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Ethique Beauty Smoothing Shampoo Bar for frizzy hair with Coconut Butter - 2 of 4Ethique Beauty Smoothing Shampoo Bar for frizzy hair with Coconut Butter - 3 of 4Ethique Beauty Smoothing Shampoo Bar for frizzy hair with Coconut Butter - 4 of 4
Ethique Beauty Smoothing Shampoo Bar for frizzy hair with Coconut Butter - 1 of 4

Ethique Beauty Smoothing Shampoo Bar for frizzy hair with Coconut Butter

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At a glance

About this item

Highlights

  • Clinically proven to deliver smoother and silkier hair in one wash*
  • Made with hemi-squalane and coconut butter, to smooth frizz and flyaways without weighing down your hair.
  • 1 bar shampoo = 3 liquid bottles**
  • 10x more actives than liquid shampoo**
  • Scent: Coconut
  • Cruelty-free, vegan, plastic and microplastic-free.
  • TSA friendly & safe for color-treated, permed or chemically treated hair.
  • *87.51% improvement in wet combing performance when used in a shampoo & conditioner system versus damaged hair
  • ** vs. Typical liquid Shampoo

Description

Ethique Beauty Smoothing Shampoo combats frizz and boost shine while gently cleansing. Formulated with hemi-squalane and coconut butter, it replenishes moisture and supports softness without weighing hair down. Made for wavy, frizzy, flyaway prone hair in search of sleek, soft locks.

ADDITIONAL CLINICALS
8x more manageable hair after 1 use*
Increase shine by 52.83%*
Proven to reduce hair breakage by 87.51% compared to liquid shampoo**

HOW TO USE + STORE:
1. Wet hair and bar.
2. Massage bar directly onto scalp and work into a lather with hands.
3. Rinse completely, following with your Ethique conditioner.
Keep dry and away from direct water between uses. Store with ample airflow and drainage for best results.

Pairs best with our Smoothing Conditioner or Clarifying Shampoo.

ABOUT ETHIQUE BEAUTY
Ethique’s powerhouse waterless formulas are backed by clinically proven results, rigorous testing, and over 50,000 five-star reviews from devoted fans. Bars packed with a dream team of potent ingredients and clean actives, adhering to strict EU standards (the strictest standards in the world).

Packaging uses 100% plastic alternative such as FSC-certified paper, aluminium, steel, or glass with great potential to be widely circular for majority of product packaging.

100% compostable packaging.

Waterless formula. More room for the good stuff.

*Clinically proven when used with Smoothing Conditioner versus damaged hair
**Clinically proven when used as a shampoo and condition system, compared to hair washed with a non-conditioning liquid shampoo
Hair Type: Frizzy
Product Form: Bar
Beauty Purpose: Smoothing
Net weight: 3.88 Ounces
TCIN: 94769438
UPC: 810170630125
Item Number (DPCI): 063-02-8044
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.

Shipping details

Estimated ship dimensions: 1.65 inches length x 2.28 inches width x 4.65 inches height
Estimated ship weight: 3.88 ounces

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: How does the shampoo bar improve hair manageability?

submitted by AI Shopping Assistant - 2 months ago
  • A: The shampoo bar is clinically proven to make hair 8x more manageable after just one use.

    submitted byAI Shopping Assistant - 2 months ago
    Ai generated

Q: What key ingredients help in smoothing frizz?

submitted by AI Shopping Assistant - 2 months ago
  • A: Hemi-squalane and coconut butter are key ingredients that smooth frizz and flyaways without weighing hair down.

    submitted byAI Shopping Assistant - 2 months ago
    Ai generated

Q: What is the scent of the shampoo bar?

submitted by AI Shopping Assistant - 2 months ago
  • A: The shampoo bar has a delightful coconut scent that enhances the washing experience.

    submitted byAI Shopping Assistant - 2 months ago
    Ai generated

Q: What hair types is this shampoo bar designed for?

