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b.tan Glow Your Own Way Self Tanner - 16 fl oz
$12.99
In Stock
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At a glance
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About this item
Highlights
- Transfer resistant self tan gel that you can apply & go glow your own way
- No rinse required
- Enriched with hyaluronic acid + vitamin c for that ultra juicy glow
- I'll leave you with darker tan results + moisturized, smooth skin
- 100% vegan, free of nasties like parabens and i love animals so am 100% cruelty free
Description
this clear, dark self tan gel is for the babes who wanna glow their own way. enriched with skincare faves hyaluronic acid + vitamin c, this self tan gel is a skincare + tan combo made in heaven for hydrated, juicy, bronzed skin. the silky smooth gel formula glides on like a dream, blends seamlessly & absorbs fast AF so you can get glowin' without the tacky tan development time. better yet, the clear, transfer-resistant, rinse-free gel means your glow will get glowin' and you can get on your way.
Scent: Tropical
Health Facts: Contains Vitamin C
Product Warning: Keep out of reach of children
Product Form: Gel
Sustainability Claims: Recyclable
Package Quantity: 1
Beauty Purpose: Sunless Tanning
TCIN: 86936401
UPC: 9347108016863
Item Number (DPCI): 037-11-9303
Origin: Assem USA w/foreign/dom. parts
If the item details aren’t accurate or complete, we want to know about it.
Ingredients:
water (aqua, eau), dihydroxyacetone, polysorbate 20, sodium acryloyldimethyltaurate/vp crosspolymer, glycerin, sodium hyaluronate cocos nucifera (coconut) fruit extract, saccharum officinarum (sugarcane) extract, sodium hydroxide, ascorbic acid (vitamin c), panthenol, phenoxyethanol, ethylhexylglycerin, fragrance (parfum).
Shipping details
Estimated ship dimensions: 1.7 inches length x 3.51 inches width x 7.62 inches height
Estimated ship weight: 1.23 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: Does it have a lasting pleasant smell?
submitted by Marcy - 4 months ago
A: I would say it is not pleasant, not terrible though either.
submitted byPowerpuffgr1 - 3 months agoA: our products have no gross fake tan smell!
submitted byproduct expert - 3 months agoBrand expert
Q: Do you need to use a glove to apply the tanner?
submitted by Ev - 5 months ago
A: No it should be used like lotion
submitted byBelinda - 4 months agoA: hi lovely! you don't need to use a mitt with the glow your own way self tan gel due to no guide color. make sure to rub it all over to not leave any streaks and patches and remember to wash your hands afterwards so that the tan does not develop. xx
submitted byproduct expert - 2 months agoBrand expert
Q: Can I put this tanner on my face?
submitted by Jen - 5 months ago
A: yes! just mix with moisturizer
submitted bylolitame - 4 months agoA: hey lovely! yes, our clean self tan gel will still give you a golden glow on your face, remember to just use a tiny amount (pea-sized is perf) 'cause a little goes a long way. xx
submitted byproduct expert - 2 months agoBrand expert
Q: Is this meant for your face or will it be ok for your face?
submitted by Emma - 5 months ago
A: You can put it on your face, just mix with your favorite moisturizer so it blends easier!
submitted byAmelia - 4 months agoA: hey lovely! yes, our clean self tan gel will still give you a golden glow on your face, remember to just use a tiny amount (pea-sized is perf) 'cause a little goes a long way. xx
submitted byproduct expert - 2 months agoBrand expert
Q: Can you put this on your face?
submitted by Lily - 10 months ago
A: Yes! Mix it with a moisturizer so it blends in easier.
submitted byAngie - 9 months agoA: hey lovely! yes, our clean self tan gel will still give you a golden glow on your face, remember to just use a tiny amount (pea-sized is perf) 'cause a little goes a long way. xx
submitted byproduct expert - 2 months agoBrand expert
Q: What is the scent of this self tanner?
submitted by AI Shopping Assistant - 17 days ago
A: The self tanner has a tropical scent, adding a pleasant fragrance during application.
submitted byAI Shopping Assistant - 17 days agoAi generated
Q: How does the application process work for this product?
submitted by AI Shopping Assistant - 17 days ago
A: The gel is easy to apply, blends seamlessly, and requires no rinsing after application.
submitted byAI Shopping Assistant - 17 days agoAi generated
Q: What key ingredients are included in this self tan gel?
