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Native Limited Edition Piece of Cake Moisturizing Shampoo - 16.5 fl oz: For Daily Use, All Hair Types, Dye-Free, Paraben-Free - 2 of 4Native Limited Edition Piece of Cake Moisturizing Shampoo - 16.5 fl oz: For Daily Use, All Hair Types, Dye-Free, Paraben-Free - 3 of 4Native Limited Edition Piece of Cake Moisturizing Shampoo - 16.5 fl oz: For Daily Use, All Hair Types, Dye-Free, Paraben-Free - 4 of 4
Native Limited Edition Piece of Cake Moisturizing Shampoo - 16.5 fl oz: For Daily Use, All Hair Types, Dye-Free, Paraben-Free - 1 of 4

Native Limited Edition Piece of Cake Moisturizing Shampoo - 16.5 fl oz: For Daily Use, All Hair Types, Dye-Free, Paraben-Free

$10.99 ($0.67/fluid ounce)See 1 deal for this item

In Stock

Eligible for registries and wish lists
Available deals

Target Circle Deal: $5 Target GiftCard with 4 select hair & skin care products

Eligible with Target Circle membership ∙ Expires Apr 18 ∙ Details

At a glance

About this item

Highlights

  • Hydrates and nourishes. Formulated to replenish moisture, so dry hair looks shiny and healthy with less frizz
  • Sulfate free. Free of sulfates, parabens, silicones, and dyes
  • Complete hair routine. Pairs well with Native Moisturizing Conditioner
  • Thoughtfully made. Formulated with clean ingredients, like plant oil-based cleansers
  • This fragrance smells like... a dreamy sweet blend of sugar, citrus, & vanilla
  • Cruelty-free and vegan. Never tested on animals and no animal-derived ingredients

Description

Dreaming of clean formulas and craveable scents? Piece of Cake! We're introducing Native's Limited Edition "Piece of Cake" collection to celebrate 10 years of Good, Clean, Fun! Smelling like the sweet essence of light buttercream, sugared strawberries, and the creamy richness of whipped vanilla, the Piece of Cake scent embodies indulgence without the guilt. Our clean, simple, and effective formulas will have you treating yourself with the utmost care: deodorant that is aluminum free, body care that is sulfate and paraben free, and hair care that is silicone and sulfate free. So when someone asks where to find clean formulas with craveable scent? Piece of Cake. Celebrate with Native!
Scent: Vanilla, Cardamom
Hair Type: Normal, Dry, All Hair Types
Health Facts: Dye-Free, Sulfate-Free, Vegan, Paraben-Free
Product Warning: Keep out of reach of children
Product Form: Liquid
Sustainability Claims: Not Tested on Animals, Cruelty-Free
Recommended Use: Daily
Beauty Purpose: Moisturizing, Basic Cleansing
Net weight: 16.5 fl oz (US)
Features: Rinse-Off
TCIN: 94604520
UPC: 030772215777
Item Number (DPCI): 063-00-5784
Origin: Made in the USA or Imported
If the item details aren’t accurate or complete, we want to know about it.

Ingredients:

water sodium cocoyl isethionate lauramidopropyl betaine cocamidopropyl betaine sodium lauroyl sarcosinate fragrance sodium benzoate sodium salicylate polyquaternium-10 sodium citrate citric acid

Allergens & Warnings:

CAUTION KEEP OUT OF REACH OF CHILDREN. OUR SCENTS ARE SWEET, BUT DO NOT EAT.

Shipping details

Estimated ship dimensions: 1.772 inches length x 3.228 inches width x 8.386 inches height
Estimated ship weight: 1.27 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: Is this product tested on animals?

submitted by AI Shopping Assistant - 2 months ago
  • A: No, this shampoo is cruelty-free and has never been tested on animals.

    submitted byAI Shopping Assistant - 2 months ago
    Ai generated

Q: What key ingredients are used in this shampoo?

submitted by AI Shopping Assistant - 2 months ago
  • A: The shampoo features plant oil-based cleansers and is free of sulfates, parabens, and silicones.

    submitted byAI Shopping Assistant - 2 months ago
    Ai generated

Q: What types of hair is this shampoo suitable for?

submitted by AI Shopping Assistant - 2 months ago
  • A: This shampoo is suitable for dry hair and all hair types.

    submitted byAI Shopping Assistant - 2 months ago
    Ai generated

Q: What scent does this shampoo have?