submitted by AI Shopping Assistant - 2 months ago
  • A: This shampoo bar is specifically formulated for wavy, frizzy, or flyaway prone hair seeking smoothness.

    submitted byAI Shopping Assistant - 2 months ago
    Ai generated

Q: How should the shampoo bar be stored for best results?

submitted by AI Shopping Assistant - 2 months ago
  • A: Store the bar in a dry place, away from direct water, allowing for airflow and drainage.

    submitted byAI Shopping Assistant - 2 months ago
    Ai generated

Additional product information and recommendations

4.7 out of 5 stars with 316 reviews
4 out of 5 stars
15 July, 2025
originally posted on https://ethique.com/
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Great

Gets the job done and provides a luxurious lather of suds.
Jordan C.
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3 out of 5 stars
14 July, 2025
originally posted on https://ethique.com/
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I used to love your products.

I was not happy when I saw the shape change but I gave it a shot and ordered some. Unfortunately the new shape does not fit in my shampoo and conditioner holders I have of yours. The shape is far less ergonomic and occasionally ends up slipping out of my hand. The original shapes were perfect. I hope they change back, until then I will be searching for a new shampoo and conditioner.
Sterling
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5 out of 5 stars
2 July, 2025
originally posted on https://ethique.com/
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Great for curly hair!

I love all the ethique products I use and I have recently started using this shampoo. It has a nice, light smell, a great lather and seems to help tame my frizzy, curly hair in the hot humid summer months. A great plastic free option!!
Sarah
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5 out of 5 stars
28 June, 2025
originally posted on https://ethique.com/
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Gray Hair Shampoo

After look for years for the right shampoo, I found this Soap, which leaves my hair softer.
Norma R.
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3 out of 5 stars
14 June, 2025
originally posted on https://ethique.com/
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New shape, hard to hold

I've used Ethique shampoo for 5 years and they decided to change the shape from a square to a moon and it's hard to hold in the shower. They also changed the shape of my face wash bar and that one is also awkward to hold. I still love how the bars clean but I may need to swap brands because the shape is awkward.
Nancy C.
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4 out of 5 stars
3 June, 2025
originally posted on https://ethique.com/
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Love the product -Not so much the changes.

I've been using Ethique shampoo and conditioner bars for years. I love how long each bar lasts. The bars lather well and leave my hair feeling soft. I love the idea of solid shampoo and conditioner for travel. I have to agree with many other reviewers that the changes in the shape don't make a whole lot of sense. I appreciated how simplistic the square bars were. I'm also one who invested in the storage container - which the new bars do not fit into. I still love the product but am becoming concerned about whether this company is starting to put profit before the planet. I think companies ought to take more responsibility in the end-of-life process for their products. I believe this bar is compostable or biodegradable? but I don't love the idea of many consumers out there trying to dispose of a perfectly functional product just to have to turn around and purchase the same product, only slightly bigger. I can understand that this new shape may be easier for some people to use... Personally, however, I find it takes much less work to lather the bar in my hands and then rub it into my scalp, basically rendering the shape of the bar immaterial. (Perhaps it sounds like I'm contradicting myself here but my point being - why "fix" something that isn't broke!?) Because of this, I've determined that cutting the new bars in half is a good solution to be able to continue using my container. I'll just store the other half in a dry place until needed. Thankfully I don't have to worry about disposing of my current storage container and I don't have to even think about purchasing a new one :)
S
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5 out of 5 stars
27 May, 2025
originally posted on https://ethique.com/
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Love this Bar!

My new favorite for the winter (dry hair & scalp), and I'm hoping it works in the summer, too (super oily, I usually use Clarifying). I have straight hair that is wavy beneath my ears, and so frizzy, and this takes the frizz out of the picture! I've been wearing my hair down, or in a loose low pony tail. I used to wear my hair up constantly and use product to hide all the frizz. I also LOVE the scent. Do I deeply inhale the bar prior to using it on my hair?? Absolutely!
RED
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5 out of 5 stars
13 April, 2025
originally posted on https://ethique.com/
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Does what it says!

