$40.99 when purchased online
Target Online store #3991
About this item
Highlights
- Certified USDA Organic: Meets the strictest organic standard in the world.
- EU-levels of DHA: Supports brain development with 20mg per bottle (or 5.0fl oz).
- Inspired by breast milk science: Supports easy digestion with the same protein ratio as breast milk.
- Founded by moms, for moms: We’re the only mom-founded and led infant formula company in the US.
Description
Our original, USDA Organic formula is made with the same protein ratio as breast milk (60:40 whey-to-casein) to support easy, comfortable digestion for tiny tummies. And while most formulas skimp on the DHA, we made ours with EU-levels that meet their strict nutritional requirements to give your baby’s brain development a boost.
Bobbie Organic Infant Formula is inspired by breast milk science and loved by 600K babies and counting.
Suitability: complete infant nutrition—from day one to year one
Bobbie Organic Infant Formula is inspired by breast milk science and loved by 600K babies and counting.
Suitability: complete infant nutrition—from day one to year one
Baby Formula Focus: Immune System Support, Gas, Eye Development, Brain Development, Easy to Digest
Base Ingredient: Milk
Dietary Needs: Gluten-Free, Organic Certified
Features: All Natural, Non-GMO
Form: Powdered
State of Readiness: Mix
Package Quantity: 1
Age Stage: Infant
Net weight: 24 Ounces
Street Date: July 8, 2022
TCIN: 85776111
UPC: 850061847089
Item Number (DPCI): 007-09-0115
Origin: Made in the USA or Imported
Grocery Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers. Any additional pictures are suggested servings only.
Shipping details
Estimated ship dimensions: 5.12 inches length x 5.12 inches width x 5.48 inches height
Estimated ship weight: 1.918 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup. If purchased online with SNAP EBT, this item must be returned within 90 days of the date it was shipped, delivered by a Shipt shopper, or made ready for pickup. This 90-day return window is required by SNAP.
See the return policy for complete information.
More to consider
More to consider
Related Categories
Guests are saying
Bobbie formula has received overwhelmingly positive feedback from guests, highlighting its clean ingredients and effectiveness in supporting healthy growth for babies. Many guests appreciate the gentle nature of the formula, which has helped alleviate tummy issues and promote smooth digestion. The subscription service is also praised for its reliability, ensuring that families have consistent access to this high-quality product. Overall, Bobbie is seen as a trusted choice for parents transitioning from breastfeeding to formula feeding.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.7 out of 5 stars with 2568 reviews
easy on tummy: 3.86 out of 5
easy to prepare: 4.46 out of 5
quality: 4.14 out of 5
value: 3.82 out of 5
69% would recommend
329 recommendations
Reccomend for 6+ month babies
5 out of 5 stars
Thumbs up graphic, would recommend
Isabel - 2 days ago, Verified purchaser
I would recommend Bobbie Gentle ( pink one) for a younger infant (1-6 months) The green one is a bit heavier on the stomach so it’s better to start later on when baby is older. 6+ months… Otherwise, never had any problems with it. The 12 oz does run out pretty fast so 24 oz is definitely more bang for your buck.
Bigger Tub Appreciation!
4 out of 5 stars
Thumbs up graphic, would recommend
Jasmine - 4 days ago, Verified purchaser
Was pretty sad over the gentle formula being gone. We went with the regular organic base and my son was constipated a bit until he slowly got used to it. He still loves to drink Bobbie so we went with the bigger version. So so glad they came out with a bigger tub!
Dont recommend
1 out of 5 stars
Thumbs down graphic, would not recommend
Mama25 - 8 days ago, Verified purchaser
After just one night of using, I noticed a difference in my babies behavior and sleeping. It’s was not great and the worst night of my life. I do not recommend!
1 reply from Bobbie team - 7 days ago
Hello! We are sorry to hear Organic Original was not a good fit. Sometimes it takes trying different formula types to find the best one since all babies are so different! We want to learn more about your experience. Please email us at consumerresponse@hibobbie.com and refer to this review so that we can help.
Happy baby
5 out of 5 stars
Thumbs up graphic, would recommend
Rebekah - 9 days ago, Verified purchaser
Baby spits up much less and seems to stay full off this formula.
Preferred by the baby iver all the european formukas
5 out of 5 stars
Thumbs up graphic, would recommend
Randomly target shopper - 24 days ago, Verified purchaser
We tried Kendamil but the baby had hives - So had to return all I bought. We tried Other European brands and really wanted to stay on European formulas but the only formula our baby liked was the Bobbie’s. I liked that it is always available at target. I dislike the price. Is more expensive than others - I doubt all the patents can afford this formula….
Best Baby Formula
5 out of 5 stars
Thumbs up graphic, would recommend
Crystal Fast - 1 month ago, Verified purchaser
This is the best baby formula. I got extremly luckily and my son took to it right off the bat. It's clean ingredients which is extremly important to my family. Plus it's not super expensive, which is really nice.
1 reply from Bobbie team - 6 days ago
We are so glad Bobbie has been such a great fit for your family!
Company let me down
1 out of 5 stars
Thumbs down graphic, would not recommend
CircleNYCShopper - 1 month ago
After spending literally thousands of dollars on their products the company customer service would not address a serious concern I raised.
1 reply from Bobbie team - 1 month ago
Hello, We take customer concerns very seriously, and we are sad to hear that you did not feel heard or helped. Please contact us at hello@hibobbie.com and refer to this review so that we can make sure your concerns are addressed.
Try it!!!!!
5 out of 5 stars
Thumbs up graphic, would recommend
Lilred - 2 months ago, Verified purchaser
My absolute favorite formula. No gassy baby here & she LOVES it.
