$30.00 when purchased online
Target Online store #3991
About this item
Highlights
- #1 best-selling*, award-winning concealer covers everything without creasing or cracking
- Now available in 24 true-to-skin shades
- Infused with proprietary Expression Proof™ Technology, plus anti-aging peptides, vitamins, antioxidants, hydrolyzed collagen and hyaluronic acid
- Clinically tested to make your skin look younger!
Description
Developed with plastic surgeons, this #1 best-selling*, award-winning waterproof concealer delivers highly pigmented, long-lasting coverage that won’t crease or crack—and is available in 24 true-to-skin shades! Infused with proprietary Expression Proof™ Technology, plus anti-aging peptides, vitamins, hydrolyzed collagen, hyaluronic acid and antioxidants, this revolutionary concealer improves the appearance of wrinkles and effectively conceals the look of skin imperfections including dark circles, bags, redness, hyperpigmentation, broken capillaries, age spots and discoloration. Finally, a multitasking, full-coverage concealer that makes your skin look younger!
*#1 concealer formula for IT Cosmetics brand in the US.
*#1 concealer formula for IT Cosmetics brand in the US.
Suggested Age: 13 Years and Up
Health Facts: Contains Hyaluronic Acid
Color Palette: Medium Tones
Product Form: Cream
Cosmetic Coverage: Medium, Full
Skin Tone: Tan
Beauty Purpose: Color Correction, Concealing, Dark Circle Reduction
Net weight: .4 Ounces
TCIN: 82679910
UPC: 3605971992339
Item Number (DPCI): 342-02-0840
Origin: Imported
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
caprylic/capric triglyceride, bis-diglyceryl polyacyladipate-2, vp/hexadecene copolymer, cetyl alcohol, silica dimethyl silylate[nano]/silica dimethyl silylate, cera microcristallina/microcrystalline wax/cire microcristalline, phenoxyethanol, niacinamide, sodium hyaluronate, magnesium ascorbyl phosphate, tocopheryl acetate, ascorbyl palmitate, hydrolyzed collagen, aqua/water/eau, pentaerythrityl tetra-di-t-butyl hydroxyhydrocinnamate, cholesteryl isostearate, cholesteryl chloride, cholesteryl nonanoate, glycerin, steareth-20, silica, chlorhexidine digluconate, n-hydroxysuccinimide, sodium citrate, potassium sorbate, palmitoyl tripeptide-1, chrysin, palmitoyl tetrapeptide-7, citric acid, biotin, [+/-: ci 77891/titanium dioxide, ci 77491, ci 77492, ci 77499/iron oxides].
Shipping details
Estimated ship dimensions: 1.05 inches length x 0.75 inches width x 5 inches height
Estimated ship weight: 0.065 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Summary of reviews
This concealer is highly praised for its exceptional coverage, making it a favorite among guests for concealing dark circles and imperfections. Many appreciate its smooth application and long-lasting wear, with a little product going a long way. The variety of color options allows for a perfect match, and it works well with different skin types. Despite some concerns about thickness, it remains a staple for those seeking reliable coverage.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.3 out of 5 stars with 9401 reviews
68% would recommend
16 recommendations
color match isn't good
3 out of 5 stars
RLTH - 5 days ago
originally posted on itcosmetics.com
I use It CC cream and put my color in the color guide for this concealer and I'm bummed to say that it's not a good match. I play around with it and BLEND, but I don't use it often. I will say that you need VERY little so this little tube will last you I'd imagine close to a year!
Fabulous
5 out of 5 stars
Nonna65 - 5 days ago
originally posted on itcosmetics.com
Pleasantly pleased with the eye coverage...dark spots. Blends nicely with skin tone.
Love IT!
5 out of 5 stars
MC79 - 10 days ago
originally posted on itcosmetics.com
[This review was collected as part of a promotion.] This transparent powder is so silky smooth it goes on easily , you cannot tell you’re wearing II!
ITC Under Eye Full coverage
5 out of 5 stars
Bamaann - 10 days ago
originally posted on itcosmetics.com
[This review was collected as part of a promotion.] I love this product! I started out using it for under my eyes only, but now use it for different places on my face - it makes a great cover up for dark spots and other blemishes! Who knew???
Best product for under eye coverage
5 out of 5 stars
Under eye bye so bye - 10 days ago
originally posted on itcosmetics.com
Great coverage and is truly waterproof! Great buy!
Best coverage I've found in a under eye makeup!