submitted by AI Shopping Assistant - 17 days ago
A: The gel is enriched with hyaluronic acid and vitamin C for hydration and a glowing effect.
submitted byAI Shopping Assistant - 17 days agoAi generated
Q: Is this self tanner suitable for sensitive skin?
submitted by AI Shopping Assistant - 17 days ago
A: The product is formulated to be gentle, but it's best to do a patch test first.
submitted byAI Shopping Assistant - 17 days agoAi generated
Q: What is the main benefit of using this self tanner?
submitted by AI Shopping Assistant - 17 days ago
A: This self tanner provides a darker tan while moisturizing and smoothing the skin.
submitted byAI Shopping Assistant - 17 days agoAi generated
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Guests are saying
This self-tanning gel offers a unique clear formula that provides a natural-looking tan without the orange undertones often associated with self-tanners. Guests appreciate its quick-drying, non-sticky texture and pleasant scent, making it easy to apply. While some experienced streaking or uneven color, many found that with proper application techniques, they achieved a beautiful glow. The product is also praised for being vegan and cruelty-free, appealing to a wide range of guests.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.1 out of 5 stars with 357 reviews
blends in easily: 3.4 out of 5
effectiveness: 3.36 out of 5
quality: 3.12 out of 5
value: 3.36 out of 5
44% would recommend
25 recommendations
3 out of 5 stars
15 September, 2025Verified purchase
Good but still looks fake
For the people originating from the caucus mountains it is a bit dark. For the price this is a good self tanner but it will be apparent you are wearing fake tan based of the drastic darkness you get from it. Their blue lid pump gives a much more natural and subtle tan to the average white person.
4 out of 5 stars
Thumbs up graphic, would recommend
9 September, 2025Verified purchase
Cool Product
I love that this is clear, and it really does work well. Development time is average compared to other self tanners. Does make my skin feel drier than normal after it sits for about a day, so obviously a moisturizer on top is ideal.
5 out of 5 stars
23 August, 2025
originally posted on influenster.com
Natural tan!
[This review was collected as part of a promotion.] I love that this is clear! It gives a nice natural looking tan not orange. It doesn’t stain my clothes/ sheets. Gives an extra glow to make the skin look nice and smooth
4 out of 5 stars
Thumbs up graphic, would recommend
13 August, 2025
Downright floored
I love this product. I’ve never had good experiences with self tanners so I rarely used them but today I was over at my sisters and commented how tan she looked. She told me she uses b. tan and I tried it. OMG I look like I’m glowing. I don’t tan easily and this stuff went on amazing and doesn’t leave a sticky residue like other products do. Also my face is sensitive and it didn’t break out when I applied a bit to my face. Will be purchasing this product tomorrow to help keep my summer glow going.
5 out of 5 stars
Thumbs up graphic, would recommend
9 August, 2025Verified purchase
But it!
I love that it is a gel-based formula, it makes it easier to apply (use a tanning mitt) and is beginner-friendly.
4 out of 5 stars
27 July, 2025
originally posted on influenster.com
Light smell layerable color
[This review was collected as part of a promotion.] I'm usually not a huge fan of self tanners, too artificial looking - orangey and streaked has been my experience. I was apprehensive when I tried B.tas glow your own way. Adorable name and packaging to start. It went on smoothly with no complicated instructions for pre-use skin. It went on evenly and I felt comfortable applying by myself. The scent was not overpowering but light instead. The color was layerable which helped build a tan. I look forward to using it again.
5 out of 5 stars
22 July, 2025
originally posted on influenster.com
Great product!
[This review was collected as part of a promotion.] I really like this tan. I’m not a huge tanning gal but this was really easy to use. It went on evenly and it smells nice as well. This will be my new go to!
5 out of 5 stars
21 July, 2025
originally posted on influenster.com
User-friendly self tanner!
[This review was collected as part of a promotion.] This is a very easy and user-friendly self tanner! I like that it’s a gel and not a mousse. It goes on easily and dries quickly. It doesn’t really have much of a scent to me. The tab it gave my skin looked natural without looking orange on my tone.
4 out of 5 stars
20 July, 2025
originally posted on influenster.com
Good self tanner
[This review was collected as part of a promotion.] This is a very good self tanner, I like that it’s a clear gel and easy to use. The color is very dark though so I don’t know if I necessarily like that but overall if you want a dark color self tanner then this is a great one.
