$24.99 when purchased online
Target Online store #3991
About this item
Highlights
- USDA ORGANIC: Bobbie is always made from non-GMO ingredients and never has corn syrup, palm oil or maltodextrin.
- EASY ON TUMMIES: With a 60:40 whey to casein ratio, Bobbie is modeled after breast milk and designed to be easy on babies' tummies
- FOUNDED BY MOMS: Bobbie is the only mom-founded and led infant formula company in the US.
- ORGANIC MILK: Partnering with small, family-owned farms across the country, Bobbie is proud to be made from organic, grass-fed cows on Organic Valley farms.
- EU STYLE: DHA plays a key role to supporting the development of brain and eyes. In the US, there is no requirement for DHA in infant formula, Bobbie contains 20mg/100kcal and is the only US formula to meet the EU's stringent DHA standards.
Description
The first of its kind, Bobbie Organic Infant Formula is a USDA Organic, EU-style infant formula that meets all FDA requirements. It is a complete nutrition milk-based powder modeled after breast milk and is easy on tummies. It is non-GMO and doesn't have corn syrup, palm oil, or maltodextrin. It includes iron to support brain development and meets the EU requirements for DHA in infant formula. Bobbie is the first US infant formula to receive both the Clean Label Purity Award and Clean Label Pesticide-Free Certification.
Bobbie is founded and led by moms. They wanted an infant formula they were proud to feed their babies. Bobbie Infant Formula is for full term babies 0-12 months and supports your baby’s immunity and growth.
Bobbie is here to shake the stigma around feeding and to help support your (and your baby's) feeding journey. We lost sleep over this so you don't have to.
Bobbie is founded and led by moms. They wanted an infant formula they were proud to feed their babies. Bobbie Infant Formula is for full term babies 0-12 months and supports your baby’s immunity and growth.
Bobbie is here to shake the stigma around feeding and to help support your (and your baby's) feeding journey. We lost sleep over this so you don't have to.
Serving Size: 5 fl oz
Amount DILUTED: EACH 5 FL OZ (150 mL):
Calories: 100
% Daily Value*
Total Fat 5.3grm0%
Total Carbohydrate 11grm0%
Protein 2grm0%
Water 136grm0%
Linoleic Acid 725mg0%
Vitamin A 3000%
Vitamin D 750%
Vitamin E 20%
Vitamin K 8.3mcg0%
Thiamine (Vitamin B1) 100mcg0%
Riboflavin (Vitamin B2) 150mcg0%
Vitamin B6 63mcg0%
Vitamin B12 0.2mcg0%
Niacin 1000mcg0%
Folic Acid (Folacin) 15mcg0%
Pantothenic Acid 450mcg0%
Biotin 3mcg0%
Vitamin C (Ascorbic Acid) 9mg0%
Choline 25mg0%
Inositol 24mg0%
Calcium 63mg0%
Phosphorus 42mg0%
Magnesium 7mg0%
Iron 1.2mg0%
Zinc 0.75mg0%
Manganese 5mcg0%
Copper 71mcg0%
Iodine 15mcg0%
Selenium 3mcg0%
Sodium 27mg0%
Potassium 110mg0%
Chloride 65mg0%
* Percentage of Daily Values are based on a 2,000 calorie diet.
Ingredients:
organic lactose, organic nonfat milk, organic high oleic (safflower or sunflower) oil, organic canola oil, organic whey protein concentrate, organic coconut oil, organic linoleic (sunflower or safflower) oil, less than 1%: organic canola lecithin, schizochytrium sp. oil*, mortierella alpina oil**, calcium phosphate, potassium citrate, sodium chloride, calcium carbonate, potassium hydroxide, potassium phosphate, magnesium chloride, potassium bicarbonate, ferrous sulfate, potassium chloride, zinc sulfate, cupric sulfate, manganese sulfate, potassium iodide, sodium selenite, choline bitartrate, ascorbic acid (vitamin c), ascorbyl palmitate, inositol, l-carnitine, mixed tocopherol concentrate, dl-alpha tocopheryl acetate (vitamin e), niacinamide (vitamin b3), calcium pantothenate, vitamin a palmitate, riboflavin (vitamin b2), thiamine hydrochloride (vitamin b1), pyridoxine hydrochloride (vitamin b6), folic acid, phytonadione (vitamin k), biotin, cholecalciferol (vitamin d3), cyanocobalamin (vitamin b12). * a source of docosahexaenoic acid (dha). ** a source of arachidonic acid (ara).
