Sponsored
Being Frenshe Moisture Shampoo - Cashmere Vanilla - 16 fl oz
$12.99 ($0.81/fluid ounce)
In Stock
Eligible for registries and wish lists
At a glance
Sponsored
About this item
Highlights
- Target Exclusive
- Breathe in a moment to feel: Peaceful, Serene and Content
- Notes of Cozy Vanilla, Toasted Jasmine Rice, Warm Amber and Creamy Musk. Infused with oat extract, niacinamide, soothing essential oils and upcycled Vanilla
- Smells like cozy vanilla, toasted jasmine rice, sandalwood. Fragrance infused with soothing essential oils + upcycled vanilla.
- Clean, Sulfate, Paraben and Phthalate Free, Free of artificial dyes, Cruelty-free and Vegan
- Backed by MoodScience Technology
- Dermatologist-tested
- Recyclable - check local recycling guidelines
Description
Meet your everyday wellness rituals, infused with mood-boosting scent technology. This nourishing shampoo is infused with hyaluronic acid and coconut oil to replenish moisture as it cleanses
The Fragrance: The Being Frenshe Soothe & Comfort wellness ritual was created to ease the mind and give you time to nourish your soul for a sense of serenity. The scent of Cashmere Vanilla transports you to the relaxing experience of being at a spa – giving you the feeling of being wrapped in warmth, nourishing the soul to increase a sense of serenity. A blend of cozy vanilla, soothing jasmine rice, warm amber and creamy musk gently soothes and comforts the mind. Breathe in a moment for you.
The Ritual: Massage shampoo through wet hair. Breathe in the soothing scent and indulge in the rich lather. Rinse and follow with our Moisture Conditioner.
Why we love it: Cruelty free, vegan and clean formulas, free from sulfates, parabens and phthalates. Being Frenshe products are infused with MoodScience Scent Technology™ a proven technology used to create our scents. Crafted by perfumers, powered by science, designed to enhance your well-being.
About Being Frenshe:
Knowing that beauty is more than hair and skin deep, our founder, Ashley Tisdale has always had a passion for self-love and all things beauty and wellness. On her mental health journey, she discovered that wellness rituals are key to her well-being: to be good for the rest of the world, you need to be good to yourself first. She discovered the power of fragrance combined with her daily rituals greatly influenced her mood — whether it was to keep her grounded and calm or celebrate her confidence and joy.
Being Frenshe is dedicated to enhancing your well-being, both inside and out. Inspired by the science of scent and self-care rituals, Being Frenshe makes it easy to incorporate daily moments of wellness into your routine, all at an accessible price. Simple everyday rituals to help you nourish and take a moment for yourself.
The Fragrance: The Being Frenshe Soothe & Comfort wellness ritual was created to ease the mind and give you time to nourish your soul for a sense of serenity. The scent of Cashmere Vanilla transports you to the relaxing experience of being at a spa – giving you the feeling of being wrapped in warmth, nourishing the soul to increase a sense of serenity. A blend of cozy vanilla, soothing jasmine rice, warm amber and creamy musk gently soothes and comforts the mind. Breathe in a moment for you.
The Ritual: Massage shampoo through wet hair. Breathe in the soothing scent and indulge in the rich lather. Rinse and follow with our Moisture Conditioner.
Why we love it: Cruelty free, vegan and clean formulas, free from sulfates, parabens and phthalates. Being Frenshe products are infused with MoodScience Scent Technology™ a proven technology used to create our scents. Crafted by perfumers, powered by science, designed to enhance your well-being.
About Being Frenshe:
Knowing that beauty is more than hair and skin deep, our founder, Ashley Tisdale has always had a passion for self-love and all things beauty and wellness. On her mental health journey, she discovered that wellness rituals are key to her well-being: to be good for the rest of the world, you need to be good to yourself first. She discovered the power of fragrance combined with her daily rituals greatly influenced her mood — whether it was to keep her grounded and calm or celebrate her confidence and joy.
Being Frenshe is dedicated to enhancing your well-being, both inside and out. Inspired by the science of scent and self-care rituals, Being Frenshe makes it easy to incorporate daily moments of wellness into your routine, all at an accessible price. Simple everyday rituals to help you nourish and take a moment for yourself.
Scent: Vanilla, Scented, Sandalwood
Hair Type: All Hair Types
Health Facts: Vegan, Contains Hyaluronic Acid, Sulfate-Free, Silicone-Free, Paraben-Free, Contains Coconut Oil, Phthalate-Free
Product Form: Liquid
Beauty Purpose: Moisturizing, Shine Enhancing, Nourishing, Basic Conditioning, Smoothing, Softening
Net weight: 16 fl oz (US)
TCIN: 92353517
UPC: 840797176942
Item Number (DPCI): 063-00-2544
Origin: Made in the USA
If the item details aren’t accurate or complete, we want to know about it.
