Sponsored
BOLDIFY Root Touch Up Powder with Brush, Covers Thinning Hair & Grays, Water-Resistant
$15.99 was $17.99
New lower price
save $2.00 (11% reduction)Colorblack
In Stock
Eligible for registries and wish lists
At a glance
Sponsored
About this item
Highlights
- Cover roots and thinning patches in seconds
- Water-resistant formula lasts up to 24 hours
- Comes with a dual-ended brush for precise application
- Infused with squalane for a natural, seamless finish
- Dermatologist tested and safe for all hair types
- Easy to wash out with shampoo, non-staining
Description
BOLDIFY Root Touch Up Powder is designed for quick, effective coverage of roots, thinning patches, and grays. It includes a dual-ended brush for precise application and is infused with squalane to provide a natural, seamless finish. Dermatologist-tested and gentle on the scalp, this water-resistant formula lasts up to 24 hours, ensuring your hair looks full and refreshed all day. Perfect for all hair types and colors, the powder washes out easily with shampoo, making it an ideal solution for both women and men. No staining or mess – just flawless, easy touch-ups whenever you need them.
Instructions:
Remove cap to reveal the puff applicator.
Apply powder directly to clean, dry, styled hair using the brush.
Press the puff applicator onto thinning areas or roots. For best results, apply gently in a sweeping motion.
Blend using the brush for a natural finish.
Powder easily washes out with shampoo. Reapply as needed
Instructions:
Remove cap to reveal the puff applicator.
Apply powder directly to clean, dry, styled hair using the brush.
Press the puff applicator onto thinning areas or roots. For best results, apply gently in a sweeping motion.
Blend using the brush for a natural finish.
Powder easily washes out with shampoo. Reapply as needed
Hair Type: All Hair Types
Number of Pieces: 1
Health Facts: Sulfate-Free, Paraben-Free
Product Form: Powder
Sustainability Claims: Cruelty-Free
Includes: Applicator
Beauty Purpose: Hair Coloring
Processing Time: 5 Seconds
Features: Temporary Permanence, Reusable, Leave In
TCIN: 93071138
UPC: 860012480937
Item Number (DPCI): 063-01-9745
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.
Ingredients:
mica, talc, dimethicone, magnesium stearate, silica, vinyl dimethicone/methicone silsesquioxane crosspolymer, squalane, ethylhexylglycerin, triethoxycaprylylsilane, phenoxyethanol, benzotriazolyl dodecyl p-cresol, pentaerythrityl tetra-di-t-butyl hydroxyhydrocinnamate. may contain: ci 77499 (iron oxide), ci 77492 (iron oxide), ci 77491 (iron oxide), ci 77266 (d&c black no. 2).' '
Allergens & Warnings:
WARNING: For external use only. If irritation or rash appears, discontinue use. Avoid contact with eyes. Avoid inhalation.Shipping details
Estimated ship dimensions: 2.3 inches length x 2.3 inches width x 5 inches height
Estimated ship weight: 0.09 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Frequently bought together
Guests also viewed
Discover more options
Related Categories
4.2 out of 5 stars with 765 reviews
effectiveness: 2.83 out of 5
quality: 2.83 out of 5
value: 2.67 out of 5
54% would recommend
11 recommendations
4 out of 5 stars
26 October, 2025
originally posted on BOLDIFY
Love this product!
I just turned 70, and I have always had thick hair. One day I noticed I was seeing more scalp than I had noticed before. My hairdresser said it was my imagination, but nope. I saw a difference. On a whim, I decided to purchase Boldify to see if it might be able to make a difference. It absolutely did. The only reason I gave it 4 stars instead of 5, is because I need to dab the applicator into the Boldify powder each time I need to cover a spot. I can’t just use the applicator to cover a small area. I must dab and swirl the applicator to get product onto one spot, so it is time consuming, BUT!! once it’s done, it looks amazing, and I don’t need to worry about blinding anyone with my white scalp! Buy this product!
5 out of 5 stars
23 October, 2025
originally posted on BOLDIFY
Love hairline powder
[This review was collected as part of a promotion.] I have been using the hairline powder for about a year and I love it. It makes my hair look so much fuller. No more bare spots. The last order had the new applicator which is amazing. So much easier than the little sponge in the top of the powder container.
5 out of 5 stars
23 October, 2025
originally posted on BOLDIFY
Great coverage
[This review was collected as part of a promotion.] I bought a medium brown and a dark brown because I wasn't sure which most closely matched my hair. Turns out the medium brown was perfect. Easy to apply and long lasting. I am hoping I can exchange the darker brown for another medium.
