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e.l.f. C-Brightening Putty Primer - Universal Sheer - 0.74oz
$12.00 was $13.00
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About this item
Highlights
- A smooth, velvety makeup primer with skincare benefits
- Enriched with 2% Vitamin C and banana powder-inspired pigments
- Skin appears more revitalized, bright, and radiant
- Gives you a smooth, flawless complexion (with or without makeup!)
- Preps and primes skin for makeup that lasts all day
- Gives skin a natural glow
- Fragrance-Free
- 100% vegan, cruelty-free, and Leaping Bunny Certified
Description
Makeup primer, meet skincare—e.l.f. Cosmetics best-selling Putty Primer fam has expanded! The C-Brightening Putty Primer is a face primer with skin-perfecting benefits is enriched with superstar ingredients like Vitamin C (2%) to help brighten your complexion, even out skin tone, and help smooth the appearance of uneven texture. The putty’s unique formula easily smoothes over your skin, gripping your makeup for long-lasting wear or giving you an even, bare-faced canvas to rock with confidence. Pro tip: Use the Putty Primer Applicator for an effortless and hygienic primer application.
Why you’ll love it:
• A smooth, velvety makeup primer with skincare benefits
• Enriched with Vitamin C and banana powder-inspired pigments
• Skin appears more revitalized, bright, and radiant
• Gives you a smooth, flawless complexion (with or without makeup!)
• Preps and primes skin for makeup that lasts all day
• Fragrance-Free
Key Ingredients:
• 2% Vitamin C - Stable and oil-soluble to brighten and even out skin tone overtime
Great for: Oily, Dry, and Combination Skin
All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone. All e.l.f. Skin is also free from sulfates.
Proud to be 100% vegan, cruelty-free, and Leaping Bunny Certified. Because kindness is chic.
Why you’ll love it:
• A smooth, velvety makeup primer with skincare benefits
• Enriched with Vitamin C and banana powder-inspired pigments
• Skin appears more revitalized, bright, and radiant
• Gives you a smooth, flawless complexion (with or without makeup!)
• Preps and primes skin for makeup that lasts all day
• Fragrance-Free
Key Ingredients:
• 2% Vitamin C - Stable and oil-soluble to brighten and even out skin tone overtime
Great for: Oily, Dry, and Combination Skin
All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone. All e.l.f. Skin is also free from sulfates.
Proud to be 100% vegan, cruelty-free, and Leaping Bunny Certified. Because kindness is chic.
Suggested Age: 10 Years and Up
Health Facts: Vegan, Contains Vitamin C
Color Finish: Velvet, Sheer
Color Palette: Translucent
Product Form: Cream
Skin Tone: All Skin Tones
Sustainability Claims: Cruelty-Free
Beauty Purpose: Skin Tone Improvement, Priming
Recommended Skin Type: Combination, Dry, Normal
Net weight: .74 Ounces
Features: Long Lasting
TCIN: 85751459
UPC: 609332821408
Item Number (DPCI): 052-16-0003
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.
Ingredients:
water (aqua), dimethicone, propylene glycol, glycerin, paraffin, ceresin, hydrogenated polyisobutene, hdi/trimethylol hexyllactone crosspolymer, ascorbyl tetraisopalmitate, trimethylsiloxysilicate, polymethylsilsesquioxane, sodium chloride, lauryl peg-10 tris(trimethylsiloxy)silylethyl dimethicone, musa sapientum (banana) fruit extract, niacinamide, zinc pca, tocopherol, oryza sativa (rice) bran wax, dimethicone/peg-10/15 crosspolymer, synthetic fluorphlogopite, phenoxyethanol, dimethicone crosspolymer, caprylyl glycol, ethylhexylglycerin, disodium edta, silica, tin oxide, triethoxycaprylylsilane, butylene glycol, kaolin [+/-]: titanium dioxide (ci 77891), yellow iron oxide (ci 77492), red iron oxide (ci 77491)' '
Shipping details
Estimated ship dimensions: 0.91 inches length x 2.56 inches width x 4.09 inches height
Estimated ship weight: 0.13 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: What is the primary purpose of this primer?
