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Purelywhite Deluxe | Whitening Powder - 2 of 4Purelywhite Deluxe | Whitening Powder - 3 of 4Purelywhite Deluxe | Whitening Powder - 4 of 4
Purelywhite Deluxe | Whitening Powder - 1 of 4

Purelywhite Deluxe | Whitening Powder

$19.99 reg $29.99
Sale save $10.00 (33% off)

In Stock

Eligible for registries and wish lists

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About this item

Highlights

  • Brighter Teeth In 20 Seconds
  • Pairs Great With Our Activated Charcoal Toothpaste
  • Gently Whitens
  • Perfect For Crooked/Crowded Teeth

Description

Welcome to the future of brushing your teeth. It's simple, dip your toothpaste into our accelerated whitening powder and watch your smile transform with your first brush.
Suggested Age: 18 Years and Up
Product Warning: Adult Use Only
Product Form: Powder
Includes: Whitening Gel
Product Name: Purelywhite Deluxe | Whitening Powder
Material: Plastic
Battery: No Battery Used
TCIN: 91793311
UPC: 656382328968
Origin: made in the USA or imported
The above item details were provided by the Target Plus™ Partner. Target does not represent or warrant that this information is accurate or complete. On occasion, manufacturers may modify their items and update their labels.
We recommend that you do not rely solely on the information presented. If you have a specific question about this item, you may consult the item's label, contact the manufacturer directly or call Target Guest Services at 1-800-591-3869.
If the item details aren’t accurate or complete, we want to know about it.

Shipping details

Estimated ship dimensions: 2 inches length x 3 inches width x 2 inches height
Estimated ship weight: 1 pounds
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii
item ships from third party seller: PurelyWHITE DELUXE

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 30 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: Hi is the non toxic and safe for your health thanks

submitted by B - 2 years ago

  • A: I read 3 answer was is it toxic You said No. It is not toxic THEN I went down to the 3rd question: She asked about ingredients And your answer was something to the effect of it. Worked sort of like baking soda, but it is bleach peroxide. Are you not aware that bleach peroxide is extremely toxic?

    submitted byMW - 2 years ago

  • A: Oh my gosh, they’re not telling the truth the third answer or the third question that they ask says something something to the effect of. It’s like baking soda, but the main degree is “bleach peroxide“ OK so she told you it was safe and nontoxic. Bleach peroxide is most definitely toxic! So what’s the deal here? I can’t see where I can ask. A question.

    submitted byMW - 2 years ago

  • A: Hey! Correct non toxic and safe for your teeth & enamel! There is no peroxide in this product either.

    submitted byPurelyWHITE DELUXE - 2 years ago
    Brand expert

Q: Can you show the ingredients??

submitted by H - 2 months ago

  • A: The ingredients and their specific functions include: Hydrated Silica & Calcium Carbonate, PAP (Phthalimidoperoxycaproic acid, Niacinamide (Vitamin B3), Xylitol, Coconut Oil, Papain

    submitted byLisa F - today

Q: Can you use it on Dentures?

submitted by Frederick - 1 year ago

  • A: Peroxide is a whitening agent and I can't see why not?

    submitted byRaj - 10 days ago

Q: What are all the ingredients in this product?

submitted by Bubs - 5 days ago
See all questions (4)

Additional product information and recommendations

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Guests are saying

The product has garnered mixed feedback from guests, with some experiencing noticeable whitening effects and others seeing little to no change. Many appreciate its gentle formula that does not cause sensitivity, while others express frustration over lack of results and issues with the company's policies. Guests highlight the pleasant taste and ease of use, making it a potential choice for those seeking a gradual whitening solution.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    3.3 out of 5 stars with 75 reviews
    effectiveness: 3.24 out of 5
    quality: 3.35 out of 5
    value: 3.35 out of 5
    58% would recommend
    17 recommendations
    5 out of 5 stars
    31 May, 2026Verified purchase

    (no review title)

    It was just what I expected. Perfect!
    Mary
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    26 May, 2026Verified purchase

    (no review title)

    I started using it right away could definitely tell my teeth looked whiter.
    Gloria
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    20 May, 2026
    originally posted on PurelyWHITE DELUXE
    Image

    Horrible

    Don't waste your money, this product does absolutely nothing to whiten teeth, used for few weeks now without any change at all!
    Cynthiaundefined
    1 guest found this review helpful. Did you?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    27 April, 2026

    you might as well brush with flour. don't waste your time

    don't buy this product it does nothing.
    pamela
    effectiveness: 1 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    5 guests found this review helpful. Did you?
    5 out of 5 stars
    25 April, 2026
    originally posted on PurelyWHITE DELUXE
    Image

    Had it 3 days

    I have definitely seen a major improvement and in fact a coworker made a comment. My teeth weren't terrible but I used it with a tooth whitening florescent mouth piece. The only issue is there were no detailed instructions or warnings.
    AlanGundefined
    Did you find this review helpful?
    1 out of 5 stars
    14 April, 2026
    originally posted on PurelyWHITE DELUXE
    Image

    deception

    Terrible. This company is deceiving people on the ingredients. I received my purely white and it has aspartame in it. I do not like aspartame . . It is not listed on the ingredient list on their website. They refuse to give me a refund. So they don't stand behind their product!!! They told me something about all sales are final. no refund when it's on sale! I am appalled! I'm sure they won't put this review on their website. I want a refund. I don't want to give you any stars.
    ReneW
    3 guests found this review helpful. Did you?
    3 out of 5 stars
    Thumbs down graphic, would not recommend
    8 April, 2026Verified purchase