5 out of 5 stars
23 October, 2025
originally posted on BOLDIFY
Awesome match
[This review was collected as part of a promotion.] I’m using it to fill in my eyebrows works better than black eye shadow
5 out of 5 stars
22 September, 2025
originally posted on BOLDIFY
Game Changer
[This review was collected as part of a promotion.] I am starting to transition to my natural gray silver hair. But my part is a little wider now and my scalp is showing through a little too much. The Boldify hairline powder in the white really helps camouflage the pink in my scalp and make my hair look thicker in those areas. You only need a little bit of the powder to do the trick. I’m very happy with my results.
1 out of 5 stars
Thumbs down graphic, would not recommend
21 September, 2025Verified purchase
Don't waste your money
Ads are misleading. This does not cover well. Definitely would not recommend.
5 out of 5 stars
20 September, 2025
originally posted on BOLDIFY
Love it
[This review was collected as part of a promotion.] Amazing results. I was skeptical at first, not sure if i needed a different color . I didn’t want it to look fake either. But I have to say I am very impressed!I love it!
5 out of 5 stars
20 September, 2025
originally posted on BOLDIFY
Best Cover up ever
I have bought every type of cover on the market. It always looks like I have something on my scalp. I can see the eyes moving up and staring at my scalp, especially outside in the sun. This makes me very insecure of my thinning hair. Thank you for finally making a product that allows me to blend in to my scalp and giving more confidence of my thinning hair. This product is Amazing! I need a years supply.. Thank you , Thsnk you!
4 out of 5 stars
13 September, 2025
originally posted on BOLDIFY
Undecided
[This review was collected as part of a promotion.] This product is okay. I do like the application sponge. It's easy to apply the product to my hair. What I don't like about it is if I touch my scalp for any reason, the powder gets all over my fingers. I'm going to continue using this until it's gone before I decide if I'm going to ever buy it again. It is very pricey and I can get the same effect pretty much by using the Tresemme root spray. Also it's a lot cheaper.
4 out of 5 stars
Thumbs up graphic, would recommend
10 September, 2025Verified purchase
Best product to cover gray
I saw so many videos about this product and never thought I would purchase it. But I am so glad I did! I love it and will continue to buy. It covers my gray better than anything other products I've tried. Just get it. Highly recommend.
3 out of 5 stars
9 September, 2025
originally posted on BOLDIFY
hair color touch up
boldify medium brown first time user ., very easy to apply and great results , love it
5 out of 5 stars
6 September, 2025
originally posted on BOLDIFY
Great product for between touch ups
I love this product, it gets me through until my next roots touch up.
1 out of 5 stars
5 September, 2025Verified purchase
No show
It NEVER ARRIVED it says it was delivered .. it was not!!!
5 out of 5 stars
2 September, 2025
originally posted on BOLDIFY
Perfect gray coverage
[This review was collected as part of a promotion.] I have been missing out! I decided to try since I'm so self conscious when my hair grows out and my grays and bald pink scalp shows through because my hair is so thin. This is the most amazing product and I'll never go back to sprays. I wanted to give a quick review, so no pics just yet. Thank you, thank you, thank you for the confidence!
4 out of 5 stars
1 September, 2025
originally posted on BOLDIFY
Boldify
[This review was collected as part of a promotion.] I like it. But won't buy again. Way to expensive.I bought buy 2 get 1 free even.Small onesOnly used about 15 times and hit bottom.
5 out of 5 stars
27 August, 2025
originally posted on BOLDIFY
Sponge applicator
I absolutely love this product. The only thing I would suggest is the applicator sponge part needs to have the loop for your finger.
5 out of 5 stars
25 August, 2025
originally posted on BOLDIFY
Works and will use again!
Was skeptical at first but after trying, I am sold on the temporary fix it provides in between color appointments with my stylist.
5 out of 5 stars
24 August, 2025
originally posted on BOLDIFY
Love it!
Works wonders on my hair! When I pull my hair up a get big gaps on the sides all I do is put Boldify on and it’s covered!
5 out of 5 stars
23 August, 2025
originally posted on BOLDIFY
Video tutorial
Easy to understand. Video got right to the point! Looking forward to trying this product. Thank you
5 out of 5 stars
Thumbs up graphic, would recommend
22 August, 2025Verified purchase
Grays buh-bye
It didn't drip off my head while I was out in 90° heat all day long.