submitted by AI Shopping Assistant - 2 months ago
  • A: The shampoo has a dreamy sweet scent that blends vanilla, cardamom, and light buttercream.

    submitted byAI Shopping Assistant - 2 months ago
    Ai generated

Q: How often should this shampoo be used?

submitted by AI Shopping Assistant - 2 months ago
  • A: It is recommended to use this shampoo daily for optimal results.

    submitted byAI Shopping Assistant - 2 months ago
    Ai generated

Q: Is the fragrance from natural or synthetic sources?

submitted by lmno20 - 7 months ago
  • A: Hi There, Thanks for reaching out! While we would love to help you here, we ask that you please get in touch with us at support@nativecos.com so that we can best assist with all of your product questions :) We appreciate your patience and look forward to hearing from you soon! -Native

    submitted byNative Team - 7 months ago
    Brand expert

Additional product information and recommendations

Guests are saying

This moisturizing shampoo has garnered mixed feedback from guests, with many praising its delightful cake-like scent and creamy texture that lathers well. Guests appreciate its clean ingredients and the way it leaves hair feeling soft and refreshed. However, some have expressed disappointment with the scent and the effectiveness of the conditioner. Overall, it is seen as a fun and enjoyable product for those who love sweet fragrances in their hair care routine.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.4 out of 5 stars with 66 reviews
    effectiveness: 3 out of 5
    quality: 3 out of 5
    value: 3 out of 5
    50% would recommend
    2 recommendations
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    6 April, 2026Verified purchase

    In a word? Terrible. DON'T DO IT.

    This is the worst shampoos I’ve ever purchased. Returning it asap. Smells great, but it really weighs down my hair with some sort of greasy texture encasing my strands. Was trying to save money, but I would much rather spend more money on biolage than this disaster. Huge waste of money. “All hair types” my butt.
    Horrible
    effectiveness: 1 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    31 January, 2026
    originally posted on nativecos.com
    Image

    Amazing amazing amazing!!!!!!!!!!!!!!!!!!!!!!!!!!!

    [This review was collected as part of a promotion.] Amazing love the sent. Smells like I'm at candy land
    Nothing
    Did you find this review helpful?
    5 out of 5 stars
    6 January, 2026
    originally posted on nativecos.com
    Image

    Wow!

    I was pleasantly surprised how amazing the smell was and how it made my hair feel soft and clean. I have long hair and it’s hard to find products that work so well. Will definitely buy again.
    KTGalima
    1 guest found this review helpful. Did you?
    3 out of 5 stars
    23 December, 2025
    originally posted on nativecos.com
    Image

    Not as cakey as i wanted.

    It doesnt smell as much cake ws i eas expecting it to. Its more strawberry with a hint of cream.
    Hiko
    Did you find this review helpful?
    5 out of 5 stars
    7 December, 2025
    originally posted on nativecos.com
    Image

    Love

    I rated the shampoo under the lotion. Sorry I should have paid attention
    Mary
    Did you find this review helpful?
    4 out of 5 stars
    6 December, 2025
    originally posted on nativecos.com
    Image

    Smells like cereal

    When I first got the shampoo, conditioner and body wash, I smelled it and I could smell cake. However, when I used all 3, all I could smell was cereal that had sat in milk a bit too long. Not a big fan but absolutely love the Native brand.
    Tara Lynn
    Did you find this review helpful?
    5 out of 5 stars
    28 November, 2025
    originally posted on nativecos.com
    Image

    Smells great and keeps my hair looking nice

    Smells so good! I have super sensitive skin and most shampoo and conditioner make me itchy but not this one! Love it
    Jeslyn
    Did you find this review helpful?
    5 out of 5 stars
    10 November, 2025
    originally posted on nativecos.com
    Image

    My avsolute favorite

    [This review was collected as part of a promotion.] This is absolutely my favorite shampoo and conditioner by far!
    Dana
    Did you find this review helpful?
    5 out of 5 stars
    25 September, 2025
    originally posted on nativecos.com
    Image

    Great For Sensitive Scalps

    Smells sweet and effectively cleans hair and scalp. No irritation from this shampoo or conditioner, even with my very sensitive, itch-prone scalp. The shampoo and matching conditioner actually soothe my scalp.
    Susan
    Did you find this review helpful?
    1 out of 5 stars
    16 September, 2025
    originally posted on nativecos.com
    Image

    Disappointed

    The smell is awful. The whole family is so disappointed.
    BALLA
    Did you find this review helpful?
    5 out of 5 stars
    7 September, 2025
    originally posted on influenster.com
    Image

