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IT Cosmetics Superhero No Tug Shadow Stick - 0.05oz - Ulta Beauty - 2 of 3IT Cosmetics Superhero No Tug Shadow Stick - 0.05oz - Ulta Beauty - 3 of 3
IT Cosmetics Superhero No Tug Shadow Stick - 0.05oz - Ulta Beauty - 1 of 3

IT Cosmetics Superhero No Tug Shadow Stick - Bare & Brave - 0.05oz - Ulta Beauty: Defining, Brightening, Eye Area, Eyeshadow

ColorBare & Brave

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At a glance

About this item

Highlights

  • Innovative waterproof eyeshadow stick glides on super blendable pigment without tugging on your delicate eye area
  • Provides comfortable, all-day wear; suitable for sensitive eyes
  • Formulated with tri-peptide complex, hydrolyzed collagen and caffeine, this lid-loving long-wear cream shadow gives you younger-looking eyes instantly
  • Available in 14 buildable pearl and matte shades
  • 16 Hour Wear
  • 90% says it applies evenly*
  • 85% say it visibly smooths texture of eyelids*
  • Crease-proof Brighter-Looking Eyes
  • *Based on a 1 week consumer study

Description

It Cosmetics Superhero No-Tug Longwear Eyeshadow Sticks are everything you love about eyeshadow, now in an easy-to-use cream shadow stick! This super blendable eyeshadow stick glides onto your lids without tugging on your delicate eye area. Available in matte and pearl finishes!

Swipe Superhero No-Tug Waterproof Eyeshadow Stick onto your eyelids for super smooth, super blendable, super all-day wear results. Use your fingertips to blend effortlessly. Complete your super eye transformation with Superhero No-Tug Sharpenable Gel Eyeliner and Superhero Elastic Stretch Volumizing and Lengthening Mascara!
Suggested Age: 18 Years and Up
Color Palette: Light Tones
Product Form: Stick
Beauty Purpose: Shading, Brightening, Blending, Defining
TCIN: 89987654
UPC: 3605972534736
Item Number (DPCI): 342-02-3266
Origin: Made in the USA or Imported
If the item details aren’t accurate or complete, we want to know about it.

Shipping details

Estimated ship dimensions: 0.83 inches length x 0.94 inches width x 5.38 inches height
Estimated ship weight: 0.04 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

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Guests are saying

This eyeshadow stick is a favorite among guests for its smooth application and long-lasting wear. Many appreciate its ability to stay put throughout the day without creasing, making it ideal for busy lifestyles. The variety of colors available allows for versatile looks, whether for everyday wear or special occasions. Guests also love its blendability, making it easy to achieve the desired intensity. However, some have noted issues with dryness and packaging durability.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.6 out of 5 stars with 3543 reviews
    100% would recommend
    2 recommendations
    5 out of 5 stars
    20 May, 2026
    originally posted on itcosmetics.com
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    The best shadow texture and shade

    [This review was collected as part of a promotion.] I love how easy and natural the eyeshadow stick is. The mauve color just creates a natural shadow that emphasizes your eye in the most natural way. I think the color would work with everyone!
    donna80
    Did you find this review helpful?
    1 out of 5 stars
    19 May, 2026
    originally posted on itcosmetics.com
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    Disappointed

    Doesn’t go on or blend well for me. The color is good but not going on well.
    1 reply from ITC CS team - 3 days ago
    Hi there! We are glad to hear that you love the color of the Superhero No-Tug Eyeshadow Stick, but we’re sorry to hear that the application and blending haven't been as smooth as you expected. Our "No-Tug" technology is designed to glide onto the delicate eye area without pulling, but because the formula is waterproof and high-pigment, it does set relatively quickly. For the best blend, we recommend working on one eye at a time and using your fingertip or a synthetic brush to buff the edges immediately after applying. We have shared your feedback regarding the "blendability" with our Product Development team to help us improve future iterations. Thank you for being part of the IT community!
    Salray
    Did you find this review helpful?
    5 out of 5 stars
    19 May, 2026
    originally posted on itcosmetics.com
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    Love this

    [This review was collected as part of a promotion.] Love this eye shadow in Bare & Brave- it gives a natural but polished look. To prevent it from settling into creases, I dust a tiny bit of pressed powder over top.
    Ocnj28
    Did you find this review helpful?
    5 out of 5 stars
    17 May, 2026
    originally posted on itcosmetics.com
    Image

    Love this color

    [This review was collected as part of a promotion.] Soft and subtle with just the right amount of color
    Did you find this review helpful?
    5 out of 5 stars
    17 May, 2026
    originally posted on itcosmetics.com
    Image

    Perfect

    Goes on smoothly, doesn’t crease and lasts all day. Basically perfect.
    CarrieSue
    Did you find this review helpful?
    2 out of 5 stars
    17 May, 2026
    originally posted on itcosmetics.com
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    Good product

