Duncan Hines Red Velvet Cake Mix - 15.25oz
$1.89 ($0.12/ounce)
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$1.79($0.12/ounce)
$1.43 with Target Circle
4.4 out of 5 stars with 637 ratings
$1.89($0.12/ounce)
$1.51 with Target Circle
3.8 out of 5 stars with 265 ratings
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4.4 out of 5 stars with 583 reviews
easy to prepare: 4.75 out of 5
quality: 3.76 out of 5
taste: 3.69 out of 5
value: 4.06 out of 5
60% would recommend
33 recommendations
1 out of 5 stars
16 March, 2026
originally posted on duncanhines.com
Terrible Taste
I absolutely love Red Velvet, it’s my favorite. However I made red velvet cupcakes with Duncan Hines supremely moist red velvet mix; and I tried one and threw out the entire batch. They tasted nothing like red velvet and had a weird chemically taste. So disappointed. I was looking very much forward to those.
1 reply from Customer Care team - 18 days ago
Hi there. Thank you for taking the time to reach out to us. We're glad that you like our Duncan Hines Signature Red Velvet Cake Mix although you were disappointed the taste. We'll have our team look into this. Thanks again for your comments.
5 out of 5 stars
2 March, 2026
originally posted on duncanhines.com
Moist Cake
Used this several times always comes out moist and flavorful 5*
1 out of 5 stars
Thumbs down graphic, would not recommend
28 February, 2026Verified purchase
No flavor, sugarless
Foul, there is no flavor. It’s like they forgot sugar? You could make the same thing with flour, baking soda and red dye. For the price, my expectations are low but this couldn’t even clear that. There are other cheapo cake mix brands that actually taste like something.
1 reply from Dolly Parton Consumer Care team - 1 month ago
Hi. Thanks for reaching out to us. We're sorry you were disappointed with our Duncan Hines Signature Red Velvet Cake Mix product. We'll pass this information on to our team. Thanks again for your review.
3 out of 5 stars
Thumbs down graphic, would not recommend
2 February, 2026Verified purchase
(no review title)
Not much taste
1 reply from Dolly Parton Consumer Care team - 2 months ago
Hi. Thanks for reaching out to us. We're sorry you were disappointed with our Duncan Hines Signature Red Velvet Cake Mix product. We'll pass this information on to our team. Have a great day.
1 out of 5 stars
23 January, 2026
originally posted on duncanhines.com
Chemical flavor
My girls love red velvet cake and asked if we could buy it. I bake from scratch all the time, but sometimes you need something fast. I baked it tonight and it was gross. It tastes like chemicals, I'm guessing red 40. Even the kids and husband hated it. We ended up dumping the whole cake in the trash.
1 reply from Customer Care team - 2 months ago
Hi. Thanks so much for the detail in your review. We're sorry you were disappointed with the flavor of our Duncan Hines Signature Red Velvet Cake Mix. We'd like you to know that we take your concern seriously and your feedback will be shared. Thanks again for your comments. We hope your day goes well.
5 out of 5 stars
Thumbs up graphic, would recommend
28 December, 2025Verified purchase
(no review title)
Always moist
1 out of 5 stars
Thumbs down graphic, would not recommend
8 November, 2025
Flavorless
Has zero flavor
1 reply from Dolly Parton Consumer Care team - 5 months ago
Hi there. Thank you for your review. We're sorry you were disappointed with our Duncan Hines Signature Red Velvet Cake Mix product. We'll pass this information on to our team. Thanks again for your review.
5 out of 5 stars
Thumbs up graphic, would recommend
28 October, 2025Verified purchase
(no review title)
Best boxed red velvet. Little crumb and very light and fluffy
5 out of 5 stars
13 July, 2025
originally posted on influenster.com

Flavorful and reasonably priced
Moist, rich, and perfectly sweet—Duncan Hines Red Velvet Cake Mix makes baking easy and delicious. The texture is soft and fluffy, and the flavor has just the right hint of cocoa. Add your favorite cream cheese frosting and it tastes homemade. A go-to for any special occasion
5 out of 5 stars
14 June, 2025
originally posted on duncanhines.com
Always good
Always a great mix! I use milk instead of water and add an extra egg.
3 out of 5 stars
Thumbs down graphic, would not recommend
21 May, 2025
meh
it was easy to make but overall, tasted bitter and very thin and sticky consistency
1 reply from Duncan Hines Consumer Care team - 11 months ago
Hi. Thanks for reaching out to us. We're sorry you had this experience with our Duncan Hines Signature Red Velvet Cake Mix Product. We'll pass this information on to our team. Thanks again for reaching out to us.