Love!!
5 out of 5 stars
Thumbs up graphic, would recommend
anonymous - 2 months ago, Verified purchaser
Absolutely Love this product!!! tried a few other formulas before this one nothing worked for my little man..
Didn't work for us :(
3 out of 5 stars
Madison O - 3 months ago
I bought this for my exclusively breastfed baby to start supplementing some before bedtime and I was super hopeful! The reviews are amazing and I loved that it had clean ingredients (which is what I’m looking for). However, my baby refused to take the bottle and would spit it out and turn his head every time I tried to give him some. Seriously so sad, I wanted to love this and for it work well for my son :(
Love it for my baby
5 out of 5 stars
Thumbs up graphic, would recommend
nnie304 - 3 months ago, Verified purchaser
My baby loves it easy formula to transition to from breast milk
1 reply from Bobbie team - 3 months ago
We're honored to be a part of your feeding journey!
My infant loved this
4 out of 5 stars
Thumbs up graphic, would recommend
jake - 3 months ago
has helped alleviate tummy issues and promote smooth digestion
Meh
3 out of 5 stars
Thumbs down graphic, would not recommend
Bp0205 - 3 months ago, Verified purchaser
Bought these during the kendamil shortage and I didn’t realize how small the cans were when I bought them online. They’re quite pricey. Baby was not the biggest fan of this brand and it kinda smelled weird compared to kendamil.
Combo feeding perfection
5 out of 5 stars
Thumbs up graphic, would recommend
Anonymous - 4 months ago, Verified purchaser
I use Bobbie for combo feeding and love it. My baby has had no issues transitioning to part formula with this brand and compliments my breastmilk perfectly. I will continue to get Bobbie!!
1 reply from Bobbie team - 3 months ago
Hello! We are honored to be supporting your feeding journey!
Too much foam
3 out of 5 stars
Thumbs down graphic, would not recommend
NCrosz - 4 months ago, Verified purchaser
I really wanted Bobbie to be the formula that worked for us. It’s one of the few brands that I feel comfortable giving to my baby based on what’s in it and what’s not in it. Unfortunately I could not make a single bottle with Bobbie without a ridiculous amount of foam/bubbles. I tried warming the water before and after adding the formula, I tried using a spoon to mix instead of shaking the bottle, using a formula pitcher to mix, and I tried using an immersion blender. I got the least amount of bubbles using a spoon to mix, but it was still too foamy and I’m afraid it was giving my son a lot of gas.
1 reply from Bobbie team - 3 months ago
Hi! We're sorry to hear that mixing the formula has not been easy. Foam is normal and expected when mixing infant formula due to the agitation required to dissolve formula powder. Foaminess can vary by product or batch (within a product) due to small differences in composition. Allowing the formula to sit for a few minutes after preparation, and gently swirling, can allow bubbles or foam to break up before serving. If you are still concerned, please reach out to us directly so that we can help!
Miracle Works for Allergies
5 out of 5 stars
Thumbs up graphic, would recommend
Ss - 4 months ago
Bobbie made it possible for me to be a working mom. I was a VP of finance at the time I found out I could not breastfeed my baby at work, and needed to supplement my milk. This is all natural and fit the gap that I needed. I’m so grateful to Bobbie I could cry as my son was allergic to every single other formula on the market.
1 reply from Bobbie team - 3 months ago
Hello, We are so grateful to be a part of your feeding journey!
We found the one!
5 out of 5 stars
Thumbs up graphic, would recommend
Theerealmc - 5 months ago
Baby boy loves this formula and is thriving on it.
Great quality
5 out of 5 stars
Thumbs up graphic, would recommend
Catherine - 5 months ago, Verified purchaser
Love the ingredients! Thank you Target for carrying this brand.
1 reply from Bobbie team - 5 months ago
Hi Catherine, We are proud to be accessible for families at Target! Don't forget that they have a great option for same-day delivery through their website. The convenience is unmatched!
No more gas!!
5 out of 5 stars
Thumbs up graphic, would recommend
Tiffany - 6 months ago, Verified purchaser
My newborn was super jaundice after delivery and they immediately recommended supplementing with formula. Because my first was also jaundice I had planned in advance and had a canister of a very well known, popular brand ready at home. But my baby reacted terribly to it. The worst digestion issues and A LOT of gas. We were using gas drops and probiotics and nothing helped. So we ended up switching to Bobbie and within 24 hours there was an obvious difference, and nearly four days later things are soooo much better. Definitely sticking with Bobbie!
1 reply from Bobbie team - 6 months ago
Hi Tiffany, It is SUCH a good feeling when you find a formula that works well for your little one! We are so glad you are having success with Bobbie Organic Original. Never hesitate to reach out to us at hello@hibobbie.com if any concerns come up during your feeding journey. We're here every step of the way!
Great ingredients, needs better transparency
4 out of 5 stars
Thumbs up graphic, would recommend
MM - 8 months ago, Verified purchaser
Excellent ingredients that mimic EU formulas It does form lots of bubbles and tougher to dissolve, but these typically settle if not feeding immediately My only complaint is the company needs to be more transparent about the differences in ingredients between the regular 14oz and 24oz The 24oz can contains soy, while the 14oz can does not list soy. My little one did better without the soy
1 reply from Bobbie team - 7 months ago
Thank you for this feedback. We hear you! We recently discontinued the 24oz because of the inconsistency of ingredients (specifically the soy oil fat blend). Now you will only find our non-soy fat blend in products sold online and in stores. We hope that this change helps families feel confident in knowing exactly what they are getting everywhere they shop. We are here for you if you need anything. Don't hesitate to reach out to us at hello@hibobbie.com.