submitted by AI Shopping Assistant - 9 days ago
A: The primary purpose is to improve skin tone and provide a smooth base for makeup.
submitted byAI Shopping Assistant - 9 days agoAi generated
Q: Is this product vegan and cruelty-free?
submitted by AI Shopping Assistant - 9 days ago
A: Yes, it is 100% vegan, cruelty-free, and Leaping Bunny Certified.
submitted byAI Shopping Assistant - 9 days agoAi generated
Q: What are the key ingredients in this primer?
submitted by AI Shopping Assistant - 9 days ago
A: The primer contains 2% Vitamin C and banana powder-inspired pigments for brightening and evening skin tone.
submitted byAI Shopping Assistant - 9 days agoAi generated
Q: Does this primer have any fragrance?
submitted by AI Shopping Assistant - 9 days ago
A: No, the primer is fragrance-free, making it suitable for sensitive skin.
submitted byAI Shopping Assistant - 9 days agoAi generated
Q: Is this product suitable for all skin types?
submitted by AI Shopping Assistant - 9 days ago
A: Yes, it is suitable for oily, dry, and combination skin types.
submitted byAI Shopping Assistant - 9 days agoAi generated
Q: I've had issues with strong scents from Elf products. Does this have a scent?
submitted by CincyCandy - 10 months ago
A: This does not contain fragrance, so no issues with scent.
submitted bythe elfcareteam - 10 months ago
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Guests are saying
The C Bright Putty Primer is a versatile product that combines skincare and makeup benefits, making it a favorite among guests. It provides a smooth, velvety texture that helps to blur imperfections while delivering hydration and a subtle glow. Many guests appreciate its lightweight formula, which works well under foundation and enhances makeup longevity. With added vitamin C, it not only primes but also contributes to skin improvement, making it ideal for both makeup and no-makeup days.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.4 out of 5 stars with 226 reviews
easy to apply: 5 out of 5
easy to remove: 5 out of 5
long lasting: 4.5 out of 5
quality: 4.75 out of 5
value: 5 out of 5
100% would recommend
5 recommendations
3 out of 5 stars
22 August, 2025
originally posted on elfcosmetics.com
I can’t really see the difference but lightweight!
I’ve been using this for a bit now and the vitamin c doesn’t seem to have a huge impact on hyperpigmentation in the long run, but it’s lightweight and it has just an extremely minimal glow (I just can’t see it but that might just be me).
5 out of 5 stars
2 July, 2025
originally posted on elfcosmetics.com
I love this primer.
I bought this primer taking a chance. I like how it brightens my face and I don’t need to wear that much make up. It helps my hyper pigmentation on my forehead and cheeks. My makeup goes on much smoother.
5 out of 5 stars
8 June, 2025
originally posted on elfcosmetics.com
(no review title)
it's really brightens my eyes and skin definetly reccomend
2 out of 5 stars
30 March, 2025
originally posted on elfcosmetics.com
Rash / Skin irritated
I don’t usually write negative reviews and love elf, but this product was a miss. I love the original putty primer and wanted to try this one as a replacement. My skin is either allergic to or really irritated by this. My face is rough like it’s been chapped and I got a bumpy rash on my neck and chest. I’m not usually sensitive to products and this was the only change in my routine. It might work for you but I had a reaction.
4 out of 5 stars
19 March, 2025
originally posted on elfcosmetics.com
Smooth, nice feelings
Makeup + skincare in 1 product, what more could I asked for. A base with protection, helping with skin improvement, but also blurry effect for makeup
5 out of 5 stars
17 March, 2025
originally posted on elfcosmetics.com
Love it
This stuff is so good. I use it on no makeup days and it adds just a slight tint, while also blurring imperfections (especially tone imperfections).