    Smells amazing, cleans gently, and leaves hair sof

    [This review was collected as part of a promotion.] I absolutely love this shampoo! The scent is incredible — it truly smells like a delicious piece of cake, which makes every shower feel like a treat. The texture is creamy and lathers really well without using too much product. It leaves my hair feeling soft, clean, and refreshed without stripping it of moisture. I also appreciate the clean ingredients and the cute, simple packaging. It’s a bit on the pricier side, but a little goes a long way, so the value is definitely worth it.
    lenakerrrysh_5609
    Did you find this review helpful?
    4 out of 5 stars
    1 September, 2025
    originally posted on influenster.com
    Image

    Nicely scented and moisturizing shampoo

    [This review was collected as part of a promotion.] I love this moisturizing shampoo for my wavy hair! It helps to make sure that my hair is washed well without stripping away too much and helping to maintain my slight waves. It's also nicely scented and perfect for going into the cozy season.
    VivianC
    Did you find this review helpful?
    4 out of 5 stars
    28 August, 2025
    originally posted on nativecos.com
    Image

    Native

    I like how it cleans and feels. I don't like the birthday cake smell though
    Meme
    Did you find this review helpful?
    4 out of 5 stars
    27 August, 2025
    originally posted on nativecos.com
    Image

    Feels like a time warp back in time

    This scent invokes memories of either deli confectionary counter or getting ready in the 80's. I wish they would match the instancy with the deodorant. Love the scent as it takes me back to a more youthful time.
    Akayhu
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    26 August, 2025
    originally posted on nativecos.com
    Image

    Soft and soapy

    I really like the bbody soap.. it is soft, lathers and my skin feels soft.
    Dianne
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    17 August, 2025
    originally posted on influenster.com
    Image

    Would buy again

    [This review was collected as part of a promotion.] I’ve fallen in love with the Piece of Cake Moisturizing Shampoo. The scent of buttercream, sugared strawberries, and whipped vanilla feels like a cozy dessert in the shower, feeling of sweet but never overwhelming. It lathers gently, cleans without stripping, and leaves my scalp fresh while my hair feels silky and hydrated. After a few washes, I noticed my strands looked shinier and felt healthier overall. What I also love is how lightweight it is. My hair stays bouncy instead of weighed down. Bonus points and also something I really appreciate for that the ingredients being vegan, cruelty-free, and made without sulfates, silicones, parabens, or dyes. It feels good knowing I’m using something clean and effective. Highly recommend for anyone wanting soft, manageable hair that smells delicious last 2 days.
    LukeN
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    10 August, 2025
    originally posted on nativecos.com
    Image

    The Best Scent

    I love the scent ! It’s the best ! Just like vanilla sweet birthday cake and doesn’t sour later like some sweet scents with other brands. Perfect for everyday shampoo on my dry hair. Love it !
    Did you find this review helpful?
    3 out of 5 stars
    9 August, 2025
    originally posted on nativecos.com
    Image

    Not for Me.

    I really love the smell of the shampoo and it lathers very well, but once I rinse it out, my hair feels absolutely destroyed, like a bird's nest. I bought the conditioner as well, but it does nothing to condition my hair; it still feels like a tangle of straw when I rise the conditioner out. My hair is natural and not colored, I do have thicker hair, so maybe that's a contributing factor, but this stuff feels like it's awful for my hair. Which makes me really sad because I do love Native products and the smell is wonderful. Their hair products just aren't for me.
    Taylor
    Did you find this review helpful?
    5 out of 5 stars
    7 August, 2025
    originally posted on nativecos.com
    Image

    Amazing

    I love this stuff and the smell is amazing I will buy again
    Judy
    Did you find this review helpful?
    5 out of 5 stars
    6 August, 2025
    originally posted on influenster.com
    Image

    Moisture without weight!

    [This review was collected as part of a promotion.] First time trying Native shampoo and I’m impressed. There are very few moisturizing shampoos that work well and still don’t weigh down my fine, thin, wavy/curly hair but this is one of them! My hair feels soft, clean and wasn’t oily or heavy feeling after using or the next day. My hair is salon colored so I’m happy it’s sulfate free and it’s nice to see a clear explanation of the ingredients on the back of the bottle. The scent of vanilla cake is strong -it’s like having dessert in the shower without gaining weight from it lol. I’m looking forward to trying other scents too!
    tracyb68_6606
    1 guest found this review helpful. Did you?

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