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Fiber One Original Bran Breakfast Cereal 19.6oz - General Mills: No Added Sugar, Whole Grain - 2 of 4Fiber One Original Bran Breakfast Cereal 19.6oz - General Mills: No Added Sugar, Whole Grain - 3 of 4Fiber One Original Bran Breakfast Cereal 19.6oz - General Mills: No Added Sugar, Whole Grain - 4 of 4
Fiber One Original Bran Breakfast Cereal 19.6oz - General Mills: No Added Sugar, Whole Grain - 1 of 4

Fiber One Original Bran Breakfast Cereal 19.6oz - General Mills: No Added Sugar, Whole Grain

3 Questions
$5.79 ($0.30/ounce)

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At a glance

About this item

Highlights

  • HIGH FIBER CEREAL: Delivers 65% daily value of fiber per serving; Diets high in fiber can help keep your digestive system on track; An ideal ready to eat pantry staple that the whole family can enjoy
  • TASTY BREAKFAST ADDITION: A delicious whole grain cereal to help get your morning started; Serve a bowl with milk or add some to cereal bars recipes for snacks on the go
  • GLP-1 FRIENDLY: High in fiber and an excellent source of iron and vitamin B12; Each serving of this breakfast cereal provides 18g whole grain (at least 48g recommended daily) and is a good source of calcium
  • FIBER SNACKS: Use it as a crunchy topping for yogurt or smoothies; Use as a recipe ingredient for bran muffins or high fiber cookies
  • CONTAINS: One cardboard box of crunchy Fiber One Breakfast Cereal, Original Bran, 19.6 oz; Perfect for instant snacking, or a part of breakfast and meals

Description

When it comes to getting enough fiber in your diet, skip the powders and start enjoying our delicious bran cereal. Each serving of Fiber One Original Bran Cereal delivers 65% daily value of fiber and 0g added sugar (not a low calorie food, see nutrition information for calorie content). Plus, each serving of this GLP-1 friendly cereal is high in fiber and an excellent source of iron and vitamin B12. This cereal is a good source of calcium with 18g whole grain per serving (at least 48g recommended daily). Serve some as part of a quick and easy breakfast that helps you meet your daily fiber needs. Sprinkle some on yogurt, add to smoothies, or grab a handful as a crunchy anytime snack. Toss some in trail mix recipes for high fiber snacks that help you shine from the inside out. Whether you reach for Fiber One Cereal to help support your digestive health, as a breakfast food with whole grain, or as an ingredient in healthy snacks recipes, General Mills breakfast cereals spread goodness from tots to grown-ups. Contains one cardboard box of crunchy Fiber One Breakfast Cereal, Original Bran, 19.6 oz; perfect for instant snacking, or a part of breakfast and meals.

Serving Size: 0.66 cup

Serving Per Container: About 14

Amount 2/3 cup (40g) of Fiber One Cereal

Calories: 90
% Daily Value*
Total Fat 1grm1%
Saturated Fat 0grm0%
Trans Fat 0grm0%
Cholesterol 0mg0%
Sodium 140mg6%
Total Carbohydrate 33grm12%
Dietary Fiber 18grm65%
Soluble Fiber 1grm0%
Insoluble Fiber 17grm0%
Total Sugars 1grm0%
Added Sugars 0grm0%
Protein 3grm0%
Vitamin D 0mcg0%
Calcium 130mg10%
Iron 3.6mg20%
Potassium 0mg0%
Folic Acid 45mcg0%
* Percentage of Daily Values are based on a 2,000 calorie diet.

Amount

Calories: 150
% Daily Value*
Total Fat 1grm1%
Cholesterol 5mg1%
Sodium 220mg9%
Total Carbohydrate 42grm15%
Total Sugars 10grm0%
Protein 9grm0%
Vitamin D 2.2mcg10%
Calcium 350mg25%
Potassium 380mg8%
* Percentage of Daily Values are based on a 2,000 calorie diet.

Ingredients:

whole grain wheat, corn bran, modified wheat starch, color (caramel color and annatto extract), guar gum, cellulose gum, salt, baking soda, sucralose. vitamins and minerals: calcium carbonate, vitamin c (sodium ascorbate), iron and zinc (mineral nutrients), a b vitamin (niacinamide), vitamin b6 (pyridoxine hydrochloride), vitamin b1 (thiamin mononitrate), vitamin b2 (riboflavin), a b vitamin (folic acid), vitamin b12.

Allergens & Warnings:

Contains wheat ingredients.
Features: No Added Sugar, No High Fructose Corn Syrup, No Hydrogenated Oil, Plant-Based, Whole Grain
Dietary Needs: Low Fat, 0 Grams Trans Fat, Low Cholesterol, Cholesterol Free, Kosher
State of Readiness: Ready to Eat
Package Quantity: 1
TCIN: 78364794
UPC: 016000157620
Item Number (DPCI): 231-00-0783
Origin: Made in the USA or Imported
Grocery Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers. Any additional pictures are suggested servings only.
If the item details aren’t accurate or complete, we want to know about it.

