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Premium Ultra Strong Toilet Paper - up&up™

Premium Ultra Strong Toilet Paper - up&up™ - 2 of 3Premium Ultra Strong Toilet Paper - up&up™ - 3 of 3
Premium Ultra Strong Toilet Paper - up&up™ - 1 of 3
$7.39 when purchased online
Target Online store #3991

About this item

Highlights

  • Ultra-strong toilet paper thoroughly cleans without ripping/shredding
  • Made from materials from sustainably maintained forests and controlled sources
  • Septic-safe toilet paper won't clog pipes
  • 2-ply toilet paper for a softer feel
  • If you’re not satisfied with any Target Owned Brand item, return it within one year with a receipt for an exchange or a refund

Description

Get comfortably clean when you use Ultra Strong Toilet Paper from up&up™. This toilet paper comes with two-ply toilet paper that's soft on skin but also strong enough to help you get a thorough clean without tearing or shredding. The toilet paper is septic-safe so you don't need to worry about it clogging your toilet or pipes. Plus, it's made from materials sourced from sustainably maintained forests and other controlled sources so you can feel better about your environmental impact.

100% Satisfaction Guaranteed.
Health Facts: Non-Toxic, Dye-Free, No Fragrance Added
Sheets Per Roll: 244
Count: 6 Rolls
Features: Septic-Safe
TCIN: 89685860
UPC: 013100302912
Item Number (DPCI): 253-06-6262
Origin: Made in the USA or Imported

Allergens & Warnings:

WARNING: TO AVOID DANGER OF INJURY OR SUFFOCATION, KEEP THIS PLASTIC PACKAGING AWAY FROM BABIES AND CHILDREN.

Shipping details

Estimated ship dimensions: 9.2 inches length x 12.2 inches width x 5.1 inches height
Estimated ship weight: 1.3669 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 365 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.

Related Categories

Guests are saying

This toilet paper has garnered mixed feedback from guests, with many praising its thickness, softness, and affordability compared to name brands. However, some guests have expressed disappointment over recent quality changes, noting that the texture has become rougher and thinner. Despite these concerns, many guests appreciate its durability and effectiveness, making it a reliable choice for everyday use. Overall, it remains a popular option for those seeking quality at a reasonable price.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.5 out of 5 stars with 5035 reviews
    quality: 3.67 out of 5
    softness: 3.85 out of 5
    thickness: 3.84 out of 5
    value: 3.65 out of 5
    66% would recommend
    854 recommendations

    Bait and switch

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    Sarah - 3 days ago, Verified purchaser
    They switched thick quality TP with sandpaper dollar store quality TP and didn’t bother to state it was a new product. Bait and switch. I’m stuck with a huge pack of these now.
    quality: 1 out of 5
    softness: 1 out of 5
    thickness: 1 out of 5
    value: 1 out of 5
    1 guest found this review helpful. Did you?

    Quality Declined

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    Bobbie Barnard - 3 days ago, Verified purchaser
    This was my go-to tp for about 6/7 years! It was strong, it was soft, and best of all it NEVER left anything behind! Something horrible has happened and the quality shot down within the past few months. My past two orders have been complete garbage. The tp is much smaller, thinner (one package the tp kept separating), and it lints worse than anything I have ever bought in my life! PLEASE bring back the old stuff!! Have to go find a new brand now after all these years. Very disappointed.
    quality: 1 out of 5
    softness: 1 out of 5
    thickness: 1 out of 5
    value: 1 out of 5
    1 guest found this review helpful. Did you?

    QUALITY CHANGE, disappointed!!

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    chlochlo - 4 days ago, Verified purchaser
    I am so disappointed!! I’ve been purchasing this toilet paper for about 3 years. This past order the quality has definitely changed. It’s thinner, very scratchy, and peels apart. It literally feels like tissue paper. It used to be such good toilet paper for the price. Very disappointed with the change. Won’t be purchasing again.
    quality: 1 out of 5
    softness: 1 out of 5
    thickness: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?

    Not the same product, POOR quality

    1 out of 5 stars
    AmandaK - 7 days ago, Verified purchaser
    I’ve bought this toilet paper for years. This most recent purchase is absolutely not the same product, please bring back the old one. Horrible, cheap, thin, the plus don’t even stay together on the roll. Horrible product now, will not buy again.
    4 guests found this review helpful. Did you?

    What happened??

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    Elizabeth Lee - 7 days ago, Verified purchaser
    I've used this tp for years so I thought there was some kind of mistake when I opened the package. It's like something from the Dollar store now. Angel Soft would literally be softer and thicker than whatever this is. Shame on you, Target. I guess I'll be buying TP somewhere else from now on.
    quality: 1 out of 5
    softness: 1 out of 5
    thickness: 1 out of 5
    value: 1 out of 5
    3 guests found this review helpful. Did you?

    Changed the quality, now it sucjs

    1 out of 5 stars
    Cassandra - 7 days ago, Verified purchaser
    This used to be the best toilet paper. Now it’s thin and sucks, we just blew through the largest package as a family of four when it would take us a solid 2 months before. Don’t waste your money
    5 guests found this review helpful. Did you?

    Quality sucks now

    1 out of 5 stars
    Shawnna - 9 days ago, Verified purchaser
    This used to be our favorite toilet paper as it was basically the same as Charmin but better price! Now we got it and it’s like Angel soft think and rough compared to before!! Super disappointing!!
    6 guests found this review helpful. Did you?

    I didn't get the item

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    Cinthia - 9 days ago, Verified purchaser
    They didn't included in my order
    2 guests found this review helpful. Did you?

