Not Your Mother's aura boost Hydrate Conditioner -13oz: Liquid, Conditioning, All Hair Types
New at target
In Stock
Eligible for registries and wish lists
At a glance
About this item
Additional product information and recommendations
Discover more options
$8.99
$5 Target GiftCard with $30 beauty products purchase
4.4 out of 5 stars with 87 ratings
$8.99
$5 Target GiftCard with $30 beauty products purchase
4.5 out of 5 stars with 96 ratings
$8.99
$5 Target GiftCard with $30 beauty products purchase
4.7 out of 5 stars with 92 ratings
$11.99($0.92/fluid ounce)
$5 Target GiftCard with $30 beauty products purchase
4.5 out of 5 stars with 513 ratings
Highly rated
$8.99($1.12/fluid ounce)
$5 Target GiftCard with $30 beauty products purchase
4.5 out of 5 stars with 741 ratings
$13.99
$5 Target GiftCard with $30 beauty products purchase
4.3 out of 5 stars with 93 ratings
More to consider
$1.99 - $6.99
$5 Target GiftCard with $30 beauty products purchase
4.7 out of 5 stars with 6574 ratings
Bestseller
$1.99 - $6.99
$5 Target GiftCard with $30 beauty products purchase
4.7 out of 5 stars with 6574 ratings
Highly rated
$1.99 - $12.49
$5 Target GiftCard with $30 beauty products purchase
4.4 out of 5 stars with 19273 ratings
Highly rated
$4.99 - $9.99
$5 Target GiftCard with $30 beauty products purchase
4.6 out of 5 stars with 4255 ratings
Guests also viewed
$8.99
$5 Target GiftCard with $30 beauty products purchase
4.4 out of 5 stars with 87 ratings
$8.99
$5 Target GiftCard with $30 beauty products purchase
4.7 out of 5 stars with 92 ratings
$8.99
$5 Target GiftCard with $30 beauty products purchase
4.5 out of 5 stars with 96 ratings
Highly rated
$8.99($1.12/fluid ounce)
$5 Target GiftCard with $30 beauty products purchase
4.5 out of 5 stars with 741 ratings
$5.99($0.75/fluid ounce)
$5 Target GiftCard with $30 beauty products purchase
4.5 out of 5 stars with 172 ratings
Highly rated
$4.99($0.31/fluid ounce)
$5 Target GiftCard with $30 beauty products purchase
4.7 out of 5 stars with 634 ratings
Related Categories
4.6 out of 5 stars with 95 reviews
effectiveness: 3 out of 5
quality: 3 out of 5
value: 3 out of 5
50% would recommend
2 recommendations
5 out of 5 stars
1 April, 2026
originally posted on influenster.com
I loved
[This review was collected as part of a promotion.] This conditioner absorbs quickly and leaves my hair soft ,smooth ,and easy to detangle without feeling heavy. It rinses out effortlessly,the packaning is practical,and the results are noticeably more hydrated and healthy looking hair. Great valué for the quality!
1 out of 5 stars
Thumbs down graphic, would not recommend
31 March, 2026Verified purchase
Doesn't soften hair
Doesn't soften hair at all, makes it hard to comb out I definitely don't care for the smell at all! Doesn't smell like apple but a masculine woodsy smell so I returned it.
5 out of 5 stars
21 March, 2026
originally posted on influenster.com
So conditioned and my hair is silky!
[This review was collected as part of a promotion.] This product is the definition of a little goes a long way! My frizziness went down immediately after one use. My hair doesn’t look as poofy and so much shinier!
3 out of 5 stars
19 March, 2026
originally posted on influenster.com
Thick and moisturizing conditioner
[This review was collected as part of a promotion.] The smell of the conditioner is great and very similar to the shampoo. Due to it being pretty thick, you do not need to use much of it which is great but also sucks. I am going through the shampoo a lot faster. I still feel so clean after the shampoo and the conditioner makes me feel better and moisturized.
5 out of 5 stars
17 March, 2026
originally posted on influenster.com
Great product!
[This review was collected as part of a promotion.] This conditioner made my hair smell and feel so amazing! I got compliments all day long. I would absolute recommend this to anyone. Made me feel like I just left the salon.
