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Wet n Wild Color Icon Bronzer - 0.44oz
$4.49
In Stock
Eligible for registries and wish lists
At a glance
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About this item
Highlights
- Indulge yourself with Color Icon™ Bronzer, a gel-infused, long-wearing formula that leaves skin looking luminous and with a sun-kissed glow.
- A gel-infused, long-wearing formula leaves skin looking luminous with a naturally sun-kissed glow
- Features a bouncey-touch texture that is a hybrid of cream and powder for a weightless, smooth application
- Formulated with pearl pigments for a lit-from-within glow
- Cruelty-free, gluten-free, fragrance-free, vegan
Description
Indulge yourself with Color Icon™ Bronzer, a gel-infused, long-wearing formula that leaves skin looking luminous and with a sun-kissed glow. Use to highlight your most-loved features and transform yourself into a bronzed goddess all year long. Shadow and shade the browline with our elegant groundbreaking formula or use it to contour like a pro to achieve those sculpted cheeks and defined high points granted by your favorite digital filter. This gel-infused hybrid applies like a cream and sets like a powder adding a natural tan flush when applied to the skin. Don’t limit use to the face, try adding to your neck and collar bones for an all over glow.You can contour and add warmth to your cheeks, cheekbones, and temples in just a few minutes with the Color Icon™ Bronzer. Use the bronzer over foundation, bare skin or as a topper to primer. To apply: Sweep the bronzer on a large fluffy brush over your temples and hairline moving in small concentric circles. Layer to chisel your cheekbone or swirl along your cheekbones toward the apples of your cheeks.
wet n wild starts as everyone’s first and remains a lifelong destination for vibrant and accessible beauty. Delivering over 40 years of trend-forward and all-inclusive innovations, we are your trusted beauty expert that will keep you looking fabulous without ever betraying your budget. From the bold ‘n’ bright to the neutral ‘n’ nuanced, we set out to spoil you with options while setting the gold standard of achievability. So go ahead, get your feet wet with us again and go wild with your imagination!
wet n wild starts as everyone’s first and remains a lifelong destination for vibrant and accessible beauty. Delivering over 40 years of trend-forward and all-inclusive innovations, we are your trusted beauty expert that will keep you looking fabulous without ever betraying your budget. From the bold ‘n’ bright to the neutral ‘n’ nuanced, we set out to spoil you with options while setting the gold standard of achievability. So go ahead, get your feet wet with us again and go wild with your imagination!
Suggested Age: 13 Years and Up
Health Facts: Vegan
Color Palette: Medium Tones
Product Form: Pressed Powder
Cosmetic Coverage: Buildable
Skin Tone: All Skin Tones
Sustainability Claims: Cruelty-Free
Beauty Purpose: Defining, Shine Enhancing, Contouring
Net weight: .38 Ounces
TCIN: 76613265
UPC: 077802364708
Item Number (DPCI): 052-03-2088
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.
Ingredients:
caprylic/capric triglyceride, boron nitride, microcrystalline cellulose, silica, magnesium myristate, vinyl dimethicone/methicone silsesquioxane crosspolymer, dimethicone, synthetic fluorphlogopite, lauroyl lysine, dimethicone/vinyl dimethicone crosspolymer, phenoxyethanol, caprylyl glycol, ethylhexylglycerin, hexylene glycol, water, o-cymen-5-ol, triethoxycaprylylsilane, tin oxide, iron oxides/ci 77491, ci 77492, ci 77499, mica, titanium dioxide/ci 77891' '
Shipping details
Estimated ship dimensions: 0.55 inches length x 2.51 inches width x 3.21 inches height
Estimated ship weight: 0.11 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Guests are saying
This bronzer has garnered mixed feedback from guests, with many appreciating its beautiful shades and blendability, while others express disappointment over the excessive glitter and changes in formula. Guests love its affordability and the sun-kissed glow it provides, making it a great choice for everyday use. However, concerns about pigmentation and packaging durability have been noted, suggesting a need for improvement in these areas.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
3.9 out of 5 stars with 423 reviews
easy to apply: 3.97 out of 5
easy to remove: 4.18 out of 5
long lasting: 3.37 out of 5
quality: 3.23 out of 5
value: 3.52 out of 5
51% would recommend
35 recommendations
4 out of 5 stars
16 October, 2025Verified purchase
Pretty golden tone, just glittery
It’s a great golden color, just a bit too glittery for me. I don’t suppose there’s really any way around that for bronzers. Applies evenly.
5 out of 5 stars
Thumbs up graphic, would recommend
25 September, 2025Verified purchase
New Bronzer for me
So far I like this alot. The color stays with me through my whole work day and it's providing what I expected.
1 out of 5 stars
25 June, 2025Verified purchase
Bronzer
Second item that came all broken.