    Not sure about the product

    See no difference in whitening. Used it about 6 times
    Sharon
    effectiveness: 3 out of 5
    quality: 3 out of 5
    value: 3 out of 5
    3 guests found this review helpful. Did you?
    1 out of 5 stars
    3 April, 2026
    originally posted on PurelyWHITE DELUXE
    Image

    Terrible waste of money

    This product is not only a scam but it is unsafe. And the guarantee has enough exceptions that they have probably never issued a review. Be careful if you order, they double the quantity and double your charges. And be ready to be slammed by companies they sell or share your info with. It would be nice if this product was safe and worked, but it’s not and it doesn’t.
    Terri
    8 guests found this review helpful. Did you?
    2 out of 5 stars
    24 March, 2026Verified purchase

    (no review title)

    Have used this daily for 7 days and do not see any changes. Tik Toks and reviews rave about this, me, not so much
    Deana
    effectiveness: 1 out of 5
    quality: 1 out of 5
    value: 2 out of 5
    6 guests found this review helpful. Did you?
    5 out of 5 stars
    19 March, 2026
    originally posted on PurelyWHITE DELUXE
    Image

    Wonder product

    Absolutely a great product. I was very surprised at how white my teeth were after my first use.
    PHarris
    1 guest found this review helpful. Did you?
    4 out of 5 stars
    Thumbs up graphic, would recommend
    6 January, 2026Verified purchase

    Hoping for best resuts

    Seems to be working
    John
    effectiveness: 4 out of 5
    quality: 4 out of 5
    value: 4 out of 5
    Did you find this review helpful?
    4 out of 5 stars
    5 January, 2026
    originally posted on PurelyWHITE DELUXE
    Image

    Pure White Deluxe Powder form

    I'm 65. The enamel has worn off most of my teeth, leaving them unable to be whitened via traditional methods. The powder is very light, making it no so handy to use, out of the jar. My positive is my teeth, never felt so great! Like someone polished them, with no unpleasant residue. My gums feel great. So far, besides the cost, I'm really liking this product.I'm going to take before & afters to show if my teeth show bright & will share soon.
    MaureenC
    4 guests found this review helpful. Did you?
    1 out of 5 stars
    25 December, 2025
    originally posted on PurelyWHITE DELUXE
    Image

    A complete waste of money and absolutely no results

    This company is not reputable. They are now stating that because I bought the product on their site, but it was on sale, there is no guarantee even though they state specifically that they guarantee their product. It has done absolutely nothing for my teeth. They are not any wider than they were when I started several weeks ago.
    JulieV
    10 guests found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    3 December, 2025

    Brighter teeth over time

    My teeth are sensitive and this product does not make my teeth hurt like some other whiteners. I read reviews before buying that it is a gentle whitener and it takes time. I’m on my second bottle and I am seeing a difference on my overall teeth being lighter and whiter & also stains are quite a bit lighter, so I am being patient to see more improvement and happy with results so far. Am planning to buy again and yes I recommend. I’m old and my teeth were starting to look dull and a little yellow hue with a few darker stains when I began.
    Shel18
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    4 guests found this review helpful. Did you?
    5 out of 5 stars
    25 November, 2025
    originally posted on PurelyWHITE DELUXE
    Image

    Looking good 😊😁

    Like the white 🤍 look that is given!! And the price is right at retailers!!
    Jan
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    10 November, 2025Verified purchase

    (no review title)

    All the hype and it doesn’t do anything
    CF
    effectiveness: 1 out of 5
    quality: 1 out of 5
    value: 2 out of 5
    8 guests found this review helpful. Did you?
    1 out of 5 stars
    7 November, 2025
    originally posted on PurelyWHITE DELUXE
    Image

    Be careful if you have sensitive teeth

    Terrible! This product made my teeth very sensitive and since it is a final sale it going in the trash. Buyer beware
    CarolPundefined
    3 guests found this review helpful. Did you?
    4 out of 5 stars
    26 September, 2025Verified purchase

    So far, so good.

    A friend recommended this product and I like it so far. I can tell my teeth are whiter and have not had any sensitivity. I haven’t been using it that long, but hope it will be even more effective with time. The taste/smell is great!
    HelloWorld
    2 guests found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    18 August, 2025Verified purchase

    Fantastic whitener

    I love this product it works the first use and I don’t think I will ever use another whitening product again. One bottle lasts about 4 months ish so you literally can’t beat the price and its effectiveness!
    Taylorrenee
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    2 guests found this review helpful. Did you?
    1 out of 5 stars
    3 August, 2025
    originally posted on PurelyWHITE DELUXE
    Image

    simply white

    I have used for over a week now and have seen absolutely no difference in my whiteness on my teeth. Also gave a bottle to my daugher, whi is 36 and she has said the same thing. No difference in the apperance of her teeth. Use crest white stipes and see a difference in one application. This is not worth the investment
    EllieL
    7 guests found this review helpful. Did you?

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