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Bobbie Organic Original Infant Formula
$24.99 ($1.77/ounce)
In Stock
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About this item
Highlights
- Certified USDA Organic: Meets the strictest organic standard in the world.
- EU-levels of DHA: Supports brain development with 20mg per bottle (or 5.0fl oz).
- Inspired by breast milk science: Supports easy digestion with the same protein ratio as breast milk.
- Founded by moms, for moms: We’re the only mom-founded and led infant formula company in the US.
Description
Our original, USDA Organic formula is made with the same protein ratio as breast milk (60:40 whey-to-casein) to support easy, comfortable digestion for tiny tummies. And while most formulas skimp on the DHA, we made ours with EU-levels that meet their strict nutritional requirements to give your baby’s brain development a boost.
Bobbie Organic Infant Formula is inspired by breast milk science and loved by 600K babies and counting.
Suitability: complete infant nutrition—from day one to year one
Bobbie Organic Infant Formula is inspired by breast milk science and loved by 600K babies and counting.
Suitability: complete infant nutrition—from day one to year one
Serving Size: 5
Amount :
% Daily Value*
Protein 2g
Total Fat 5.3g
Total Carbohydrate 11g
Water 136g
Omega-6 (linoleic acid LA) 725mg
Vitamin A 300iu
Vitamin D 75iu
Vitamin E 2iu
Vitamin K 8.3mcg
Thiamin 100mcg
Riboflavin 150mcg
Vitamin B6 63mcg
Vitamin B12 0.2mcg
Niacin 1000mcg
Folic Acid 15mcg
Pantothenic Acid 450mcg
Biotin 3mcg
Chloride 9mg
Choline 25mg
INOSITO 24mg
Calcium 63mg
Phosphorus 42mg
Magnesium 7mg
Iron 1.2mg
Zinc 0.75mg
Manganese 5mcg
Copper 71mcg
Iodine 15mcg
Selenium 3mcg
Sodium 27mg
Potassium 110mg
* Percentage of Daily Values are based on a 2,000 calorie diet.
Ingredients:
organic lactose, organic nonfat milk, organic high oleic (safflower or sunflower) oil, organic low erucic acid rapeseed oil, organic whey protein concentrate, organic coconut oil, organic linoleic (sunflower or safflower) oil, less than 1%: organic low erucic acid rapeseed lecithin, schizochytrium sp. oil; mortierella alpina oil;" calcium phosphate, potassium citrate, sodium chloride, calcium carbonate, potassium hydroxide, potassium phosphate, magnesium chloride, potassium bicarbonate, ferrous sulfate, potassium chloride, zinc sulfate, cupric sulfate, manganese sulfate, potassium iodide, sodium selenite, choline bitartrate, ascorbic acid (vitamin c), ascorbyl palmitate, inositol, l-carnitine, mixed tocopherols concentrate, di-alpha tocopheryl acetate (vitamin e), niacinamide (vitamin b3), calcium pantothenate, vitamin a palmitate, riboflavin (vitamin b2), thiamine hydrochloride (vitamin b1), pyridoxine hydrochloride (vitamin b6), folic acid, phytonadione (vitamin k), biotin, cholecalciferol (vitamin d3), cyanocobalamin (vitamin b12).' '
Allergens & Warnings:
REQUIRED WARNINGS Powdered infant formulas are not sterile and should not be fed to premature infants or infants who might have immune problems unless directed and supervised by your baby's doctor. Never use a microwave to warm formula; serious burns can occur. Do not freeze. Use by date at bottom of can., Once mixed, store in refrigerator, use within 24 hours. Warm infant formula to room temperature and shake well before feeding. Prepared formula should not be without refrigeration at 35-40°F (2-4°C) for more than 2 hours. Avoid extreme temperatures. Once opened, use within 30 days., CONTAINS MILK.Baby Formula Focus: Immune System Support, Gas, Eye Development, Brain Development, Easy to Digest
Base Ingredient: Milk
Dietary Needs: Gluten-Free, Organic Certified
Features: All Natural, Non-GMO
Form: Powdered
State of Readiness: Mix
Package Quantity: 1
Age Stage: Infant
Net weight: 14.1 Ounces
Street Date: July 8, 2022
TCIN: 85776110
UPC: 683744964359
Item Number (DPCI): 007-09-0483
Origin: Made in the USA or Imported
Grocery Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers. Any additional pictures are suggested servings only.
If the item details aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 3.93 inches length x 4.13 inches width x 5.28 inches height
Estimated ship weight: 1.16 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup. If purchased online with SNAP EBT, this item must be returned within 90 days of the date it was shipped, delivered by a Shipt shopper, or made ready for pickup. This 90-day return window is required by SNAP.
See the return policy for complete information.