Ingredients:
water (aqua/eau), sodium c14-16 olefin sulfonate, cocamidopropyl betaine, fragrance (parfum), sodium chloride, cocamide mipa, guar hydroxypropyltrimonium chloride, glycerin, stearamine oxide, sodium citrate, polysorbate 20, polyquaternium-7, citric acid, sodium benzoate, isopropanolamine, sodium gluconate, panthenol, cocos nucifera (coconut) oil, tocopheryl acetate, magnesium nitrate, methylchloroisothiazolinone, decyl glucoside, magnesium chloride, methylisothiazolinone, hyaluronic acid, sodium hydroxide, propanediol, ethylhexylglycerin, potassium sorbate, benzyl benzoate, coumarin, limonene, cedarwood oil*, bergamot oil*, mandarin oil*, ylang ylang oil*.' '[*essential oils]
Shipping details
Estimated ship dimensions: 2.28 inches length x 2.35 inches width x 8.42 inches height
Estimated ship weight: 1.19 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: What is the primary scent profile of the shampoo?
submitted by AI Shopping Assistant - 18 days ago
A: The primary scent includes cozy vanilla, toasted jasmine rice, warm amber, and creamy musk.
submitted byAI Shopping Assistant - 18 days agoAi generated
Q: How does the MoodScience Scent Technology work?
submitted by AI Shopping Assistant - 18 days ago
A: The technology uses scientifically crafted scents to enhance well-being and create a sense of serenity.
submitted byAI Shopping Assistant - 18 days agoAi generated
Q: What are the key ingredients in this shampoo?
submitted by AI Shopping Assistant - 18 days ago
A: The shampoo contains oat extract, niacinamide, hyaluronic acid, coconut oil, and upcycled vanilla.
submitted byAI Shopping Assistant - 18 days agoAi generated
Q: Is this shampoo suitable for all hair types?
submitted by AI Shopping Assistant - 18 days ago
A: Yes, this shampoo is designed for all hair types, providing moisture and nourishment.
submitted byAI Shopping Assistant - 18 days agoAi generated
Q: Does this shampoo contain any harmful chemicals?
submitted by AI Shopping Assistant - 18 days ago
A: No, it is free from sulfates, parabens, phthalates, and artificial dyes.
submitted byAI Shopping Assistant - 18 days agoAi generated
Q: Is this safe for color treated hair?
submitted by Hair - 4 months ago
A: Yes! Our products are made with clean ingredients and safe for color treated hair!
submitted byManufacturer - 4 months agoBrand expert
Q: Does this shampoo contain any protein?
submitted by Key - 7 months ago
A: Hi there, the Moisture Shampoo does not contain proteins in the formula but includes coconut oil and hyaluronic acid in the formula. Hope this helps!
submitted byManufacturer - 4 months agoBrand expert
Frequently bought together
$12.99($0.81/fluid ounce)
4.4 out of 5 stars with 274 ratings
$12.99($0.81/fluid ounce)
4.4 out of 5 stars with 147 ratings
Bestseller
$9.99 - $16.99
Buy 3, get 1 free on select beauty minis on select items
4.6 out of 5 stars with 3866 ratings
Guests also viewed
$12.99($0.81/fluid ounce)
4.4 out of 5 stars with 274 ratings
$12.99($0.81/fluid ounce)
4.3 out of 5 stars with 153 ratings
$12.99($0.81/fluid ounce)
4.3 out of 5 stars with 183 ratings
$12.99($0.93/fluid ounce)
3.6 out of 5 stars with 473 ratings
$10.99($0.67/fluid ounce)
Buy 1, get 1 25% off select Native personal care items
4.6 out of 5 stars with 224 ratings
Discover more options
$12.99($0.81/fluid ounce)
4.3 out of 5 stars with 153 ratings
$12.99($0.81/fluid ounce)
4.3 out of 5 stars with 183 ratings
$12.99($0.93/fluid ounce)
3.6 out of 5 stars with 473 ratings
$10.99($0.67/fluid ounce)
Buy 1, get 1 25% off select Native personal care items
4.2 out of 5 stars with 267 ratings
Related Categories
Guests are saying
The Being Frenshe moisture shampoo in cashmere vanilla is a delightful addition to any hair care routine, offering a luxurious lather that cleanses without stripping moisture. Guests appreciate its hydrating properties, pleasant scent, and effective formula that leaves hair feeling soft and manageable. The shampoo is sulfate-free and enriched with nourishing ingredients like hyaluronic acid and coconut oil, making it suitable for various hair types. Its attractive packaging adds a touch of elegance to the bathroom.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.2 out of 5 stars with 340 reviews
effectiveness: 2.39 out of 5
quality: 2.35 out of 5
value: 2.45 out of 5
34% would recommend
46 recommendations
1 out of 5 stars
Thumbs down graphic, would not recommend
26 October, 2025
(no review title)
Terrible. Has the consistency of water and you need a lot to get it to lather up.
1 out of 5 stars
Thumbs down graphic, would not recommend
22 October, 2025
Its gave me Product Build Up!
Do not get this. I loved the perfume and lotion so I ignored the bad reviews of the oily after feeling. It's Product Build up in the hair due to the chemicals.... I have to go to a perfesional to product clean my hair... do not buy this product!