5 out of 5 stars
Coco Chanel 58 - 12 days ago
originally posted on itcosmetics.com
I have dark circles under my eyes ans im8 58 it's hard finding a product to cover and smooth lines at my age. This is the best product for the price I have found! I also use the CC 50 + foundation and absolutely love it. I get lots of compliments on my skin!
Very thick
3 out of 5 stars
Lynda - 12 days ago
originally posted on http://www.ulta.com

I have to use a moisturizer first and then a tiny bit of the concealer. It works
Eye opening concealer.
4 out of 5 stars
Secret Angel - 12 days ago
originally posted on itcosmetics.com
Helps a lot. At times would like it to blend a little easier, but still better than any others I have tried.
Bullet proof!!!
5 out of 5 stars
Hotmama13 - 13 days ago
originally posted on itcosmetics.com
[This review was collected as part of a promotion.] BEST under eye concealer I’ve EVER used!! I used a lot before 😩 Fell in love with this under eye concealer 1st time I used it!! Bullet proof, conceals those dark circles, and on busy days, I use this, their eyebrow pencil & the pillow lips serum!! Out the door I go!
My best product
5 out of 5 stars
Hodj - 15 days ago
originally posted on itcosmetics.com
This concealer is amazing. It lasts all day and covers my dark circles very well.
My Fave concealer for my undereyes.
5 out of 5 stars
NRCutcher21 - 17 days ago
originally posted on itcosmetics.com
[This review was collected as part of a promotion.] Perfect for covering my dark circles. I also love that it is waterproof.
Love it
5 out of 5 stars
Thumbs up graphic, would recommend
mamajess - 17 days ago, Verified purchaser
- Skin tone: Light
- Skin type: Combination
- Eye color: Brown
- Skin concern: Dark circles
- Hair color: Brunette
Item was originally missing from shipping box and target quickly corrected issue. I love the product. Good coverage for dark under eyes.
Very nice Concealer
5 out of 5 stars
L A1 - 18 days ago
originally posted on itcosmetics.com
I love this concealer, it goes on thick and smooth but not cakey or dry. I use a brush but can also lightly dab it with my ring finger. It lasts a good while. I recommend
It’s okay
3 out of 5 stars
KatyB - 22 days ago
originally posted on itcosmetics.com
This product is just okay. It doesn’t last throughout the day and it doesn’t cover dark circles nearly as well as their Bye Bye Under Eye Illumination coverage but unfortunately they discontinued that product.
1 reply from Consumer Care Center team - 20 days ago
Hi there! We are so sorry to hear about your experience with our Bye Bye Under Eye Full Coverage Waterproof Concealer. We strive to provide the highest quality products for our consumers and want to know whenever something doesn't meet your expectations. Your feedback helps us to improve and has been shared with others in the company. We sincerely hope you will find another one of our products that provides you with better results.
Concealer
5 out of 5 stars
Eriva - 23 days ago
originally posted on itcosmetics.com
Amazing coverage, doesn’t sit in creases or smudge easily. Full coverage and long wearing.
Online tone match did not work
1 out of 5 stars
Nels52366 - 24 days ago
originally posted on itcosmetics.com
Online skin tone match did not work, even though I was in natural lighting
1 reply from ITC CS team - 20 days ago
Hi there! Thank you for reaching out about our Bye Bye Under Eye Full Coverage Waterproof Concealer. We're sorry to hear our online shade matching tool wasn't accurate for you, even in natural lighting. While we strive for precision, variations in screen calibrations and other factors can sometimes affect the results. We'd love to help you find your perfect shade! We recommend checking out the shade swatches on our website or contacting our customer service team for personalized assistance.
Happy to have it.
5 out of 5 stars
CMOM - 24 days ago
originally posted on itcosmetics.com
Product works great under eyes and even around upper lip. Especially good with CC cream.
It works!
5 out of 5 stars
SarahG92 - 29 days ago
originally posted on itcosmetics.com
I love the coverage of this product. I swear it makes me look like I’m awake even after a sleepless night!
it was very good product. will buy again
5 out of 5 stars
mee mee - 29 days ago
originally posted on itcosmetics.com
[This review was collected as part of a promotion.] it was very good product,will buy again. really good
Best under eye concealer!
5 out of 5 stars
Caroline GM - 1 month ago
originally posted on itcosmetics.com
Saw resulrs quickly! Ease of use! Lovely snell!. Will definitely be a staple!