Not Your Mother's aura boost Thickening Conditioner - 13oz: For All Hair Types, Liquid Form
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$8.99
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4.6 out of 5 stars with 95 ratings
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4.5 out of 5 stars with 96 reviews
1 out of 5 stars
21 March, 2026
originally posted on influenster.com

Do not buy
[This review was collected as part of a promotion.] I hate this conditioner! It made my scalp so itchy and oily! It weighed down my hair horribly. I would not recommend this product at all. If I could give it 0 stars I would.
3 out of 5 stars
18 March, 2026
originally posted on influenster.com

mediocre
[This review was collected as part of a promotion.] doesn’t have a distinct smell which is nice for people who don’t want an overwhelming scent. and makes the hair very soft especially when left in for a couple minutes but doesn’t really thicken the hair
5 out of 5 stars
13 March, 2026
originally posted on influenster.com

Fuller softer hair!
[This review was collected as part of a promotion.] I didn’t know what to expect but was pleasantly surprised using this shampoo and conditioner! The conditioner specifically made my hair softer and smells great.
5 out of 5 stars
11 March, 2026
originally posted on influenster.com

Helps with tangled hair and soft finishing product
[This review was collected as part of a promotion.] This conditioner pairs very well with the shampoo that came with it. My hair gets tangly super fast even though it’s fine and straight. This product helps brush my hair without completely breaking the hair and avoiding blood dance and tangling. It gets my hair nice texture when I blow dry it. I only keep it for a couple minutes in my hair to help my ends soak up product. Definitely recommend.
5 out of 5 stars
11 February, 2026
originally posted on influenster.com

Very moisturising without being too heavy!
[This review was collected as part of a promotion.] I love using this. It instantly makes my hair feel silky and creamy and smooth. I have very thin hair and it is not too heavy nor do i feel there is any residue buildup. Easy to squeeze the bottle in shower and great value overall!
5 out of 5 stars
9 February, 2026
originally posted on influenster.com

10/10!!! Love this
[This review was collected as part of a promotion.] The best conditioner I’ve ever used. It made my hair so silky, the lather was smooth, rinsed out so easy and kept my hair moisturized, with 0 dryness. Drying my hair was super fast too!
4 out of 5 stars
4 February, 2026
originally posted on influenster.com

Hydrating and Clean
[This review was collected as part of a promotion.] Great value for an effective conditioner I have no complaints smells clean and fresh and makes my hair feel smooth I highly recommend this product, I have finely hair yet this doesn’t feel like it weighs it down at all
5 out of 5 stars
3 February, 2026
originally posted on influenster.com

No Weigh Down
[This review was collected as part of a promotion.] This conditioner is amazing. It smells so good and a little goes a long way. I can’t wait to buy more. I wish it was sold in a bigger bottle. It leaves my hair shiny and feeling light. I can go many days in between washes. It is such a wonderful product.
5 out of 5 stars
26 January, 2026
originally posted on NYM
Fuller, thicker hair!
Great conditioner for thinning hair! It's a great detangler and makes your hair feel silky.
5 out of 5 stars
26 January, 2026
originally posted on influenster.com

AMAZING!!
[This review was collected as part of a promotion.] I love this product. I mainly focus it on my ends after pairing with the shampoo and as a woman with fine thin hair I feel a difference after using the two together! Highly recommend!
5 out of 5 stars
25 January, 2026
originally posted on influenster.com

love this
[This review was collected as part of a promotion.] this conditioner doesn’t make my hair feel weird after using it and it smells so good!! i love the packaging of the product and how much you get. it doesn’t take a lot to clean my hair (and i have really long hair)
2 out of 5 stars
21 January, 2026
originally posted on influenster.com

Try on different hair types
[This review was collected as part of a promotion.] I feel like this product made my hair more greasy and did not condition it very well. I like my hair to be soft and subtle after using a conditioner and I feel like this one made my hair coarser. I would try if for different hair types because conditioner is definitely not a one size fits all product!
3 out of 5 stars
21 January, 2026
originally posted on influenster.com

Just OK
[This review was collected as part of a promotion.] I’ve been using Not Your Mother’s Aura Boost Thickening Shampoo for a bit, and it does a decent job at adding some light volume. My hair feels clean and soft after washing, and the scent is pleasant without being overpowering. That said, the thickening effect is subtle, and I didn’t notice a dramatic difference in fullness. It’s a good everyday shampoo if you want gentle volume, but it may not be enough if you’re looking for a major boost or dramatic results.
5 out of 5 stars
20 January, 2026
originally posted on influenster.com

Amazing product for thinning Hair.
[This review was collected as part of a promotion.] I’m very pleased with the results. My hair was thinning but as you can see in my photo my hair is as full as can be. Personally the product is amazing. It smells good, lathers well and don’t need a lot of product. It does a huge difference. Prior I was using Pantene. I swear by this as my hair feels light weight and my curls look full. Ordered more. 🙂
5 out of 5 stars
20 January, 2026
originally posted on influenster.com

Nice conditioner!
[This review was collected as part of a promotion.] I really enjoy how smoothly this conditioner goes into my hair and how clean/smooth it feels afterwards. The scent is nice and not overly perfumed. Easy bottling for application. I am excited to see if using this long term will thicken my hair by pairing it with the shampoo.
4 out of 5 stars
20 January, 2026
originally posted on influenster.com

Safe for dyed hair
[This review was collected as part of a promotion.] The conditioner is just like other brands. I have not seen any changes within a month of using it. My hair is dyed so I think this one is safe for dyed hair.
4 out of 5 stars
20 January, 2026
originally posted on influenster.com

No results yet but still nice!
[This review was collected as part of a promotion.] I like the product itself. the packaging is good and cute. I don’t think the thickening part has happened yet but i do like the product and will continue to use it.
5 out of 5 stars
17 January, 2026
originally posted on influenster.com

Nice conditioner with a nice salary
[This review was collected as part of a promotion.] Hair feels moisturized without feeling greasy! It doesn’t weigh hair down. The scent is light and nice. Has a good lather when wet and foams up nicely. It complimented the shampoo nicely.
5 out of 5 stars
16 January, 2026
originally posted on influenster.com

Very good
[This review was collected as part of a promotion.] I like this conditioner. It makes my hair feel soft and smooth without weighing it down. It helps my hair look fuller and healthier, and it works well with the matching shampoo. I would buy it again. Texture so soft amazing 😻 nice packaging
5 out of 5 stars
15 January, 2026
originally posted on influenster.com

Smells good
[This review was collected as part of a promotion.] This thickening conditioner smells really good. I like the simple packaging. I also like how it has green tea extract, peptides and magnesium. I would say even though it smells really good it is very strong.