IT Cosmetics Superhero No Tug Shadow Stick - Transoframative Taupe - 0.05oz - Ulta Beauty: Eye Lid, Single Container
$25.00
ColorTransoframative Taupe
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This eyeshadow stick is a favorite among guests for its smooth application and long-lasting wear. Many appreciate its ability to stay put throughout the day without creasing, making it ideal for busy lifestyles. The variety of colors available allows for versatile looks, whether for everyday wear or special occasions. Guests also love its blendability, making it easy to achieve the desired intensity. However, some have noted issues with dryness and packaging durability.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.6 out of 5 stars with 3547 reviews
100% would recommend
2 recommendations
4 out of 5 stars
27 May, 2026
originally posted on itcosmetics.com
Love IT!
[This review was collected as part of a promotion.] These eyeshadow are very quick and easy to apply !
5 out of 5 stars
26 May, 2026
originally posted on itcosmetics.com
Perfect Eyeshadow for Every day!
I love this eyeshadow when i dont feel like getting brushes out ! No fallout ! Great to polish up your look with little effort! Product is soft enough there is no tugging on delicate eyelid skin but stays put ALL day long, until you remove it!
5 out of 5 stars
22 May, 2026
originally posted on itcosmetics.com
Great coverage
[This review was collected as part of a promotion.] This has become my favorite concealer. It covers darkness and smooths wrinkles. It doesn't cake and it brightens the under eye.
5 out of 5 stars
21 May, 2026
originally posted on http://www.ulta.com
My new favorite
Amazing, I love this eyeshadow stick!! Perfect amount of sparkle for my inner eye. I don't write reviews very often but this product is a 10/10. "Passionate pearl" has a slightly pink hue & it is so so pretty.
5 out of 5 stars
20 May, 2026
originally posted on itcosmetics.com
The best shadow texture and shade
[This review was collected as part of a promotion.] I love how easy and natural the eyeshadow stick is. The mauve color just creates a natural shadow that emphasizes your eye in the most natural way. I think the color would work with everyone!
1 out of 5 stars
19 May, 2026
originally posted on itcosmetics.com
Disappointed
Doesn’t go on or blend well for me. The color is good but not going on well.
1 reply from ITC CS team - 9 days ago
Hi there! We are glad to hear that you love the color of the Superhero No-Tug Eyeshadow Stick, but we’re sorry to hear that the application and blending haven't been as smooth as you expected. Our "No-Tug" technology is designed to glide onto the delicate eye area without pulling, but because the formula is waterproof and high-pigment, it does set relatively quickly. For the best blend, we recommend working on one eye at a time and using your fingertip or a synthetic brush to buff the edges immediately after applying. We have shared your feedback regarding the "blendability" with our Product Development team to help us improve future iterations. Thank you for being part of the IT community!
5 out of 5 stars
19 May, 2026
originally posted on itcosmetics.com
Love this
[This review was collected as part of a promotion.] Love this eye shadow in Bare & Brave- it gives a natural but polished look. To prevent it from settling into creases, I dust a tiny bit of pressed powder over top.
5 out of 5 stars
17 May, 2026
originally posted on itcosmetics.com
Love this color
[This review was collected as part of a promotion.] Soft and subtle with just the right amount of color
5 out of 5 stars
17 May, 2026
originally posted on itcosmetics.com
Perfect
Goes on smoothly, doesn’t crease and lasts all day. Basically perfect.
2 out of 5 stars
17 May, 2026
originally posted on itcosmetics.com
Good product
I don’t like the color but the product is good. I was looking for a soft pink to brighten my upper lid.
1 reply from ITC CS team - 11 days ago
Hello there! Thank you for your honest review for our Superhero No-Tug Waterproof Eyeshadow Stick. We are happy to hear that you found the product was good. We are sorry to learn that you don't like the shade and are looking for a soft pink shade instead. We apologize that you encountered this issue and would love to help. We would like to recommend the Passionate Pearl with is a light pink shade. Please click here https://tinyurl.com/y889hodv for more details. Your satisfaction means the world to us. Thank you for your feedback.
5 out of 5 stars
15 May, 2026
originally posted on itcosmetics.com
Love Them
Love these eyeshadow sticks. Purchased 3 and I'm hoping additional colors (matte) become available. Easy to apply; blends very nicely and stays put -- even without an eyeshadow primer!
5 out of 5 stars
11 May, 2026
originally posted on itcosmetics.com
Fave eyeshadow
[This review was collected as part of a promotion.] Creamy easy application. No creasing, easy removal. Use most work days for a natural professional look!
5 out of 5 stars
5 May, 2026
originally posted on itcosmetics.com
Glides on, great color
[This review was collected as part of a promotion.] Love this product, goes on smoothly and last until removed
5 out of 5 stars
3 May, 2026
originally posted on itcosmetics.com
Exceeded Expectations
I've used liquid/cream shadows for several years, mostly Shadow Sense which I still love. I was looking for more options to go along with my current items; specifically looking for waterproof eye makeup for an upcoming vacation. Also I sweat a lot especially at work so things get ugly fast if I don't use waterproof! This stuff glides on like a dream and stays put! Its narrow enough to use as a liner (mainly upper lids) and I hope they come out with more colors soon.
5 out of 5 stars
3 May, 2026
originally posted on itcosmetics.com
EYESHADOW STICK
LOVE THESE EYESHADOW STICKS IN EVERY COLOR, THEY GO ON YOUR EYES SO SMOOTH AND DON'T RUB OFF!!
5 out of 5 stars
2 May, 2026
originally posted on itcosmetics.com
Love it
I really love this product! I was really surprised how cleanly it went on and made it look so nice around my eyes including brightening them! I even bought a few for my mom
5 out of 5 stars
1 May, 2026
originally posted on itcosmetics.com
Exceptional eye shadow cream stick
It is creamy but stays and lasts all day! I plan on buying more.
5 out of 5 stars
27 April, 2026
originally posted on itcosmetics.com
Love this eye shadow!!!
[This review was collected as part of a promotion.] The color is lovely, especially for spring and summer. I have eight colors and I love them all! The shadow goes on so smooth, and I have no trouble using eyeliner with it as I have with some other brands.
5 out of 5 stars
27 April, 2026
originally posted on itcosmetics.com
Easy eye shadow
Easy to use. Great color coverage. Use pearl as highlighter. If mature use pearl as eye liner on lower lid to brighten eye to appear larger.
5 out of 5 stars
27 April, 2026
originally posted on itcosmetics.com
HANDS DOWN AMAZING!
[This review was collected as part of a promotion.] This product is amazing! Stays on all day and goes on smooth!