Sponsored
Optimum Nutrition Protein Powder Roll Tub - Cinnamon - 1.55lbs: Whey, 24g Protein, Muscle Growth
$29.99 ($1.21/ounce)
In Stock
Eligible for registries and wish lists
At a glance
Sponsored
About this item
Highlights
- HIGH PROTEIN CONTENT: Gold Standard 100% Whey - 24g of protein per serving to help build and maintain muscle when taken over time with regular resistance training
- INCLUDED AMINO ACIDS: Around 5g of naturally occurring BCAAs and 11g of naturally occurring EAAs per serving to support muscle recovery
- ANYTIME FORMULA: Great before or after exercise, between meals, with a meal, or any time of day when you need extra protein
- BANNED SUBSTANCE TESTED: The highest quality control measures so you feel comfortable and confident consuming the product
- Optimum Nutrition is the World's #1 Sports Nutrition Brand - Source Euromonitor International Limited; Consumer Health 2023 Edition, Sports Nutrition category, % retail value shares, 2022 data
Description
Optimum Nutrition Gold Standard 100% Whey Protein Powder helps build and maintain muscle mass when taken regularly and combined with strength training exercise. Made with whey protein isolate as the primary ingredient, this protein supplement powder ensures that you're getting high quality protein with every serving. The hydrolyzed whey protein powder isolate creates a post-workout drink mix that supports muscle recovery. Each serving of this delicious flavored protein powder provides 24 grams of all whey protein, along with 5.5 grams of branch-chained essential amino acids (BCAAs) to support after workout muscle recovery. Optimum Nutrition protein powder mixes easily using a shaker cup or blended in a smoothie. Gold Standard 100% Whey has fueled billions of workout recoveries worldwide.
Protein Grams per Serving: 24 Grams
Product Warning: Adult Use Only
Product Form: Powder
Package Quantity: 1
Protein type: Whey Protein
TCIN: 91260382
UPC: 748927069884
Item Number (DPCI): 082-02-2635
Origin: Made in the USA or Imported
Healthcare Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers.
If the item details aren’t accurate or complete, we want to know about it.
Serving Size: 31
Serving Per Container: 22
Amount Amount per serving:
Calories: 120
% Daily Value*
Total Fat 1.5g2%
Saturated Fat 1g5%
Cholesterol 55mg18%
Sodium 130mg6%
Total Carbohydrate 3g1%
Dietary Fiber 1g0%
Sugars 2g
Protein 24g48%
Calcium 140mg10%
Potassium 150mg4%
* Percentage of Daily Values are based on a 2,000 calorie diet.
Ingredients:
protein blend (whey protein isolate, whey protein concentrate, hydrolyzed whey protein), natural and artificial flavor, ground cinnamon, sunflower and/or soy lecithin, salt, gum blend (cellulose gum, xanthan gum, carrageenan), sucralose, acesulfame potassium.
Allergens & Warnings:
NOTICE: USE THIS PRODUCT AS A FOOD SUPPLEMENT ONLY. DO NOT USE FOR WEIGHT REDUCTION., CONTAINS: MILK AND SOY.Shipping details
Estimated ship dimensions: 5.5 inches length x 5.5 inches width x 8.672 inches height
Estimated ship weight: 1.7 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup. If purchased online with SNAP EBT, this item must be returned within 90 days of the date it was shipped, delivered by a Shipt shopper, or made ready for pickup. This 90-day return window is required by SNAP.
See the return policy for complete information.
New & Trending
$29.99($1.85/ounce)
Get a coupon, $10 off a $20 purchase with a flu shot
4.2 out of 5 stars with 15 ratings
$29.99($1.77/ounce)
Get a coupon, $10 off a $20 purchase with a flu shot
3.5 out of 5 stars with 8 ratings
$9.99($0.21/ounce)
Get a coupon, $10 off a $20 purchase with a flu shot
5 out of 5 stars with 3 ratings
Guests also viewed
$29.99
Get a coupon, $10 off a $20 purchase with a flu shot
4.8 out of 5 stars with 1019 ratings
$29.99
Get a coupon, $10 off a $20 purchase with a flu shot
4.8 out of 5 stars with 868 ratings
$29.99
Get a coupon, $10 off a $20 purchase with a flu shot
4.7 out of 5 stars with 1230 ratings
Highly rated
$29.99
Get a coupon, $10 off a $20 purchase with a flu shot
Optimum Nutrition Gold Standard 100% Whey Protein Powder - Strawberries & Cream - 22 Servings - 24oz
4.8 out of 5 stars with 921 ratings
Discover more options
$29.99
Get a coupon, $10 off a $20 purchase with a flu shot
4.8 out of 5 stars with 868 ratings
$64.99($1.03/ounce)
Get a coupon, $10 off a $20 purchase with a flu shot
Optimum Nutrition Gold Standard 100% Whey Protein Powder - Vanilla Ice Cream - 58 Servings - 3.96lbs
4.6 out of 5 stars with 141 ratings
Related Categories
Guests are saying
This protein powder has garnered positive feedback for its delicious flavors, particularly the cinnamon roll variant, which many guests describe as a delightful treat that mixes well with various liquids. Guests appreciate its smooth texture, effective protein content, and versatility in shakes and baking. While some mention minor concerns about packaging and aftertaste, the overall consensus highlights its quality and effectiveness in supporting fitness goals, making it a popular choice for both casual and serious fitness enthusiasts.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.8 out of 5 stars with 792 reviews
100% would recommend
3 recommendations
5 out of 5 stars
Thumbs up graphic, would recommend
6 September, 2025Verified purchase
Good for work out protein .