1 out of 5 stars
Thumbs down graphic, would not recommend
1 December, 2024
No flavor
Doesn't really taste like anything. Very dissappointing.
1 reply from Duncan Hines Consumer Care team - 1 year ago
Hi there. Thank you for taking the time to reach out to us. We're sorry you were disappointed with the flavor of our Duncan Hines Signature Red Velvet Cake Mix. We'll be sure to share your experience with our team. We sincerely hope you will give us another try and share your thoughts on our other offerings. Have a wonderful day.
5 out of 5 stars
26 November, 2024
originally posted on duncanhines.com
Add on and add ins.
Never buy anything but DUNCAN HINES. Have used in catering , lot of other baking projects. Nothing but the best.
2 out of 5 stars
Thumbs down graphic, would not recommend
21 October, 2024Verified purchase
It was red but had very little flavor.
Red but very little flavor
1 reply from Duncan Hines Consumer Care team - 1 year ago
Hi there. Thank you for taking the time to share your feedback with us. We're sorry to hear our Duncan Hines Signature Red Velvet Cake Mix wasn't as flavorful as you anticipated. We'll make sure to inform our team about your review. We hope you have a great rest of your day!
2 out of 5 stars
Thumbs down graphic, would not recommend
30 September, 2024
Not very red and not red velvet
Just tasted like weak chocolate cake. Does not have the tang it's supposed to have.
1 reply from Duncan Hines Consumer Care team - 1 year ago
Hi Heidi. Thank you for taking the time to reach out to us. We're sorry you were disappointed with the flavor of our Duncan Hines Signature Red Velvet Cake Mix. We'll be sure to share your comments with our team. We hope you'll give some of our other products a try and let us know what you think. Have a nice day.
1 out of 5 stars
13 April, 2024
originally posted on duncanhines.com
Doesn’t taste like a Duncan Hines mix….
This was my first disappointment ! This cake is bitter, lacking in flavor. I won’t buy this again…
1 reply from Customer Care team - 2 years ago
Hi there - We're sorry that you were not a fan of our Red Velvet Cake Mix, but we hope that you'll give some of our other items a try -- we're confident that you'll find a favorite! Thank you for taking the time to share your review.
1 out of 5 stars
24 March, 2024
originally posted on duncanhines.com
NOT GREAT
not buying this again. The instructions are too advanced I’m not a professional baker I just bought this for fun. Unclear cooking times. I had only one 9 inch pan and didn’t know what time to bake it for because it only says the time for two 9 inch pans. Also NEVER SEEMED TO BAKE I had to put this back in the oven so many times because the middle was always wet. Try a different brand.
1 reply from Customer Care team - 2 years ago
Hey there! Thanks for your review of our Duncan Hines Signature Red Velvet Cake Mix. We are sorry you were let down by our product and we will make sure to share your feedback with our team. We hope you will give us another chance by trying some of our other products and letting us know what you think! Thanks again for reaching out. We hope you have a great rest of your day!
4 out of 5 stars
17 March, 2024
originally posted on influenster.com

Solid Mix!
I used this cake mix to make my boyfriend’s birthday cake. It’s quite tasty, the cake was a big hit. I will say; I sub out water for whole milk, oil for melted butter, add an extra egg, and add about a tablespoon of instant espresso powder to really up the quality and texture of the mix. However, I feel the mix is still obviously responsible for most of the magic! Red Velvet is a pain in the butt to make, and this always comes in handy even with my extra tricks!
5 out of 5 stars
Thumbs up graphic, would recommend
15 February, 2024Verified purchase
Perfect for cupcakes!
I used this box mix to make a dessert for the Superbowl. They came out delicious.
1 out of 5 stars
11 February, 2024
originally posted on duncanhines.com
Severe Headache from Duncan Hines products
I tried Duncan Hines brownie for the first time, and it gave me a severe headache. Thinking it might be due to chocolate, I gave their Red Velvet cake a chance, only to experience the same intense migraine. Disappointed with the results, I've decided to discard these products.
1 reply from Customer Care team - 2 years ago
Hello Freddie - We're very sorry that you had this experience with our Brownie and Red Velvet Cake mixes! We take the safety & quality of our products very seriously and would like to gather some additional information from you. Please give us a call at 800-242-6200 with reference #06711339 so we can assist you.