    Not the same TP as it used to be

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    CAT truck - 10 days ago, Verified purchaser
    Used to be my favorite TP for years, and now it has the same bag but absolutely cheap quality TP inside. And the roll much smaller than it used to be. Disappointed.
    quality: 1 out of 5
    softness: 1 out of 5
    thickness: 1 out of 5
    value: 1 out of 5
    9 guests found this review helpful. Did you?

    Change to product

    3 out of 5 stars
    Thumbs down graphic, would not recommend
    Tim - 10 days ago, Verified purchaser
    I have been using this product for years. The last order I received is different than previous orders. It is labeled the same, it has the exact same specifications (number of sheets per roll), but the rolls when compared to samples from the old order and smaller. The paper doesn't separate as easily, and when it reaches the end of the roll, it doesn't release from the empty roll as it used to. I am curious as to what happened to this product.
    quality: 1 out of 5
    softness: 2 out of 5
    thickness: 2 out of 5
    value: 1 out of 5
    5 guests found this review helpful. Did you?

    Buye beware! Ripoff! Sandpaper! Shrunken! Bring original back!

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    Pandora - 11 days ago, Verified purchaser
    Garbage! It used to be better quality until they changed manufacturers. Now it’s sandpaper which irritated my skin. And they shrunk the rolls to oblivion. Hardly get any usage per roll before it’s gone. Mega advertising is false. Ripoff. Won’t buy again. Bring the original back please!!!
    6 guests found this review helpful. Did you?

    Smaller than they used to be

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    Disappointed Customer - 12 days ago, Verified purchaser
    The size of these rolls has decreased DRAMATICALLY since I last ordered them. Guessing they’re about half the amount they used to be. And the price has not been adjusted accordingly. Target thinks we’re not paying attention, but we are.
    8 guests found this review helpful. Did you?

    Huge decline in quality

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    Embee - 12 days ago, Verified purchaser
    I have bought this TP regularly for many years now because of the great price and quality. Recently they have made the rolls smaller (see pic for old roll on bottom compared to new) and the quality is bad! It rips all the time.
    quality: 1 out of 5
    softness: 1 out of 5
    thickness: 2 out of 5
    value: 1 out of 5
    10 guests found this review helpful. Did you?

    Decline in quality

    2 out of 5 stars
    Mommmyof3 - 12 days ago, Verified purchaser
    This was my go to for years. But the last 2 months I noticed the quality is not as good. Thinner and not as soft. Feels cheap now. It was very close to Charmin before but now it is definitely not.
    8 guests found this review helpful. Did you?

    Poor quality. Bring back the old

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    SRR - 13 days ago, Verified purchaser
    Bought this for years - totally quality change the past 3-6 months - thinner and cheaper feeling. Think trading angel soft for cottonelle. Huge disappointment.
    quality: 1 out of 5
    softness: 1 out of 5
    thickness: 1 out of 5
    value: 1 out of 5
    10 guests found this review helpful. Did you?

    BRING BACK THE OLD ONE

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    Lesly - 13 days ago, Verified purchaser
    Honestly I have loved this toilet paper but as of these last couple of months they changed the product. Rolls are used up 2x faster, smaller rolls, and worse quality. The rolls aren’t as soft anymore and they’re cheaper quality. Very sad.
    quality: 1 out of 5
    softness: 1 out of 5
    thickness: 1 out of 5
    value: 1 out of 5
    10 guests found this review helpful. Did you?

    Product has changed - for the worse.

    2 out of 5 stars
    Thumbs down graphic, would not recommend
    jenjohnson - 13 days ago, Verified purchaser
    I have been purchasing this for several years and they have changed it in the last month or so. It is rough and thin and NOT the quality that it was. I am going to have to shop name brand moving forward. So disappointed.
    quality: 2 out of 5
    softness: 1 out of 5
    thickness: 1 out of 5
    value: 2 out of 5
    13 guests found this review helpful. Did you?

    Quality decline

    2 out of 5 stars
    Review - 14 days ago
    I’ve been using this toilet paper for years and starting about a couple months ago the size of the roll has shrunk significantly and the texture of it is way more “crispy” than how its original soft texture was which is what sold me on this toilet paper in the first place. I thought maybe it was just going to be that one pack as maybe an issue happened with production, but I’ve purchased more since and still same issue.
    quality: 2 out of 5
    softness: 1 out of 5
    thickness: 2 out of 5
    value: 2 out of 5
    12 guests found this review helpful. Did you?

    What recently happened to this product?

    2 out of 5 stars
    Thumbs down graphic, would not recommend
    Borntoshop05 - 15 days ago, Verified purchaser
    What happened to this product?? I have purchased and used this product many, many times; it seems like years. With this last purchase, the quilting is so light and flimsy that the 2 ply peels off into one tissue paper piece of sheets. The rolls feel so small and we are going through a roll super fast. Unfortunately, you lost a toilet paper shopper!
    quality: 2 out of 5
    softness: 3 out of 5
    thickness: 1 out of 5
    value: 2 out of 5
    9 guests found this review helpful. Did you?

    Quanity sizes inconsistant

    3 out of 5 stars
    Thumbs down graphic, would not recommend
    Marisa Nicole - 15 days ago, Verified purchaser
    I have been buying 30 pack and decided to get a 18 pack of the same kind. The quality on the 18 pack wasn't as good and felt way cheap.
    quality: 1 out of 5
    softness: 1 out of 5
    thickness: 2 out of 5
    value: 4 out of 5
    5 guests found this review helpful. Did you?

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