Shipping details

Estimated ship dimensions: 2.31 inches length x 7.76 inches width x 11.87 inches height
Estimated ship weight: 1.43 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest. If purchased online with SNAP EBT, this item must be returned within 90 days of the date it was shipped, delivered by a Shipt shopper, or made ready for pickup. This 90-day return window is required by SNAP.
See the return policy for complete information.

Q: Why do you not have a large warning on front of package regarding potential serious long-term health risk from the ingredient sucralose?

submitted by Nora - 3 years ago

  • A: Their marketing team thinks it's a bad idea

    submitted byMoldyearwax - 2 years ago

  • A: I swear it didn't used to have sucralose either. I have always bought this and it tasted weirdly sweet this time, and I checked the ingredients and ...sucralose. so mad, my little kids eat this for a snack.

    submitted byRC - 2 years ago

  • A: Being it’s the last ingredient listed, it likely is too small of a quantity to warrant such a label.

    submitted byMs RN - 2 years ago

  • A: Does it help with poop

    submitted byPoopy - 2 years ago

Q: Does this box come in two packets enclosed?

submitted by Tere - 6 months ago

  • A: Yes, there are two plastic sleeves of cereal per box, with 7 servings per sleeve

    submitted bySM - 3 months ago

Q: is fiber one a wheat grain

submitted by hmsacher - 6 years ago

  • A: Yes, it is made with whole grain wheat.

    submitted byPublished by General Mills - 6 years ago
    Brand expert
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Guests are saying

This cereal is highly praised for its high fiber content and low sugar, making it an excellent choice for guests looking to improve their dietary habits. Many enjoy its lightly sweet flavor, which pairs well with fruits or yogurt. While some guests express concerns about artificial sweeteners, the overall consensus is that it provides a satisfying and nutritious option for breakfast or snacks. Its versatility and health benefits make it a staple for many.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.6 out of 5 stars with 827 reviews
    quality: 4.24 out of 5
    taste: 3.94 out of 5
    value: 4 out of 5
    66% would recommend
    48 recommendations
    5 out of 5 stars
    Thumbs up graphic, would recommend
    14 October, 2026Verified purchase

    (no review title)

    Have bought several times, they have a great taste.
    Mary
    quality: 5 out of 5
    taste: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs down graphic, would not recommend
    6 October, 2026

    Great choice for overall health!

    This might be the best cereal on the market WHEN you add stuff to it. Stuff? I mean things such as fruit, nuts, cinnamon, honey, etc. You can make this healthy and not a 400-600 calorie mess. Of course you're not supposed to eat it by itself. Also, a serving isn't gonna do a lot on its own. If you know what you're doing, this cereal is a steal for the price!
    Nicholas Stolley
    Did you find this review helpful?
    5 out of 5 stars
    16 August, 2026Verified purchase

    (no review title)

    Great way to get your fiber intake daily
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs down graphic, would not recommend
    5 July, 2026Verified purchase

    Great taste even though it's healthy.

    Based on how it looks, the fact it barely has any sugar, and how high in fiber it is, you'd think this cereal would be bland but it is far from it, I'm not sure if they add an artificial sweetener but they must have because this cereal is pretty sweet. I would still recommend adding fruit to it as it just makes it even better. A very good cereal for fiber that you don't have to fear tasting bad.
    Cbass
    Did you find this review helpful?
    5 out of 5 stars
    6 June, 2026Verified purchase

    (no review title)

    My favorite cereal at any time of the day, even as dessert. Helps me to keep regular bowel movements and maintain my weight.
    Audrone
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    8 October, 2025Verified purchase

    Stale cereal sent

    Sent an old box of cereal with an expiration date very soon to expire
    Ktx
    quality: 1 out of 5
    taste: 1 out of 5
    value: 1 out of 5
    1 guest found this review helpful. Did you?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    21 September, 2025Verified purchase

    So Disappointed.

    I used to enjoy this cereal although it tasted like sweetened cardboard bc it was an easy way to get fiber in my diet, that is until I found out it was Made With…Sucralose. :( carcinogenic cardboard for breakfast? No? Anyone…?)
    KP
    quality: 1 out of 5
    taste: 2 out of 5
    value: 1 out of 5
    5 guests found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    30 August, 2025Verified purchase

    My husband's favorite breakfast cereal

    My husband's favorite breakfast cereal...
    Marilyn
    quality: 5 out of 5
    taste: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    4 out of 5 stars
    Thumbs up graphic, would recommend
    14 August, 2025Verified purchase

    surisingly nice even for a snack

    lightly sweet and crunchy. surprisingly nice just by itself or with a little fruit
    ljb
    quality: 5 out of 5
    taste: 4 out of 5
    value: 4 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    19 July, 2025Verified purchase

    No need for sucralose!

