$24.99 when purchased online
Target Online store #3991
About this item
Highlights
- REDUCES BREAKAGE: By more than 10X after just one use
- STRENGTHENS: Leaves hair stronger and less prone to breakage
- DEEP CONDITIONING: Deeply conditions and detangles, replenishing hair with essential moisture and nutrients
- HAIR RESET: designed for weekly use or whenever your hair needs a pick-me-up
- SOFTNESS & SMOOTHING & SHINE: Beautifully restores your hair’s natural shine, enhances softness and reduces the appearance of split ends
- LUXURIOUS FRAGRANCE: Milky Sandalwood infused with notes of Sandalwood, Amber, Lily of the Valley, Vanilla, and Milky Musks
Description
Revive your hair with our Rich Reset Pre-Shampoo Mask.
This deeply nourishing, nutrient dense formula penetrates the hair and reduces breakage by more than 10x after just one use. Infused with plant proteins, this formula strengthens hair, leaving it stronger and less prone to breakage for that “new car” feel—smooth, bouncy, and full of life. It also deeply conditions and detangles, to restore softness and reduce the appearance of split ends.
Luxurious Fragrance: Milky Sandalwood
• Top: Cardamom, Violet Leaf
• Heart: Coconut Milk, Cedarwood
• Base: Sandalwood, Milky Musks
Product Details:
Clinically Proven to reduce breakage by 10X after one use
• 96% agree is good for weekly use*
• 89% agree hair feels smooth, moisturized and hydrated*
• 87% agree hair feels less dry*
• 85% agree improves hair's manageability without weighing hair down*
*In a blind consumer study involving 46 participants who used Rich Reset over 7 days.
How to use:
1. Before shampooing, wet hair and apply liberally in sections, from roots to ends
2. Leave on for 30 minutes, out of the shower, to let the nourishing formula work its magic
3. Rinse thoroughly in the shower. Shampoo & mask as usual with our Nourishing or Strengthening system. For naturally oily or fine hair, you may want to shampoo twice.
Formulated to be suitable for color treated hair
This deeply nourishing, nutrient dense formula penetrates the hair and reduces breakage by more than 10x after just one use. Infused with plant proteins, this formula strengthens hair, leaving it stronger and less prone to breakage for that “new car” feel—smooth, bouncy, and full of life. It also deeply conditions and detangles, to restore softness and reduce the appearance of split ends.
Luxurious Fragrance: Milky Sandalwood
• Top: Cardamom, Violet Leaf
• Heart: Coconut Milk, Cedarwood
• Base: Sandalwood, Milky Musks
Product Details:
Clinically Proven to reduce breakage by 10X after one use
• 96% agree is good for weekly use*
• 89% agree hair feels smooth, moisturized and hydrated*
• 87% agree hair feels less dry*
• 85% agree improves hair's manageability without weighing hair down*
*In a blind consumer study involving 46 participants who used Rich Reset over 7 days.
How to use:
1. Before shampooing, wet hair and apply liberally in sections, from roots to ends
2. Leave on for 30 minutes, out of the shower, to let the nourishing formula work its magic
3. Rinse thoroughly in the shower. Shampoo & mask as usual with our Nourishing or Strengthening system. For naturally oily or fine hair, you may want to shampoo twice.
Formulated to be suitable for color treated hair
Hair Type: All Hair Types
Health Facts: Lanolin-Free, Dye-Free, Mineral Oil-Free, Sulfate-Free, Animal By-Product-Free, Silicone-Free, Artificial Color-Free, Phthalate-Free, Vegan, Sodium Lauryl Sulfate-Free, Sodium Laureth Sulfate-Free, Paraben-Free
Product Form: Cream
Sustainability Claims: Not Tested on Animals, Recyclable, Contains Recycled Content, Cruelty-Free
Beauty Purpose: Softening
Net weight: 5 fl oz (US)
TCIN: 86947993
UPC: 810157940056
Item Number (DPCI): 063-00-7537
Origin: Assem In USA w/ foreign parts
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
alcohol denat ., water (aqua) (eau), dipropylene glycol, fragrance (parfum), butyl methoxydibenzoylmethane, ethylhexyl salicylate, tetramethyl acetyloctahydronaph- thalenes, limonene, juniperus virginiana oil, citrus aurantium bergamia (bergamot) peel oil, hexyl cinnamal, alpha-isomethyl ionone, hydroxycitronellal, linalyl acetate, linalool, citrus aurantium peel oil, coumarin, geraniol, geranyl acetate, amyl salicylate, pinene, trimethylbenzenepropanol, citral, rose ketones, beta-caryophyllene, citrus limon (lemon) peel oil
Allergens & Warnings:
WARNING: FLAMMABLE. KEEP AWAY FROM FLAME AND TEMPERATURES EXCEEDING 120/50℃. AVOID SPRAYING IN EYES. KEEP OUT OF REACH OF CHILDREN.Shipping details
Estimated ship dimensions: 1.67 inches length x 1.67 inches width x 7.63 inches height
Estimated ship weight: 0.44 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: So, you use before you shower and then wash your hair with your shampoo as you normally do?