Taste pretty good specially with spring water .
1 out of 5 stars
27 August, 2025
originally posted on optimumnutrition.com
grass fed
full of artificial ingredients and it is snot grass fed cow milk
1 reply from Optimum Nutrition team - 2 months ago
We appreciate your honest feedback and prioritize designing formulas with the best ingredients in mind. Please rest assured we’ve shared your feedback with our internal teams!
5 out of 5 stars
21 August, 2025
originally posted on optimumnutrition.com
Superb!
After tryng dozens of whey powders, I found this one. I will stay with this one as it is pure quality! Highly reconmend!
1 reply from Optimum Nutrition team - 2 months ago
Glad to take the top spot! 🏅 🙌
5 out of 5 stars
20 August, 2025
originally posted on optimumnutrition.com
It's the Best for a Reason
I got back into lifting after years of being off, and the need for protein powder was overwhelming...the cheap stuff made me break out, and the cost of others was prohibitive. I decided to try ON Chocolate, and I found a winner. It mixes easily with water or milk, and I love the flavor both ways. With a blender bottle it has no clumps. I also make a shake in the morning with banana, peanut butter, olive oil, powdered oats, and a scoop of the milk chocolate, and its perfect for bulking in the morning if you don't like breakfast.
1 reply from Optimum Nutrition team - 2 months ago
When you need a winner, Gold Standard 100% is the answer!
4 out of 5 stars
19 August, 2025
originally posted on optimumnutrition.com
Has good protein count
Mixes well. Good protein count. Taste of flavor is very faint. Mixes well in my Ninja blaster.
3 out of 5 stars
4 August, 2025Verified purchase
Price increase is wild
This powder went from 17.99 to 27.99 to 30.99!!! In a year
5 out of 5 stars
3 August, 2025
originally posted on optimumnutrition.com
Nice for the price!!
I bought 3 different flavors! Like all 3! I mix them with milk in a Ninja blender.
1 reply from Optimum Nutrition team - 3 months ago
The only thing better than one Gold Standard 100% Whey is three! 🧠
4 out of 5 stars
31 July, 2025
originally posted on influenster.com
CinnaShake
[This review was collected as part of a promotion.] The packaging could have been better but that doesn’t speak to the value. It taste ok, but the ingredients and effectiveness are what I am looking for!
5 out of 5 stars
20 July, 2025
originally posted on optimumnutrition.com
Great way to get your protein!
The Double Rich Chocolate is amazing. Taste and texture are perfect. I was expecting to have to choke it down to get my daily protein, but this stuff is amazing. It's a great support to my training, and as a 72-year-old woman I need that support.
1 reply from Optimum Nutrition team - 3 months ago
Truly inspiring! We're happy Double Rich Chocolate is your protein of choice. Keep up the grind!
5 out of 5 stars
30 June, 2025
originally posted on optimumnutrition.com
2nd favorite
Mix with minimum water for best flavor. Too much water waters it down.
5 out of 5 stars
20 June, 2025
originally posted on optimumnutrition.com
Make ON your GO 2! For a NEW YOU
As a seasoned Fitness veteran, soon to hit 66 years old. I recomend to all my clients ages 14 to 103 to include a QUALITY source of protein. And ON has always been my #1 choice!
1 reply from Optimum Nutrition team - 4 months ago
The godfather has spoken! 📝
1 out of 5 stars
7 June, 2025
originally posted on optimumnutrition.com
Eh
I tried the Extreme Milk chocolate and was pretty disappointed. It tastes stale in a way? I will say it was better by placing my shaker bottle in the freezer for a few minutes. But here I am with quite a large bag. I guess I'll have to get creative with some extracts/seasonings.
1 reply from Optimum Nutrition team - 5 months ago
We are sorry to hear of the experience you’ve had with your purchase of Extreme Milk Chocolate. We greatly appreciate you bringing your concern to our attention and will be reaching out shortly to resolve with you directly.
1 out of 5 stars
2 June, 2025
originally posted on optimumnutrition.com
Plastics are killing our planet
Optimum Nutrition is violating their sustainability commitment by not reducing the amount of plastic they use in their protein powder containers.
5 out of 5 stars
5 May, 2025
originally posted on optimumnutrition.com
Good
Very good protein.l liked it.wanted to continue long
5 out of 5 stars
30 April, 2025
originally posted on optimumnutrition.com
Fully recommend
Best protein ever, especially the vanilla ice cream flavor.
1 out of 5 stars
28 April, 2025
originally posted on optimumnutrition.com
Just nasty
This flavor tastes terrible. I thought it would be a great flavor but not so much.
5 out of 5 stars
27 April, 2025
originally posted on optimumnutrition.com
Best bang for the buck
I've been using this powder for 3 years. Mixes better than all I've used over the years. Tastes good and works.
5 out of 5 stars
6 April, 2025
originally posted on optimumnutrition.com
New customer turned returning customer
This is the first time I’ve tried a product like this. It is amazing. It’s so easy to prepare and it doesn’t stay clumpy at the bottom of my bottle like the pre bottled products do. I would definitely recommend to any one that asks.
5 out of 5 stars
24 March, 2025
originally posted on optimumnutrition.com
authentication
I bought it yesterday, and wanted to verify on the authentication of the product, couldn't find any authentication code , need help
1 reply from Optimum Nutrition team - 7 months ago
For assistance with verification, please email us at "oncustsuppus@optimumnutrition.com" You may also view our product authentication guide: https://www.optimumnutrition.com/en-us/authentic-products
5 out of 5 stars
19 February, 2025
originally posted on optimumnutrition.com
Good
I like the product and its package. Good flavor, and quality