IT Cosmetics Superhero No Tug Shadow Stick - Bare & Brave - 0.05oz - Ulta Beauty: Defining, Brightening, Eye Area, Eyeshadow
Highly rated
$25.00
ColorBare & Brave
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Highly rated
$8.99
$5 Target GiftCard with $30 beauty products purchase
4.6 out of 5 stars with 4386 ratings
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Guests are saying
The eyeshadow sticks have garnered positive feedback for their ease of application, smooth texture, and long-lasting color. Many guests appreciate the variety of shades available, making them suitable for different skin tones. While some guests noted issues with thickness and glitter in matte shades, the overall sentiment leans towards satisfaction, especially for those seeking a quick and effective makeup solution. These sticks are particularly favored for their ability to blend well and provide a natural look.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.6 out of 5 stars with 3515 reviews
100% would recommend
2 recommendations
5 out of 5 stars
26 March, 2026
originally posted on itcosmetics.com
Mighty Mauve-A mighty great color!
The super hero no tug shadow sticks are great especially for aging eyelids. I believe this is a fairly new color addition and I truly love it. Even without an eye primer it lasts through an eight hour , sweaty bartending shift.
5 out of 5 stars
26 March, 2026
originally posted on itcosmetics.com
This stuff is great!!!
It is exactly what it is described. I love it! I use it every day.
1 out of 5 stars
20 March, 2026
originally posted on http://www.ulta.com
Creases even with primer
I used urban decay eye shadow primer but it still creased. The primer helped a little with the intensity of the color , but was still very faint.
5 out of 5 stars
17 March, 2026
originally posted on http://www.ulta.com
Eyeshadow that lasts
This It cosmetics No Tug eyeshadow stick is perfect and long wearing
5 out of 5 stars
16 March, 2026
originally posted on itcosmetics.com
Love this eyeshadow stick.
It’s the only eyeshadow that stays on all day. I wouldn’t go without these. Courageous Cream is my favorite. I can put that on my entire eye and look refreshed all day. Slight shine but fine for older women.
5 out of 5 stars
13 March, 2026
originally posted on itcosmetics.com
Eyeshadow All Day
This eyeshadow lasts all day and I love that I can control the intensity by how much I apply. The only drawback I've found it it can be a little drying.
5 out of 5 stars
12 March, 2026
originally posted on itcosmetics.com
Love these
These have a nice”slip” so they glide across the lid with no tugging or pulling. Love the colors!
3 out of 5 stars
12 March, 2026
originally posted on http://www.ulta.com
I'll try to use what's left
I bought 3 of these on a whim during a sale, and I'm just going to try to get my money out of them, but I don't like them at all. They go on a little dry, pretty patchy and pull my skin in all directions. It's hard to blend, so I just apply more over the patchiness. I can't recommend them, and I won't buy any more eyeshadow sticks from any brand now.
5 out of 5 stars
10 March, 2026
originally posted on itcosmetics.com
Perfection in a stick
The texture of these eyeshadows sticks is perfect for my aging eyes. I have very thin, crepey skin on my lids with the hooded eye. I love how simple these are to use and easily they blend. Also, they last for many hours with the need for any touching up.
5 out of 5 stars
10 March, 2026
originally posted on itcosmetics.com
Great color with easy application
This eye stick a is great color which goes on extremely easy. It is creamy and glides on. No tugging.
4 out of 5 stars
7 March, 2026
originally posted on itcosmetics.com
Easy to apply
Liked it better than expected. Easy to apply. Color better than expected.
5 out of 5 stars
7 March, 2026
originally posted on http://www.ulta.com
Covers my awful tattooed eyeliner
This is the only product I've found that covers my tatooed eyeliner. I use the Bare and Brave color and it washes the eyeliner away (that looks blue otherwise). I wear it everyday, no matter what I'm doing.
5 out of 5 stars
6 March, 2026
originally posted on itcosmetics.com
Love it!
I don’t use any other shadows. Easy to apply and blend.
5 out of 5 stars
5 March, 2026
originally posted on http://www.ulta.com
Wonderful Product
Easy application, blends effortlessly
5 out of 5 stars
2 March, 2026
originally posted on http://www.ulta.com
I love this product
Your store makeup artist suggested this product for me. I absolutely love it. Great coverage and doesn't cake on my eyelids.
5 out of 5 stars
2 March, 2026
originally posted on itcosmetics.com
Love!
I love how easy this shadow goes on. It's a gorgeous color. One of my faves.
1 out of 5 stars
23 February, 2026
originally posted on http://www.ulta.com
Not Great
The eyeshadow is not easy to use. It does not blend easily with a finger or a brush. It ends up being a lot of work to use. I actually feel like throwing it away. I typically use a different brand and it was sold out so I tried this and it is disappointing.
5 out of 5 stars
15 February, 2026
originally posted on itcosmetics.com
Love this so much, I just ordered 3 more colors!
As someone who does not wear makeup regularly, making me not so great at it in general, I was thrilled with how easy this eye shadow stick was to apply and blend with the other color I was using. What impressed me the most, though, was the fact that when I looked in the mirror before taking my makeup off before bed that evening, both lids looked exactly like they did when I first applied the shadow earlier that afternoon, without even a hint of a crease in sight. Just ordered 3 more colors :)
4 out of 5 stars
20 January, 2026
originally posted on http://www.ulta.com
Great look!
Looks good and goes on easy, but a bit hard to remove. Stays on all day!
4 out of 5 stars
16 January, 2026
originally posted on itcosmetics.com
Easy Light Eyelid Color
[This review was collected as part of a promotion.] I have tried several of the superhero no-tug waterproof eyeshadow sticks, and this is my favorite color. It adds just a little color to dress up my eyes. Some of the more vibrant colors didn't work as well on me as this shade.