2 out of 5 stars
10 March, 2026
originally posted on influenster.com
The scent is quite pleasant, but it didn't deliver
[This review was collected as part of a promotion.] I had never tried a conditioner from Not Your Mothers until I recieved the aura boost hydrate. I was excited to try it, as it mentions on the bottle that it is for softening stressed hair. Unfortunately, this product had the complete opposite effect on my hair.. I used in my shower routine for a couple of weeks and was left with an itchy scalp & frizzy, unruly hair every time.. maybe it depends on your hair type, I'm unsure.
3 out of 5 stars
10 March, 2026
originally posted on influenster.com
Okay Conditioner
[This review was collected as part of a promotion.] The scent is nice and light. It definitely softens the hair and makes it easier to manage breakage. I just prefer hair masks then a conditioner because it is has a longer longevity.
4 out of 5 stars
28 February, 2026Verified purchase
Not what I expected
I like the apple smell when I open the bottle but when I put it on my hair and it smells like coconut. Not as moisturizing as I thought.
4 out of 5 stars
26 February, 2026
originally posted on influenster.com
Give it a try
[This review was collected as part of a promotion.] Conditioner is overall okay, does the job. This conditioner does leave my hair soft but overall I prefer just using the shampoo, I would recommend and also has a nice smell.
5 out of 5 stars
Thumbs up graphic, would recommend
18 February, 2026
Love this Product!
Love- makes my hair so soft and healthy looking
5 out of 5 stars
12 February, 2026
originally posted on influenster.com
Impressed!
[This review was collected as part of a promotion.] I really love this conditioner! It is not too thick but not too thin, and coats my wet hair very well. Love the fragrance and how long it lasts in my hair after I shower. My hair is super soft and hydrated when I use this, I will definitely purchase again.
5 out of 5 stars
30 January, 2026
originally posted on influenster.com
Good stuff
[This review was collected as part of a promotion.] I have been really impressed with Not Your Mother’s conditioner. It delivers serious hydration without making my hair feel heavy or greasy. My hair feels softer, smoother, and much easier to detangle after every use, and the moisture actually lasts instead of disappearing once it dries. It’s made a noticeable difference in shine and overall health, especially on dry ends
5 out of 5 stars
24 January, 2026
originally posted on influenster.com
Shine bright like a diamond!
[This review was collected as part of a promotion.] Not your mother it’s a not regret! Clean ingredients, good quality, amazing smell, good look and let me tell you, your hair bright like a diamond!
3 out of 5 stars
16 January, 2026
originally posted on influenster.com
Strong, smells good, not for oily hair
[This review was collected as part of a promotion.] I love to try new conditioners ! My scalp usually gets oily throughout the day and it’s hard for me to maintain a clean looking look. With this conditioner I feel like it made my scalp a little more oily, however, it smelled amazing and did help with my breakage and split ends . Helped keep my hair untangled throughout the day
5 out of 5 stars
14 January, 2026
originally posted on influenster.com
Feels soft and silky
[This review was collected as part of a promotion.] The aura boost hydrate conditioner made my hair feel soft and silky. My hair feels less dry when I use it. Looks thicker, but I’m not quite sure sure.
5 out of 5 stars
12 January, 2026
originally posted on influenster.com
Love it
[This review was collected as part of a promotion.] I’m absolutely obsessed with this product. It makes my hair feel so hydrated, especially during these winter months. The scentis beyond anything I could explain as well.
5 out of 5 stars
10 January, 2026
originally posted on influenster.com
Smells nice and helps keep hair smooth
[This review was collected as part of a promotion.] I use this on my 4 year old very straight, thick, long, hair. It helps her hold hydration while making it so easy for me to brush it out! It smells super nice too
5 out of 5 stars
7 January, 2026
originally posted on influenster.com
I am OBSESSED!
[This review was collected as part of a promotion.] I am absolutely obsessed with this! My hair and scalp feel amazing and i cannot believe how healthy my hair is now! I’ve completely switched all my products over to Not You Mothers!
5 out of 5 stars
31 December, 2025
originally posted on influenster.com
Not your mother's
[This review was collected as part of a promotion.] Love this product leaves my hair feeling soft and silk. Smells amazing like your on a tropical island.🏝 love the look of the product my favorite color is pink so goes with the esthetic of my bathroom.
5 out of 5 stars
26 December, 2025
originally posted on influenster.com
Great for the price
[This review was collected as part of a promotion.] This is a great conditioner for the price. It leaves my hair soft and gives it a nice shine. It helps with the frizz as well. Price is very affordable for the amount you get.