5 out of 5 stars
19 July, 2025
originally posted on influenster.com
Works well!
[This review was collected as part of a promotion.] I love the way it’s clear and it can work all over the body without making a mess. And it tans my skin nice and even. The only downside is the scent of the product. Most tanning products have this smell but I notice it more throughout the day which is the only part I dislike.
4 out of 5 stars
19 July, 2025
originally posted on influenster.com
Good light glow
[This review was collected as part of a promotion.] Product works as directed! I didn’t find it to make me orange or fake looking. It gave me a nice extra glow. I didn’t get on my sheets or clothing either!
5 out of 5 stars
16 July, 2025
originally posted on influenster.com
Redhead Approved Bronzy Glow!
[This review was collected as part of a promotion.] I say this as a pale red headed girl that’s quite literally allergic to the sun; this tanning gel is incredible. It so easy to apply and it soaks right in so you don’t have to feel sticky and gross all day. It gives the most gorgeous bronzed glow without looking orange. It has that typical self tanner smell but only for 1 day after applying it. After that the smell goes away. It is clear so it doesn’t stain anything. Genuinely the best self tanner I’ve ever tried and I’ve tried a lot.
4 out of 5 stars
Thumbs up graphic, would recommend
11 July, 2025
Good, a little splotchy
Adds good color but knees, ankles, and elbows were way more orange than tan, even after exfoliating and moisturizing.
5 out of 5 stars
Thumbs up graphic, would recommend
9 July, 2025Verified purchase
Beautiful tan/not so wonderful smell
This was my first time ever using self tanner. I like that it’s clear going on and you don’t have to rinse it off. I will say the smell was a little weird. It started off smelling like coconut which was tolerable but by the next day it reminded me of a microwaved popcorn smell which I didn’t love. I will repurchase though because the light golden brown color/glow it gave me was amazing!
5 out of 5 stars
30 June, 2025
originally posted on influenster.com
Bronzey, Glowy and Packed With Skin Loving Ingredi
[This review was collected as part of a promotion.] This b.tan Glow Your Own Way really surprised me in the best way. I’ve never used a clear tanning gel before. It was super easy to use and the results look amazing. I took an exfoliating glove to my body the night before, applied the gel in morning and by evening I had a nice glowy bronzed tan. It was really easy to apply (I used a mitt) and you can see where you are applying it just by looking at the wetness of the product on the skin. When in doubt just blend, blend, blend. It didn’t have a bad scent either like a lot of tanning products. The bottle size is generous so this should last me all summer. My skin looks healthy and feels great. The hyaluronic acid is an amazing molecule and an innovative ingredient here. Built in skin care, you just can’t beat it. Didn’t stain anything and absorbs quickly. I got back to my day after about five minutes. Even though it’s a bit hot here, I wasn’t sticky and my skin felt very comfortable.
2 out of 5 stars
Thumbs down graphic, would not recommend
26 June, 2025Verified purchase
i would probably stay away from this
made me slightly orange and it smells bad☹️
3 out of 5 stars
Thumbs down graphic, would not recommend
26 June, 2025
Good, but…
I followed the directions to a T, cleansing and exfoliating the skin before doing a test patch, that then turned orange. The formula is great, but I wish it was more brown, not orange.
5 out of 5 stars
22 June, 2025
originally posted on influenster.com
Quick results
[This review was collected as part of a promotion.] This product goes on smoothly and doesnt make it feel like you have a ton of residue. While this shade works on very fair skin, you definitely need to blend it in since I ended up looking a little streaky... but that's user error
3 out of 5 stars
21 June, 2025Verified purchase
Not great not bad
I applied this with a tanning mit before going to bed. I did all the things you’re supposed to - exfoliate, lightly moisturize. It definitely deposited color but it was streaky and uneven. It is a little bit more orange-hued than other brands I’ve tried but nothing too terrible. The smell was overwhelming but I managed. I use this now a bit on my face when it needs some color but I don’t put it on my body anymore.
5 out of 5 stars
18 June, 2025
originally posted on influenster.com
Love your skin
[This review was collected as part of a promotion.] Contains hyaluronic acid and vitamin C for skin nourishment. Light weight and easily rubs in without leaving a residue on your skin or clothing.