submitted by Stasi315 - 2 months ago
A: That's correct! Before shampooing, we recommend wetting hair and applying the mask liberally in sections, from roots to ends. Leave the mask on, out of the shower, for 30 minutes. Rinse thoroughly in the shower and follow up with shampoo & mask as usual with our Nourishing or Strengthening system. If you have naturally oily or fine hair, you may want to shampoo twice. You can use it once a week or whenever you feel your hair needs a pick me up!
submitted byThe Blake Brown Team - 2 months agoBrand expert
Q: Will this help with really dry scalp?
submitted by Mrob - 3 months ago
A: Hi! While our Rich Reset Pre-Shampoo Mask was not formulated to treat any scalp-related concerns, this product leaves hair feeling deeply conditioned, soft, and restored.
submitted byThe Blake Brown Team - 3 months agoBrand expert
Q: Why does the container look like it’s been used? No really seriously 😳
submitted by Bugsbunny7 - 6 months ago
A: It says right in the description… “Tube made from 100% aluminum. Imperfections expected and welcomed.”
submitted byMInnesota - 6 months ago
Q: If I already use the nourishing mask and a hair oil, would adding this product be overkill or could I benefit from it in a way that I am not from the mask and oil?
submitted by TanyaC - 7 months ago
A: Hi Tanya, thanks for your question! Our Pre-Shampoo Mask is perfect for dry hair that needs to be deeply conditioned. We recommend using it once a week, before you shower. It sounds like it would be a great addition to your current hair routine!
submitted byThe Blake Brown Team - 6 months agoBrand expert
Q: Is this safe for color treated hair
submitted by Rey - 7 months ago
A: All of our products are formulated to be suitable for color treated hair!
submitted byThe Blake Brown Team - 7 months agoBrand expert
Q: Hi, what are the ingredients? Thank you!
submitted by Erin - 7 months ago
A: Hi Erin, thank you for reaching out! Please see the full ingredient list below: Ingredients: Water, Ricinus Communis (Castor) Seed Oil, Glycerin, Propylene Glycol, Cetyl Alcohol, Olea Europaea (Olive) Fruit Oil, Stearyl Alcohol, Porphyra Umbilicalis Extract, Rice Amino Acids, Hydrolyzed Rice Protein, Lactic Acid, Hydrolyzed Quinoa, Caesalpinia Spinosa Gum, Guar Hydroxypropyltrimonium Chloride, Cetrimonium Chloride, Phenoxyethanol, Ethylhexylglycerin, Sodium Benzoate, Fragrance
submitted byThe Blake Brown Team - 7 months agoBrand expert
Q: Is this safe for color-treated hair? Excited to try!!
submitted by LogieG - 7 months ago
A: All of our products are formulated to be suitable for color treated hair!
submitted byThe Blake Brown Team - 7 months agoBrand expert
Q: Is this worth the price? How is it different than conditioner?
submitted by Blueroom401 - 7 months ago
A: Great question! Our Rich Reset Pre-Shampoo Mask is formulated to be used before you shower. Think of it as a rich reset for your hair, for use once a week or whenever you feel your hair needs a pick me up. If you are looking for a conditioner alternative, our Nourishing and Strengthening Masks are formulated to be used after shampooing, daily.
submitted byThe Blake Brown Team - 6 months agoBrand expert
Q: Will it help with thinning hair and what makes it different
submitted by Kayla - 8 months ago
A: Hi Kayla! Our Pre-Shampoo Mask is a dense treatment that penetrates your hair to help restore your natural softness, suppleness and shine. It's also clinically proven to reduce breakage by 10x after one use (:
submitted byThe Blake Brown Team - 5 months agoBrand expert
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3.9 out of 5 stars with 213 reviews
effectiveness: 3.59 out of 5
quality: 3.69 out of 5
value: 3.47 out of 5
60% would recommend
107 recommendations
Hard no!
1 out of 5 stars
Thumbs down graphic, would not recommend
frequent target shopper - 6 days ago
Awful, over powering smell, left odd residue on my hair which made me have to rewash my hair right after using. Hard no!
Over rated
1 out of 5 stars
Thumbs down graphic, would not recommend
Asd - 9 days ago
Over priced and over rated. The entire BB line is over priced and made with chemical ingredients that dry out your hair. Just awful!
