Specially formulated with Stain Defense Technology™ that helps GENTLY WHITEN, remove stains and prevent new stains from setting
Delivers a 2 SHADES WHITER SMILE† without damaging enamel or causing tooth sensitivity († with 6 weeks regular brushing)
Baking soda formula that is GENTLE ON ENAMEL & TOUGH ON PLAQUE
Fluoride toothpaste that helps PROTECT AGAINST CAVITIES and control tartar
New and improved clean mint flavor that leaves a FRESH-FROM-THE-DENTIST clean feeling!
Helps protect against cavities and freshens breath
Arm & Hammer Dental Care is committed to sustainability with a recyclable carton
Description
ARM & HAMMER™ Advance White™ anticavity fluoride toothpaste is our most powerful whitening formula made with Stain Defense™ technology to help gently remove stains and prevent new stains from setting. Naturally powered by 100% pure baking soda, our toothpastes go beyond cleaning, giving you stronger, healthier teeth and gums. Unlike regular fluoride toothpaste, our pure baking soda formulas penetrate deeper throughout your mouth, REMOVING UP TO 3X MORE PLAQUE in hard-to-reach places.* Best of all, we do this gently, and are less abrasive than other toothpastes. *in hard-to-reach areas compared to a leading toothpaste **Data on file
Suggested Age: 12 Years and Up
Health Facts: Paraben-Free, Phthalate-Free, Dye-Free, Contains Fluoride, Aluminum-Free, Contains Baking Soda
Active Ingredient Strength Value: 6 ounces
Product Warning: Keep out of reach of children under 6 years of age
Product Form: Paste
Primary Active Ingredient: No Active Ingredient
Package Quantity: 2
Features: Tartar Control, Whitening
TCIN: 14449891
UPC: 033200180135
Item Number (DPCI): 049-09-0501
Origin: Made in the USA
If the item details aren’t accurate or complete, we want to know about it.
Active ingredients
sodium fluoride (0.17% w/v fluoride ion)' '0.24%
Purpose
Anticavity
Uses
Use aids in the prevention of dental decay
Directions
Directions do not swallow,
supervise children as necessary until capable
of using without supervision
adults and children
2 years and older
brush teeth thoroughly after meals or
at least twice a day, or use as directed
by a dentist or physician
children under 6 years
instruct in good brushing and rinsing
habits (to minimize swallowing)
children under 2 years
ask a dentist or physician
Estimated ship dimensions: 8.282 inches length x 3.07 inches width x 1.5 inches height
Estimated ship weight: 0.763 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
A: Thanks for your question! Eligibility for OTC benefits varies by health plan and provider. We recommend checking with your OTC program or benefits administrator to confirm whether Arm & Hammer™ Advance White Extreme Whitening Toothpaste is covered. 💙
I used this for the first time and now my gums, tongue, and lips hurt. To add insult to injury it did not remove the stains from my front teeth, when my normal toothpaste does.
1 reply from Arm & Hammer Consumer Relations team - 12 days ago
That’s not the powerful clean we stand for, Violetvox! Let’s get this sorted. We are going to follow up, so keep an eye out for an email to arrive soon!
Violetvox
1 guest found this review helpful. Did you?
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
22 August, 2026Verified purchase
(no review title)
Good tasting toothpaste. I feel like it cleans my teeth well.
Kris
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1 out of 5 stars
20 August, 2026
originally posted on armandhammer.com
Burns
I used this toothpaste a few times and made my teeth nice and white and clean. But shortly after brushing my teeth last night, my lips started swelling and burning, and I noticed sores in my mouth and on my tongue. I rinsed my face and mouth well, and this morning I noticed that the roof of my mouth was tender and burned. Definitely this toothpaste. Will not use again.
1 reply from Arm & Hammer Consumer Relations team - 16 days ago
We understand how important this is, LeonD and we’re here to help. We are going to follow up, so keep an eye out for an email to arrive soon!
LeonD
1 guest found this review helpful. Did you?
1 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
19 August, 2026Verified purchase
Horrible Don't buy
Something is wrong with the formulation, I’ve used this toothpaste in the past and have never had an issue, but like others reviewed, this product has given me a swollen tongue, and my lips are chapped and peeling.
1 reply from The Arm & Hammer Team team - 11 days ago
Arm & Hammer™ is built on strength and reliability, Norma, and we want to make sure you’re getting both! Reach out by calling or texting 800-833-9532, or chat with us at armandhammer.com, Monday - Friday, from 9 - 5 Eastern. Please provide case number: 08072518, so we can get things back to fresh and powerful. Give it the Hammer!
Norma
effectiveness
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2 guests found this review helpful. Did you?
1 out of 5 stars
17 August, 2026
originally posted on armandhammer.com
Dry cracked lips - gum discomfort.
At first this product was great, I bought another tube. All of the sudden I had cracked lips, dermatosis, dry gums, and pain. I thought I was allergic to something I was eating. Went to the doctor had an ointment prescribed, worked for a day or two. Now after switching toothpaste and reading the reviews, I now know it was this toothpaste. This affected my daily life for months!