    I don’t like the color but the product is good. I was looking for a soft pink to brighten my upper lid.
    1 reply from ITC CS team - 5 days ago
    Hello there! Thank you for your honest review for our Superhero No-Tug Waterproof Eyeshadow Stick. We are happy to hear that you found the product was good. We are sorry to learn that you don't like the shade and are looking for a soft pink shade instead. We apologize that you encountered this issue and would love to help. We would like to recommend the Passionate Pearl with is a light pink shade. Please click here https://tinyurl.com/y889hodv for more details. Your satisfaction means the world to us. Thank you for your feedback.
    Liz220
    Did you find this review helpful?
    5 out of 5 stars
    15 May, 2026
    originally posted on itcosmetics.com
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    Love Them

    Love these eyeshadow sticks. Purchased 3 and I'm hoping additional colors (matte) become available. Easy to apply; blends very nicely and stays put -- even without an eyeshadow primer!
    kwes
    Did you find this review helpful?
    5 out of 5 stars
    11 May, 2026
    originally posted on itcosmetics.com
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    Fave eyeshadow

    [This review was collected as part of a promotion.] Creamy easy application. No creasing, easy removal. Use most work days for a natural professional look!
    Juju1979
    Did you find this review helpful?
    5 out of 5 stars
    5 May, 2026
    originally posted on itcosmetics.com
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    Glides on, great color

    [This review was collected as part of a promotion.] Love this product, goes on smoothly and last until removed
    Super eyes
    Did you find this review helpful?
    5 out of 5 stars
    3 May, 2026
    originally posted on itcosmetics.com
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    Exceeded Expectations

    I've used liquid/cream shadows for several years, mostly Shadow Sense which I still love. I was looking for more options to go along with my current items; specifically looking for waterproof eye makeup for an upcoming vacation. Also I sweat a lot especially at work so things get ugly fast if I don't use waterproof! This stuff glides on like a dream and stays put! Its narrow enough to use as a liner (mainly upper lids) and I hope they come out with more colors soon.
    GracefulChaos
    Did you find this review helpful?
    5 out of 5 stars
    3 May, 2026
    originally posted on itcosmetics.com
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    EYESHADOW STICK

    LOVE THESE EYESHADOW STICKS IN EVERY COLOR, THEY GO ON YOUR EYES SO SMOOTH AND DON'T RUB OFF!!
    LACAV
    Did you find this review helpful?
    5 out of 5 stars
    2 May, 2026
    originally posted on itcosmetics.com
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    Love it

    I really love this product! I was really surprised how cleanly it went on and made it look so nice around my eyes including brightening them! I even bought a few for my mom
    Blr06
    Did you find this review helpful?
    5 out of 5 stars
    1 May, 2026
    originally posted on itcosmetics.com
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    Exceptional eye shadow cream stick

    It is creamy but stays and lasts all day! I plan on buying more.
    LAval
    Did you find this review helpful?
    5 out of 5 stars
    27 April, 2026
    originally posted on itcosmetics.com
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    Love this eye shadow!!!

    [This review was collected as part of a promotion.] The color is lovely, especially for spring and summer. I have eight colors and I love them all! The shadow goes on so smooth, and I have no trouble using eyeliner with it as I have with some other brands.
    Melody7
    Did you find this review helpful?
    5 out of 5 stars
    27 April, 2026
    originally posted on itcosmetics.com
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    Easy eye shadow

    Easy to use. Great color coverage. Use pearl as highlighter. If mature use pearl as eye liner on lower lid to brighten eye to appear larger.
    Jojom
    Did you find this review helpful?
    5 out of 5 stars
    27 April, 2026
    originally posted on itcosmetics.com
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    HANDS DOWN AMAZING!

    [This review was collected as part of a promotion.] This product is amazing! Stays on all day and goes on smooth!
    AbbyeTPAFL
    Did you find this review helpful?
    5 out of 5 stars
    25 April, 2026
    originally posted on itcosmetics.com
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    No tug eyeshadow stick

    [This review was collected as part of a promotion.] I’ll never buy traditional eye shadow again! I love the way it glides on and evens out my eyelid from lines.
    JMarieR
    Did you find this review helpful?
    5 out of 5 stars
    25 April, 2026
    originally posted on itcosmetics.com
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    Love this make up

    I was skeptical at first, but this product proved me wrong. Easy application, beautiful color and it stays put.
    Kelly Kelly Kelly
    Did you find this review helpful?
    4 out of 5 stars
    25 April, 2026
    originally posted on itcosmetics.com
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    Beautiful Shimmer

    I really like this eyeshadow. It does not crease and glides on.
    Amylynn13
    Did you find this review helpful?
    5 out of 5 stars
    24 April, 2026
    originally posted on itcosmetics.com
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    My go to!

    [This review was collected as part of a promotion.] I have hazel green eyes and with my skin tone, this is perfect! Enhances me eyes without being overly dramatic. A quick swipe and I am ready to go. I constantly get compliments one the color, too
    Jess5267
    Did you find this review helpful?

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