5 out of 5 stars
17 March, 2025
originally posted on elfcosmetics.com
Love it!
This stuff is so good. I use it on no makeup days and it adds just a slight tint, while also blurring imperfections (especially tone imperfections).
5 out of 5 stars
23 February, 2025
originally posted on elfcosmetics.com
love this primer
Wanted to try this for a while. Finally did and it didn’t disappoint really did seem to wake me makeup up!
5 out of 5 stars
11 February, 2025
originally posted on elfcosmetics.com
Super great daily primer with added value!
I had the sample so I started using it. Now, I'm addicted. Super light, blends so well on skin. And knowing that I'm spreading Vitamin C at the same time is super great. I bought the Putty Primer brush and it's an amazing duo. My skin is reactive but this didn't cause any bad reactions. Leaves my skin super soft. My makeup stays all day even after doing cardio and gym. Adore it!
4 out of 5 stars
19 January, 2025
originally posted on elfcosmetics.com
Lovee
I love this formula and the skincare benefits that come with this primer! Its easy to blend out and it has a nice smooth texture. I do feel like my skin has evened out a bit using this
5 out of 5 stars
28 December, 2024
originally posted on elfcosmetics.com
Perfect base
I took this with me when I went to Japan! I love how my make up looked on top of this base. Helped with a natural glow!
5 out of 5 stars
14 November, 2024
originally posted on elfcosmetics.com
Love the glow!
I tried the elf regular putty primer and it made me break out. But this one did not now I'm not sure why that is but I'm happy! I love incorporating vitamin c and any and all steps of my skincare routine! If I could bathe in vitamin c i would! This does a great job at smoothing out my face I wouldn't say it's poor perfecting per se the original does a better job at that but again it makes me break out so I can't use it this however helps but I just love the actual glow that it leaves on my face not too much once I put on my foundation it's the perfect amount of healthy! Glad I'm able to use one of these primers without any issues! Again with the great products and the low prices I'm loving it!
5 out of 5 stars
7 October, 2024
originally posted on elfcosmetics.com
I Love It!
I really love the C-Bright Putty Primer! It applies so easily with the elf Putty Primer Applicator/Brush. It feels velvety smooth on my face, gives my skin a nice, smooth canvas for makeup, and keeps my makeup looking nice all day!
5 out of 5 stars
Thumbs up graphic, would recommend
6 August, 2024
- Skin type: Normal
My current favorite primer
I love this primer and it's currently all I use. It feels so soft on my skin and leaves it smooth for foundation. I don't feel oily or greasy after using it. I haven't noticed anything smudging or moving on my makeup. The texture of the actual product is amazing, it's smooth like a body butter. I don't like touching it with my fingers all the time and have been using the e.l.f. Primer brush with it.
4 out of 5 stars
12 July, 2024
originally posted on elfcosmetics.com
Not bad
Not bad at all, just I prefer the original version. Don’t sure of this one
1 out of 5 stars
19 June, 2024
originally posted on elfcosmetics.com
Greasy formula
I wanted to like it, but not for oily skin, that’s for sure.
5 out of 5 stars
18 June, 2024
originally posted on elfcosmetics.com
Elf putty primer
I really like this vitamin C putty primer. It wears well under make up and covers your pores.
4 out of 5 stars
Thumbs up graphic, would recommend
17 June, 2024Verified purchase
Good
I bought this to try in place of the putty primer. I would prefer to use the putty primer and just add my glowy makeup. I don’t really notice a difference when using this as my primer vs the putty
5 out of 5 stars
28 May, 2024
originally posted on elfcosmetics.com
Works Wonders
I received this product as a sample and I’m glad I did because it is not a product I would select to purchase on my own.
5 out of 5 stars
18 April, 2024
originally posted on elfcosmetics.com
Great Product
I use this and the poreless putty primer mixed together and sometimes even without foundation and it looks super good as a base or the whole thing by itself! Last a long time!