2 months ago
  • A: It is designed for fair skin tones with a cool undertone.

    submitted byAI Shopping Assistant - 2 months ago
    Ai generated

Q: What is the age range suitable for this foundation?

submitted by AI Shopping Assistant - 2 months ago
  • A: This foundation is recommended for individuals aged 16 years and up.

    submitted byAI Shopping Assistant - 2 months ago
    Ai generated

Q: What are the ingredients?

submitted by bj - 1 month ago

Additional product information and recommendations

4.5 out of 5 stars with 3018 reviews
easy to apply: 2.5 out of 5
easy to remove: 2.75 out of 5
long lasting: 2.33 out of 5
quality: 2 out of 5
value: 1.33 out of 5
0% would recommend
4 recommendations
1 out of 5 stars
3 April, 2026Verified purchase
  • Skin tone: Medium
  • Skin type: Normal
  • Hair color: Blonde
  • Eye color: Brown

(no review title)

Too thick and doesn’t spread The worst make up
Lion
easy to apply: 1 out of 5
easy to remove: 1 out of 5
Did you find this review helpful?
2 out of 5 stars
26 March, 2026
  • Eye color: Hazel
  • Skin concern: Pores, Sensitivity, Redness, Aging
  • Skin type: Normal
  • Hair color: Brunette
  • Skin tone: Light

Shades are off

Based on the photos and swatches that Nyx put on the website, I ordered 08 vanilla. The model from their website is like a hint darker than me, but I decided to try that color anyways. I knew from the second I got the bottle in my order that this was way too light. There is no way that the model is wearing this color. I'm going to have to return and look in person. For reference I wear 160 in the Hauslabs foundation.
Samwise
Did you find this review helpful?
5 out of 5 stars
22 March, 2026
originally posted on influenster.com
Image

Color correct

[This review was collected as part of a promotion.] I got my Perfect shade. Fixes all discoloration with full coverage. Works as a color corrector The applicator is so easy to use. Very lightweight consistency
VictoriaA
Did you find this review helpful?
3 out of 5 stars
20 March, 2026
originally posted on nyxcosmetics.co.uk
Image

Not impressed

Unfortunately this product didn’t work well for me. Blending it took me ages, it got stuck in my creases under my eyes and on my forehead. Didn’t look very good.
Dominika B
Did you find this review helpful?
5 out of 5 stars
20 March, 2026
originally posted on influenster.com
Image

Honestly might get like two more

[This review was collected as part of a promotion.] I honestly thought this wasn't my color and wouldn't work out for me. But this was a really good product; my base was so smooth and nice. It went smoothly with my other products, which is what I was nervous about, but it was perfect (by the way, that picture has no filter at all). I will say I hate the bottle's locking mechanism, but besides that, this is a REALLY GOOD foundation. HOWEVER I think we should get more product seeing as this is supposed to be bulidable which means you'd use a fairly good amount
OliviaW
Did you find this review helpful?
3 out of 5 stars
19 March, 2026
originally posted on influenster.com
Image

Color range

[This review was collected as part of a promotion.] Unfortunately the color match was way off, the feel was okay but looked a little patchy when I put it on. Packaging is simple and cute, no odor from my knowledge and overall might give it a try if it were in my color.
1 reply from NyxCosmetics Consumer Care team - 9 days ago
Oh no, babe! 💔 We hate to hear the color match didn't hit and that patchy moment is definitely not the vibe we're going for! 🙅♀ We’re glad the packaging is cute and odor-free, though—so glad you're giving it another chance in your perfect shade! 💖✨
JuliannaL
Did you find this review helpful?
5 out of 5 stars
19 March, 2026
originally posted on influenster.com
Image

Nyx send me more

[This review was collected as part of a promotion.] Blending friendly, you're a beginner this is for you leaves a matte velvety texture coverage is build-a-ble and to take it off a gentle face wash will do!
SeleneL
Did you find this review helpful?
4 out of 5 stars
19 March, 2026
originally posted on influenster.com
Image