3 out of 5 stars
21 October, 2025Verified purchase
(no review title)
Smells good, but doesn’t feel like it cleans my hair. The conditioner also made it feel greasy.
2 out of 5 stars
15 October, 2025Verified purchase
(no review title)
It has left me super dry, itchy scalp, and hair loss.
5 out of 5 stars
Thumbs up graphic, would recommend
7 October, 2025Verified purchase
Best Shampoo
LOVE LOVE LOVE. This shampoo has made my hair stronger and softer.
1 out of 5 stars
Thumbs down graphic, would not recommend
2 October, 2025Verified purchase
Super drying and leaves residue
Terrible shampoo (and conditioner). I have fine, curly hair. It made my hair feel like straw and it always felt like it had some gross leftover residue in it. It absolutely destroyed my curls and left my hair frizzy and just overall gross. Thought maybe there was an adjustment period for my hair but it never got any better. Also tried this on my 8 yo who has long, straight, normal thickness hair, and her hair was also super dry and I could barely comb through it. It smells great but it is terrible on hair.
1 out of 5 stars
Thumbs down graphic, would not recommend
1 October, 2025Verified purchase
Do not buy
Smells great. Formula make my hair feel dry but look greasy and dirty
5 out of 5 stars
Thumbs up graphic, would recommend
29 September, 2025Verified purchase
pleasantly surprised
I am pleasantly surprised by this. Normally I find moisturizing shampoo can often be too much for my hair and make it greasy but this doesn't. I have very color/bleach damaged hair that I've been growing out so making sure that I have something for the rest of my hair while making sure my roots aren't super oily is very important to me. Plus the smell is really nice. first day I used it, someone told me I smelled really good even though I wasn't wearing perfume so I had them smell my hair and they said that was it.
2 out of 5 stars
Thumbs down graphic, would not recommend
14 September, 2025Verified purchase
Oily for thinner hair
Smells really good but makes my hair greasy and oily only a day after I wash my hair.
1 out of 5 stars
Thumbs down graphic, would not recommend
12 September, 2025Verified purchase
dont get it
hair felt stiff, damaged and heavy after using it. I usually alternate between products and every time I used frenshe, my hair felt stiff and scalp felt dry. I do NOT recommend at all.
1 out of 5 stars
Thumbs down graphic, would not recommend
7 September, 2025Verified purchase
Dont waste your money
This shampoo is not it! Picked it up in a pinch because it was cheap and it smelled nice but it’s going in the trash after two uses. Left a horrible film on my hair. It never felt clean and my hair was greasy oily the next day!
5 out of 5 stars
27 August, 2025
originally posted on influenster.com
Smells great, hair feels soft and smooth
[This review was collected as part of a promotion.] Great alone or in combination with the conditioner and treatment spray. Hair left feeling soft and smelling great throughout the day. On the list of favorite items.
5 out of 5 stars
Thumbs up graphic, would recommend
27 August, 2025
Good
Smells good and works well. Smell is creamy and slightly fruity. Moisture is good on my 2C/3A hair. I would say if I have to complain about one thing, it would be that the lather is a little poor. But lather doesn't mean it's not cleaning, it just helps feel like it is cleaning!
3 out of 5 stars
Thumbs down graphic, would not recommend
7 August, 2025Verified purchase
Not for Curly Hair
I wanted to like this for the scent and price, but the shampoo doesn’t work for my hair type (light curls.) My hair dried flat and a little stringy after washing with this.
1 out of 5 stars
7 August, 2025Verified purchase
I wouldnt buy again...
I’ve never had a shampoo make my scalp so dry before.. this is probably the worst shampoo I’ve ever used. After showering I don’t get that spa feel. Even with the extra leave in conditioner my hair is still rough and dry..
1 out of 5 stars
Thumbs down graphic, would not recommend
29 July, 2025Verified purchase
Find better
I just tried it 2 days ago and my hair felt like straw immediately after. It did not lather great, and felt weird washing. Smells great but that is the only thing good about it.
1 out of 5 stars
Thumbs down graphic, would not recommend
28 July, 2025Verified purchase
Not what I expected!
Wanted to love this shampoo because of the fragrance. However, it left my hair greasy and oily. It felt heavy and looked unwashed after I dried my hair. I would not recommend.
1 out of 5 stars
Thumbs down graphic, would not recommend
19 July, 2025Verified purchase
Nope
Just cheap and bad. Don’t waste your money.
1 out of 5 stars
Thumbs down graphic, would not recommend
14 July, 2025Verified purchase
Terrible
Left my hair feeling sticky and weighed down. Worst shampoo I have ever used.
5 out of 5 stars
9 July, 2025
originally posted on influenster.com
A must have!
[This review was collected as part of a promotion.] Loved this shampoo! It smells amazing, left my hair feeling clean and soft! Packaging was a 10/10! I just wish they carried this brand in Walmart! I don’t live close to a Target but will be repurchasing!