1 out of 5 stars
Thumbs down graphic, would not recommend
20 January, 2025Verified purchase
- Skin type: Dry
- Eye color: Blue
- Skin concern: Acne, Dark circles
- Skin tone: Light
- Hair color: Blonde
Dont recommend
It’s super glittery and shimmery, and kind of orange. I think it wouldn’t look so orange if there wasn’t so much glittery but it’s honestly more like a highlighter than a bronzer. Never buying again.
1 out of 5 stars
21 December, 2024
originally posted on WetnWild
Glitter Overload now
Why soooo much glitter in the new formula? Also what happened to the SPF? I have 6 people hooked on this, and frankly we are all looking for a replacement. So sad they messed up a good thing.
2 out of 5 stars
18 December, 2024
originally posted on WetnWild
Too sparkley now
I've used this for year's, but since the packaging change (from round to square) the glitter content is way too much. I use Ticket to Brazil, and I have to powder over it to calm down the gold glitter. Unfortunately, I have about 4 on hand, all overly glitterered. Please, adjust this issue.
5 out of 5 stars
Thumbs up graphic, would recommend
17 July, 2024Verified purchase
- Skin concern: Sun damage
- Skin type: Dry
- Hair color: Brunette
- Skin tone: Medium
- Eye color: Brown
bronzer
the color is great! I’m very impressed on how it blends .
3 out of 5 stars
2 July, 2024Verified purchase
- Skin tone: Medium
- Skin type: Oily
Oksy
Looks more like blush rather than bronzer when applied.
5 out of 5 stars
16 May, 2024
originally posted on WetnWild
Beach vibes
I absolutely love this bronzer, the shade it gives me that beach vibes when i do makeup/no makeup tutorials on YouTube. I get Compliments on it. I do love and want more. I love all of your products 😍
1 out of 5 stars
Thumbs down graphic, would not recommend
4 April, 2024Verified purchase
No pigmen
Bronzer does not have any color payoff and is just glittery. Might work better as a highlighter than a bronzer.
1 out of 5 stars
Thumbs up graphic, would recommend
3 April, 2024Verified purchase
- Skin tone: Medium
- Skin type: Combination
- Skin concern: Dark circles, Sensitivity
- Hair color: Black
- Eye color: Brown
Don't order it online to be shipped or delivered .
Don't ever have it delivered. Because mines arrived totally crushed, and it got all over everything inside the box, despite that, it should have been packaged securely.
2 out of 5 stars
Thumbs down graphic, would not recommend
29 January, 2024Verified purchase
- Skin type: Dry
- Skin tone: Light
Messy
Too much fall out and mess.
4 out of 5 stars
Thumbs up graphic, would recommend
28 November, 2023
- Eye color: Brown
- Skin tone: Medium
- Skin concern: Aging
- Hair color: Brunette
- Skin type: Combination
Great product, awful packaging
Great for price!! Lots of shimmer! But agree with other reviewers the packaging is awful and cheap! I have to keep mine’s closed with a rubber band. Other than that it’s excellent, applies smoothly and great color payoff. I used to use hoola but I don’t like the matte, I like the shimmer better.
1 out of 5 stars
Thumbs down graphic, would not recommend
21 September, 2023Verified purchase
Great color, bad quality
Love the color but it is very fragile. With just a little swipe with my makeup brush, a ton comes off and makes a mess! Every corner is broken within only 3 days of use. Not worth it.
5 out of 5 stars
10 September, 2023
originally posted on influenster.com

It looks good
I love this bronzer it looks so good on my face after I put out all my make up the best make up bronzer is wet and wild they have the best one and it’s affordable
5 out of 5 stars
23 August, 2023
originally posted on influenster.com

Caribean in your face
Is not orange… is easy to blend…. Ho little by little.. It can’t fell a little dry at first but in a combination of a setting spray you will melt the texture… Like the worth the money
1 out of 5 stars
Thumbs down graphic, would not recommend
14 August, 2023
Too dusty
The product immediately turns to dust and gets everywhere. It's incredibly difficult to work with.
5 out of 5 stars
Thumbs up graphic, would recommend
1 August, 2023Verified purchase
Beautiful shade
Definetley makes me feel sunkissed. I like this product!
1 out of 5 stars
Thumbs down graphic, would not recommend
19 July, 2023
- Skin concern: Pores, Blackheads, Acne
- Eye color: Brown
- Skin type: Combination
- Skin tone: Medium
- Hair color: Black
not gooddd
it’s more of a highlighter then a bronzer. it does not show at all on my skin, i will be trying to use it for my inner corner highlight instead 😩
4 out of 5 stars
Thumbs up graphic, would recommend
5 July, 2023Verified purchase
- Hair color: Black
- Skin type: Combination
- Skin tone: Medium
- Eye color: Brown
Good bronzer
I love this bronzer because it blends well but the lid part got broken in a few days that I started using it. I hated that the lid was falling apart but otherwise it was a good product.