$24.99 when purchased online
Target Online store #3991
About this item
Highlights
- Certified USDA Organic: Meets the strictest organic standard in the world.
- EU-levels of DHA: Supports brain development with 20mg per bottle (or 5.0fl oz).
- Inspired by breast milk science: Supports easy digestion with the same protein ratio as breast milk.
- Founded by moms, for moms: We’re the only mom-founded and led infant formula company in the US.
Description
Our original, USDA Organic formula is made with the same protein ratio as breast milk (60:40 whey-to-casein) to support easy, comfortable digestion for tiny tummies. And while most formulas skimp on the DHA, we made ours with EU-levels that meet their strict nutritional requirements to give your baby’s brain development a boost.
Bobbie Organic Infant Formula is inspired by breast milk science and loved by 600K babies and counting.
Suitability: complete infant nutrition—from day one to year one
Bobbie Organic Infant Formula is inspired by breast milk science and loved by 600K babies and counting.
Suitability: complete infant nutrition—from day one to year one
Serving Size: 5 fl oz
Amount DILUTED: EACH 5 FL OZ (150 mL):
Calories: 100
% Daily Value*
Total Fat 5.3grm0%
Total Carbohydrate 11grm0%
Protein 2grm0%
Water 136grm0%
Linoleic Acid 725mg0%
Vitamin A 3000%
Vitamin D 750%
Vitamin E 20%
Vitamin K 8.3mcg0%
Thiamine (Vitamin B1) 100mcg0%
Riboflavin (Vitamin B2) 150mcg0%
Vitamin B6 63mcg0%
Vitamin B12 0.2mcg0%
Niacin 1000mcg0%
Folic Acid (Folacin) 15mcg0%
Pantothenic Acid 450mcg0%
Biotin 3mcg0%
Vitamin C (Ascorbic Acid) 9mg0%
Choline 25mg0%
Inositol 24mg0%
Calcium 63mg0%
Phosphorus 42mg0%
Magnesium 7mg0%
Iron 1.2mg0%
Zinc 0.75mg0%
Manganese 5mcg0%
Copper 71mcg0%
Iodine 15mcg0%
Selenium 3mcg0%
Sodium 27mg0%
Potassium 110mg0%
Chloride 65mg0%
* Percentage of Daily Values are based on a 2,000 calorie diet.
Ingredients:
organic lactose, organic nonfat milk, organic high oleic (safflower or sunflower) oil, organic canola oil, organic whey protein concentrate, organic coconut oil, organic linoleic (sunflower or safflower) oil, less than 1%: organic canola lecithin, schizochytrium sp. oil*, mortierella alpina oil**, calcium phosphate, potassium citrate, sodium chloride, calcium carbonate, potassium hydroxide, potassium phosphate, magnesium chloride, potassium bicarbonate, ferrous sulfate, potassium chloride, zinc sulfate, cupric sulfate, manganese sulfate, potassium iodide, sodium selenite, choline bitartrate, ascorbic acid (vitamin c), ascorbyl palmitate, inositol, l-carnitine, mixed tocopherol concentrate, dl-alpha tocopheryl acetate (vitamin e), niacinamide (vitamin b3), calcium pantothenate, vitamin a palmitate, riboflavin (vitamin b2), thiamine hydrochloride (vitamin b1), pyridoxine hydrochloride (vitamin b6), folic acid, phytonadione (vitamin k), biotin, cholecalciferol (vitamin d3), cyanocobalamin (vitamin b12). * a source of docosahexaenoic acid (dha). ** a source of arachidonic acid (ara).
Allergens & Warnings:
Contains: milk., Required Warnings: Powdered infant formulas are not sterile and should not be fed to premature infants or infants who might have immune problems unless directed and supervised by your baby's doctor. Never use a microwave to warm formula; serious burns can occur.Contains: Milk
Base Ingredient: Milk
Baby Formula Focus: Immune System Support, Gas, Brain Development, Eye Development, Easy to Digest
Features: All Natural, Non-GMO
Dietary Needs: Gluten-Free, Organic Certified
State of Readiness: Mix
Form: Powdered
Package Quantity: 1
Age Stage: Infant
Net weight: 14.1 Ounces
Street Date: July 8, 2022
TCIN: 85776110
UPC: 683744964359
Item Number (DPCI): 007-09-0483
Origin: Made in the USA or Imported
Grocery Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers. Any additional pictures are suggested servings only.
If the item details above aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 3.93 inches length x 4.13 inches width x 5.28 inches height
Estimated ship weight: 1.16 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup. If purchased online with SNAP EBT, this item must be returned within 90 days of the date it was shipped, delivered by a Shipt shopper, or made ready for pickup. This 90-day return window is required by SNAP.
See the return policy for complete information.
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Guests are saying
Bobbie formula has received overwhelmingly positive feedback from guests, highlighting its clean ingredients and effectiveness in supporting healthy growth for babies. Many guests appreciate the gentle nature of the formula, which has helped alleviate tummy issues and promote smooth digestion. The subscription service is also praised for its reliability, ensuring that families have consistent access to this high-quality product. Overall, Bobbie is seen as a trusted choice for parents transitioning from breastfeeding to formula feeding.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.7 out of 5 stars with 2458 reviews
easy on tummy: 3.87 out of 5
easy to prepare: 4.47 out of 5
quality: 4.14 out of 5
value: 3.83 out of 5
69% would recommend
324 recommendations
Best Baby Formula
5 out of 5 stars
Thumbs up graphic, would recommend
Crystal Fast - 5 days ago, Verified purchaser
This is the best baby formula. I got extremly luckily and my son took to it right off the bat. It's clean ingredients which is extremly important to my family. Plus it's not super expensive, which is really nice.