I love that I have the option to select products that suit my hair needs unlike other companies. My hair has had much more moisture now!
Crystal G.
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5 out of 5 stars
12 April, 2025
originally posted on https://ethique.com/
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So smooth

Yay for No more frizz! This bar is full of smoothing and soothing goodness!
Kayla R.
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5 out of 5 stars
8 April, 2025
originally posted on https://ethique.com/
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My Untameable Hair is Tameable!

I wasn't sure if this would work because my hair is wavy and has a mind of its own. It loves to stick up and frizz, especially when I have places to be (like going to my high-end workplace where my hair needs to look nice). This actually reduced the frizz in my hair and made it more manageable, and it's a consistent improvement, even on bad hair days. I'm very pleased with this shampoo!
Toby M.
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5 out of 5 stars
12 March, 2025
originally posted on https://ethique.com/
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better than I hoped!

I've been making an effort to switch to low/no plastic packaging products, and when it came to my shampoo and conditioner I had resigned myself to liking the products a bit less than my previous liquid ones, however that hasn't been the case with this shampoo bar. It works just as well, if not better, than my liquid shampoo and it LATHERS so well!
Shannon B.
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5 out of 5 stars
9 March, 2025
originally posted on https://ethique.com/
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Smoothing Shampoo Bar

I loved the old version (Frizz Wrangler) of this shampoo bar and this new one is even better! When I use this shampoo I don't even need conditioner. Coconut is so moisturizing and nourishing, my hair drinks it right in. The coconut fragrance is wonderfully light and fresh! Ethique bars are hands down the best there is.
Nicole
Did you find this review helpful?
5 out of 5 stars
11 February, 2025
originally posted on https://ethique.com/
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Really Nice Shampoo

I've loved Ethique shampoo bars for several years. This is no exception. My only disappointment was that my old container doesn't fit the new bar. Otherwise, it is great!
Kathy G.
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2 out of 5 stars
2 February, 2025
originally posted on https://ethique.com/
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Original formula was better

The original formula (Frizz Wrangler) was much better. The newer one has made my hair greasy. I don't understand why all of the reviews for the old bar are still up as if they apply to the new formula-that is deceptive. Ethique keeps canceling and changing good products. I wish they'd bring back the hand soap and shampoo concentrates and face serums and stop changing the shampoo bar formulas. Also the new shapes create more packaging. I hate to see what was once a great company go downhill and I don't understand why.
S.
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5 out of 5 stars
8 December, 2024
originally posted on https://ethique.com/
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Smoothing

My wavy hair tends to friz in the winter months and this has helped calm it down. Thank you ethique!
Leslie D.
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5 out of 5 stars
1 December, 2024
originally posted on https://ethique.com/
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Does the job!

I went crazy on their Black Friday sale. I have been very happy with every product I have tried to date.
Sage
Did you find this review helpful?
5 out of 5 stars
23 July, 2024
originally posted on https://ethique.com/
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Works Well

Great shampoo
Anita B.
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4 out of 5 stars
14 July, 2024
originally posted on https://ethique.com/
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It works!

I have fine hair but with the intensively humid summers, I gave this a try. It really helped keep down the frizz in my hair . I am just amazed how well these shampoo bars perform. I gave it four stars as I only used the sample a few times, waiting to use the full size bar.
Cathy P.
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5 out of 5 stars
9 June, 2024
originally posted on https://ethique.com/
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Great shampoo

I love this shampoo for my hair (straight and fine, half gray). It's nice and frothy and helps my hair from being too frizzy. Would recommend!
Randi G.
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5 out of 5 stars
9 June, 2024
originally posted on https://ethique.com/
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Wonderfully foamy!

I love this shampoo! Nice and foamy and helps make my hair smooth. Will be buying in a large size for regular use!
Randi G.
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