1 reply from Arm & Hammer Consumer Relations team - 19 days ago
That’s not the experience we want you to have, Leigh, and we appreciate you bringing this to our attention. We are going to follow up, so keep an eye out for an email to arrive soon!
Leigh
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1 out of 5 stars
16 August, 2026
originally posted on armandhammer.com
My mouth burned too! Sores corner of lips!
Wow! I thought i was the only one! It burned the inside of my lips I had to immediately rinse my mouth! Now I have a painful sore on the corner of my lips! Im putting Vaseline on my lips to help it heal. Its extremely uncomfortable. I read im not the only one. Sorry to hear others are expecting the same as me. Definitely not going yo use again. I thought I was just being sensitive and I needed to toughen up so ive used it every night nut I have to use a mouth wash after because the after tast is so bad... in mornings I use a different toothpaste it does not burn my mouth. I hope this review helps others thinking they are the only one experiencing burns.... also for the MFG to adjust the chemicals.
1 reply from Arm & Hammer Consumer Relations team - 19 days ago
That’s not the fresh, powerful clean we strive for, Danielle89YJ. We are going to follow up, so keep an eye out for an email to arrive soon!
Danielle89YJ
1 guest found this review helpful. Did you?
1 out of 5 stars
13 August, 2026
originally posted on armandhammer.com
Something is not right
I've used this toothpaste for a few years. I think something is wrong with the latest batch. I bought a new tube in May and I've had the worst experience. Mouth is raw from skin sloughing off everyday. Lips are chapped.mouth is so dry. I'veost a lot of my taste buds. Not fun.
1 reply from Arm & Hammer Consumer Relations team - 20 days ago
Arm & Hammer™ is built on strength and reliability, Jennifercbk, and we want to make sure you’re getting both! We are going to follow up, so keep an eye out for an email to arrive soon!
Jennifercbk
3 guests found this review helpful. Did you?
1 out of 5 stars
11 August, 2026
originally posted on armandhammer.com
(no review title)
Ive used these products in the past and have never had issues. Until now, the inside of my mouth is irritated and swollen. Lips are dried out and have sore in the corners of my mouth.
1 reply from Arm & Hammer Consumer Relations team - 26 days ago
That’s not the fresh, powerful clean we strive for, Tdub! We are going to follow up, so keep an eye out for an email to arrive soon!
Tdub
2 guests found this review helpful. Did you?
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
9 August, 2026Verified purchase
The best
Had been recommended by my hygienist and since using, have gotten positive feedback (and see the difference) on how much it minimizes buildup between bi-annual cleanings and keeps my teeth cleaner and brighter.
PJP2386
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5.0 out of 5
effectiveness: 5 out of 5
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quality: 5 out of 5
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5.0 out of 5
value: 5 out of 5
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1 out of 5 stars
7 August, 2026
originally posted on armandhammer.com
Why you give the swells?
Used twice, both times swollen lips, irritation inside my mouth and rash on my chin. I do not recommend. Taste wasn't great as well. Not a good product in my opinion.
1 reply from Arm & Hammer Consumer Relations team - 1 month ago
Arm & Hammer™ is built on strength and reliability, BSmith, and we want to make sure you’re getting both! We are going to follow up, so keep an eye out for an email to arrive soon!
BSmith
2 guests found this review helpful. Did you?
1 out of 5 stars
29 July, 2026
originally posted on armandhammer.com
Awful product, causes a chemical burn/rash on lips
This toothpaste has been giving me mouth burns/a horrible rash on and off for 6 months. When I finally figured out what was causing the rash and burning on my mouth, I stopped using this product and the rash has not come back. This rash shows up days later and lingers for days after you stop using the toothpaste. It is very painful. Highly recommend NOT using this product. Awful awful awful.
1 reply from Arm & Hammer Consumer Relations team - 1 month ago
We understand how important this is, and we’re here to help, Abcd123. We are going to follow up, so keep an eye out for an email to arrive soon!
Abcd123
2 guests found this review helpful. Did you?
1 out of 5 stars
25 July, 2026
originally posted on armandhammer.com
Severe Allergic Reaction. Ingredient change!??
I’ve used Arm & Hammer Advance White before without issue. This latest tube of toothpaste has given me swollen lips and mouth, dry cracking skin in the corner of my mouth, sores along my gum line and itching around my face. I stopped using it for two weeks and tried it again to make sure this was the culprit and my symptoms returned.
1 reply from Arm & Hammer Consumer Relations team - 1 month ago
That’s not the powerful clean we stand for! We’re all about fresh and effective results. We are going to follow up, so keep an eye out for an email to arrive soon!
Unhappy_Customer
2 guests found this review helpful. Did you?
1 out of 5 stars
25 July, 2026
originally posted on armandhammer.com
Swollen, irritated lips, allergic reaction!