Allergens & Warnings:
Contains: milk., Required Warnings: Powdered infant formulas are not sterile and should not be fed to premature infants or infants who might have immune problems unless directed and supervised by your baby's doctor. Never use a microwave to warm formula; serious burns can occur.Contains: Milk
Base Ingredient: Milk
Baby Formula Focus: Immune System Support, Gas, Brain Development, Eye Development, Easy to Digest
Features: All Natural, Non-GMO
Dietary Needs: Gluten-Free, Organic Certified
State of Readiness: Mix
Form: Powdered
Package Quantity: 1
Age Stage: Infant
Net weight: 14.1 Ounces
Street Date: July 8, 2022
TCIN: 85776110
UPC: 683744964359
Item Number (DPCI): 007-09-0483
Origin: Made in the USA or Imported
Grocery Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers. Any additional pictures are suggested servings only.
If the item details above aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 3.93 inches length x 4.13 inches width x 5.28 inches height
Estimated ship weight: 1.16 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup. If purchased online with SNAP EBT, this item must be returned within 90 days of the date it was shipped, delivered by a Shipt shopper, or made ready for pickup. This 90-day return window is required by SNAP.
See the return policy for complete information.
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Guests are saying
Bobbie formula has received overwhelmingly positive feedback from guests, highlighting its clean ingredients and effectiveness in supporting healthy growth for babies. Many guests appreciate the gentle nature of the formula, which has helped alleviate tummy issues and promote smooth digestion. The subscription service is also praised for its reliability, ensuring that families have consistent access to this high-quality product. Overall, Bobbie is seen as a trusted choice for parents transitioning from breastfeeding to formula feeding.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.6 out of 5 stars with 2192 reviews
easy on tummy: 3.87 out of 5
easy to prepare: 4.47 out of 5
quality: 4.14 out of 5
value: 3.83 out of 5
69% would recommend
320 recommendations
Long time Bobbie family
5 out of 5 stars
Megan - 12 days ago
originally posted on Bobbie
We started with Bobbie when they were a smaller company before they were even in stores. We have loved them for our babies and feel so good when we had to make the switch from breast milk to formula. Now we are restarting with them with our surprise third. We have recommended them over and over to our friends and family!
Best formula
5 out of 5 stars
Quincey S. - 12 days ago
originally posted on Bobbie
Baby loves this formula so much and I love how clean it is!!!
Great formula!
5 out of 5 stars
Lindsey C. - 13 days ago
originally posted on Bobbie
We love Bobbie and our infant does too! They make it so easy with shipping every few weeks so we make sure we never run out and I trust the ingredients.
So happy we switched to
5 out of 5 stars
Madison - 14 days ago
originally posted on Bobbie
So happy we switched to Bobbie! The automatic deliveries make it so easy and one less thing to remember.
Love it for my baby
5 out of 5 stars
Thumbs up graphic, would recommend
nnie304 - 14 days ago, Verified purchaser
My baby loves it easy formula to transition to from breast milk
1 reply from Bobbie team - 8 days ago
We're honored to be a part of your feeding journey!
Received from pediatrician
5 out of 5 stars
Megan - 15 days ago
originally posted on Bobbie
Baby tried this one first, then we decided to go with the Gentle version!