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Guests are saying
Bobbie formula has garnered positive feedback from guests for its clean ingredients and smooth transition for babies from breastfeeding to formula. Many guests appreciate the thoughtful sourcing and organic nature of the product, which provides peace of mind regarding nutrition. The formula is noted for being gentle on babies' stomachs, with minimal fussiness and digestive issues. However, some guests expressed a desire for larger packaging and more convenient options for on-the-go use.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.7 out of 5 stars with 2660 reviews
easy on tummy: 3.86 out of 5
easy to prepare: 4.45 out of 5
quality: 4.15 out of 5
value: 3.82 out of 5
70% would recommend
335 recommendations
4 out of 5 stars
Thumbs up graphic, would recommend
27 October, 2025Verified purchase
Pros & Cons
Instantly helped with spitting up/reflux. However, really constipated my baby at first when mixing half and half with another formula. Recommend easing your baby into it. Seems fine now.
5 out of 5 stars
Thumbs up graphic, would recommend
22 October, 2025Verified purchase
Love it
My daughter loves! The high quality formula you don’t feel guilty giving your baby. Doesn’t make her little tummy hurt, great quality ingredients, what more could you ask for?
1 reply from Bobbie team - 7 days ago
Hi Nat! We are so glad that you and your baby are loving Bobbie!
5 out of 5 stars
19 October, 2025
originally posted on Bobbie
Great company and product
I love all the feeding support that Bobbie provides. I feel much more empowered with my decisions and it feels good knowing I’m giving my baby a top notch product
5 out of 5 stars
19 October, 2025
originally posted on Bobbie
This formula worked great with
This formula worked great with my first child. We transitioned to this a little at a time and found that it worked best.
5 out of 5 stars
19 October, 2025
originally posted on Bobbie
My baby only drinks this
I've tried other formulas to yet. My baby can only drink this and is most comfortable with
5 out of 5 stars
18 October, 2025
originally posted on Bobbie
I did so much research
I did so much research to decide on my formula and am so happy with Bobbie! My baby did really well transitioning from breastmilk to bobbie.
5 out of 5 stars
17 October, 2025
originally posted on Bobbie
Easy on the tummy
Started formula feeding at 6 months and the transition was a breeze! Baby’s tummy didn’t even notice 10/10!
5 out of 5 stars
17 October, 2025
originally posted on Bobbie
Obsessed
We had to switch from Bf to Formula and bobbie checked all the boxes for me, and my girl had no trouble with the transition! We also gave the probiotic drops a try and they have been great for her tummy issues she was having due to her reflux!
1 out of 5 stars
Thumbs down graphic, would not recommend
15 October, 2025
(no review title)
Gross Not for everyone I guess
1 reply from Bobbie team - 15 days ago
Thank you for taking the time to share this feedback with us. We're sorry to hear about your experience and we'd like to learn more and make it right. Can you please email us at consumerresponse@hibobbie.com and reference this review so we can help? We're here for you!
5 out of 5 stars
14 October, 2025
originally posted on Bobbie
Great option
Love the Bobbie formula and the subscription service. It's one less thing to worry about when there are a million others occupying your mind. Bobbie is a great choice for my family.
5 out of 5 stars
14 October, 2025
originally posted on Bobbie
The Feel Good Formula
As a primarily breastfeeding mother, it was important to me that I found a formula that was top quality and mirrored breast milk as much as possible. When we decided to supplement, Bobbie was a no brainer. I never doubt that I’m feeding my child the next best thing to breast milk and that peace of mind is incredible. Thanks so much to the Bobbie team!
5 out of 5 stars
14 October, 2025
originally posted on Bobbie
Safe formula
This the first formula my baby had. We want to make sure all the ingredients are safe. My baby doesn’t have any problem with it.
5 out of 5 stars
13 October, 2025
originally posted on Bobbie
Infant formula
Glad that I chose this formula for my newborn! And I love the convenience of the subscription
5 out of 5 stars
13 October, 2025
originally posted on Bobbie
Best Formula!!
I have used this formula for my last 2 babies and it is amazing! They grow so well on it and they have never had issues tolerating it. I also love how clean it is compared to other brands. Bobbie is a no brainer for this Mom
5 out of 5 stars
13 October, 2025
originally posted on Bobbie
One thing I feel 100% about
From day one, I never had to worry about feeding my little one.
5 out of 5 stars
13 October, 2025
originally posted on Bobbie
Love it
This is the best formula out there. Can't beat the price for what it is and my baby loves it.
5 out of 5 stars
12 October, 2025
originally posted on Bobbie
Great
Our original formula company (owned by same as Bobbie) stopped selling our formula so we made the switch. So far so good!
5 out of 5 stars
11 October, 2025
originally posted on Bobbie
Great product
No complaints. My baby loves this formula since it was first introduced to him around 3 months old. I feel confident in the ingredients and happy that it comes from a woman owned community.
5 out of 5 stars
11 October, 2025
originally posted on Bobbie
Perfect formula for our little
Perfect formula for our little girl! Never have any issues with her tummy!
5 out of 5 stars
11 October, 2025
originally posted on Bobbie
We love Bobbie
My daughter is 7 months old and does really good on Bobbie. I tried other formulas but this is the best.