Blendy queen and matte

[This review was collected as part of a promotion.] Super smooth finish w a matte finish. Love that it covers my eyebags and hyperpigmentation along with any scars that I have from nit picking. Really easily to blend and build on top of. I wish I got a shade lighter but I reverse contoured and I guess for the summer orangey works. No scent. Easy to remove if you double cleanse. Not a fan of the tiny tip, a girl NEEDS HER FOUNDATION.
AnishaA
Did you find this review helpful?
5 out of 5 stars
18 March, 2026
originally posted on influenster.com
Image

If you have dark skin, shade 19 warm beige is perf

[This review was collected as part of a promotion.] This product is really good; it has a super smooth texture. The packaging looks small, but it's not. It's very easy to apply thanks to the packaging. The texture is super smooth, very stable, and leaves a matte finish on the skin. If you're looking for something that leaves your skin matte but doesn't dry it out, this is the perfect foundation.
NicoleM
Did you find this review helpful?
1 out of 5 stars
Thumbs down graphic, would not recommend
18 March, 2026Verified purchase
  • Skin type: Oily
  • Hair color: Brunette
  • Eye color: Blue
  • Skin concern: Uneven skin tone, Acne, Redness, Dark circles, Blackheads, Pores, Aging, Puffiness, Dullness
  • Skin tone: Medium

HARD PASS

Not for oily skin or fine lines.
Cja1988
easy to apply: 1 out of 5
easy to remove: 2 out of 5
long lasting: 2 out of 5
quality: 1 out of 5
value: 1 out of 5
Did you find this review helpful?
5 out of 5 stars
18 March, 2026
originally posted on influenster.com
Image

Good for Beginners

[This review was collected as part of a promotion.] I am usually a fresh face girly but I lately I have decided to start learning make up. This was actually Perfect for beginners l blends in easily, very pigmented and was easily baked in with my face powder.
TanicaC
1 guest found this review helpful. Did you?
2 out of 5 stars
17 March, 2026
originally posted on influenster.com
Image

The consistency was not my favorite

[This review was collected as part of a promotion.] The way this feels is horrible and the shade selection was not ideal. I chose a shade too orange for my face. I like the packaging it's adorable but I just can't get over how liquidy it feels on my skin. The finish is beautiful but the texture is a no.
1 reply from Consumer Care Center team - 10 days ago
hey there TrinityLouiseH, thank you so much for your honest and detailed feedback! We are thrilled to hear that you loved the 'adorable' packaging and that the finish turned out beautifully for you. However, we are truly sorry to hear that the texture and shade selection didn't meet your expectations. We know how important the right feel and color match are for a perfect look, and we're sorry the liquidy texture and orange undertone weren't ideal. An unwanted “orange” look is a sign the color is either too dark or too “warm” for your complexion. The Make ‘Em Wonder™ Soft Matte Buildable Foundation is a buildable, flexible formula available in 45 shades!
TrinityLouiseH
Did you find this review helpful?
5 out of 5 stars
17 March, 2026
originally posted on influenster.com
Image

Foundation is giving SKIN!

[This review was collected as part of a promotion.] The foundation was really lightweight and a nice consistency. I really appreciated the fact that it was a squeeze bottle it made it easier to get the perfect amount. I did get a little oily since I have oily skin but that’s nothing a little powder can’t fix. Overall I am super pleased.
AlexandriaB
Did you find this review helpful?
5 out of 5 stars
17 March, 2026
originally posted on nyxcosmetics.co.uk
Image

Great!