Gentle on baby’s tummy
5 out of 5 stars
A D. - 15 days ago
originally posted on Bobbie
We love Bobbie for our little one! The transition from a different formula to Bobbie was easy, and our baby was significantly less gassy. The clean ingredients makes me feel good about giving him this formula and makes it worth the higher price point.
Thank you!!
5 out of 5 stars
JL - 15 days ago
originally posted on Bobbie
Wouldn’t be able to do the bottle journey without it! Had him strictly on Bobbie since day. He’s done great, growing amazingly and most importantly lives his formula. So happy to have this option 🤍
LOVE!
5 out of 5 stars
Tricia - 15 days ago
originally posted on Bobbie
Both of my kids (now 3. 5 years and 8 months) have used Bobbi exclusively. It’s been so easy to transition from breast milk and has been so good for them. I love the ingredients and how much the owners care about the product. The subscription service is amazing and so easy!
Relieved
5 out of 5 stars
Joy - 15 days ago
originally posted on Bobbie
I was worried my son would have a hard time transitioning to formula since he already struggles with bottles but he ate it all up and was so happy. He hasn’t had any reactions or bad reflux switching from breastmilk to Bobbie organic!
Slam dunk
5 out of 5 stars
Tess - 16 days ago
originally posted on Bobbie
Dissolves easily in warm water with a little swirl of the bottle & baby boy loves it. No upset tummy!
Gentle & Clean
5 out of 5 stars
Ashley R. - 16 days ago
originally posted on Bobbie
Love this formula for my baby! I was never a big milk producer so I gave my baby what I could until he was about 5 months old but I supplemented with Bobbie from the beginning. This made the transition very easy when I could no longer breastfeed. Bobbie ingredients are clean and although it's a big expense, I feel confident that my baby is getting the nutrients that he needs without a bunch of added chemicals and sugars. In a sea full of chemical, oil and sugar laden formulas, I'm so happy to have this option. My baby has never had any issues with the Bobbie formula and I'm so thankful that companies like Bobbie are finally starting to put the health of our babies at the center of their products and company mission.
Breast fed n bottle
5 out of 5 stars
Alisa P. - 17 days ago
originally posted on Bobbie
My daughter had this from the beginning with breast milk switched on and off. When I needed a break, I’d give her bottle. Never an issue, will use with future kid/s
Great formula!
5 out of 5 stars
Caitlin G. - 17 days ago
originally posted on Bobbie
As a second time working mom, I knew I wouldn’t be able to exclusively breastfeed and Bobbie has been an excellent formula for my daughter. She has been doing so well on it and we have no complaints!
Amazing
5 out of 5 stars
Lauren M. - 18 days ago
originally posted on Bobbie
We are very strict Euro formula family but when we got introduced to Bobbie what a game changer ! Same high quality, and standards just located here in the US
Good Ingredients
5 out of 5 stars
Kristi B. - 18 days ago
originally posted on Bobbie
Love the clean ingredients list. Our baby is growing well on this product.
love it
5 out of 5 stars
Jamie - 19 days ago
originally posted on Bobbie
i love feeding my baby a formula that i know is free of toxins and nutritious . The fact that she loves it too is a plus :)
Amazing!
5 out of 5 stars
Holly - 20 days ago
originally posted on Bobbie
I have 3 kids and all formula fed now because of milk not coming in due to childhood cancer radiation to the pituitary which is where prolactin stimulates from. Well we used similac with our oldest two and they were so gassy and just uncomfortable for the longest. With our 3rd child recently had him in April 2025 and wow he loves this formula and hardly gassy as at all! We love BOBBIE!
We love Bobbie!
5 out of 5 stars
Michelle - 20 days ago
originally posted on Bobbie
So glad our little one is drinking bobbie - she loves it!
Love this formula
5 out of 5 stars
Cara - 20 days ago
originally posted on Bobbie
Breastfeeding didn’t work out for me so I started using Bobbie. Clean formula and my baby loves it! Feel confident my baby is getting everything she needs.