    This cereal would get 5 stars if General Mills removed the sucralose. We're adults. We can live without artificial sweeteners.
    AG
    quality: 1 out of 5
    taste: 1 out of 5
    value: 5 out of 5
    14 guests found this review helpful. Did you?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    9 March, 2025Verified purchase

    Additives

    Check the label ! Has harmful additives. Also gave me a headache and horrible gas with cramps!
    Mama Feefee
    quality: 1 out of 5
    taste: 1 out of 5
    value: 1 out of 5
    6 guests found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    12 January, 2025Verified purchase

    Fiber Galore

    I've recently switched to a high fiber diet and this fits perfectly! It's LOADED with tons of fiber and almost NO sugar! If you want healthy, buy this!
    BDYeagle
    quality: 5 out of 5
    taste: 5 out of 5
    value: 5 out of 5
    5 guests found this review helpful. Did you?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    10 November, 2024Verified purchase

    Not yummy

    It was not yummy. Has an artificial almond taste to it.
    Workingmama
    quality: 4 out of 5
    taste: 1 out of 5
    value: 3 out of 5
    4 guests found this review helpful. Did you?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    28 August, 2024Verified purchase

    Sucralose and no warnings.

    It has sucralose and zero warnings on the box. I swear I have bought this for a decade and never noticed it has sucralose until this box. Did the recipe change or something? I took a bite today and it was grossly coated in something sweet, so I checked the ingredients and saw sucralose. I fed this to my toddler. I check the ingredients on everything , and find it hard to believe I missed this the last 100 times I have bought this. People who want healthy bran cereal aren't looking for artificial sweetners. Read your market.
    RC
    23 guests found this review helpful. Did you?
    2 out of 5 stars
    Thumbs down graphic, would not recommend
    11 July, 2024Verified purchase

    Beware! Artifically sweetened

    Great macros but buyer beware as this cereal is sweetened with sucralose, and it's WAY too much as well so it takes cloyingly sweet and artificial. I was hoping for a more crusty/hearty flavor but it tastes more like diet candy 😥
    ShaneJ
    taste: 1 out of 5
    quality: 3 out of 5
    value: 2 out of 5
    14 guests found this review helpful. Did you?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    26 February, 2024Verified purchase

    ZERO STARS

    we missed the "sucralose" chemical sweetener when reading the ingredients list online but after trying this cereal we read the package and immediately threw the entire box away. It's back to Shredded Wheat for us, though it is getting difficult to find. Why would a manufacturer add a potentially dangerous artificial chemical sweetener which was rushed through FDA testing via huge financial pressure? $illy rhetorical question.
    Nora
    quality: 1 out of 5
    taste: 1 out of 5
    value: 1 out of 5
    12 guests found this review helpful. Did you?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    26 February, 2024Verified purchase

    Caused Allergic Reaction

    I bought this cereal in hopes to get more fiber in my diet. After eating half the bowl this morning, I started to get a rash in my mouth. I have never had this issue with any cereal nor do I have an allergy to certain foods. After reading the ingredients, I noticed it has Guar Gum which can cause allergic reactions when eating ( after googling allergic reactions to Fiber One Cereal ). I would be cautious eating it. I’m going to have to toss the box and stick with Raisin Bran. Never had issues with it.
    Anya
    value: 2 out of 5
    quality: 1 out of 5
    taste: 2 out of 5
    2 guests found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    7 February, 2024

    Wish I found this sooner

    I love cereal but have basically taken it completely out of my diet because EVERY cereal out there is horribly unhealthy and takes 2-3x serving size to fill me up. Until this cereal. It’s the perfect sweetness without having a boatload of sugar. Other cereals have 15,22,28 or more grams! This is less than 1! It tastes great too… it’s not cardboard. And it’s healthier than Cheerios which are bland
    SbmocJ
    taste: 5 out of 5
    value: 5 out of 5
    quality: 5 out of 5
    8 guests found this review helpful. Did you?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    1 February, 2024Verified purchase

    Maybe ok for cereal but not muffins

    The recipe on the box says you must crush the cereal to make muffins. This is hard to crush. Also it says to crush it in a plastic bag and I don’t use plastic bags.
    June
    Did you find this review helpful?
    5 out of 5 stars
    6 January, 2024
    originally posted on Fiber One

    (no review title)

    Good taste for little sugar. Tasty and delicious.
    Alieah
    1 guest found this review helpful. Did you?

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