Horrible
1 out of 5 stars
Thumbs down graphic, would not recommend
Coffeelover81 - 14 days ago
This is so overhyped and overpriced don’t waste your money
terrible
1 out of 5 stars
Thumbs down graphic, would not recommend
no way - 19 days ago
so overpriced. not worth it
Love these products
5 out of 5 stars
JC - 1 month ago
originally posted on https://www.blakebrownbeauty.com/
I have all the basic shampoo products and love them. My hair feels great and the scent is wonderful.
Misses the Mark
1 out of 5 stars
Thumbs down graphic, would not recommend
Nicole - 1 month ago, Verified purchaser
This may work for straight hair but it made my 3a curls dried out. For advertising for its complexity and richness it has neither. As for promising 10x reduction of breakage not a chance if your hair is damaged. This product tried so hard but it’s not worth the cost and it doesn’t deliver.
Stay away!
1 out of 5 stars
Thumbs down graphic, would not recommend
CindyLuhu - 1 month ago
Pantene works better than this cheaply made, overpriced product
Love this product!
5 out of 5 stars
Thumbs up graphic, would recommend
AnneTJ - 1 month ago, Verified purchaser
I’ve been using this product once a week for three months. My hair has never been softer. I use it with the Fundamental Nourishing Shampoo. The smell is amazing and it’s a tremendous value for the price.
DAMAGING TO YOUR HAIR
1 out of 5 stars
Thumbs down graphic, would not recommend
Blair - 2 months ago
Completely dried my hair out, my hair now feels like hay.
Does not work
1 out of 5 stars
Thumbs down graphic, would not recommend
Rup33 - 2 months ago
Do not waste your money
Dont do it
1 out of 5 stars
Thumbs down graphic, would not recommend
Miranda H - 2 months ago, Verified purchaser
My hair felt worse than before I used it
AMAZING
5 out of 5 stars
Thumbs up graphic, would recommend
Amber - 2 months ago, Verified purchaser
I needed to switch to a new shampoo since most of the products I tried previously made my hair feel so dry and my hair is really damaged. The first use of this product made a huge difference in my hair. My hair is soft and it smells amazing! I use the rest of her line and will be buying more!
Absolutely would buy again.
5 out of 5 stars
Tisha - 2 months ago
originally posted on https://www.blakebrownbeauty.com/
I used once so far and am amazed with the results.
In LOVE 🫶
5 out of 5 stars
Nicole - 2 months ago
originally posted on https://www.blakebrownbeauty.com/
I use this product about twice a month. I use maybe a quarter size amount. Every time I use this product people ask if I colored my hair again! Constantly getting positive comments on my hair since using this. My hair feels and moves the way I've been wanting it to my whole life. So glad I decided to try!
Don't like the way it made my hair
1 out of 5 stars
Diane - 2 months ago
originally posted on https://www.blakebrownbeauty.com/
I fell in love with the smell, product itself, shampoo, and hair mask made my hair a frizzy mess
The deep conditioner I've been waiting for!
5 out of 5 stars
JRay - 2 months ago
originally posted on https://www.blakebrownbeauty.com/
My curly hair that tends to frizz is finally looking good on the regular with Rich Reset! I can't use other products because of the harsh chemicals they use, so am over the Moon to find Blake Brown.
Total waste of money
1 out of 5 stars
Thumbs down graphic, would not recommend
Cris - 2 months ago
I've experimented with a lot of products over the years, and this makes it into the bottom 3 of all times. I've never had my hair be so dull as after using it, and tried using various amounts of it over one month. Complete waste of money, choose something else.
This set me up for a great hair day
5 out of 5 stars
Lowe - 2 months ago
originally posted on https://www.blakebrownbeauty.com/
First of all, can we talk about the SMELL!? Sheesh. Smells amazing. Literally, obsessed. Please make a hair mist or something with this scent because it's incredible. Anywho—down to the product. It works well and set me up for a great hair day. I love adding something before shampooing it just *does something* y'know? My only gripe is that you have to let it sit for 30-mins so it's not ideal for a "quick shower before work treat" so I would incorporate it into your self-care routine. Throw on a face mask, your pre-shampoo, light a candle and then shower afterwards.
Love this!
5 out of 5 stars
Thumbs up graphic, would recommend
Holly - 3 months ago, Verified purchaser
This pre-shampoo mask!!!! Amazing! Bought the last one at the Target on my side of town. Now I see why! Tons of slip. Worked great on my curls. Love the smell! Definitely buying again!!!
Love this whole system!
5 out of 5 stars
Thumbs up graphic, would recommend
orvee - 3 months ago
I've been using the whole system and it's dramatically changed my hair for the better! Now I feel comfortable leaving it long rather than being self conscious and cutting it shorter.