[This review was collected as part of a promotion.] WARNING! This has caused SEVERE IRRITATION to my lips and tongue. My lips are very SWOLLEN (exactly like a Botox reaction looks), CHAPPED around the edges, canker SORES in the corners, and NUMB LIPS. My tongue and the interior of my lips are very DRY and numb. I noticed this REACTION after using a pea-sized amount on my toothbrush every couple of days, alternating with my regular, plain old Crest toothpaste. I need to call my dentist so he is aware of this issue, because it was recommended by him and a sample was given to me. This looks and feels like a bee sting or Botox gone wrong! It's painful, uncomfortable, and something is VERY DANGEROUS WITH THIS PRODUCT, DO NOT USE!
1 reply from Arm & Hammer Consumer Relations team - 1 month ago
That’s not the experience we want you to have, Bea1, and we appreciate you bringing this to our attention. We are going to follow up, so keep an eye out for an email to arrive soon!
Bea1
2 guests found this review helpful. Did you?
5 out of 5 stars
24 July, 2026Verified purchase
Love it
I love this toothpaste! I’ve been using it for three years and it’s still my go to
Jennifer
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1 out of 5 stars
13 July, 2026
originally posted on armandhammer.com
Allergic
I unfortunately had an allergic reaction, can barely open mouth for a week now because of how badly my lips reacted to this product. I noticed it would sting my lips everytime I brushed but I loved how my teeth felt. Then I woke up with inflamed lips that soon turned to sore corners of my mouth which I’m scared will scar. if possible would like a refund
1 reply from Arm & Hammer Consumer Relations team - 2 months ago
That’s not the fresh, powerful clean we strive for, Just here! We are going to follow up, so keep an eye out for an email to arrive soon!
Just here
1 guest found this review helpful. Did you?
1 out of 5 stars
8 July, 2026
originally posted on armandhammer.com
Don’t buy this
It works great on keeping your teeth white. But completely burned the inside of my lips, lip itself is constantly peeling and the side my mouth hurts. My mouth is always completely dried.
1 reply from Arm & Hammer Consumer Relations team - 2 months ago
We never want our customers to be disappointed, and we appreciate you reaching out. We are going to follow up, so keep an eye out for an email to arrive soon!
Burned mouth
2 guests found this review helpful. Did you?
1 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
29 June, 2026Verified purchase
BUYER BEWARE! Seriously.
BEWARE. I decided to try this product to see if it would be better than the toothpaste I usually use - huge mistake. I had the reactions so many other reviews list - the inside of my mouth is so raw and sensitive, my lips are incredibly chapped and everything is so DRY. I have NEVER experienced anything like this before. I thought I had burned my mouth on something spicy, but after it wasn’t going away, I grew increasingly suspicious of the toothpaste. It’s been a few days and I’m feeling a bit better but wow. Never thought I would be here writing a review about TOOTHPASTE but I felt compelled to add my thoughts.
1 reply from The Arm & Hammer Team team - 2 months ago
That’s not the experience we want you to have, Dee, and we appreciate you bringing this to our attention. We’re here to help - Give it the Hammer and call or text us at 800-833-9532, or chat with us at armandhammer.com, Monday - Friday, from 9 - 5 Eastern. Please provide case number: 08001248, and we’ll make it right.
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3 guests found this review helpful. Did you?
5 out of 5 stars
25 June, 2026Verified purchase
(no review title)
👍👍👍👍👍👍👍
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1 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
24 June, 2026Verified purchase
don’t get it! chemical burns! canker sores!
please do not get this toothpaste. i think i had a chemical reaction to this and it peeled my gums and now i have about 30 canker sores and it hurts to drink, eat, talk, and brush my teeth. please don’t just it just in case the same happens to you. it’s been about a week since this chemical reaction happened and i’m am in as much pain as when it happened. i used this toothpaste for about 2 weeks and noticed some peeling but brushed it off (bad idea) and now here i am with 30 canker sores under my tongue and gums.
1 reply from The Arm & Hammer Team team - 2 months ago
We’re here to help, Tessa, and we can work through this together. Give it the Hammer and call or text us at 800-833-9532, or chat with us at armandhammer.com, Monday - Friday, from 9 - 5 Eastern. Please provide case number: 08001266, and we’ll make it right.
Tessa
effectiveness
1.0 out of 5
effectiveness: 1 out of 5
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quality: 1 out of 5
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1.0 out of 5
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4 guests found this review helpful. Did you?
1 out of 5 stars
21 June, 2026
originally posted on armandhammer.com
SHOULD RECALL
SEVERE REACTION WITH SWOLLEN LIPS,MONA BLISTERS AND CRACKING IN CORNERS OF MOUTH AND PEELING INNER GUMS
1 reply from Arm & Hammer Consumer Relations team - 3 months ago
We never want our customers to be disappointed, MJADKINS, and we appreciate you reaching out. We are going to follow up, so keep an eye out for an email to arrive soon!