Perfect for measuring intricate designs or artistic projects
Flexible design allows it to bend and twist to accommodate curved shapes
Compact size makes it portable and easy to carry in a backpack or art kit
Made from durable material to withstand daily use
Description
Whether you're a student, artist, DIY enthusiast or simply someone who loves precise measurements, this 12-inch Flexible Ruler from up&up is a great addition to you stationery kit. Its sleek design and convenient size makes it perfect for your desk, backpack or art kit – always ready to lend a helping hand whenever inspiration strikes. The 12-inch Flexible Ruler from up&up features crystal-clear transparency, making measurements a breeze.
up&up™: We believe making smart choices for the people, places, and pets in your life should be easy and affordable. And, having quality you can trust should be a given. That’s why you can count on our promise – caring for your everyday in every way.
Satisfaction guaranteed – Love it or your money back.
Warranty: 2 Year Limited Warranty. To obtain a copy of the manufacturer's or supplier's warranty for this item prior to purchasing the item, please call Target Guest Services at 1-800-591-3869
TCIN: 87404643
UPC: 196761807252
Item Number (DPCI): 081-06-5264
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 1.48 inches length x 12.48 inches width x 0.2 inches height
Estimated ship weight: 0.09 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 365 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
This flexible ruler is a favorite among guests for its sturdy design and clear measurement markings, making it ideal for school and everyday use. Its transparent feature allows for easy alignment, while the variety of colors adds a fun touch. Guests appreciate its ability to bend without breaking, ensuring durability throughout the school year. However, some guests experienced issues with missing items and measurement accuracy, which should be considered before purchasing.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.7
4.7 out of 5 stars
616 star ratings
4.7 out of 5 stars with 616 reviews
quality
4.4 out of 5
quality: 4.36 out of 5
value
4.5 out of 5
value: 4.45 out of 5
80% would recommend
26 recommendations
1 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
1 September, 2026Verified purchase
(no review title)
They didn't even deliver it to me
Yanette
quality
1.0 out of 5
quality: 1 out of 5
value
1.0 out of 5
value: 1 out of 5
Did you find this review helpful?
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
28 August, 2026Verified purchase
Accurate!
Compared the marks to a quilting ruler that I know is accurate, and it’s spot on. Thrilled to have a flexible option now.
C
quality
5.0 out of 5
quality: 5 out of 5
value
5.0 out of 5
value: 5 out of 5
Did you find this review helpful?
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
27 August, 2026Verified purchase
I can see clearly now!
It's clear, and it measures correctly. What I appreciate is that I can see what I'm measuring while I'm measuring it. I don't have to move the ruler up or down to figure it out. Plus it's fun to flop around like a little fidget!
TK
quality
5.0 out of 5
quality: 5 out of 5
value
5.0 out of 5
value: 5 out of 5
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3 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
17 August, 2026Verified purchase
Vibrant color, easy to use, but not school-safe
I originally ordered this ruler for my daughter to use in school. It's easy to read and use for measurements, drawing straight lines, etc. However, we will be keeping this ruler for home use and sending her to school with a non-flexible ruler. Because of the ruler's flexibility, it can potentially be used as a weapon, and we don't want anyone getting slapped with this thing.
Brittany B
quality
5.0 out of 5
quality: 5 out of 5
value
4.0 out of 5
value: 4 out of 5
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5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
11 August, 2026Verified purchase
Cute
Super cute. I like that’s flexible
quality
5.0 out of 5
quality: 5 out of 5
value
5.0 out of 5
value: 5 out of 5
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5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
11 August, 2026Verified purchase
Cute!
This is so cute!! Love the 3D shape. It does not take up much space in the pencil holder on my work desk.
quality
5.0 out of 5
quality: 5 out of 5
value
5.0 out of 5
value: 5 out of 5
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4 out of 5 stars
11 August, 2026Verified purchase
Practical for kids
Perfect for school. A little upset because I got the wrong color but not a huge deal. Will still work for my girls.
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3 out of 5 stars
9 August, 2026Verified purchase
(no review title)
Bends easily but will not flatten afterwards
1 guest found this review helpful. Did you?
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
9 August, 2026
Great quality
This is going to be great in a middle schooler backpack! Sturdier than expected.
quality
5.0 out of 5
quality: 5 out of 5
value
5.0 out of 5
value: 5 out of 5
Did you find this review helpful?
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
8 August, 2026Verified purchase
perfect for an eighth grader!
coming from an eighth grader, it is definitely so fun to play with in algebra class. and great quality lol
quality
5.0 out of 5
quality: 5 out of 5
value
5.0 out of 5
value: 5 out of 5
Did you find this review helpful?
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
4 August, 2026Verified purchase
Ruler
The ruler is sturdy so it won’t crack. The measurements markings are easy to read, it’s great for school or everyday use. I like that it’s transparent because it’s makes it easier to line things up. Good price as well.
Daisy
quality
5.0 out of 5
quality: 5 out of 5
value
5.0 out of 5
value: 5 out of 5
Did you find this review helpful?
5 out of 5 stars
29 July, 2026Verified purchase
(no review title)
Cute and functional
Makenzie
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5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
19 July, 2026
Awesome Quality Flexible Ruler
I like how this is flexible so that I can bend it to fit in tight squeezed spaces.
Lana
quality
5.0 out of 5
quality: 5 out of 5
value
5.0 out of 5
value: 5 out of 5
Did you find this review helpful?
1 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
5 September, 2025Verified purchase
Utterly disappointed
I did not receive the ruler, when my husband opened the box it was empty. I am so disappointed
MsChin
quality
1.0 out of 5
quality: 1 out of 5
value
1.0 out of 5
value: 1 out of 5
1 guest found this review helpful. Did you?
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
20 August, 2025
Ruler
Flexibility allows it to be stored just about anywhere
Review
quality
5.0 out of 5
quality: 5 out of 5
value
5.0 out of 5
value: 5 out of 5
Did you find this review helpful?
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
6 August, 2025Verified purchase
Fun and useful
My students love them. Their flexibility allows them to fit in any “tool” box.
Adnerb2002
quality
5.0 out of 5
quality: 5 out of 5
value
5.0 out of 5
value: 5 out of 5
2 guests found this review helpful. Did you?
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
20 July, 2025Verified purchase
Cool Ruler!
Great ruler for kids. Great quality. Comes in cool colors! We got the clear greenish color and plain clear. Both were excellent. Kid & Mom approved!
Rena
quality
5.0 out of 5
quality: 5 out of 5
value
5.0 out of 5
value: 5 out of 5
1 guest found this review helpful. Did you?
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
19 July, 2025Verified purchase
Flexible but goes back to shape easily
Picked one up for my daughter for 3rd grade this year. The markings are legible and the flexibility of the ruler is nice. It goes back to shape quickly. It should hold up all school year.
Momof3
quality
5.0 out of 5
quality: 5 out of 5
value
5.0 out of 5
value: 5 out of 5
2 guests found this review helpful. Did you?
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
1 July, 2025Verified purchase
Turquoise flexible ruler is great!
Very flexible with good thickness ruler. Nice turquoise color.
husband
quality
5.0 out of 5
quality: 5 out of 5
value
5.0 out of 5
value: 5 out of 5
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5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
29 August, 2024Verified purchase
Nice see through pink ruler
I really liked that it’s a flexible ruler. I don’t have to worry it breaking. It’s see through, so when I’m using it to write on paper, I can see where I’m going write next to. I got the pink and it’s a nice hot pink color. Would buy again.