[This review was collected as part of a promotion.] This foundation genuinely is undetectable! I usually avoid foundation because they usually separate and look patchy on me, but not this! It's very liquid so it's easy to build if you want, and gives good light coverage. Really pleased with this!
Findsandthoughts
Did you find this review helpful?
5 out of 5 stars
17 March, 2026
originally posted on nyxcosmetics.co.uk
Image

Flawless Glow All Day ✨

The Make ’Em Wonder Foundation gives a smooth, flawless finish with a natural glow. It blends effortlessly, feels lightweight, and lasts beautifully all day—perfect for that fresh, radiant look.
Edyta S
Did you find this review helpful?
4 out of 5 stars
16 March, 2026
originally posted on influenster.com
Image

Lovely foundation

[This review was collected as part of a promotion.] As a product this is a lovely foundation, but unfortunately the shade I was given definitely isn’t my shade. But the formula and finish look amazing and I’ll find a way to use this one as contour or something!
KathrynM
Did you find this review helpful?
5 out of 5 stars
15 March, 2026
originally posted on NYX Professional Makeup
Image

Amazing Quality AND Price!!

NYX has never failed me! I always order my make up with confidence knowing how good it will look! The best part about NYX is that my skin is sensitive and when I wear NYX make up my face NEVER breaks out and always looks flawless! I’m forever a NYX girlie!
Cleopatra
Did you find this review helpful?
5 out of 5 stars
15 March, 2026
originally posted on nyxcosmetics.co.uk
Image

Wow -This one's a keeper!

[This review was collected as part of a promotion.] Nyx professional foundation, shade 01 & 03 - light and fair. I was blown away by this weightless easy application foundation . I decided to mix two shades together for my shade. This silky smooth make up lasted all day ,feels like air on my skin. Loved the texture and durability. Quick to apply too so very little effort. Yes I thought this one was a keeper for me. I received free in exchange for my review.
Margaretholland123456
Did you find this review helpful?
4 out of 5 stars
15 March, 2026
originally posted on influenster.com
Image

Shade range runs a little yellow… but lasts all da

[This review was collected as part of a promotion.] I think the shade range could be a bit better, but I think I just chose wrong. It ran a bit yellow on me. I like the way it lasts, I found that it wore all day long after a long day at Disneyland! I liked the way it wore, but I think I like mixing this one rather than wearing it alone!
KateM
Did you find this review helpful?
4 out of 5 stars
15 March, 2026
originally posted on influenster.com
Image

NYX Professional Makeup Make 'Em Wonder Foundation

[This review was collected as part of a promotion.] I've been really impressed with the NYX Professional Makeup Make 'Em Wonder Foundation. The formula feels incredibly lightweight on the skin, but it still gives great coverage. It's buildable, so you can easily go from a natural everyday look to fuller glam without it looking heavy or cakey. The soft matte finish looks very natural and helps control shine throughout the day. I also like that it's infused with vitamin C and hyaluronic acid, which makes my skin look brighter and feel hydrated. It blends seamlessly whether I use a brush, sponge, or my fingers. Another big plus is how long it lasts. It's sweat-resistant, transfer-resistant and stays looking fresh for hours.
ElvinaM
Did you find this review helpful?

Get top deals, latest trends, and more.

Privacy policy

Footer

About Us

About TargetCareersNews & BlogTarget BrandsBullseye ShopSustainability & GovernancePress CenterAdvertise with UsInvestorsAffiliates & PartnersSuppliersTargetPlus

Help

Target HelpReturnsTrack OrdersRecallsContact UsFeedbackAccessibilitySecurity & FraudTeam Member ServicesLegal & Privacy

Stores

Find a StoreClinicPharmacyTarget OpticalMore In-Store Services

Services

Target Circle™Target Circle™ CardTarget Circle 360™Target AppRegistrySame Day DeliveryOrder PickupDrive UpFree 2-Day ShippingShipping & DeliveryMore Services
PinterestFacebookInstagramXYoutubeTiktokTermsCA Supply ChainPrivacy PolicyCA Privacy RightsYour Privacy ChoicesInterest Based AdsHealth Privacy Policy