Company let me down
1 out of 5 stars
Thumbs down graphic, would not recommend
CircleNYCShopper - 10 days ago
After spending literally thousands of dollars on their products the company customer service would not address a serious concern I raised.
1 reply from Bobbie team - 2 days ago
Hello, We take customer concerns very seriously, and we are sad to hear that you did not feel heard or helped. Please contact us at hello@hibobbie.com and refer to this review so that we can make sure your concerns are addressed.
Great formula!
5 out of 5 stars
Regina F. - 10 days ago
originally posted on Bobbie
Highly recommend. We've been using this for over a month with our 2 month old and it's great!
Helped gassy fussy baby
5 out of 5 stars
Tina C. - 10 days ago
originally posted on Bobbie
Was using another brand of formula and my baby was extremely fussy. Switched to Bobbie and he calmed down within a day! Highly recommend. We love
Easy to manage subscription
5 out of 5 stars
Kristen M. - 10 days ago
originally posted on Bobbie
My 9m has loved Bobbie formula since birth! We opted for combo feeding with breast milk and Bobbie makes it so easy to modify the subscription depending on your feeding journey. Ultimate flexibility and convenience.
We love Bobbie!
5 out of 5 stars
Kristina - 10 days ago
originally posted on Bobbie
My 9-month-old just transitioned to all Bobbie after just having breastmilk exclusively. She’s been doing great and loves it! No hesitation moving from breast milk to Bobbie. With the carefully thought out formula I feel great about giving it to her.
My baby has no issues
5 out of 5 stars
Britany Y. - 11 days ago
originally posted on Bobbie
My baby has no issues drinking bobble, but it has caused her bad digestive issues.
We Love Bobbie!
5 out of 5 stars
Taylor B. - 12 days ago
originally posted on Bobbie
I had to supplement in formula and I was hesitant but received a recommendation for Bobbie from a close friend. My daughter really enjoys it and has had no stomach issues. It feels good knowing this brand has done the due diligence to ensure that I am feeding my baby the best formula on the market.
Amazing and gives peace of mind
5 out of 5 stars
Maria - 12 days ago
originally posted on Bobbie
my baby loved this formula and it also gives me the peace of mind that I’m giving my baby a formula that is safe for her! I love Bobbie!
Baby loves
5 out of 5 stars
Taylor - 12 days ago
originally posted on Bobbie
My baby loves this one we tried every can and this one worked out best. I am interested in trying the new organic whole milk though!
Baby Loves It
5 out of 5 stars
Jordan - 12 days ago
originally posted on Bobbie
We combo feed and had received a trail for bobbie. We started my baby on it and never had to try anything else. She does great on it! Soft poops and no spit ups!
This formula has been great
5 out of 5 stars
Rebecca - 13 days ago
originally posted on Bobbie
This formula has been great for our little one. I love the subscription service - one less thing to think about and if we don’t need a reorder yet, I can always push back our delivery date. Highly recommend!
The switch
5 out of 5 stars
Nikki - 13 days ago
originally posted on Bobbie
I went from breast feeding and switched to formula. My milk was slowing down due to stress. Bobbie was recommended to me and I was worried, but she adjusted well. Still poops regularly which is great!
The only formula I feel good about giving my baby
5 out of 5 stars
Melissa - 13 days ago
originally posted on Bobbie
The only formula I feel good about giving my baby. I have to supplement with about 1/3 of formula and wanted to make sure it was super clean, thank you Bobbie! Baby loves it too!
Love - but need to switch!
4 out of 5 stars
Marissa - 13 days ago
originally posted on Bobbie
Baby boy loves this formula but we need to switch to the Bobbie organic whole milk one to support his development! But he seems to really enjoy this formula! :)
Best formula!
5 out of 5 stars
Tania R. - 13 days ago
originally posted on Bobbie
Both my girls took to Bobbie great! First and last stop, never needed to try a different brand. Love having a subscription, no need to go out and get it too. Nice that they offer a sensitive option now.
The Best Choice We’ve Made As New Parents Yet!!
5 out of 5 stars
Victoria B. - 14 days ago
originally posted on Bobbie
When my son was born he had a really hard time latching, but I still wanted to breastfeed, so I pumped exclusively for 6 months and bottle fed breastmilk. Not only did that become EXTREMELY difficult for me mentally and physically, but my supply began to taper off at 6 months too. I was very nervous about switching him to formula, and when we did, the first one he tried he had a severe allergic reaction to that landed us in the ER. When I went looking for better alternatives, everything I saw had funky ingredients and was insanely expensive. Then I saw an ad for Bobbie on Facebook where Tan France from the show Queer Eye was endorsing the formula. I placed my first order off that ad and haven’t looked back since. Not only is my son’s reflux basically gone, but his gut health is the best it’s ever been, his poops are healthy and regular, and he is just a happier baby overall. I’m not kidding, it’s the best thing to have ever happened for our little family!
Love!
5 out of 5 stars
Kristine - 14 days ago
originally posted on Bobbie
Started using Bobbie to combo feed and now fully using Bobbie to feed our little one! Such piece of mind using this formula and love the subscription.
Love Bobbie
5 out of 5 stars
Alexandra - 14 days ago
originally posted on Bobbie
We have used Bobbie with all 3 of our kids. I love the formula, the subscription, and the customer service!
Love it!
5 out of 5 stars
Dominique C. - 14 days ago
originally posted on Bobbie
I have used this formula now for both of my babies and loved it each time! With baby #1 I slowly phased it in, while for baby #2 I gave it to them cold turkey. No refusal and I am easily able to feed between bottle and breast with no issues. Recommend to all my friends!